• Title/Summary/Keyword: 시장확산

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Studies for the Audiences' Welfare Effects from the Real Time Retransmission of Terrestrial TV Channels through the PayTV Networks (유료방송 매체를 통한 지상파채널 재전송의 후생효과 연구)

  • Byun, Sang-Kyu
    • Korean journal of communication and information
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    • v.48
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    • pp.63-89
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    • 2009
  • The contents provided by the terrestrial broadcasters have governed the market based on their excellent quality in Korea. In spite of the launching of various pay TV services focusing on multi-channel, it is not yet easy to find out the substitutionary pay TV channels for the terrestrial. Therefore, the real time retransmission of the terrestrial channels brings about the crucial effects on the pay TV's competency, especially on the new media as the invisible barrier. So it is frequently proposed to change the aim of the retransmission policy from the universal access to the promotion of media industries. The retransmission can be divided into two types as the must carry and retransmission consent. In Korean situation, keeping or reducing the must carry channel would be appropriate rather than expanding them. However, periodic investigation into the public effects of the must carry is necessary, instead of it. Moreover, the rational and fair monetary compensation for the commercial channels(MBC, SBS, KBS2) is arising as the bottle neck in the retransmission agreements between the broadcasters. The conjoint analysis was carried out to estimate the welfare growth from the retransmission, based on the stated preference from the audiences' point of view. For must carry channels, it was certified as the 'win-win' strategy for both sides and audiences. For the commercial channels, it is revealed to be beneficial to the audiences. Thereafter, the standards for the rational price were suggested to promote the retransmission. This can contribute for inspiring the dynamic vitality to the media industry by reinforcing the contents competencies and for establishing the long term growth strategies.

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An Empirical Study of SNS Users' Switching Intention Toward Closed SNS (SNS 이용자의 폐쇄형 SNS로의 전환의도에 영향을 미치는 요인에 관한 연구)

  • Park, Hyunsun;Kim, Sanghyun
    • Information Systems Review
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    • v.16 no.3
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    • pp.135-160
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    • 2014
  • Most Social Network Service (SNS) provide online chat, video and file sharing, blogging and others. Because of this advantage, people depend on SNS to communicate with others. However, recently SNS encourage people to reveal too much information broadly so SNS users are concerned about privacy invasion and data spill. They also feel fatigue in process of touching people they don't know while using SNSs. That is the reason why they attempt to switch from opened SNS to Closed SNS. Therefore, the purpose of this study is to empirically investigate and analyze the effect of the factors on the SNS users' switching behavior when using SNS. To accomplish this purpose, this research adopted "Push-Pull-Mooring (PPM)" framework. The PPM is proposed by population geologist, who used it to explain the incentives of demographic migration. Following PPM model, this research empirically examines the three categories of antecedents for SNS switching intention toward closed SNS: push (i.e., weak connection, privacy concern, relative complexity), pull (i.e., enjoyment, belongingness, peer influence), mooring (i.e., SNS fatigue, user resistance) factors. The survey was conducted for 285 users on SNS communities in Korea. The results of this study are as follows; First, wear connection and privacy concern are significantly related to SNS switching intention. Second, enjoyment and belongingness are significantly related to SNS switching intention. Finally, the results show that SNS fatigue has a moderating effect on the links between push factors and SNS switching Intention. Also, user resistance has a moderating effect on the links between pull factors and SNS switching Intention. These findings contribute to the SNS literature both theoretically and practically.

Effects of Price Discount on the Demand and Revenue of Oriental Medical Clinic (한방의료의 가격인하전략이 한방의료에 대한 수요와 경영수지에 미치는 영향)

  • Kim, Jin-Hyeon;;Park, Yeong-U
    • The Journal of Korean Medicine
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    • v.17 no.2 s.32
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    • pp.34-47
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    • 1996
  • We have seen a sharp increase in the utilization rate of medical services since the launch of Nation Health Insurance system in 1989. However, the market share of oriental medicine in the Korean health sector has been gradually diminished mainly due to low insurance coverage and high price. Especially high price as an entry barrier to oriental medical services has played a major role in decreasing market share. This paper investigated the effects of price discount on the financial condition and market share of oriental medical institutions. Microeconomic theory and multiple regression analysis were used as a methodology in testing the alternative hypothesis: price discount of enveloped herb drug will result in increases in both the revenue and market share of oriental medical institutions. Data was collected from the statistical yearbook and sample survey. The price elasticity of demand for enveloped herb drug was estimated at 5.8 during 1987-1995 period, which means that a 1% decrease in price will bring about a 5.8% increase in the utilization of oriental medical services. The empirical result shows that a drastic price discount for the enveloped herb drug will eventually improve the financial status of the oriental medical institutions and enlarge the market share of oriental medicine in the Korean health care sector.

