• 정보화사회
• /
• s.122
• /
• pp.37-41
• /
• 1998

사이버마켓이란 인터넷 등 전자적 매체를 통하여 마케팅, 재화 및 서비스의 매매, 대금결재 등 일체의 상거래가 직접 이루어지는 사이버 스페이스(가상공간)상에서 형성된 새로운 시장이다.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.42 no.1
• /
• pp.27-40
• /
• 2014

The functions of urban open space, which embraces community revitalization, are diverse. It is the means of public healthcare, learning centers for children, hub of arts and cultural programs, as well as promoter of urban tourism. However, in-depth discourse and research on the topic of urban open spaces has been limited so far. Hence, this study aims to investigate the motivations and satisfaction of visitation based on four representative waterfront open space in Seoul; Cheongyecheon Waterfront, Seoul Forest Park, Seonyudo Park and Banpo Hangang Park. The methods of study are literature review, observation investigation, and questionnaire survey. The findings are analyzed through the Exploratory Factor Analysis, Reliability Analysis, ANOVA Analysis and Regression Analysis by SPSS 18.0. The results of the study are as follows. First, urban waterfront open spaces in Seoul has 5 factors of visitor motivation; community amenity, nature access, cultural and educational assets, aesthetic enjoyment, and lastly means of escape. Second, factors of recognizing urban waterfront open spaces as community amenity and nature access indicate meaningful differences in visitor's perception by spatial characteristics. Third, distances between the destination and the visitor's residence influence significantly their perceived motivation. Close-range visitors perceived nature access as a principal factor, whilst medium to long-range visitors perceived visitation for aesthetic purposes more importantly. Lastly, the will to escape was shown as the influential factor in visitor satisfaction. Visiting open spaces for the enjoyment of nature and aesthetic purposes were factors that also closely relate to visitor satisfaction. In addition, it was found that there are different visitor motivations that influence visitor satisfaction in accordance with the spatial characteristics of each open space. In summary, it can be said that urban waterfront open space is a hybrid space connected to various types of urban contents beyond daily experiences. It was found that several visitor motivations including community development, design aesthetics, education and culture, entertainment, enjoyment of natural landscape, and relaxation, affect the overall satisfaction of the visiting experience. It is anticipated that the results of the study will be used by the local government in setting up strategies for the creation and management of successful urban waterfront open space, and for those involved in planning and design act as a starting point for spatial programming and amenities arrangement in accordance to the city's tourism and urban marketing approach.

• 프린팅코리아
• /
• v.7 no.8
• /
• pp.120-123
• /
• 2008

2.0패러다임에서 공짜 점심이 대세다. 광고를 주요 수익원으로 하면서 서비스 및 콘텐츠가 무료로 제공되는 방식으로, 이른바 '프리코노믹스(freeconomics)'다. 점심뿐만 아니라 공짜 전화, 공짜 정수기, 공짜 다운로드, 공짜 신문도 있다. 이러한 공짜들은 특히 사이버스페이스에 널려있다.

• Korean Institute of Interior Design Journal
• /
• v.20 no.5
• /
• pp.208-216
• /
• 2011

Today, the market environment for companies around the world has been changed by globalization, digital innovation, information by opening the diversity, consumer awareness, and the development of mass media in the wide areas such as, politics, economy, society and culture. Accordingly, the function of the housing cultural center also has been changed from the Place where the trading had been made to the Space where the marketing could work. The housing cultural center is home to companies to target their corporate culture and corporate image, and the brand identity. From the space marketing standpoint, this study extracts differentiator of the housing cultural center from theoretical consideration to boom up of the housing cultural center and to build up its identification. Based on this analysis, the design identity element of the interior design of the housing cultural center is proposed by the actual and analytical cases. Such a future plan design identity elements in the design of the new housing cultural center is providing basic design guide line to recognize the importance.

