• Journal of the Korean Society for Library and Information Science
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• v.56 no.1
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• pp.449-472
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• 2022

The purpose of this study is to investigate the information need of senior users of public libraries and to present ways to improve senior services based on this. To this end, demographics and public library statistics were analyzed, and opinions and demands on book collection, programs, services, and spaces were investigated for senior users of Gangseo-gu libraries. The survey was conducted with surveys and interviews, and based on the results of the survey, it was suggested that the improvement of senior service should be carried out to customized contents collection, program connecting the past, present and future, services with enhanced access and publicity and securing dedicated space for seniors.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.30 no.4
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• pp.135-156
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• 2019

The purpose of this study is to examine the influence of perceived relational benefits of senior library users on the relationship quality and intent to relationship continuity. This study was conducted 50+ public library users through the survey, and 185 subjects were analyzed. The results showed that relational benefits mediated by relationship quality affect intent to relationship continuity. Particularly, functional benefit among the relational benefits had a great effect on intent to relationship continuity, mediated by relationship quality. Commitment among relational quality had a great effect on intent to relationship continuity. These findings suggest marketing policy implications to develop service policy for senior library users.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.23 no.1
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• pp.257-276
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• 2012

This study measures library anxiety using K-LAS for senior users, who constitute the smallest part of a public library users group. According to the findings, the overall score of library anxiety was 2.95, which was higher than the score of university students and local residents measured in previous studies. It was analyzed that the anxiety score of 'Digital Information' factor was the highest. In addition, it was found that the anxiety score was high in the old age group and the low education level group. Senior users whose intention of visit was to attend a community class and frequency of visit was lower showed higher library anxiety. This study suggests a method to reduce library anxiety of senior users, based on the analysis findings.

• Journal of the Korean Society for information Management
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• v.35 no.3
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• pp.287-309
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• 2018

As coming Senior-Shift age, senior users are regarded as one of the importance user groups in the library. This study is to find the usage patterns and needs of libraries and digital libraries by 152 seniors and to compare with young-old age (baby boom generation) and elderly age. As a result, total seniors visited regularly and preferred political & social, religion & philosophy, and history & geography. While the baby boom generation are using the economy & finance, art & culture compared to the older. And the baby boom generation visit for self-development and the older visit for leisure purposes. Secondly, If the search fails, the baby boomers control the results themselves, while the older is more turn to the librarians. It can be described as the need for a librarian exclusively responsible for the senior. Thirdly, senior have difficulties in access and use of search aided tools or functions. Therefore, this study suggested that it is necessary to build an intuitive interface using the help and menu descriptions for senior who have poor access to convenience and define functions.

• Journal of Korean Library and Information Science Society
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• v.54 no.4
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• pp.179-203
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• 2023

The purpose of this study is to identify (1) the attitudes of seniors toward library digitalization, (2) factors that lead them to use digital information in libraries, and (3) factors that hinder or prevent them from using digital information in libraries. As a result of conducting 1:1 in-depth interviews with 20 senior users of the National Library of Korea, the majority of seniors had a favorable attitude toward library digitalization. 'Librarian' and 'vision and font size' were found to be the most important factors for seniors' use of digital information. These two factors are factors that enable the use of digital information, but they are also factors that prevent or hinder the use of digital information. In addition, factors for the use of digital information include 'characteristics of the content' and 'convenience', factors for non-use include 'attitude and psychological factors' and 'physical properties of books', and hindering factors include 'website usability issues'.

• Proceedings of the Safety Management and Science Conference
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• 2012.11a
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• pp.113-119
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• 2012

디지털 기술의 급속한 발전으로 시간과 공간의 제약이 없는 인프라 환경이 구현되면서 더욱 더 유연하고 빠른 적응성에 대한 요구가 정치, 경제, 문화 전반에 확산됨에 따라 IT 기술을 통해서 이러한 요구를 충족시킬 수 있는 서비스로 대두되고 있는 것이 바로 클라우드 서비스이다. 이러한 클라우드 서비스 시대의 개막은 관련 기업뿐만아니라 공공기관, 개인에 이르기까지 모든 영역의 서비스 이용자들의 삶에도 큰 변화를 가져오고 있다. 본 연구에서는 더욱 더 사회적 이슈가 되고 있는 고령화 사회에 대응하기 위한 클라우드 서비스 비즈니즈 모델을 개발하기 위한 프레임워크를 제안하고자 한다. 이를 위하여 고령화 사회를 정의하고 변화를 분석하고 클라우드 산업 비즈니스 모델 구성요소를 찾기 위한 시장 다이나믹스 분석을 통해 클라우드 비즈니스 모델에 영향을 주는 시니어 마켓 변화 동인을 확인하고 시니어 마켓을 활성화하기 위해 고령층의 니즈를 분류한다. 그리고 고객니즈 변화 분석과 가치사슬분석을 하여 나온 고객니즈와 제공하는 기능을 축으로 비즈니스 모델을 설계한다. 또한 시니어 마켓 변화 동인에 따른 환경변화 속에서 성장을 지속 가능하게 하는 비즈니스 모델 진화를 분석한다. 마지막으로 변화하는 비즈니스 모델을 평가하기 위한 프레임워크를 제시하여 기업 상황에 맞는 비즈니스 모델을 선택하는데 도움을 두고자 한다.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.195-207
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• 2015

Social media marketing should be approached in a different way from traditional media marketing. This study uses a theoritical and empirical method to analyze what impact social media's key elements - provide information, interactivity and playfulness - have on corporate performance and awareness. As a result, the increase in the level of provide information, and the level of interactivity turned out to have positive impact on corporate performance and awareness. To improve the impact of social media on corporate performance, it is better to use it more extensively for customer management and marketing, rather than simply focusing on a specific part of social media. In conclusion, it is important to have a better understanding of the key elements of social media in order to improve corporate performance and image. In a situation where senior firms are increasingly adopting social media, it is increasingly important to have social media-related PR marketing subject included in senior education.

• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.229-236
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• 2022

The goal of this research is to understand the extent to which active seniors' mobile app usage level affects their lifestyle and life satisfaction. For this, we surveyed for 15 days in early December 2021 targeting about 150 users nationwide. As the questionnaire content, the independent variable was "mobile app usage level", the parameter was "lifestyle", and the dependent variable was "life satisfaction". As a result of empirical analysis, reliability and exploratory factors between each variable were verified, and it was confirmed that internal consistency was secured. It was investigated that the concentration validity of each item was generally well confirmed. As a result of hypothesis testing by the structural equation, 'App usage level ⇨ Lifestyle' was 0.244, 'Lifestyle ⇨ Life satisfaction' 0.707, and 'App usage level ⇨ Life satisfaction 0.141' was adopted. This study shows that the higher the level of mobile app usage of active seniors, the higher the lifestyle. Also, the better the lifestyle, the better the quality of life. It is analyzed that life satisfaction will improve as the level of mobile app use increases. Therefore, in order to improve life satisfaction, it seems necessary to increase the level of app use and lifestyle.