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Effect of Containing Promoter on SCR Catalysts (SCR 촉매에 포함된 조촉매 영향)

  • Seo, Choong-Kil
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.9
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    • pp.474-481
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    • 2018
  • The policy-making and technological development of eco-friendly automobiles designed to increase their supply is ongoing, but the internal combustion engine still accounts for approximately 95% of automobiles in use. To meet the stricter emission regulations of internal combustion engines based on fossil fuels, the proportion of after-treatments for vehicles and (ocean going) vessels is increasing continuously. As diesel engines have high power and good fuel economy in addition to less CO2 emissions, their market share is increasing not only in commercial vehicles, but also in passenger cars. Because of the characteristics of the diesel combustion, however, NOx is generated in localized high-temperature combustion regions, and particulates are formed in the zones of diffusion combustion. LNT and urea-SCR catalysts have been developed for the after-treatment of exhaust gas to reduce NOx in diesel vehicles. This study examined the effect of a containing promoter on SCR catalysts to cope with the severe exhaust gas regulation. The de-NOx performance of the Mn-SCR catalyst was the best, and the de-NOx performance was improved as the ion exchange rate between Mn ion and Zeolyst was good and the activation energy was low. The de-NOx performance of the 7Cu-15Ba/78Zeoyst catalyst was 32% at $200^{\circ}C$ and 30% at $500^{\circ}C$, and showed the highest performance. The NOx storage material of BaO loaded as a promoter was well dispersed in the Cu-SCR catalyst and the additional de-NOx performance of BaO was affected by the reduction reaction of the Cu-SCR catalyst. Among the three catalysts, the 7Cu-15Ba/Zeolyst SCR catalyst was resistant to thermal degradation. The same type of CuO due to thermal degradation migrates and agglomerates because BaO reduces the agglomeration of the main catalyst CuO particles.

Strategy and Task of Government-Funded Research Institution for Post Catch-Up Innovation : Based on case of KRICT(Korea Research Institute of Chemical Technology) (탈추격 혁신을 위한 정부출연연구기관의 노력과 과제: 한국화학연구원을 중심으로)

  • Seong, Ji Eun;Ko, Young Ju
    • Journal of Technology Innovation
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    • v.21 no.2
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    • pp.85-113
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    • 2013
  • This study analyzes the government-funded research institutions as players which derive inner transition based on technology, policy and market environment changes. In this study, the main case is KRICT(Korea Research Institute of Chemical Technology) which tries to make post catch-up innovation in the organization. This institution has attempted to overcome the limitation such as change of technology paradigm and PBS(Project Based System) since 2000's. Responding to the needs of technology convergence and innovation by the paradigm change, KRICT has reformed organization and R&D management system prospectively. And this institution sets the goal like development of natural friendly technologies, small and medium-sized business support, and providing countermeasures of social problems. This case shows possibility of continuous innovation. There are some structural limitation like budget restriction, multiple organization structure, and biased quantitative assessment, but endogenous efforts of government -funded institutions make the new paradigm of post catch-up innovation.

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Strategic Approaches for Integrated Water Resources Management (통합수자원관리 추진방안)