• Digital Contents
• /
• no.2 s.129
• /
• pp.96-99
• /
• 2004

정보통신부가 주최하고, 한국소프트웨어진흥원과 한국데이터베이스진흥센터가 공동으로 주관하는 디지털콘텐츠 대상 4분기 수장작에 대한 시상식이 지난달 30일 개최됐다. 이번 4분기 디지털콘텐츠 대상에는 디지털영상, 무선콘텐츠, 웹정보콘텐츠 등 3개 부문의 작품이 선정됐다. 디지털영상 분야에서는 썸엔터미디어의‘네티비(Netibee)’가 수상의 영예를 안았고, 무선콘텐츠 분야에서는 포켓스페이스의‘슬램덩크’가 선정됐다. 웹정보콘텐츠 부문에서는 엔플러스엠닷컴의‘영상채팅 노래방’서비스가 선정됐다. 이번 디지털콘텐츠 대상 수상업체들은 향후 정통부의 해외 진출과 마케팅을 위한 각종 활동에 우선적으로 참가하는 혜택을 누릴 수 있다. 한편, 이번 4/4분기 디지털콘텐츠 대상에서는 온라인게임 부문과 교육용콘텐츠 부문에서 수상작이 나오지 않아 다소 아쉬움을 남겼다.

• Korean Institute of Interior Design Journal
• /
• v.21 no.4
• /
• pp.200-210
• /
• 2012

The objective of this study is to activate dining facilities by integrating the factors of space marketing. In this study, It extracts the factors of space marketing applied in the real space on the basis of precedent studies. The selection standard of precedent studies focused on the planning and strategy of space marketing conducted after 2000, and 28 factors in total 16 precedent studies were extracted. We extracted only the factors of space marketing which is applicable to dining facilities by merging and reestablishing them. The extracted 12 factors included. In this way, we conducted a survey on the factors of space marketing as well as utilization and satisfaction considered to be needed for the activation of dining facilities based on H university dining facility in Seoul. Accordingly, I collected a total of 215 copies and analyzed them by SPSS program. According to the result, it indicated that there were many students who primarily used the outside dining facilities rather than university dining facilities regarding the utilization of university dining facilities, and unsatisfactory factors included the design and size of the entrance, quality of the serving space, quality and noise of the dining space, other facilities, size and quality of the rest space and drinking fountain, snack bar, and cafe regarding the satisfaction of each space. It also indicated that the factors which influent the image of university dinning facilities the most included the marketing factors considered to activate university dining facilities such as spatial factors, sensuous factors, and environment friendly factors in order. Therefore, we can consider the interacting operation system that students primarily decorate, improve and use the spaces of the outside dining facilities and other university dining facilities. In conclusion, it's need to consider activating university dining facilities which have been responsible for only basic parts by integrating the marketing factors in common with the outside dining facilities.

• Korean Institute of Interior Design Journal
• /
• v.25 no.4
• /
• pp.23-34
• /
• 2016

The purpose of this study was to investigate the influential factors of space marketing, and then to empirically analyze how they were reflected on the facade elements of sports stores. In order to achieve such a purpose, the research was firstly based on the perspective of space marketing to extract various features into 4 types of factors, namely sensuous factors, differentiated external appearance factors, image-associating factors and story-creating factors. Secondly, this study extracted the elements of facade design for sports stores including architectural elements, visual elements and display elements. Thirdly, it clarified the correlation of the influential factors of space marketing with the external space elements of sports stores. Fourthly, the qualitative analysis method was applied to analyze eight selected cases in Busan and eight selected cases in Fukuoka, Japan in order to explore the various different methods of expression of facade design. Lastly, the study found that the stores in Busan mostly take advantage of contrasting effects to deliver a strong visual impression to customers in the sensuous factors. Besides, the facade shapes in Busan were designed to be straight in order to enhance the main doors with its distinguished formative features to maximize the effective expression of the differentiated external factors, along with other expression methods of the image associating and story creating factors. This was done to associate with the brand identity in comparison with the stores in Fukuoka.

