• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.345-356
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• 2019

This study investigated the influence of media sports contact motivation on direct sports participation in order to induce direct sports participation through media sports. In this regard, this study aimed to provide the basic data of media sports and sports participation by studying the effects of consumer's exercise commitment and exercise duration. From April 1, 2019 to April 31, 2019, a survey was conducted on 300 males and females in G and J provinces. To determine the purpose of the study, IBM's SPSS Ver. 21.0 and AMOS Ver. The analysis was performed using a statistical program of 21.0. The results of the study are as follows. First, media sport contact motivation was found to have an effect on exercise commitment. In addition, media sports contact motivation was found to have an effect on exercise persistence and sports participation. In addition, exercise commitment was found to have an effect on exercise duration, and exercise duration was found to affect sports participation. Second, in terms of media sports contact motivation and sports participation, exercise persistence had a mediating effect. In addition, it was found that exercise commitment had a mediating effect on the relationship between media sports contact motivation and exercise persistence, and exercise persistence had a mediating effect on the relationship between exercise commitment and sports participation. Third, media sports contact motivation did not have a direct effect on sports participation. Also, exercise immersion has no mediating effect in the relationship between media sports contact motivation and sports participation. However, in terms of media sports contact motivation and sports participation, exercise commitment and exercise persistence showed a double mediating effect.

• Journal of the Korean Applied Science and Technology
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• v.41 no.2
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• pp.242-250
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• 2024

This study attempted to provide basic data for efficient advertising model strategies of companies and advertising agencies by verifying the effectiveness of advertising star power of retired sports athletes in Korea. Therefore, retired domestic sports athletes selected those who were aware of advertisements selected as advertising models as samples, and 206 copies of data were applied to the final analysis. Data processing used the SPSS (ver. 21.0) program to analyze frequency and verify reliability. In addition, confirmatory factor analysis, correlation analysis, and structural equation model analysis were performed with the AMOS (ver. 20.0) program, and the significance of effectiveness was verified. As a result of the study, first, star power had a positive effect on favorability. Second, favorability had a positive effect on advertisement consumption behavior. Third, star power had a positive effect on advertising consumption behavior. Finally, star power was found to have a greater direct effect on advertising consumption behavior, and favorability was verified to have a partial mediating effect.

• Journal of the Korean Data and Information Science Society
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• v.25 no.3
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• pp.555-565
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• 2014

The purpose of this study was to analyze sports injuries which occurred in Korea National Team during official training period. All sports injuries are recorded on injury report form by physicians, medical staffs and athletic trainer, and only acute and recurred injuries were analyzed. Total 3,421 injuries were reported, and 1,560 injuries were newly incurred and 1,861 injuries were recurrent with previous history. The frequency of new injuries in male and female athletes was highest in boxing (n=130, 14.5%) and hockey (n=75, 11.3%) respectively. The frequency of recurred injuries in male and female athletes was highest in wrestling (n=147, 14.8%) and fencing (n=103, 11.9%) respectively. Our data provides incidence rates, characteristics of acute and recurrent sports injuries during official training period and thus these results could provide relevant information for the sports injury prevention at Korea National Team player.

• Journal of Digital Convergence
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• v.19 no.6
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• pp.363-372
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• 2021

The Purpose of this study was to analyzed the possibility of sport leaders cooperative model promote life sport through the creation of stable jobs for sports leaders. For the study, a questionnaire in preceding study was revised through the advisory committee and used to survey 20 life sports leaders in D city and 10 operators of sports cooperatives. After analyzing and categorizing of the survey results, the following conclusions were obtained. Sports leaders' cooperatives can be a model for revitalizing life sports, if more than 5 life sports leaders recognize the clear purpose and necessity through education, and operate the cooperative through communications in unity of members. It is thought that this can a new method for the development of the diversity of sports participation and the development of life sports.

• Journal of the Korean Data and Information Science Society
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• v.23 no.2
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• pp.309-315
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• 2012

The purpose of this study was to examine the comparison of physique with physical fitness according to TBS (Talented-Educational in Sport) program by H University in 2009-2011. For this study, 668 elementary students (2009: 297, 2010: 194, 2011: 177 or 1st: 506, 2nd: 104, 3rd: 58) were collected who aged 7 to 13 living in Seoul and Gyeonggi area. The subjects were measured on physique variables (5) and physical fitness variables (7). Mean comparisons (ANOVA) were conducted for each gender in order to compare the mean differences among attendance number. For association analysis, Pearson correlation coefficient was used to find association between the physique and physical fitness variables. Some physical fitness variables (sit up, half squat jump, side step, standing long jump, flexibility in male children; sit up, half squat jump, side step in female children) increased significantly in the attendance number but the physique variables did not. The results show that TES program was effective on the physical fitness variables (muscle endurance & agility) in sports talent children.