  • Kim, Sung;Lee, Mi-Yeon;Jang, Su-Hwan;Lee, Sung-Hack;Kang, Jae-Won
    • Proceedings of the Korea Water Resources Association Conference
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    • 2007.05a
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    • pp.1650-1654
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    • 2007
  • 홍수와 가뭄의 증가, 수질악화, 물부족 등 물 문제 해결을 위한 대안으로 통합수자원관리에 대한 논의가 국제사회에서 활발하게 진행되고 있다. 국내에서도 많은 학자들이 수자원관리를 위한 새로운 대안으로 통합수자원관리를 주장하고 있지만, 추상적인 설명이 대부분이다. 따라서 본 연구는 통합수자원관리에 대한 정의, 원칙, 추진전략 등을 정리하여 통합수자원관리에 대한 종합적이고 체계적인 정보를 제공하고자 한다. 본 연구는 다음과 같은 흐름을 갖는다. 첫째, 수자원관리를 위한 새로운 대안으로 통합수자원관리가 등장하게 된 배경을 살펴보았다. 물문제를 해결하기 위해서는 연속적이고 상호작용하는 하나의 '시스템(係)'으로 수자원을 인식하고 관리해야 한다는 주장이 확산되고 있으며, 통합수자원관리가 그러한 인식을 갖고 있는 대안으로 등장하였다. 둘째, 통합수자원관리의 정의, 원칙 등을 조사하였다. 통합수자원관리는 자연의 지속가능성을 훼손하지 않으면서 경제적, 사회적 복지를 최대화하기 위하여 물, 토지 및 관련 자원의 조화로운 개발을 위한 과정으로 정의된다. 이러한 통합수자원관리를 위한 원칙으로는 지속가능한 수자원의 개발, 이용 및 관리원칙, 물순환 체계 고려 및 유역관리원칙, 이해당사자 참여 및 조정의 원칙, 비용부담 및 편익 균형배분의 원칙 등이 있다. 셋째, 통합수자원관리를 위한 추진방안을 제시하였다. 법제도 정비 및 부문별 통합관리강화, 수자원 관련 자료의 신뢰도 제고 및 의사결정 체계 구축, 관련계획과의 연계, 계획-실행-평가의 순환구축, 물관리 비용부담체계 구축 등이 통합수자원관리의 실행을 앞당길 수 있을 것이다. 본 연구는 통합수자원관리에 대하여 종합적인 정보를 제공하고 개선을 위한 추진방안을 제시하여 국내 수자원관리의 문제해결을 위한 기반을 구축하는 데에 기여할 것으로 기대된다. 범람범위의 1차적인 정보에서 수립할 수 있었던 계획이 가질 수 있었던 한계점을 좀 더 향상된 정보를 이용하여 극복함으로써 효율적이고 체계적인 치수 방재 계획수립이 가능할 것으로 판단된다.group) 67개, 속(family) 161개로 분류되었으며, 가장 저차단위인 통(series)이 390개 분류되었다. 또한 작물이용측면에서 실용적 분류를 실시하였는데, 논토양의 경우 보통논, 미숙논, 사질논, 습논, 염해논, 특이산성논으로 분류할 경우 각각의 분포면적이 31.9%, 23.0%, 31.9%, 9.1%, 3.9%, 0.2%이었다. 밭토양의 경우에도 보통밭, 사질밭, 미숙밭, 중점밭, 고원밭, 화산회밭으로 6개 유형으로 분류할 경우 각각의 분포면적은 41.9%, 23.3%, 17.5%, 13.9%, 1.1. 2.2% 이었다. 도시화 및 도로확대 등 다양한 토지이용 및 지형개변으로 과거의 토양정보가 많이 변경되었다. 그래서, 앞으로는 인공위성자료 및 항공사진을 이용하여 빠르고 쉽게 활용할 수 있는 토양조사 방법개발과 기 구축된 토양도의 수정, 보완 작업이 필요한 절실히 요구되고 있는 현실이다.브로 출시에 따른 마케팅 및 고객관리와 관련된 시사점을 논의한다.는 교합면에서 2, 3, 4군이 1군에 비해 변연적합도가 높았으며 (p < 0.05), 인접면과 치은면에서는 군간 유의차를 보이지 않았다 이번 연구를 통하여 복합레진을 간헐적 광중합시킴으로써 변연적합도가 향상될 수 있음을 알 수 있었다.시장에 비해 주가가 비교적 안정적인 수준을 유지해 왔다고 볼 수 있다.36.4%)와 외식을 선호(29.1%)${\lrcorner}$ 하기 때문에 패스트푸드를 이용하게 된 것으로 응답 하였으며, 남 여 대학생간에는 유의한 차이(p<0.05)가 인정되었다. 응답자의 체형은 ${\

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The Decrease of Korean Population and the Changes of Regional Characteristics in Rural Area of Yanbian Korean Autonomous Prefecture (중국 연변 농촌지역의 조선족인구 감소와 지역성 변화 - 두만강변 조선족 농촌 마을을 중심으로 -)

  • Lu, Bi Shun
    • Journal of the Korean association of regional geographers
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    • v.19 no.4
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    • pp.668-682
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    • 2013
  • This study illustrates the mechanism of The Decrease of Korean population in Yanbian Korean Autonomous Prefecture (YBKAP) and some changes of regional characteristics since China's economic reforming. Due to China's Implementing market economic system, deregulating in family register system, higher mobility since establishing Sino-Korean diplomatic relations, the expansion of intermarriages and residential areas, Korean community is confronted with lower birthrate and continuous mobility of the young and women. It directly connects to a decrease in urban population and aging, causing a decline in farming production, disintegrating of Korean community, weakening the function of villagers' organization, shrinking in Korean education and leaderships. For supplementing the shorted labor, Chinese farmers from other areas flow into the YBKAP, showing some different trends, such as farming Chinesization, Chinese farmers' higher economic level than Korean, the Korean traditional paddy field transforming into dry farmland with single-crop farming and pursuing commercial production in labor management. At the moment, declining population in Korean community in rural areas means that the community could not respond the changes of farming environments appropriately and in some way it is facing with the crisis of die away from the Chinese society. It needs an unconventional support and development policies in YBKAP rural areas.