• Journal of Service Research and Studies
• /
• v.14 no.2
• /
• pp.69-81
• /
• 2024

The The purpose of this study is to have a positive impact on the evaluation of the traditional market revitalization project by discussing the business details and implementation process of the commercial district revitalization project in depth. The research method uses practical methods for traditional market revitalization projects. First, the activation method of the place was examined through the concepts of Oldenburg's 'Third Place' and Carr et al.'s 'Five Demands for Public Space' and the theories related to non-face-to-face transactions were examined. The first study case was the commercial district revitalization project of the Cheongju Global Market Development Project(Seongan-gil Street Shopping Mall and Yukgeori traditional Market), which discussed revitalization of open space, revitalization through reproduction, and revitalization through festivals. The revitalization project through representation is a project to install a symbolic sculpture at the estimated location of the 'Namseokgyo' buried in Yukgeori traditional Market. The revitalization through the festival is the Korea Sale Festa, which is a vibrant business due to increased sales at traditional markets and shopping malls and floating population in open spaces. The second study case was the Cultural Tourism Promotion Project(Hanmin traditional Market), which discussed revitalization through the development of local brands and SNS content. In the conclusion, the relationship between the six projects and commercial district revitalization methods was discussed, and policy recommendations were made, mentioning the importance of reflecting regional characteristics in design planning. We hope that this study will be used to positively evaluate the traditional market revitalization project, showing that stakeholders are working hard to produce positive results within institutional limitations.

• Digital Contents
• /
• no.8 s.135
• /
• pp.37-42
• /
• 2004

정보통신부가 주최하고 한국소프트웨어진흥원과 한국데이터베이스진흥센터가 공동으로 주관하는 2004년 디지털콘텐츠 대상 2분기 시상식이 지난달 15일 정보통신부 14층 대회의실에서 개최됐다. 김창곤 정통부 차관, 최준영 정통부 정보통신정책국장, 고현진 한국소프트웨어진흥원장, 원영희 한국데이터베이스진흥센터 전무 등이 참석한 가운데 진행된 이번 시상식에서는 디지털영상, 온라인게임, 교육용콘텐츠, 모바일콘텐츠, 차세대콘텐츠 등 5개 부문에서 각 1개의 작품이 수상의 영예를 안았다. 이번 2분기 디지털콘텐츠 대상 수상작들은 국내 및 해외시장 출시를 앞두고 있는 성공가능성 높은 작품들로 선정됐다. 디지털영상 부문에서는 시네픽스의 두 번째 작품‘아쿠아키즈’가 수상했고, 온라인게임 부문에서는 씨알스페이스의‘디오’가, 교육용콘텐츠 부문에서는 이니엄의‘짱구교실’이 각각 선정됐다. 모바일콘텐츠 부문에서는 그래텍의‘이카리아2’가 선정됐고, 차세대콘텐츠 부문에서는 포인트아이의‘M-Navi’가 선정됐다. 이번디지털콘텐츠 대상 수상업체들은 향후 정통부의 해외 진출과 마케팅을 위한 각종 활동에 우선적으로 참가하는 혜택을 누릴 수 있으며, 연말에 열리는‘디지털콘텐츠페어 2004’전시회에 참가하고, 대통령상 후보에 오르는 자격을 얻게 된다.

• Archives of design research
• /
• v.17 no.2
• /
• pp.323-334
• /
• 2004

This study is concerned about activation factor and characteristic of street design through survey that in Tokyo, Japan. The factor is largely distinguished form physical and non physical factors, these are institution programs, circulation of goods, space programs as culture and history, and they are form of city, structures, street, open spaces, trees, street furnitures. The investigation about sites that Shinjuku, Shibuya, Harajuku, Ueno, and Ikebukuro, is resulted in dose-by public transportation, concerned with historic relationship, and increased in special experience of life. It is caused from controlling the law and rules, and making the sufficient infrastructures, and protecting a policy, and specializing with brand effect and place-marketing. The Street furniture emphasize to making street design. This conclusion is that involving physical and non physical factors, activate street design in making places.