• Title/Summary/Keyword: 스마트폰 특성

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A Research about Smartphone Characteristics and Service Quality and Commitment (스마트폰 특성 및 서비스 품질과 몰입에 관한 연구)

  • Cho, Hyen Suk;Yang, Seong-Bok
    • Journal of the Korea society of information convergence
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    • v.7 no.2
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    • pp.1-5
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    • 2014
  • In this study, the smartphone features and service quality to analyze the effects of immersion. Smartphone attribute convenience, entertainment, and a ubiquity. The quality of service is composed of interactivity and personalization. Empirical analyzed. Results of the characteristics entertaining smartphone has a significant impact on both the affective commitment and normative commitment. Ubiquity have had a significant effect on normative commitment. Personalization of service quality has a significant impact on affective commitment and normative commitment. Entertainment and of smartphone features, let's highlight of the personalization of service quality. Emotionally can increase the normative commitment.

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A Study on the Influence of Perceived usefulness and Perceived ease of use to Marketing Performance (유용성과 용이성이 마케팅성과에 미치는 영향 : 스마트폰 특성을 중심으로)

  • Jo, Young-Jun
    • Journal of Digital Convergence
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    • v.9 no.4
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    • pp.103-113
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    • 2011
  • A study on the influence of technology acceptance model to marketing performance and based on an expanded characteristics of smart phone. the result of this study are flows: 1) Perceived usefulness of smart phone are related to word-of-mouth intention and repurchase intention. 2) Social influence are related to word-of-mouth intention but repurchase intention are not related to repurchase intention.

Factors Affecting the Intention to Use of Smart-Phone Banking Service: A Case of Chinese Users (스마트폰 뱅킹서비스 수용의도에 영향을 미치는 요인: 중국 사례)

  • Kim, Soo-Hyun;Li, Lei
    • The Journal of the Korea Contents Association
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    • v.12 no.11
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    • pp.303-312
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    • 2012
  • In this paper we investigate the factors influencing the intention to use of smart-phone mobile banking service in China. We include the characteristics of smart-phone, mobile banking service, and users to the research model and also consider user satisfaction as an intervening variable. We try to find and prove the factors influencing the intention to use of smart-phone mobile banking service by surveying 206 chinese users and using structural equation model. This empirical paper proves that mobility, instance connectivity, use convenience, and intimacy give positive effects to intention to use of smart-phone mobile banking service. In addition, this paper indicates some managerial implications that mobility, access speed and the easy user interface can help to increase the degree of user acceptance.

A Study on Effects of the Subsidies Regulation on the Purchase Intentions by Smartphone Characteristics (스마트폰 특성에 따른 구매의도에 보조금 규제 정책이 미치는 영향에 관한 연구)

  • Kim, Hyun-Cheol;Choi, Moon-Kyung;Gim, Gwang-Yong
    • Journal of Service Research and Studies
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    • v.4 no.1
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    • pp.95-107
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    • 2014
  • Since smartphone market got matured, market size and penetration rate are decreased. But smartphone is still one of most important daily commodities today. These days, most important issue about smartphone is the government regulation of subsidies. Therefore how smartphone subsidies marketing and government regulation affect purchasing intention and furthermore advise on government policy is the purpose of this research. In terms of characteristic of smartphone, this research analysed functional characteristic, service characteristic, and economical characteristic studied previously. And also studied about how government regulation affects purchasing intention on the group agrees regulation. As a result, functionality, price and converting cost has significant relationship with purchase intention, but government regulation on subsidies doesn't.

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Study on Problem and Improvement of Legal and Policy Framework for Smartphone Electronic Finance Transaction - Focused on Electronic Financial Transaction Act - (스마트폰 전자금융거래 보호를 위한 법제적 문제점 분석 - 전자금융거래법(안)을 중심으로 -)

  • Choi, Seung-Hyeon;Kim, Kang-Seok;Seol, Hee-Kyung;Yang, Dae-Wook;Lee, Dong-Hoon
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.20 no.6
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    • pp.67-81
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    • 2010
  • As wide propagation of smartphones, e-commerce with smartphones increases rapidly. Such as transfer or stock trade systems. It has prospect that most of financial companies going to offer e-commerce systems via smartphones. And e-commerce via smartphones will be increased, hence the nature of smartphone that can be used whenever, wherever. However, legislation of e-commerce in Korea does not reflect these characteristics of smartphones, because it has set standards in regular PC. So that this study is security threat and feature of smartphones considering that the current legal system will use Certificate constraints, ensuring the safety of e-commerce and install security programs for protection of users, e-commerce responsible for the accident analysis has focused on the issues presented for this improvement.

