• Title/Summary/Keyword: 스타트업 투자

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An Exploratory Study on the Initial Activation Strategy of UGC Platform with Contents Provider and Consumer (콘텐츠의 공급자와 소비자로 이루어진 UGC 플랫폼의 초기 활성화 방안에 대한 탐색적 연구 : 시스템다이내믹스를 이용한 초기 스타트업의 UGC 플랫폼을 중심으로)

  • Jung, Jee-Wong;Lee, Kyung-Sang;Lee, Zoon-Ky
    • The Journal of Bigdata
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    • v.3 no.1
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    • pp.83-94
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    • 2018
  • The purpose of this study is to investigate how startup companies with the UGC platform service model can traverse the death valley for the company's survival with limited resources and create a mutually beneficial market. To do this, an interview-based exploratory study was conducted to analyze the cause and effect of each factor on the initial activation strategy of the UGC platform. For many start-up companies, this research helps minimize errors in strategic trial and error.

스타트업 나우 - 스타트업 나우 인터뷰 - 버드뷰(화해 서비스) 이웅 대표

  • Kim, Yeong-Hwan
    • Science & Technology Policy
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    • v.25 no.7
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    • pp.34-37
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    • 2015
  • 2013년 8월 출시된 버드뷰의 '화해(화장품을 해석하다)' 서비스는 화장품 성분의 분석 결과를 제공하여 유해 성분을 피하고 건강한 화장품을 소비하려는 많은 여성들의 폭발적인 지지를 얻고 있다. 2014년 11월, 본엔젤스, 사이버에이전트벤처스 등으로부터 6억원을 투자받고, 출시 1년 8개월만에 다운로드 120만건, 회원 110만명, 월 방문자수 34만명을 달성한 버드뷰의 이웅 대표를 만나 국내 화장품 시장의 새로운 구매 패턴을 만들어 영향력 있는 모바일 화장품 커머스 기업으로 도약하려는 그의 포부를 들어본다.

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스타트업 나우 - 스타트업 나우 인터뷰 - 우아한 형제들(배달의 민족) Mike Kim 사업개발(Corporate Development) 책임

  • Kim, Yeong-Hwan
    • Science & Technology Policy
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    • v.25 no.8
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    • pp.38-41
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    • 2015
  • '배달의 민족'으로 서비스와 B급 문화를 바탕으로 일약 우리나라 전체의 음식업계와 배달업계에 회자되고 있는 '우아한 형제들'은 현재 1,800만명이 다운로드 받아 사용하고 있는 음식배달 전문 모바일 기반 서비스 기업이다. 2011년 3월 법인 설립 이후, 2014년 11월 골드만삭스 컨소시엄으로부터 400억원을 투자받으며, 국내 시장을 넘어 세계 시장을 넘보고 있는 우아한 형제들에서 글로벌 파트너십과 기업 M&A 관련 업무를 맡고 있는 Mike Kim 사업개발(Corporate Development) 책임자. 그의 실리콘 밸리와 링크드인(LinkedIn)에서의 경험이 우아한 형제들의 행복한 기업문화와 어떻게 상생의 시너지를 발휘하고 있는지 살펴본다.

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The Impact of the Increase in Institutional Distance on the Flow of Cross-border VC Investment: In the Context of the Adoption of Euro by European Union (제도적 거리가 해외벤처투자에 미치는 영향: 유로존 출범 시 영국의 사례를 중심으로)

  • Kim, Yujin
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.6
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    • pp.43-54
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    • 2020
  • This paper investigates the causal impact of the increase in institutional distance between two geographic regions on the flow of cross-border Venture Capital (VC) between the regions. While cross-border VCs are believed to have competitive advantages at identifying and managing promising startups in a local market compared to local counterparts, the discrepancy in institutional characteristics between two markets exacerbates the difficulty of credible information exchange and negotiation, significantly increasing transaction cost related to a cross-border venture capital investment. This study conducts a difference-in-difference analysis to examine the relationship between institutional distance and the flow of cross-border VC investment using the fact that the official adoption of the Euro currency by member countries of the European Union except the UK created an institutional chasm between the UK and other EU member countries. The outcomes of the analysis suggests that UK-based VCs significantly decreased the VC investment into EU-based startups and that EU-based VCs reduced the investment into UK-based startups. The results have meaningful implications for understanding the impact of the change in institutional difference on cross-border VC investment, which seems to increasingly take place with the recent trend of de-globalization and the rise of protectionism.

