• KDI Journal of Economic Policy
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• v.15 no.1
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• pp.117-156
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• 1993

시장지배력(市場支配力) 개념은 독점금지사건(獨店禁止事件)을 경제적(經濟的)으로 분석(分析)하여 위법성(違法性)을 판단하는 과정에서 핵심적인 역할을 한다. 시장지배력(市場支配力)은 어떤 시장구조(市場構造)가 경쟁제한(競爭制限)으로 인해 소비자(消費者)의 후생(厚生)을 침해할 수 있는 잠재력(潛在力)을 갖는지에 대해서 명확하게 답변해 준다. 시장지배력(市場支配力) 중심의 경쟁정책체계(競爭政策體系)는 시장지배력(市場支配力)을 보유하는 기업의 경쟁제한행위(競爭制限行爲)는 상대적으로 큰 후생감소효과(厚生減少效果)를 초래한다는 관점에서, 그들의 경쟁제한행위(競爭制限行爲)를 집중적으로 규제한다. 이 체계는 소비자후생(消費者厚生)과 효율(效率)을 높일 뿐만 아니라 중소생산자(中小生産者)를 보호(保護)하고 지배력분산(支配力分散)을 도모할 수 있다. 또한 이 체계에서는 규제범위(規制範圍)가 간명(簡明)해지기 때문에, 정책당국(政策當局)이 그것을 쉽게 관리(管理)할 수 있다. 이러한 관리가능성(管理可能性)의 향상은 행정력(行政力)의 낭비를 막음으로써 기업활동(企業活動)의 자유(自由)를 확대(擴大)하는 데에도 도움이 될 것이다.

• 한국IT서비스학회:학술대회논문집
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• 2007.05a
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• pp.86-91
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• 2007

유무선 대체 및 경쟁관계는 통신시장 규제정책의 관점에서 매우 중요한 시사점을 가진다. 이제까지 유선전화시장에서는 기존 지배적 유선전화 사업자의 각종 활동을 규제해 기존사업자와 신규사업자간의 공정경쟁을 확보해 왔으나, 유무선 통신시장의 역전현상과 함께 유무선 대체 및 경쟁관계가 진행되면서, 유무선간 비대칭규제는 그 유용성을 점차 상실하고 있다. 그에 따라 음성전화 부문의 새로운 시장획정 및 지배력 평가와 규제접근법의 정립이 필요하게 되었다. 이에 본 연구에서는 유무선 대체 현황 분석 및 전망, 우리나라의 불균형한 유무선 규제제도에 대해 알아보고자 한다.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.585-589
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• 2008

LCD (Liquid Crystal Display)는 디지털 기기의 주요 구성 요소이며, 모든 크기의 FPD (Flat Panel Display) 시장에서 지배적인 시장점유율을 보인다. 그러나 많은 전문가들은 LCD 산업이 수년 내에 OLED (Organic Light Emitting Diodes), 3차원 디스플레이, 플렉서블 디스플레이와 같은 차세대 디스플레이 기술의 강력한 도전에 직면할 것이라고 예상한다. 이러한 경쟁환경에서 LCD 산업이 살아남기 위한 방안으로 본 연구에서는 LCD 산업의 경쟁력의 원천을 밝혀내고, 이를 극대화하는 전략적 방향을 제시한다. 이를 위해 먼저 LCD 산업구조와 가치사슬을 분석하여 LCD 산업의 경쟁력을 제고하기 위한 기본적인 전략적 대안을 개발한다. 이 단계에서 얻어진 통찰력을 바탕으로, 인과지도(causal loop diagram)와 시스템 다이나믹스 (system dynamics) 방법론을 활용하여 기존의 LCD 산업구조에서 판매량, 시장점유율 및 이익 등의 핵심 지표에 가장 큰 영향을 미치는 구조적 특징을 규명한다. 또한, 여기서의 다이나믹스 모형을 바탕으로, LCD 제조업자의 관점에서 프로세스 역량을 극대화할 수 있는 전략적 대안을 모색한다.

• Journal of Korea Technology Innovation Society
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• v.14 no.4
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• pp.1050-1072
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• 2011

It is well known that international cooperation is considerably more difficult because of the difference of interests, level of technology of the partners, social and culture as well as various macro-environmental conditions. This case study aims to investigate the success factors of international R&D collaboration between two firms. For it, an in-dept interview was conducted to the Etri-Microsoft Information Security Lab. A comprehensive research on theories, such as resource-based theory, network theory, relationship marketing theory and market power perspective was done as well. The results show clear objectives, communications based on trust, core competence on which the counterpart can rely on, consideration on the government decision process as well as the environment are important for success.

• Journal of Digital Convergence
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• v.19 no.9
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• pp.19-31
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• 2021

The influence of online platforms has become even more powerful than ever and there has been growing calls to regulate its enormous market power. Issues relating to platform monopolies have been discussed in Korea and recently the Online Platform Intermediary Transactions Fairness Bill has passed the Cabinet Council. Thus, we aim to analyze online platform regulations from stakeholder perspective and then address the regulatory direction. We first investigate the consequences of platform strategies including mergers that platform owners take. In addition, we inspect the possible effects of online platform regulations on its stakeholders. Our research can contribute to having a more balanced view on the online platform regulation that is somewhat in the favor of protecting platform complementors and consumers.

