• Fashion & Textile Research Journal
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• v.23 no.6
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• pp.770-780
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• 2021

The purpose of this study is to classify customer experience components using Bernd H. Schmitt's Strategic Experiential Modules and explore the relevance between fashion lifestyle and customer experience components. A survey was conducted on 400 adults between the ages of 20s to 50s who had experience in sportswear stores. The results obtained are as follows. First, according to fashion lifestyle, the respondents were divided into an individuality-valued pragmatic group, a trend-oriented brand-seeking group, a fashion-interested group, and a conservative pragmatic group. Second, customer experience components were divided into sensory experience, emotional experience, cognitive experience, behavioral experience, and relational experience. Third, on analyzing the relationship between customer experience and fashion lifestyle, it was found that a fashion-interested group has the highest value in all experiences; therefore, it can be considered that the higher the interest in fashion, the more important is the customer experience. On the other hand, the conservative pragmatic group represented generally smaller values than the other three groups in all customer experiences. Fourth, there were significant differences in the customer experience components that were considered to be important depending on the fashion lifestyle type. An individuality-valued pragmatic group valued cognitive experiences, a fashion-interested group valued all experiences, and a conservative pragmatic group showed low scores in all customer experiences. The results of this study will allow companies to build more customer-friendly experiences and enable consumers to engage in satisfactory purchasing activities through better customer experiences.

• Journal of Fashion Business
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• v.26 no.5
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• pp.91-104
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• 2022

In this study, a cycling smart wear for measuring cycling posture and motion was developed using a three-dimensional motion analysis camera and an IMU inertial sensor. Results were compared according to parts to derive the optimal smart device attachment location, enabling correct posture measurement and cycle motion analysis to design a pattern. Conclusions were as follows: 1) 'S-T8' > 'S-T10' > 'S-L4' was the most significant area for each lumbar spine using a 3D motion analysis system with representative posture change (90°, 60°, 30°) to derive incisions and size specifications; 2) the part with the smallest relative angle change among significant section reference points during pattern design was applied as a reference point for attaching a cycling smart device to secure detachable safety of the device. Optimal locations for attaching the cycling device were the "S-L4" hip bone (Sacrum) and lumbar spine No. 4 (Lumbar 4^th); 3) the most suitable sensor attachment location for monitoring knee induction-abduction was the anatomical location of the rectus femoris; 4) a cycling smart wear pattern was developed without incision in the part where the sensor and electrode passed. The wearing was confirmed with 3D CLO. This study aims to provide basic research on exercise analysis smart wear, to expand the smart cycling area that could only be realized with smart devices and smart watches attached to current cycles, and to provide an opportunity to commercialize it as cycling smart wear.

• Journal of the Korean Society of Costume
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• v.60 no.4
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• pp.126-145
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• 2010

The purpose of this research is to classify the design features of twentieth century women's tennis wear. The specific research questions are; how tennis has developed and what is the relationship between tennis wear and modern dress? What are the important developments in women's tennis wear design in the twentieth century? What are the characteristics exhibited in each decade in women's tennis dress? This paper conducted current research by considering the women's tennis wear as a background of dress simplification. Forty pictures showing tennis wear from international tennis games' catalogues and literatures were selected for this study. Researchers employed a qualitative research method providing a systematic review of the previous studies analyzed by content. The results show that sportswear has become an important trend in contemporary fashion. Tennis wear also had influence on modern dress. Current development is concentrated on functional new materials and sports marketing.

• Journal of the Korea Society of Computer and Information
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• v.13 no.7
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• pp.221-229
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• 2008

The development of computer and multimedia brought out new technology, that is, virtual reality. Computer simulation adaptation among the technologies of the virtual reality is spreaded into air service, motor vehicle, medical science, sports, education, even fashion industry. This study look into 2-dimensional hair-style computer simulation system which is started to common use nowadays and the 3-dimensional system which is under the development. And this study proposed several problems such as heavy 3D system booth and the low price but low qualified camera in order to commercialize the 3D system. This study also suggest several alternative, for instance, the change from object photography method to panoramic photography method, the substitute by middle or high end and high qualified camera.

• Journal of Digital Contents Society
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• v.18 no.2
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• pp.293-301
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• 2017

This study collects 112 webtoon advertisements by Google extended search to reveal the narratives of webtoon in persuasive communication context. The results of content analysis are as follows. First, product categories are found relatively more in number such as content and game, cosmetics, public service announcement than other products. Second, the number of webtoon advertisements has increased these seven years; rather drastic increase is found in 2013. Third, as for the origin, brand webtoon is the largest number of all types. Fourth, there is a significant difference between public interest products and commercial products in absurdity advertising number. Commercial products use a variety of genres such as romance, drama, everyday life, including absurdity, while public interest products focus mainly on everyday life.

• Fashion & Textile Research Journal
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• v.21 no.5
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• pp.597-605
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• 2019

This paper examined the garment formability and appearance of perspiration absorption, fast dry, and breathable fabrics. The mechanical properties and seam pucker properties of these fabrics were measured and regression analysis was conducted between fabric structural parameters and their mechanical and seam pucker properties. The superior total appearance value (TAV) of fast dry knitted fabrics for sports-wear was achieved in fabrics with high extensibility and bending rigidity; consequently, it increased with increasing stitch density and tightness factor. The formability of the fast dry knitted fabric also improved with an increasing stitch density and tightness factor. The seam pucker was influenced by bending rigidity and a good seam pucker was exhibited in the fast dry knitted fabrics with low stitch density and tightness factor. However, the formability (F) of the breathable fabric improved by increasing extensibility and bending rigidity that decreased with an increasing cover factor and the thickness of the breathable fabric. In addition, seam pucker deteriorated with an increasing cover factor and the thickness of the breathable fabric, which was similar to the results of the formability predicted in fabric mechanical properties. A superior seam pucker was achieved in fabrics with high extensibility and low bending rigidity.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.11a
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• pp.279-280
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• 2009