Patenting Dilemma for Startups: Number of Applied Patents, Patent Imitability, and Level of VC Funding (스타트업의 특허 딜레마: 특허수, 모방 가능성, 그리고 벤처 캐피털리스트 펀딩 수준)

  • FERAUD, Christophe;Kim, Bongsun;Kim, Enonsoo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.3
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    • pp.169-183
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    • 2019
  • Should a startup file for a patent subject to imitation in its quest to attract venture capital(VC) investors? Considering the US pharmaceutical biotechnology industry context, this paper attempts to answer this question by investigating the relations between the number of applied patents of startups, patent imitability, and the total amount of money the startups received as their first VC funding round. Data of 157 US-based pharmaceutical biotechnology startups founded in between 1995 and 2005 are analyzed. Empirical results from this study show that the number of applied patents is positively related to the total amount of money received at the time of the first funding round, and patent imitability is negatively related to the total amount of money received as first VC funding round. Nonetheless, the interaction term between the number of applied patents of startups and patent imitability came out as positive, raising interesting questions and implications for innovation-oriented startup entrepreneurs. The current study's empirical findings suggest that, in the pharmaceutical biotechnology sector, VC investors pay attention to the quantity and quality of the patents possessed by startups when they decide the level of funding. In particular, imitability of applied patents may not be a one-sided concept related to negative features such as the weak protectability of an invention. Rather, patent imitability may be a multi-facet element which also contains positive attractiveness of the startup's invention. Furthermore, it seems that the positive side of imitability can be augmented by the number of applied patents.

The Study on the Balance of Ambidextrous Strategy of Exploration and Exploitation for Startup Performance (조직의 탐색과 활용에 대한 양손잡이 전략의 균형이 스타트업 성과에 미치는 영향)

  • Choi, Sung Chul;Lee, Woo Jin
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.6
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    • pp.131-144
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    • 2021
  • The organizational ambidexterity is an organizational strategy designed to pursue exploration activities to seize new opportunities and exploitation activities to efficiently use resources. Most of these ambidextrous structures have been studied for large corporations with slack resources, and there are still not many studies on the necessity of an ambidextrous structure for startups with relatively low-level resources. However, recently, the startup ecosystem is being advanced globally, and the amount of VC investment is rapidly increasing. This is a time when a lot of venture fund is invested in startups and a startup-friendly environment for rapid growth is created. This is the time to discuss the necessity and applicability of an ambidextrous organizational structure for startups. Therefore, this study conducted a hypothesis test whether the importance and necessity of balance that startups solving market problems with new ideas and utilizing accumulated resources have. To conduct this study, we analyzed 140 startups data gathered from the survey and the moderation effect was also analyzed. As a result of the study, it was verified that the balance of startup exploration and exploitation had a significant effect on startup performance, and the moderating effect of environmental dynamics was found to have a significant effect on the relationship with non-financial performance. Therefore, for startups with insufficient resources, it was concluded that the surplus resources generated in the process of a firm's growth should be effectively utilized and the balance between exploration and exploitation should be balanced from the initial stage of searching for a new business. In other words, it was confirmed that it is important for continuous growth and survival to seek the structure of an ambidextrous organization in order to internalize a mechanism that enables startups to pursue both effectiveness and efficiency in the long term. This study suggests a strategic direction for the growth of startups from the perspective of organizational structure. We expect that this meaningful results on the relationship between the ambidextrous capabilities of startups and performance contribute to the growth of startups in the rapidly growing startup venture environment.

Accelerator Incubation Program and Entrepreneurial Performance of Portfolios : Focusing on the Moderating Effect of Accelerator Entrepreneur Passion (액셀러레이터 보육프로그램과 보육기업의 창업성과 : 액셀러레이터 창업가 열정의 조절효과 중심으로)

