• Title/Summary/Keyword: 승마산업

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Leisure Riding Activation Plan of the Jeju Horse designated industrial zones (말 산업특구 지정에 따른 제주도 레저승마 활성화 방안)

  • Choi, Cheol-Young
    • Journal of the Korea Convergence Society
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    • v.8 no.8
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    • pp.355-363
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    • 2017
  • Jeju-do was designated as the 'first horse industry special zone' in 2014, followed by additional designation of horse industry special zones in Icheon, Yongin of Gyeonggi-do and Gyeongsangbuk-do in 2015. As a result, horses have become no more synonymous with Jeju-do. Jeju-do may see its competitive edge becoming blunt, compared to other local governments, due to its environmental characteristics and accessibility. The Korean proverb, "Send people to Seoul and horses to Jeju-do", has become an old saying that does not match reality. However, Jeju-do, designated as the first horse industry special zone, is expected to play a leading role in cultivation of domestic horse industry and faces a challenge of creating exemplary cases of success in transforming horse industry into the senary (6th) industry. In addition, KRW 114.2 billion is planned to be invested into 35 projects covering 9 sectors, including supply of elite domestic racing horses, expansion of demand basis for horse-riding, cultivation of horse meat industry, etc., by 2017 as envisioned by the horse industry special zone promotion plan. Despite expansion of facilities and demand base for horse-riding, those at the sites point out that government support at policy level has not come home to their hearts and criticism has been mounting that project efficiency remains low. Factors hindering the growth of horse industry, which have come to the fore, include inadequate supply of horse-riding facilities, limitation to expansion of demand for horse-riding, etc., due to excessive regulation. Advancement of horse industry requires wide-ranging deregulation on investment related to horse industry, including horse breeding and horse-riding facility installation, etc. Regulation which is deemed to be the biggest stumbling block to advancement of horse industry is related to the regulation requiring formation of farmland at horse-riding facilities in farming and fishery villages. Along with improvement in such regulations, horse-riding facilities without license should be legalized to promote qualitative growth of horse-riding industry. Moreover, efforts should be made to develop and deploy instructors with horse-riding license in order to develop horse-riding into a full-fledged leisure beyond simple experience auxiliary to tourism, thus ensuring that people can enjoy leisure style horse-riding regularly in safe and healthy manners. It would be necessary to add fresh momentum into efforts to turn Jeju-do into the hub of well-being leisure horse-riding by pooling our wisdom.

A Survey on the Recognition of Rehabilitation Specialists on Therapeutic Horse Riding (재활승마에 대한 재활전문인력의 인식도 조사)

  • Cho, Min-Seok;Lee, Mun-Young
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.2
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    • pp.271-277
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    • 2019
  • As a means of treatment for people with disabilities, there is a growing interest in horse riding. Horse riding improves physical conditions such as muscles, joints, and cardiopulmonary function, alleviates tension, and encourages confidence through large animals such as horses. The various therapeutic effects of therapeutic horse riding have been recognized by many medical professionals, including the American Occupational Therapy and Physical Therapy Association. On the other hand, in Korea, there is not yet a scientific basis for the therapeutic effects of specific diseases or clinical treatments. The purpose of this study was to investigate the possibility of rehabilitation related professional worker's therapeutic horse riding. Recognition and use experience of therapeutic horse riding were generally low, but doctors who wanted to use it when the expectation of effectiveness and therapeutic horse riding education were assumed were relatively high. Based on these results, it can be confirmed that the therapeutic horse riding will be recognized as a clinical treatment method in the future.

