• Digital Contents
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• no.3 s.154
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• pp.56-58
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• 2006

콘텐츠를 만드는 사람들은 늘 콘텐츠를 사용하고 즐기는 유저들이 그 콘텐츠를 손에서 놓을 수 없는 상태가 되기를 원한다. 일상적 시간을 떠나 콘텐츠의 시간속에 녹아들어, 자신의 일상을 콘텐츠의 일부로 만들기를 꿈꾼다. 콘텐츠를 몇 번이나 반복해서 즐기고, 콘텐츠를 위해 자신의 시간을 투자하고, 더 나아가서 돈을 소비하게 되기를 기대하는 것이다. 이른바 콘텐츠에의 몰입이다. 몰입을 유도하는 스토리텔링에 대해서 2회에 걸쳐 알아본다

• Digital Contents
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• no.4 s.155
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• pp.48-50
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• 2006

디지털콘텐츠에서 몰입을 유도하려면 무엇보다도 유저들을 이끄는 여러 방식이 필요하다. 인간은 누구나 낯선 것에 몰입할 수 없다. 낯선 것들은 사람을 당황하게 만들거나, 한걸음 물러서게 만들거나 무관심하게 만든다. 이 몰입을 유도하는 과정은 여태까지 많은 문화물에서 무의식, 의식적으로 드러나 있다. 이 과정 자체를 우리는 플롯, 스토리텔링이라고 부르기도 한다. 이 몰입은 인간이 심리적으로 동일시하고 몰입하는 내용적인 측면과 구조적으로 동일시하게 느끼는 과정인 형식적인 측면으로 나눠볼 수 있다. 이번 호에서는 형식적 측면을 살펴볼 수 있는 플롯구조를 몇 가지의 일본만화를 통해서 살펴보겠다.

• Journal of The Korean Association of Information Education
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• v.26 no.5
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• pp.353-360
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• 2022

The purpose of this study is to verify the effect of artificial intelligence storytelling education program designed to help learning artificial intelligence based on storytelling, the most important element of human intelligence, on learning flow. To this end, a 16-hour artificial intelligence education program was designed and developed, and applied over 8 weeks to 19 gifted students in 5th and 6th grades of elementary school. Artificial intelligence storytelling education program was developed in the form of teaching and learning course plans for each class and storybooks. Artificial intelligence storytelling education program application results showed significant improvements in average scores in all 9 sub-factors of learning flow, including combination of challenges and abilities, integration of behavior and consciousness, clear goal, concrete feedback, focus on task, sense of control, loss of self-consciousness, Distortion of the sense of time, and self-purpose experience. In other words, it was confirmed that artificial intelligence storytelling education program was effective in improving learning flow.

• The Journal of Information Systems
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• v.23 no.1
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• pp.1-28
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• 2014

소셜 네트워크 서비스의 확산과 더불어 소셜 네트워크 게임(이하에서는 소셜게임이라 함)이 부각되고 있다. 한편, 소셜게임이 인기를 끌면서 소셜 네트워크 서비스가 더욱 확산되는 계기가 되기도 한다. 사용자들을 소셜게임에 몰입하도록 유인하는 요인이 무엇인가를 파악하면 소셜 네트워크 서비스가 더욱 발전할 수 있는 방안을 찾을 수 있다. 따라서 본 연구는 사용자들을 소셜게임에 몰입하도록 유인하는 요인이 무엇인가를 분석하는데 있다. 본 연구에서는 대표적인 소셜 네트워크 사이트라 할 수 있는 페이스북의 소셜게임 사용자들을 대상으로 설문조사를 실시하였다. 280명의 사용자들을 대상으로 한 설문을 통해, 소셜게임에의 몰입, 게임스토리, 게임그래픽, 게임사회화, 게임 통제력, 게임 사용용이성의 관계를 구조방정식모형으로 분석하였다. 특히, 게임 사회화와 게임그래픽은 몰입에 직접적으로 영향을 주기도 하며 게임 사용용이성을 통해 간접적으로도 영향을 주었다. 한편, 게임스토리는 몰입에 직접적으로만 영향을 주고, 게임 통제력을 게임사용 용이성을 통해 간접적으로 영향을 준다. 본 연구는 몰입이론과 기술수용이론을 토대로 하고 있지만, 소셜게임에서의 몰입에 대한 최초의 연구이기 때문에 후속 연구에 지침이 될 수 있다. 또한 소셜게임을 개발하는 사업자들이 무엇에 역점을 두고 게임을 개발하고 서비스해야 할 것인가에 대한 지침이 될 수 있다.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1272-1278
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• 2009

