• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.4
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• pp.205-214
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• 2012

This study investigated whether there were statistical differences in the three categories of cosmetics brand preference- brand preference, gift brand preference, and preference for purchasing expensive cosmetics by the consumers' residence. For the data analysis, the types of cosmetics include basic and color, the cosmetics brands include domestic and imported cosmetics. The consumers' residence include metropolitan and non-metropolitan areas. The study collected the data from 477 surveys from adult women ranging from the age groups of 20s to 50s and above in 2011. Using SPSS Version 18.0 the data was analyzed by Frequency analysis, t-test. The study results were as follow: There were significant differences in the three patterns of cosmetics brand preference depending on the consumers' residence. The three patterns of preferences were in the similar trends. The results revealed while the non-metropolitan residents showed a higher level for the domestic brands, a lower level in the three categories of preferences for imported brands compared to their metropolitan counterparts in both types of basic and color. In contrast, compared to the non-metropolitan counterparts, the metropolitan residents showed a lower level of preferences in all of the three categories of cosmetics brand preference for domestic in both types of basic and color.

• Monthly Korean Chicken
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• v.3 no.4 s.22
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• pp.2-8
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• 1997

농축산물 저율관세 수입물량 운영계획 확정 - 닭고기 관련 위생관리 실태조사 예정 - 변이형 닭전염성기관지염 예방 가능 - 뉴캣슬 백신접종율 저조 - 닭 가금티프스 ${\cdot}$ 뉴캣슬병 주의보 산랑율 떨어지고 폐사 지속 - EU, `97년 브로일러 생산 ${\cdot}$ 수출 늘어 - 육계 자동화 행잉시설 개발 - 일본, `96 닭고기 수입감소 전년보다$4{\%}$나 줄어 - 미국 가금산업 신장세 보일 듯 - 국내 닭고기 외식업체 브랜드 역수출 - 96년도 냉동닭고기 1만여톤 수입 - NAFTA, 캐나다 높은 관세 허용 - 수입닭고기 가공용 사용 급증 - 삼계탕 유럽시장에 본격 진출 - 닭고기 수입개방 대처에 대한 세미나 개최

• 한우개량
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• no.11 s.22
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• pp.30-34
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• 2000

수입자유화를 대비하여 우리나라의 여러 지역에서 한우에 대한 상표등록으로 고유브랜드를 창출하려고 노력하고 있다. 그러나 상표이름이나 선전 문구에서 보면 어떤 특정한 먹이를 급여하여 소비자에게 강하게 접근하려고 하고 있다. 이것도 초기에는 소비자에게 뜻이 전달되었으나 지금은 소비자의 안목이 높아지므로 인하여 먼저 고기를 눈으로 확인하고 믿을 수 있는 브랜드인지를 살피는 실정이다. 우리나라에 많은 한우브랜드가 있지만 이중 경남 남해군의 한우농가가 생산한 화전한우야 말로 최고의 한우브랜드라고 할 수 있을 것이다 이것은 우수한 밑소 기반을 가진 강점에다 다른 지역보다 일찌기 한우 고급 육을 생산하므로서 기술력이 뛰어나기 때문이다. 본고에서는 화전한우의 생성과 화전한우를 지키기 위한 민관의 사업을 소개하는 바이다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.4
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• pp.1620-1631
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• 2013

This study is to investigate a case study how effect of brand success upon purchase satisfaction and brand loyalty in co-brand of agriculture goods, that is GOODTRAE in korea. specifically this study conceptualizes that brand success factors affect satisfaction which try to buy a specific brand agricultural product. and that purchase satisfaction to GOODTRAE influence brand loyalty which leads to customer relationship management. In these brand success factors and brand loyalty relationship, purchase satisfaction of brand would have the mediating role. In the empirical analysis, we found that marketing, market environment, product, interorganizational cooperation, technology capability of brand success factors would affect purchase satisfaction of brand. Hypothesis what is left is not supported. I verified the assumption that brand purchase satisfaction of agriculture would affect consumer's loyalty and the result supported that assumption of it. and we found that market environment, consumer's factors, employee's & CEO's commitment, interorganizational cooperation, and technology capability of brand success factors would influence brand loyalty.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.32 no.4 s.59
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• pp.269-282
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• 2006