A Study on Fostering Equestrian Industry for Rural Development of Korea (농촌지역 활성화를 위한 승마산업 도입방안 연구)

  • Kim, Myung-Hee;Choe, Pyeong-Ik
    • Journal of Agricultural Extension & Community Development
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    • v.17 no.2
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    • pp.327-346
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    • 2010
  • This study was carried out to investigate the status and development direction of horse riding industry for rural development of Korea. Library research and field survey were conducted to collect relevant data such as number of horse and size of horse farms, facilities for horse riding and educational institutions for youths and farmers and the results obtained were as follows : Only a few institutions among high schools, colleges and universities were observed to deliver horse riding programs. For farmers, no equestrian specialist was available in agricultural extension offices. Horse meat is consumed mostly in Jeju Island in Korea. Relevant institutions should be also strengthened including formal and nonformal education for horse riding and much more schools and universities should adopt horse riding program for the training of youths and farmers. Considering the obesity problem, the nutritional composition of horse meat is better than those of pork or beef, so promotion of horse meat consumption also should be strengthened.

The Research on Job Analysis of Horse-Riding Instructor (승마지도사에 관한 직무분석 연구)

  • Lee, Byung-Wook;Kang, Kyoung-Kyoon;Yi, Joo-Wook;Lee, In-Kyung
    • Journal of vocational education research
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    • v.33 no.3
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    • pp.145-167
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    • 2014
  • The purpose of this research is to prepare the measures for evaluating the job of horse-riding instructor and improvement related to it and for distributing horse-riding industry effectively. Forsuch, we tried to analyze job of horse-riding instructor. Inparticular, we have developed DACUM chart of horse-riding instructor through DACUM method and experts related to it. As result, we found out eight duties and hundreds of job and arranged seven duty areas in total and eighty-two executed works. In addition, as experts said, the horse-riding instructor is the one who 'instructs people learning horse-riding in horse-riding facility and manages horses, horse-riding equipment and man-power.' Such results provide the procedure of horse-riding instructor cultivation which has been presently underway with many viewpoints. Especially, there are three educational processes and subject materials related to horse-riding instructor's examination(Hipologia, Horse-treatment technique, Horse Health management). However, as result of analysis on duty, we found out that racecourse management and horse-riding education theory has been needed to be added and complemented as well. In addition, the work and duty of analysis can be used to be made use up of as work profile and specification and such data can be also made use of as standard of training and submission. Through this study there should be a necessary work to distinguish between re-drafting and role of duty in its own right related to certification of horse-riding instructor in future and it would be necessary to develop study that is able to connect them all to certificate. What is more, there should be work and measure required for rethinking of utility of certification.

Segmentation Strategy for Revitalization of Horse Riding Industry (승마산업의 활성화를 위한 시장세분화전략)

  • Kim, Ki-Tak;Park, Dong-Kyu
    • The Journal of the Korea Contents Association
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    • v.12 no.12
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    • pp.779-786
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    • 2012
  • The purpose of this study was to segment latent horse riding market. Demographic characteristic, psychological characteristic, lifestyle, and perception of horse riding factor were included in the segmentation basis but, only lifestyle was useful factor for horse riding industry. The statistical techniques for data analysis were descriptive analysis, explanatory factor analysis, confirmatory factor analysis, reliability analysis, cluster analysis, crosstab analysis, and Chi-square analysis. The result showed that sport activity, activity, and passivity factor were identified by lifestyle. The latent market of horse riding had two segment markets. First segment was known as a sport activity oriented group and the other is nonactivity oriented group. According to three demographic variables and preference of horse riding were statistical significant at the level of .05.

건설안전리포트-신일종합건설(주) 경주승마리조트 신축공사 현장

  • Choe, Jong-Deok
    • The Safety technology
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    • no.123
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    • pp.11-13
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    • 2008
  • 찬란한 신라문화가 꽃핀 곳, 경주에서 새로운 관광 트랜로 떠들썩한 곳이 있다. 박정희 전 대통령시절부터 계획된 "경주승마리조트"가 바로 그 장본인이다. 경주 보문단지 내에 위치한 이곳은 관광객의 오감을 즐길 수 있는 각종 체험 관광문화로 급부상하며, 관광객에서부터 공연을 하기 위한 단체에 이르기까지 이곳에 대한 관심으로 문의전화가 끊이지 않는다. 이러한 세간의 관심에도 아랑곳 하지 않고 "중소현장이지만 더 안전해야 한다"는 조정길 현장소장이 총 지휘하며 무재해 준공을 향해 한발 한발 다가서는 현장, 바로 신일종합건설주식회사에서 시공이 한창인 경주승마리조트 신축공사 현장을 찾았다.