• Journal of Korea Entertainment Industry Association
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• v.15 no.6
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• pp.71-80
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• 2021

This study is aimed at analyzing the characteristics of each service quality and the requirements of the customers followed by the classification of service quality factors of youth sports clubs by using Kano model. For this purpose, a survey was conducted by targeting on 257 subjects in 10 youth sports clubs in Seoul and Gyeonggi areas and for data processing, Microsoft Office Excel 2016 and SPSS 22.0 were used to carry out Frequency Analysis, Factor Analysis, Reliability Analysis, Kano model Quality Classification, Timko's Customer Satisfaction Coefficient, and the computation and analysis of Public-service Customer Satisfaction Index. The following shows the research findings. First, as a result of using Kano model to classify each item of the service quality factors of the youth sports club through Dualistic Quality Theory Attribution, one-dimensional quality elements resulted in all 22 items of service quality factors of youth sports club. Second, the customer satisfaction coefficient computation result showed that satisfaction coefficient appeared by the order of 'kind response of the instructor,'(0.81), 'attitude of the instructor'(0.80), 'systematic lecture program'(0.76), and 'variety of program)'(0.76) and dissatisfaction coefficient appeared by the order of 'clean and pleasant facility'(-0.79), 'attitude of the instructor'(-0.76), 'kind response of the instructor'(-0.76), 'convenience of parking facility'(-0.73), and 'promptness of business process'(-0.73). Third, the public-service customer satisfaction index placing appeared by the order of the 'attitude of the instructor', 'kind response of the instructor', 'clean and pleasant facility' and 'systematic lecture program'.

• Journal of the Korea Convergence Society
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• v.11 no.10
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• pp.125-131
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• 2020

This study sought to reduce the risk of fractures in elite youth taekwondo athletes to find out the relationship between bone mineral density which are used as indicators of early diagnosis of osteoporosis and cardiorespiratory functional capacity which is an indicator of performance and sports injury the harmful to athletes. The Pearson product-moment correlation was performed to investigate the correlation between bone mineral density, cardiorespiratory functional capacity, and sports injury. The bone mineral density and cardiorespiratory functional capacity, sports injury were examined the relationship using the Simple Linear Regression. The bone mineral density were correlated with the ventilation (r=.388), and VO2max (r=.478). Bone mineral density was correlated with sports injury (r=-.292). When the bone mineral density increased by .002 and .006, the ventilation (p=.001) and VO2max (p=.006) increased by about 1. In addition, when the bone mineral density decline by .016, the sports injury increased by about 1. Improving athletes' bone mineral density can prevent sports injury, and it can be used as a sports injury prevention program in the future.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.1
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• pp.215-222
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• 2015

The purpose of this study was to examine the relationship among physical self-concept, leisure sport participation satisfaction, and leisure sport participation level. By analysing a total of 353 university students participating in leisure sport with structural equation modeling through AMOS 20.0 statistics program, this study found the followings. First, the physical self-concept has a positive influence on leisure sport participation satisfaction. Second, leisure sport participation level has a positive influence on leisure sport participation satisfaction. Third, there was no significant mediating effect of leisure sport participation level on the relationship between physical self-concept and leisure sport participation satisfaction.

• Journal of the Korean Applied Science and Technology
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• v.37 no.4
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• pp.807-819
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• 2020

The purpose of this study is to investigate the relationship between the motivation to participate in sports for elderly, the factors for fun, leisure satisfaction, and exercise persistence. In order to analyze the data, a total of 200 questionnaires were distributed to senior citizens participating in sports programs at the Senior Citizen Welfare Center in Seoul, and a total of 183 copies (91.5%) of data were used as valid samples excluding 17 unfaithful responses. For data processing, frequency analysis, confirmatory factor analysis, Cronbach's α, concentration validity, discriminant validity, concept reliability, correlation analysis, and structural equation model verification were performed using IBM AMOS 21.First, the motivation to participate in sports for the elderly influenced the fun factor. Second, the motivation to participate in sports for the elderly influenced leisure satisfaction. Third, the motivation to participate in sports for the elderly influenced the exercise continuation. Fourth, the fun factor of sports for the elderly influenced leisure satisfaction. Fifth, the fun factor of elderly sports influenced the exercise continuation. Sixth, the satisfaction of sports for the elderly affected the exercise continuation.

• 한국체육학회지인문사회과학편
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• v.55 no.5
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• pp.291-306
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• 2016

The purpose of this study was to verify the relationship between Sports commitment and Behavioral intention of wearable device among sports participants through UTAUT model. Convenience sampling was conducted and 239 questionnaires from various sports participants were analyzed after data cleaning. SPSS ver 21 and AMOS 20.0 software were used to anayze the collected data. As a result, first, the main 4 factors of UTAUT had positive effect on Behavioral intention and Use behavior but Sports commitment was not statistically related to Behavioral intention. Second, the full mediation effect of UTAUT main factors between Sports commitment and Behavioral intention were verified.