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A study on the location of manufacturing industry and the Works' Residence in Metropolitan suburbs : A case of Yangsan (대도시 교외지역 제조업 입지와 종사자의 거주지 - 양산시 사례 -)

  • Lee, Da Hye;Joo, Kyung Sik
    • Journal of the Korean association of regional geographers
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    • v.19 no.4
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    • pp.641-653
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    • 2013
  • This study analyzed the location of manufacturing industries and works' residence in Yangsan city of which large part of industries were relocated from Busan metropolitan area along the industrial suburbanization process. Through the field survey, in-depth interview, and analysis of statistical data, the study tried to describe the relocation characteristics of manufacturing industries in Yangsan city. The results of the analysis are as follows: 1. The relocation rate of manufacturing industries from Busan to Yangsan was very high in 1980s. As a result of analysis, the first prime factor on relocation was the site problem for industrial land use. But for the newly starting industries, the most important factor was the subcontract networks among industries which differed from relocated ones. 2. The industrial suburbanization process influenced on the industrial structure strongly, as the compositional weight of rubber and plastic industries in Yangsan became greater and the size of the major plants got larger. 3. The manufacturing industries in Yangsan city were widely distributed on the main national industrial districts. Also, they were diffused out to the other places beyond the boundary of industrial districts. 4. The commuting workers' residence in Busan, employed by the plants of Yangsan marked 44.5%. That confirmed the strong influence of Busan labor market.

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Bacterial Distributions of Escherichia coli and Bacillus cereus etc. Isolated from Dried Seasoned Marine Products in Garak Fishery Wholesale Market in Seoul, 2009 (그대로 섭취하는 수산가공식품 중 조미건어포류에 대한 주요 식중독균류 분포(2009))

  • Ham, Hee-Jin;Kim, Su-Eon;Ryu, Seung-Hee;Hwang, Young-Ok;Choi, Sung-Min
    • Journal of Food Hygiene and Safety
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    • v.25 no.1
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    • pp.10-15
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    • 2010
  • This study was practiced to survey food-borne bacterial aspects of Escherichia coli and Bacilhus cereus etc. from 210 processed seasoned marine products in Garak fishery wholesale market in Seoul, 2009. Distributions of these bacterial isolates were 28 coliforms, 32 Bacillus spp., 71 Staphylococcus spp., 11 Listeria spp, and 10 Enterococcus spp. in 157 dried squids, 23 dried file fishes, and 20 dried pollacks etc. respectively. Results in 16 kinds of antibiotics susceptibility test by disc diffusion method, special multiple drugs resistance patterns were NOR + LVX + CIP + SAM + VA + S + TE + CF, SAM + C + VA, VA + S + TE, and VA + S in 9 E. coli strains, also, AMC + SAM + CF, SAM + CF, and VA + CF in 21 Bacillus cereus strains respectively. On the basis of the results above, many seasoned dried fishes had multiple drugs resistances, conclusively, we suggest limited guideline and special management on use of antibiotics in floating net cages of fishery farms.

The Effects of Characteristics of Social Commerce on Purchase Intention - Focusing on the Moderating Effect of Social Network Service (국내 소셜커머스의 특성이 구매의도에 미치는 영향 - SNS 활용정도의 조절효과를 중심으로)

  • Han, Seoh-Young;Kim, Yong-Won;Lee, Bong-Gyou
    • Journal of Internet Computing and Services
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    • v.12 no.6
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    • pp.171-187
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    • 2011
  • Due to the vitalization of the smart phones, mobile revolution has been started. The mobile revolution has elevated SNS service, which was once considered as just one of many communication tools, to the single most important communication method as well as diffusion of social commerce. Yet, there has not been an adequate study of the roles of SNS in the domestic social commerce market, which has gotten a lot of spotlights. Therefore, the purpose of this study is to investigate the influence of various characteristics of social commerce that it has an impact on the purchase intension as well as the moderating effects of SNS. For these purposes, this study has drawn up the characteristics of social commerce in cost cutting, impulse buy, social influence, decision support, word of mouth effect and etc. to prove the interaction effect of SNS. The regression analysis showed that the characteristics of all the social commerce are related to the dependent variable. As a result of drawing up the interaction effect of SNS, it has shown that the cost cutting and word of mouth have significant influence in the social commerce diffusion as the usage of SNS increased. In conclusion, the main implication of this study is to provide the basic grounds for social commerce business strategy as it investigated the characteristics of SNS and its relation.