In this study, we tried to scrutinize the status and problems of domestic cosmetics industry. On the basis of theoretical study, we examined the strategic marketing skill and tactics of foreign products to devise a strategy for domestic cosmetics with the help of marketing mix of foreign competitors: so to say 4 Ps. The core of the empirical research is hereby the effect of consumers' behavior. The conclusion of the research can be summarized as following: the most important problem of domestic cosmetics industry is the poor brand power. It has been confirmed that the consumer needs are various and dynamic. Analysis of 4 Ps of marketing factors of foreign goods shows this very clearly. Consumers tend to rely upon the brand name of the product rather than the quality, when they don't have enough information or knowledge on the product. This conclusion teaches us to make an effective strategy of marketing. It is brand power and brand cultivating. This study may give domestic marketers a motive to predict the future and succeed in existence and prosperity.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.1
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• pp.3-14
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• 2002

The purpose of this study was to examine conspicuous consuming tendency and imported-brand preferences based on purchasing behavior of clothing. 464 women living in Seoul were collected for this study. For data analysis, descriptive statistics, Pearson's correlation analysis, ANOVA, Duncan's multiple range teats, and $X^2-test$ were used. As the result, five factors in conspicuous consumption are generated from the factor analysis. Consumers with high conspicuous consumption prefer imported-brand clothing. According to the levels of conspicuous consumption, purchasing behaviors of clothing are significantly different in information usages, clothing selection evaluations, patronage store types, purchasing frequencies, and seasonal clothing expenditure. Finally, clothing purchasing behaviors are significantly different by imported-brand clothing preference in information usages, clothing selection standards, and patronage store types.

• Journal of the Korea Society of Computer and Information
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• v.8 no.3
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• pp.170-178
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• 2003

The income range of Korean households goes both extremities over a period of several years, and the consumption shows same phenomenon as well. The prestige market that brings a stable sales and profit for the corporations is full of foreign prestige brands in Korea. Furthermore, the market share of imported prestige brands is growing rapidly. Nevertheless, Korean corporations are still focusing on mass market and even acknowledge the comparative competitiveness of global prestige brands. This thesis aims to analyse the current prestige market and the strategy of global prestige brands in Korea, and to propose the strategy for Korean corporations.

• Digital Contents
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• no.5 s.96
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• pp.65-71
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• 2001

전문가들은 '디지털콘텐츠산업의 회사들은 더 이상 영화나 책, 그리고 비디오 그 자체만을 만들지 않고 브랜드를 만든다'라고 조언한다. 브랜드 제조는 곧 디지털콘텐츠 덩어리 만들기로 보고 있기 때문이다. 영화와 방송, 케이블TV와 출판, 비디오와 인터넷 등 어디에다 붙이기만 하면 수입을 올릴 수 있다. 김대통령이 문화 콘텐츠에 대한 비전을 세번이나 강조한 이유도 바로 여기에서 비롯된다.

• The Optical Journal
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• v.11 no.4 s.62
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• pp.6-16
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• 1999

대일 무역 역조를 개선하기 위해서 시행돼 온 수입선 다변화 제도가 99년 6월 30일로 막을 내리면서 일본과 제휴를 맺고 있는 각 카메라 회사들이 분주해졌다. 가장 가시적인 움직임은 마지막으로 해제되는 LSC 카메라 수입. 7월중에 다양한 모델을 선보일 계획 아래 유통망과 A/S망을 넓히는데 힘을 쏟고 있다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.4 no.3
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• pp.55-72
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• 2009

Due to the trend of opening the local market, the import of foreign agriculture is highly increased. And as the income is higher, the type of consumption is changed on the quality priority. There are agriculture brand policies taken by the government. But the similarity of brand and absence of marketing strategy is pointed as main problems. So we considered the brand image development such as a brand naming and a brand design for marketing strategy through the analysis of effect design types on brand image.