• Management & Information Systems Review
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• v.34 no.3
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• pp.215-230
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• 2015

This study defined the types of barrier and conducted the impact of barrier in adventurous sports. There are many research on adventurous sports, but these researches have several limitations. First, these studies have overlooked important role of barrier in adventurous sports. Also, previous studies on barriers haven't showed the moderating effects of personality on barriers. So, this study attempts to complement the lack of existing research and this purposes of the study is as follows. First, it is to show the positive impacts of barriers on absorbing experience that had been overlooked in the previous researches. Second, it is to propose the moderating effects of personality-arousal seeking, reactance tendency- on the relationship between barriers and absorbing experience. Survey research is employed to test these hypotheses. Previous researches, such as marketing, adventure sports, hedonic research, have been referenced to measure constructs. We collected data involving various adventure sports, and used 171 respondents to analyze these data using moderating regression. In the final section, we discussed several limitations of our study and suggested directions for future research. We concluded with a discussion of managerial implications, including the potential to advance understanding adventure sports and implying an enhanced ability to satisfy target consumers of it.

• Journal of Digital Contents Society
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• v.18 no.1
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• pp.71-77
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• 2017

Virtual advertisement is an advertising technique that using computer graphic in a media production such as a sports image for inserting product image, logo, advertising slogan, etc. Recently, the image insertion of virtual advertisement is actively spreading due to the satisfaction of technical element for the image insertion of virtual advertisement in sports advertisement by increasing of the image processing technology and the computing performance. In addition, image processing technology for automatic insertion has become an important research field in the virtual advertisement field. In this paper, we propose the method of extracting less-informative region by using image processing technique and machine learning to insert a virtual advertisement automatically in sports image. The proposed method analyzes the brightness level of image through the histogram and extracts the less-informative region using the machine learning method.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.7
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• pp.2483-2490
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• 2010

The purpose of this study is to offer information on the more effective sports wear to club members, who are participating in badminton, by closely examining influence in lifestyle of participants in badminton upon the sportswear benefit sought. The subjects of this study were selected male and female adults, who are joining now by subscribing to badminton club in Gangwondo Province, as the population. It sampled totally 206 people by convenience sampling, and carried out frequency analysis, reliability & factor analysis, and multiple regression analysis by using SPSS/PC+ 11.0 Version. The conclusions of this study are as follows. First, it was indicated that there is correlation between lifestyle and sportswear benefit sought of participants in badminton. Second, it was indicated to have influence upon the ideal benefit sought, which is the sportswear benefit sought, in order of the fashion sought bandwagon and the social orientation, which are sub-factors of lifestyle. Third, it was indicated to have influence upon the fashion & brand benefit sought, which is the sportswear benefit sought, in order of the material sought, the fashion sought bandwagon, and the satisfaction with reality, which are sub-factors of lifestyle. Fourth, it was indicated to have influence upon the convenience benefit sought, which is the sportswear benefit sought, in order of the self-loyalty, the social orientation, the health sought, and the satisfaction with reality, which are sub-factors of lifestyle. Fifth, lifestyle was indicated to have influence upon the youth & individuality benefit sought in order of the fashion sought bandwagon, the material sought, and the social orientation. The sportswear product in the better quality will be able to be expected for sports activity, by which the subjects of participating in sports activity correctly grasp the sportswear benefit sought, based on these results.

• The Science & Technology
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• v.30 no.10 s.341
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• pp.24-25
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• 1997

과학대중화에서 언론은 가장 큰 공급자다. 지금까지 우리나라 언론의 주력상품은 정치와 스포츠였고 90년대 들어서야 경제, 레저, 정보통신 등이 부가가치 높은 상품으로 부상했다. 과학대중화를 위해서는 과학기술계 스스로 시장의 논리, 경제의 논리, 경쟁의 논리를 도입해야 하고 언론의 먹을 거리인 기사를 늘려야 한다.

• Journal of the Korean Applied Science and Technology
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• v.40 no.5
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• pp.1072-1080
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• 2023

The purpose of this study is to analyze major keywords and social phenomena related to 'plogging' in the sports field and to derive important information. In order to achieve this purpose, the news analysis system BIG Kinds provided by the Korea Press Promotion Foundation was used to analyze it. The analysis period is from 2018 to 2022, and 42 of the 5,148 news collected were finally used and analyzed. Frequency analysis, relationship map analysis, and related word analysis were performed as analysis methods, and the results are as follows. First, as a result of the frequency analysis related to 'Plogging' in the sports field, keywords such as 'Jeju', 'Players', 'World Marathon', 'SSG', and 'Lee Bong-ju' were identified. Second, as a result of the analysis of the relationship related to 'Plogging' in the sports field, keywords such as 'COVID-19', 'national representative', 'elite', 'masters', and 'COVID' were identified. Third, as a result of the analysis of words related to 'Plogging' in the sports field, keywords such as 'synthesized words', 'volunteer activities,' 'masters untact', 'Jeju', and 'athletes' were identified. In the domestic professional sports field, it has been shown that plogging is actively used for environmental activities and professional team promotion to practice carbon neutrality by international sports organizations.

