• Journal of the Korean Institute of Landscape Architecture
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• v.44 no.1
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• pp.80-92
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• 2016

The purpose of this study is to analyze the visions of visual landscape planning and to suggest improvements for it. This study overviews currents methods of making the vision of visual landscape planning by group interview with hands-on workers. Thirty-two cases of visual landscape planning are reviewed to analyze the forms and contents of vision of visual landscape planning. The purpose of urban vision and city slogans are fairly similar to the vision of visual landscape planning; therefore, this study reviews and compares them. According to this study, we conducted writing direction and policy implications. The results of this study are as follows. The vision of visual landscape planning is written by consulting the landscape resources survey and visions of upper plans. These writing methods are able to enhance the consistency of each chapter in visual landscape planning, and the consistency between visual landscape planning and upper plans. Thus, it is desirable to revise landscape planning guidelines with this method. The current vision of visual landscape planning is written in the form of a city slogan. But the vision of visual landscape planning is not a means of publicity and transformational use. So, the form of the vision needs to be revised. This study analyzed the correlation among the vision of visual landscape planning, urban vision, and city slogan. There is a closer correspondence between the vision of visual landscape planning and urban vision than city slogan. This result means that it is beneficial to write the vision of visual landscape planning in consideration of the upper plan. Henceforward, for maintaining and enhancing consistency detailed contents in landscape planning guidelines are needed.

• The Korea Swine Journal
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• v.29 no.7 s.335
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• pp.180-181
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• 2007

• Railway Journal
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• v.15 no.6
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• pp.6-13
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• 2012

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.443-454
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• 2009

Local governments have been actively introducing the CIP(City Identity Program), which identity their regional features and publicize the governments, to increase municipal identity and encourage the participation of residents since the self-governing system was enforced. However, some local governments didn't perform the intended purposes. Therefore this paper is to compare regional characters, symbols, slogans of the east-coast cities in Kanwon-do and to evaluate them as a tourism cities' image tools.

• The Research Journal of the Costume Culture
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• v.21 no.2
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• pp.206-219
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• 2013

In this study, it is explored how fashion brand slogans are categorized by linguistic characteristics and which linguistic characteristic is effective to improve consumer responses. Only 28% out of 1,346 fashion brands that are investigated are using slogans. Sportswear and men's wear are two product categories more often adopting slogans. A total of 11,113 consumers participated in the experimental study to evaluate slogan characteristics (familiarity, understandability, newness, pleasure), slogan attitude, and brand recall of 30 slogan-brand sets that were categorized by Park's 10 linguistic characteristics. In findings, slogans generating positive attitudes toward slogans and a good rate of brand recall tend to have no brand name in slogan, be written in the second-person view, include a futuristic message, and have information weighted on specialties. Slogan typology suggested based on results may be used for the future research as a basic guideline for the research on fashion brand slogans.

• 건강소식
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• v.34 no.4
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• pp.40-41
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• 2010

이스타항공의 대표 슬로건은 '짜릿한 가격으로 추억을 파는 국민항공사'다 거품을 뺀 가격의 향수를 자극하는 서비스로 무장, 취항 1년 만에 고객들이 자발적으로 찾는 항공사로 거듭난 이스타항공의 다음 목표는, 동북아 최고의 LCC(Low Cost Carrier)다.

• 프린팅코리아
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• v.11 no.9
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• pp.104-105
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• 2012

올해로 2회째를 맞는 아시아 최대 규모의 책 축제인 '파주북소리(PAJU BOOKSORI)가 경기도 파주출판도시에서 '책으로 소통하는 아시아'라는 슬로건 아래, 오는 9월 15일부터 23일까지 9일 동안 열린다.

• 베이커리
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• no.8 s.445
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• pp.110-111
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• 2005

제과점 경기가 IMF 시절보다 몇 배나 더 어렵다는 요즘, 평택케익타운은 다시 한 번 변화를 시도했다. 'The Second Story'라는 슬로건 아래 지난 7월 16일 몰라보게 새로워진 모습으로 '제2의 탄생'을 맞이한 케익타운을 둘러본다.

• 베이커리
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• no.7 s.336
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• pp.56-58
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• 1996

(주)우리밀이 베이커리 사업에 본격 착수햇다. 이는 기존 베이커리 시장에 새로운 바람을 일으킬 것으로 전망된다. '안전하고 맛있는 빵을 즐기면서 건강을 지킨다'라는 슬로건을 내걸고 기존의 프랜차이즈 업체와 동일한 중앙공급 시스템을 도입, 가맹사업을 위한 추진 드라이브에 박차를 가하고 있다.

• Life and Agrochemicals
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• s.279
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• pp.16-17
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• 2012

일본은 '1일 채소 5개접시와 과일 200섭취를 통해 건강을 유지하자'는 핵심 슬로건을 제시하고 채소와 과일소비를 촉진하는 전략을 세워 특정 농산물 판매 홍보가 아닌 국가전체의 소비확대를 꾀하기 위한 노력을 하고 있다.