  • Kim, Sang-cheol;Chung, Byoung-gyu
    • Journal of Venture Innovation
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    • v.5 no.3
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    • pp.1-17
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    • 2022
  • Entrepreneurs recognize that their passion was an important factor in driving successful entrepreneurship. However, they were often unaware of the impact that third-party passions related to startups have on them. Therefore, in this study, it was verified whether the accelerator incubation program had an effective effect on portfolios. At this time, I tried to do an empirical analysis focusing on how the third-party accelerator entrepreneur passion affects the entrepreneurial performance of portfolios. To this end, a survey was conducted on representatives of portfolios across the country who completed the accelerator incubation program, and empirical testing was conducted based on 330 valid ones. As a result of empirical analysis, it was confirmed that mentoring and networking among accelerator incubation programs had a positive (+) effect on entrepreneurial performance of portfolios. On the other hand, education and seed investment in the accelerator program did not significantly affect the entrepreneurial performance of portfolios. On the other hand, it was tested that accelerator entrepreneur passion significantly moderated both the incubation program elements (education, mentoring, network, seed investment) and the entrepreneurial performance of portfolios. The results of this study are meaningful in that they reveal that the passion of accelerator entrepreneurs is an important lynchpin of incubation programs and the key to success in startups. In addition, this study suggests that it is important for startups to go one step further from seed investment and properly identify the accelerator entrepreneur and his passion, the key man of accelerators.

The CVC' Adventurous Investments: The Effects of Industrial Characteristics and Investment Experience on CVC Investments (기업벤처캐피탈의 모험적 투자: 미국 기업벤처캐피탈 투자에 미치는 산업특성과 투자경험의 영향 탐색)

  • Kim, Doyoon;Shin, Dongyoub
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.3
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    • pp.1-12
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    • 2021
  • In this paper, we study empirically examined the adventurous investments in corporate venture capital (CVC) firms' investment in the U.S. based corporate venture capital industry. Unlike existing studies focusing CVC firm's characteristics related to parent corporates and regarding CVC firm as a vehicle of corporate venturing, we identified CVC firm as an independent learning agent to adapt to dynamic environment and investigate their exploration and exploitation in investments based on organizational learning theory. Specifically, we investigate the market-environmental factors affecting CVC's adventurous investment in different sector rather than previously done. First, we examined competition intensity in CVC industry might be related to CVC firm's explorative investments. Second, CVC firm's investment experiences might affect as an inertia to invest on unexperienced sector. Finally, we investigated risk preference effect on CVC firm's venturing investments. The empirical data analyzed in the study contained a total of 85 U.S. based CVC firms and their 2,306 investments from 1996 until 2017. After conducting a GEE regression analysis and a Logit regression analysis, we found the significance and direction of our independent and moderating variables strongly supported all of our four hypotheses in a highly robust manner.

Analysis of Start-up Success Factors by AER Case (AER(Asan Entrepreneur Review)사례를 통한 스타트업 기업의 성공요인 분석)

  • Lee, Sangjo;Nam, Jungmin
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.2
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    • pp.39-50
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    • 2018
  • A main purpose of this research is to identify success factors of start-up based on the AER case study. As a result of case analysis, In the early stage, the success factors of start-up are the entrepreneur's history, experience, expertise, prompt judgment, problem-solving ability, the capacity and teamwork of its members, business networks and supporting government start-ups. In the commercialization stage, securing commercialization and investment funds, timing, differentiation strategy, overseas advancement, and acceptance of customer feedback are important. In the growth stage (maturity stage), new product launches and diversification, and establishment of organizational culture are important. Based on the results of this analysis, this study sought success factors and implications for each stage and sought research directions in the future.

Lean Startup Application Study in the Healthcare Industrial point of View : The Case of Humedix Corporation (헬스케어산업 관점에서 본 린스타트업 적용 사례연구: (주)휴메딕스 사례를 중심으로)

  • Lim, Sung-Hoon;Kim, Yong-Tae
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.3
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    • pp.99-109
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    • 2015
  • The investment in healthcare industry has recently increased not only for global ventures but also for the domestic ventures. However, there has been hardship of founding and investment caused by healthcare startups characteristics that are costly and time consuming. In this study, the applicability of 'Lean Startup' theory to healthcare ventures was explored through the case of a domestic startup which accomplished funding from VC and KOSDAQ after establishing based on its technology in healthcare industry. There have been numerous case studies that applied 'Lean Startup' to IT industry. However, this case study that applied 'Lean Startup' to healthcare industry have some implications as follow: First, it is critical to conduct a hypothesis testing at initial research stage through R&D of 'MVP' (Minimum Viable Product) as the prototype testing is strictly prohibited in healthcare industry. Second, healthcare R&D teams ought to be well organized as startup teams and all researchers should be equipped with entrepreneurship as the licensing process in healthcare industry is time-consuming and costly due to issues like clinical studies. Lastly, management skills as smart and light as 'Lean Startup' are required in order to encourage young engineers' technology startups.

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