• Journal of Distribution Research
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• v.11 no.1
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• pp.69-97
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• 2006

This research aimed to establish and test a empirical model for antecedents and consequences of manufacturer's degree of channel concentration in multiple channels from strategic perspective. For this purpose, I suggested new concept of channel concentration based on related literature review and developed the measurement index of channel concentration. Second, I examined and applied the transaction cost theory and market power theory to provide broad understanding of multiple channel structure and to explain it. Finally, I present the theoretical and managerial implications to the firms that build up channel strategy under multiple channel contexts on this research results. For the purpose of these goals, eight hypotheses were drawn from the previous researches. To verify these hypotheses, 248 data were collected as samples, and the data were tested by reliability test, factor analysis, and covariance structure analysis. Empirical findings strongly support that strategic management of distribution channel especially are important in multiple channels. The overall implications to researchers and practitioners are presented, and limits and further study direction were discussed as a final.

• Proceedings of the Korean Society of Computer Information Conference
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• 2015.07a
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• pp.335-336
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• 2015

현대는 브랜드의 시대이다. 애플 브랜드는 1,453억 달러라는 천문학적인 가치를 가지고 있으며, 코카콜라 브랜드는 수십년에 걸쳐 세계적인 브랜드로 자리매김하고 있다. 이와 같이 글로벌 경쟁 시대에는 브랜드가 기업의 생존을 좌우한다. 기업의 경쟁력은 인지도가 높은 파워 브랜드를 얼마나 많이 가졌는가에 따라 판가름나고 있다. 소비자의 마음을 사로잡는 강력한 브랜드는 기업의 수익 창출을 보장하는 소중한 자산이다. 시장을 지배하는 강력한 브랜드를 육성하는 것은 이제 모든 기업의 미래를 좌우할 정도로 중요한 핵심 과제가 되고 있다. 본 논문에서는 이와같은 브랜드 가치를 디자인이라는 관점에서 보다 효율적으로 생성하고 관리할 수 있는 브랜드 경영을 위한 웹 기반의 컨설팅 서비스를 제안한다.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.35 no.6
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• pp.1431-1438
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• 2015

According to the report from OECD, 80% of world trade quantity was influenced by standard, 50% of EU trade demand certification of forced standard. This leads to develop standard connected with R&D in most country and company worldwide. Recently, Technical standards have advantage of reduction of production cost and market dominating power. Standardization of construction technology has very important role that ouput of R&D refer to KS, national construction standards and it activates in the market. However, domestic construction research related to effectiveness of standadization fall short of expectation in comparison with manufacturing industry. This study present criteria that can analyze the performance and effectiveness in construction R&D project connected with standardization. And it applied domestic R&D cases (finished from 2000 to 2009), analyzes ouput of standadization and economic effect to verify the value of construcion technology standardization.

• International Commerce and Information Review
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• v.14 no.4
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• pp.61-88
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• 2012

Korea exported the passenger cars(HS 8703) such as key export item 41billion dollars in 2011. But the Korea's representative enterprises which bound forward in the global markets, have a tough time in the Japanese markets alone, and especially, they hardly sell key items such as automobiles. Japan is the third largest automobile market sold annually 5 millions, despite its long-term depression. At this time of point, analyzing the competition structure of the automobile market and proposing the strategies of the Korean enterprises's export to Japan would be a great academic contribution. This study analyzed the Japanese automobile market by the method of upper enterprises' Concentration Ratio($CR_k$) based on J. S. Bain's SCP paradigm and the literature study on the characteristics of the Japanese market by Itami Hiroyuki. As a result, in the Japanese automobile market, it is very likely that there exist market dominating enterprises, but at the same time, the movement of change also could be grasped between Japanese car makers. Accordingly, the cross-leveraging distribution strategy, brand strategy and Japan specification(designed for Japan) development strategy of the Korean enterprises' export to Japan which can respond to the change of the Japanese automobile markets were proposed.

• International Area Studies Review
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• v.15 no.1
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• pp.59-86
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• 2011

This paper examines a country's strategic optimal tariff policy against a foreign firm with market power. That is, the purpose of the paper is, under asymmetric information, to reexamine the problem of optimal tariff policy against a foreign monopolist from another country's welfare standpoint. This is to extend the analysis of Brander and Spencer(1984) which is both analytic and elaborate. The incentive compatible tariff schedule is derived, and then policy implications are investigated. The main result is that, under incomplete information, the optimal tariff is elevated above its full-information counterpart in order to capture foreign rents. Moreover, it suggests that trade policies motivated by rent extraction are unlikely to be robust to the introduction of incomplete information. This research complements an existing literature on the strategic trade policy in terms of asymmetric information.