• Fashion Information and Technology
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• v.11
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• pp.41-49
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• 2014

• Information and Communications Magazine
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• v.32 no.2
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• pp.24-33
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• 2015

본고에서는 스포츠(Sports)와 엔터테인먼트(Entertainment)를 융합하여 스포츠를 통해 "재미와 감동"을 서비스하기 위한 융합산업을 제시한다. 기존의 스포츠 경기가 가지고 있는 고전적 요소에 엔터테인먼트의 재미 및 흥행코드를 가미해 운동효과와 사실적 체험을 통한 재미의 극대화로 소비 라이프를 증진시키는 스키 시뮬레이터 동향을 살펴본다. 또한, 겨울철에 대중적인 참여가 많은 스키의 기본적인 자세를 알아보고 움직임을 분석하여 스키 스포테인먼트 실감체험플랫폼 6DOF(Six Degrees of Freedom) 적용시킨 기구 설계와 함께 사용자가 실제 스키를 타고 가는 느낌을 주기 위한 6DOF의 기구 움직임을 시뮬레이션하기 위한 가상 스키 시뮬레이션 동작 및 데이터 형식 정의에 대해 언급한다. 마지막으로 실감 재현을 위한 환경 데이터 획득 등 스키 스포테인먼트 실감체험플랫폼 개발 현황을 살펴본다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.2
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• pp.1016-1025
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• 2015

This study tried to identify the influential users of college sports teams' Twitter accounts and categorize them into three groups including an official account, media account, and layperson account. A total of 14 Twitter accounts at NCAA Division 1 universities were selected through convenience sampling method. In men's sports, the greatest number of influential users was layperson account followed by media account and official account. In women's sports, the greatest number of influential users was layperson account followed by official account and media account. The results provided the insight of college sports online social network and will expand the growing literature on social media in sport and offer practical data for marketers to use social media more effectively.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2002.11a
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• pp.269-274
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• 2002

최근에 TV의 축구, 야구와 같은 스포츠 중계 방송에서 팀의 로고나 점수, 거리와 같은 그래픽 정보를 운동장에 합성시켜 보여주는 새로운 기술이 사용되고 있다. 이는 증강현실(AR: Augmented Reality)의 한 분야인 실시간 이미징 합성 기법을 사용한 것으로서 일반적으로 가상이미징 시스템이라 불리운다. 본 논문에서는 방송용 카메라의 렌즈와 팬(pan), 틸트(tilt) 축에 센서를 부착하여 이를 해석함으로써, 실시간으로 3차원 그래픽 좌표계의 가상 카메라를 제어하는 센서기반 가상이미징 시스템의 구현 결과와 관련기술을 소개한다. KBS 기술연구소에서는 실시간 가상이미징 시스템을 개발하여 'VIVA(Virtual Imaging & Virtual Advertising)'라 이름지었다. 이 시스템은 렌즈 데이터에 근거하여 카메라 캘리브레이션을 수행하며, 주밍(zooming)시 발생하는 카메라의 시점(view point) 변화를 반영하여 원거리 촬영이 이루어지는 스포츠 중계뿐만 아니라 보다 정확성이 요구되는 스튜디오 내의 근거리 프로그램 제작에도 사용이 가능하다. 합성되는 그래픽은 실세계와 같은 완전한 3차원 좌표 공간에 놓이게 되며, 월드 좌표계와 카메라 좌표계를 이용하여 사전 제작된 오브젝트들을 원하는 곳에 위치시킬 수 있다. 실사와 그래픽의 효과적인 합성을 위하여 오버레이(overlay) 모드는 물론 알파키(alphakey)와 크로마키(chromakey)를 조합한 모드를 사용하였다. VIVA는 2002년 부산 아시안 게임에서 수영과 양궁 중계에 활용하였다.

• Annual Conference of KIPS
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• 2004.11a
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• pp.157-160
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• 2004

디지털 방송 환경에서 메타데이터 서비스가 가장 주목 받고 있는 기술 중 하나이다. 그리고 컨텐트의 주요 장면만을 나타내는 하이라이트 메타데이터 서비스가 가장 혁신적이다. 계층 구조화된 하이라이트 메타데이터는 시청자가 다양한 관점(viewpoint)에서 방송을 시청할 수 있으며, 스포츠 경기의 하이라이트 장면만 선택적으로 볼 수 있는 서비스를 제공 한다. 하이라이트 메타데이터 서비스를 제공 하기 위해서는 실시간 하이라이트 메타데이터를 생성 하는 기법이 필요하다. 본 논문에서는 실시간 하이라이트 메타 데이터를 생성할 수 있는 두 가지 색인 단계를 정의하고, 시청자의 STB(Set-top Box) 저장된 디지털 스트림과 방송시간과의 동기화 방법을 제안한다. 그리고 하이라이트 정보를 MPEG-7 표준 스키마의 xml로 서술방법을 제안한다.