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집중안전포커스 - 건강한 근로자, 안전한 일터를 꿈꾼다 투명함과 적극성으로 무결점 안전관리에 '도전' - 한국마사회

  • Kim, Seong-Dae
    • The Safety technology
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    • no.167
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    • pp.15-17
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    • 2011
  • 대부분의 사람들은 한국마사회를 '경마시행기관' 정도로 알고 있다. 하지만 이는 사실 매우 그릇된 인식이다. 60년 역사를 자랑하는 마사회는 공공기관으로서 마필개량 및 증식, 생활승마 보급 등 공익적 측면에서 많은 일을 하고 있다. 또한 승마사업, 장구제조, 식육가공, 향장품 생산 등 말 산업의 육성에도 적극 나섬으로써 국가 경제 발전과 고용 창출에도 기여하고 있다. 즉 경마는 마사회가 운영하고 있는 큰 들의 말 산업에서 하나의 사업분야에 불과한 셈이다. 이처럼 여러 선도적인 공익사업으로 빛나는 마사회지만 실은 마사회를 더욱 값지게 하는 것이 하나 더 있다. 그것은 바로 안전이다. 이곳은 그간 '건강하고 행복한 근로자, 안전한 일터 KRA'라는 슬로건 아래 적극적인 안전보건활동을 펼쳐 세간의 많은 주목을 받아왔다. 공공기관답게 깨끗하고 청렴한 안전관리관리를 선보이겠다는 마사회를 찾아가 봤다.

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안전현장을 가다 - 안전, 우리 모두의 동반자 - 한국마사회 창원지점

  • Seo, Seong-U
    • The Safety technology
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    • no.178
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    • pp.20-21
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    • 2012
  • 우리나라 경마 역사와 맥을 같이한 기관, 경마산업 발전을 위한 중심축 역할을 해온 기관. 이와 같은 수식어가 붙는 곳이 바로 한국마사회다. 한국마사회는 지난 1962년 한국마사회법에 근거해 설립된 기관으로 국내에서는 유일하게 경마를 주관하고 있다. 한국마사회의 업무는 경마 주관에만 그치지 않는다. 생활승마 활성화, 학교 체육 승마프로그램 개발, 마문화 보급 등에도 매진하고 있다. 즉 우리나라 말(馬)산업 진흥을 위한 원동력을 유감없이 발휘하고 있는 것이다. 이 같은 활동을 전국적으로 펼치기 위해 한국마사회는 전국에 3개 경마장과 31개 지점을 운영하고 있다. 그 거점 가운데 하나가 오늘 소개할 한국마사회 창원지점이다. 창원지점은 고객만족 서비스 구현을 통해 매년 꾸준히 성장해 왔다. 경마가 열리는 날에는 경마가 차질 없이 진행될 수 있도록 노력하는 한편 경마가 열리지 않는 평일에는 객장 전체를 문화센터로 운영해 지역 문화수준 향상에도 힘을 쏟은 결과다. 하지만 창원지점의 모든 관계자들은 안전이 밑바탕에 깔려 있었기에 이와 같은 성장이 가능했다고 입을 모아 말한다. 2005년 4월 개장 이후 하루 수천 명의 시민들이 찾고 있음에도 불구하고 현재까지 단 한건의 안전사고와 산재가 발생하지 않을 만큼 철저한 안전관리를 전개하고 있는 것이다. 안전과 신뢰를 바탕으로 눈부신 성장을 하고 있는 한국마사회 창원지점을 찾아가 봤다.

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