Titles of Nintendo DS are frequently use humor to help users fall in short time. Among many humor element, many titles use exaggeration. It is because 'exaggeration' is the best instrument to make users understand humor without complex cognitive process. Therefore, portable game using humor storytelling as a strategy for attracting various people.

• The Journal of the Convergence on Culture Technology
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• v.5 no.1
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• pp.205-210
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• 2019

Alongside the development of communication technologies such as smart phone, 5G, advertisements which have been regarded as nexus of marketing behaviors are treated as surplus entities in our society now. Ad marketers have been focusing on storytelling advertisements via SNS or similar web-services. We are facing another big media changes such as Virtual Reality, Augmented Reality. Especially the current study probes Mixed Reality as the potential key of new storytelling brand marketing with discussing directions and insights based on the narrative transportation theory.

• Korea Science and Art Forum
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• v.24
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• pp.1-13
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• 2016

The aim of this study is to find the reasons of success and failure of digital animations in terms of 'immersion.' For the purpose, the causes of immersion were analyzed through complex comparison about concepts and stories of two animation films with similar size of budget: 'Shrek 2' which ranked number 1 in the box-office of animation and 'Mars Needs Moms' which ranked number 172 in the same category. The complex results showed that immersion becomes bigger with creativity and popularity of the characters' outer concept, diversity and organic of the characters' inner concept, and diversity and consistency of the background. Moreover, gradual arrangement of characters' appearance in the story and increasing number of the characters, and visual changes around the plot heightening with a well-organized passage increase immersion. After all, immersion of digital animation requires developing creative, diverse, and popular concept and arranging and strengthening strategic well-organized plot of parts and the whole. This is the key to convergence it.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.474-488
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• 2021

The application of Augmented Reality(AR) technology is visible in medical procedures, education, marketing, and journalism. By experimenting, this study examines how the evaluation of the three elements of augmented reality news contents(visual image, storytelling, interactivity) affects immersion and information acquisition. Specifically, a 2 (video technology: AR vs. general) × 2 (news type: disaster vs. sports) between-subject design was examined. Results showed that the evaluation of all three elements was higher when viewing AR news than when viewing general news. The level of immersion was higher when viewing AR news, and the evaluation of storytelling and interactivity had positive effect on the level of immersion regardless of the news types. However, the evaluation of visual images did not affect the level of immersion. Information acquisition was higher after viewing AR news, yet the effect of the evaluation of the three elements on information acquisition had not been found. Implication and discussion of the study were added in the end.

• Journal of Industrial Convergence
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• v.21 no.8
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• pp.13-21
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• 2023

The purpose of this study was to compare storytelling with TV entertainment programs to find out which elements of web entertainment affected the shift of viewers' interest, and to identify the characteristics of web entertainment storytelling. To this end, each of the web and TV entertainment programs were selected for storytelling analysis, and storytelling analyzed the contents of each item by dividing them into images, backgrounds, stories, and characters. As a result of the analysis, unlike TV programs, web entertainment storytelling allows viewers to immerse themselves in content through a composition that runs directly from the beginning to the crisis, and is characterized by a clear formation in a short video through a clear ending narrative. These research results hope that short-form web entertainment programs produced in the future will be able to identify strategies for viewers' immersion and storytelling strategies.

• Digital Contents
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• no.2 s.129
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• pp.104-111
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• 2004