스마트 의류는 일상생활에 필요한 IT기술을 이용한 디지털 장치와 섬유 패션기술을 융합시킨 차세대 하이테크 기능성 의류이다. 이는 소비자의 라이프스타일의 변화와 인간 중심의 감성을 중시한 디자인의 요구에 따라 여러 분야에서 다양하게 연구 개발되고 있다. 본 논문에서는 실시간 기상지수 제공을 위한 웨어러블 기반의 스마트 의류를 개발하고자 하였다. 착용자가 평소 자주 쓰는 의류를 응용하여 답답해하거나 불편하지 않게 스포츠 의류의 형태에 따라 제작하였다. 온도, 조도, 습도, 자외선을 감지하여 분석한 후 기상청에서 제공하는 생활기상지수를 응용하여 자외선지수, 체감온도지수, 불쾌지수, 열지수의 기상지수를 서비스한다. 개발된 웨어러블 기반의 스마트 의류는 외관 형태는 그대로 유지하고 착용성을 높였다. 기상지수는 실시간으로 무선 전송되어 이를 모니터링하게 된다. 제안된 방법에 대해서 논리적 타당성과 유효성을 검증하기 위해 실험적인 적용을 시도하고자 한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.07a
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• pp.549-550
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• 2021

사용자에게 맞춘 개인화된 제품과 서비스를 제공하는 기술의 발전으로 개인화의 수요는 점점 늘어날 것으로 전망하고 있다. 또한 개인 맞춤형으로 전문 스포츠 선수화, 족부 장애우를 위한 정형 제화 등 전문적인 기능 중심의 개인화나 패션을 위한 스타일 중심의 개인화 등 개인 맞춤 제작 신발을 제작할 때 기존의 아날로그적인 방식으로 발 변인을 측정했을 때 각 변인에 대해 기준점이 명확하지 않아서 재현성이 떨어진다. 따라서 본 논문에서는 자를 이용해 간단히 측정 가능한 기본적인 발 변인 이용하여 다른 변인들을 학습하고 딥러닝을 이용해 추정하는 방법에 대해 서술한다. 이를 위해 20개의 발 변인을 휙득 하였고 그 중 6개의 기본적인 발 변인을 이용해 14개 변인을적합 방지를 위해 Dorpout을 적용해 학습하고 학습한 데이터를 이용해 학습하지 않은 데이터를 테스트해 각 변인별 결과를 보여준다.

• Journal of the Korean Applied Science and Technology
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• v.37 no.5
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• pp.1208-1221
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• 2020

The purpose of this study was to provide basic data for predicting the sports consumption market that Generation Z will lead by applying data mining based decision tree analysis to explore Generation Z sports consumption style. Therefore, the survey was conducted by selecting males and females aged 19 or older as a sample among Generation Z, and data of 429 people were used for the final analysis. For data processing, frequency analysis, exploratory factor analysis, retest and reliability analysis, and decision tree analysis were performed using the SPSS statistics (ver. 21.0) program. The main results of this study are as follows. First, if the rational efficiency index is high and the aesthetic consumption index is low, the probability of being classified as a group of female was 96.8%. On the other hand, if the rational efficiency and perception of price index were low, the probability of being classified as a male group was 100%. Second, if the brand orientation, perception of price, and rational efficiency index were high, the probability of being classified as a capital area group was 97.3%. Contrary to the results presented above, the probability of being classified as a other area group was 82.1% when the brand orientation, commemoration rites, and status symbol index were low. Third, the status symbol and trend oriented index were high, and if the functionality index was low, the probability of being classified into daily life and fashion groups was 77.6%. On the contrary, if the status symbol index is low, the retention of membership and enjoy consumption index is high, the probability of being classified into exercise and competition groups was 81.0%.

• Journal of the Korean Society of Costume
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• v.55 no.2 s.92
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• pp.1-17
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• 2005

The realistic plan to establish a silver market in the clothing industries has not taken concrete shape, although the interest in the establishment of a silver market targeting the aged as a new custom group Is gradually Increasing because the rapid development of science and medical technology in the 20th century has led to an extension of lift and improvement of living conditions. The specialized business which produces and sells the clothing for the elderly is of small number and most of the clothes for the elderly are manufactured and sold by the companies for women's clothing in which change the size or length of the original works rather than reflect the bodily features of the elderly. The findings indicated that domestic brands showed the coordinated concept of a suit of jacket and slacks or skirts while the clothes were formed with a variety of coordinations centering around single article in the U.S brands. But, there was no difference in the use of natural materials centering around cotton and silk etc. and in the use of embroidery, lace and decorative details between the two countries. The knit brands of knit suit style in Korea were formed with the items focused on pull over and cardigan twin set, while the U.S brands were mainly formed with the design of knit suit style. The domestic knit brands were mostly developed with complicated patterns and gorgeous colors, while most of the U.S. brands were presenting a single or two tone color suit style and evening one-piece dress with a simple and modern style. The sporty casual brands of sporty casual style in Korea had a variety of colors and patterns focused on function and comfort for diverse leisure activities and daily life, while the U.S brands were established to present a variety of styles with the items of single article because they had a separate brand for casual even though it was not a exclusive brand for the elderly This study has a meaning in the presentation of the design idea considering the bodily shape of the elderly compared to the ready-to-wear considering the size alone, by examining the characteristics of bodice according to the physical change of the elderly women, analyzing the design of madam brand and the style of the ready-to-wear, researching the general circumstances of the brand for the elderly women, and highlighting the necessity of the elderly clothing market.