Study on Repurchase of satisfaction, smart phones, according to the characteristics of Chinese (중국인의 스마트폰 특성에 따른 만족, 재구매 의도에 관한 연구)

  • Choi, Seung-Il;Kim, Dong-Il
    • Journal of Digital Convergence
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    • v.10 no.9
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    • pp.263-270
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    • 2012
  • Modern society, the era of convergence can be And mobile convergence era as the sudden transformation of a mobile communication terminal industry. Smartphone users increasingly rapidly and the new role and value of smart phones is increasing in all walks of life, the impact of knowledge and information society, to accelerate the more recent case of Korea, determined to become more. In this study, look to the Chinese and the characteristics of smartphone customer satisfaction, repurchase intentions affect the relationship between the foundation of marketing strategy in the future to become. The results of this study can be summarized smart phone's aesthetic characteristics, functional characteristics, and purchase characteristics that affect customer satisfaction was For smart phones as well as customer satisfaction has a positive effect on repurchase.

The Design Strategy of Educational Contents in Smartphones (스마트폰의 교육용 콘텐츠 설계 전략)

  • Ku, jin-hee;Shin, soo-bum
    • Proceedings of the Korea Contents Association Conference
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    • 2013.05a
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    • pp.407-408
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    • 2013
  • 최근 스마트폰은 가장 대중적인 모바일 기기로서 초중등 학생들의 교육적인 활용 가능성은 다른 IT 기기에 비해서 높다고 할 수 있다. 또한 교육용 소프트웨어 중에서 컴퓨터의 잠재성을 가장 잘 보여줄 수 있는 것은 시뮬레이션이다. 그러나 스마트폰에서 실행되는 교육용 소프트웨어는 다른 모바일 기기에 비해서 특히 작은 화면에 대한 제약 등을 고려해야 하는 특성을 가지고 있다. 이 논문에서는 대표적인 시뮬레이션형 교육용 앱들을 분석하고, 이를 토대로 스마트폰의 특성을 고려한 교육용 콘텐츠 개발전략을 제시하였다.

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An Empirical Study on Mobile Usage Behavior - Focusing on Smartphone Usage Addiction - (모바일 사용행동에 대한 실증연구 - 스마트폰 사용 중독을 중심으로 -)

  • Shin, Ho-Kyoung;Lee, Min Seok;KIM, Heung Gook
    • Informatization Policy
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    • v.18 no.3
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    • pp.50-68
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    • 2011
  • In this paper, our goal is to examine the factors related to smartphone users' usage addiction. Based on existing literature on mobile usage behavior and addiction, we developed and tested a theoretical model and hypotheses, analyzing how variables based on the characteristics of smartphones affect smartphone usage addiction and how smartphone usage addiction affects social withdrawal. Given the literature review, a questionnaire survey was conducted; and the PLS(Partial Least Square), a kind of SEM(Structural Equation Model), was used to analyze and test the research model and hypotheses. The research results indicated that smartphone users' self-monitoring, loneliness, and smartphone characteristics affect users' usage addiction. Further, smartphone users' usage addiction affects their social withdrawal. Finally, theoretical and practical implications of these findings and directions for future research were discussed.

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An Exploratory Study on the Extraction of Factors of Purchase Intention of a Smart-Phone Game (스마트폰 게임 콘텐츠 구매요인 추출에 관한 탐색적 연구)

  • Kwon, Hyeog-In;Kim, Ho-Il;Choi, Yong-Seok
    • Journal of Korea Game Society
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    • v.11 no.3
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    • pp.43-53
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    • 2011
  • The purpose of this study was to enhance the factors of the purchase intention of a mobile game for applying existing. For this study, an exploratory analysis was conducted on 40 ordinary peoples to survey through open-ended questionnaires. After that, the factors was examined by 30 experts. finally, closed-ended survey was conducted to confirm the validity and Reliability Verification. As a result, the factors have been identified with 9. From among these, 2 factors were a Newly derived -The factors of a innovation service and device- Through this study, This research will be useful to provide The basis for extended studies of Marketing, Game-development, Market analysis, etc

The Effects of Personal, Environmental, SmartPhone Characteristics Factors on the SmartPhone Addiction Degrees and Daily Life of University Students (개인특성, 환경특성, 스마트폰특성이 대학생의 스마트폰 중독정도 및 일상생활의 변화에 미치는 영향력 분석)

  • Ahn, Hyun-Sook
    • Journal of Digital Convergence
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    • v.15 no.6
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    • pp.39-50
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    • 2017
  • This study examined what leads to smartphone addiction by looking into personal, environmental, and smartphone characteristics, to identify their influences on the degree of addiction and changes in daily life. Therefore, surveys were conducted on college undergraduates, who get easily addicted to smartphones The study hypotheses were evaluated through a structural equation model on a total of 370 collected survey questionnaires Findings revealed: first, with reference to personal characteristics, the more competent and highly related one is, the more negatively influenced one is in getting addicted to smartphones. Second, as for environmental characteristics, the bigger the social impact is, the more positively influenced one is on smartphone addiction. Third, among the characteristics of a smartphone, the ubiquity showed a positive influence on smartphone addiction. Lastly, the degree to which one is addicted to a smartphone has(either positive or negative) on the changes in one's daily life. These results are not intended to blindly inhibit smartphone use by highlighting the negative aspects of smartphones, but are expected to serve as basic data to develop a preventative and remedial program based on the degree of smartphone addiction.