• 한국IT서비스학회:학술대회논문집
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• 2009.05a
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• pp.209-212
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• 2009

본 연구는 저작권 보호를 위한 홍보를 본 수용자들의 저작권에 관한 인지도와 저작권 침해가 줄어드는 효과가 있는지 알아보는데 목적이 있다. 최근 인터넷의 일상화에 따른 온라인에서의 저작권자와 수용자들 간에 법적 공방이 잦아지고 있고, 디지털 상품의 유통의 경로가 확대되고 있다. 이는 국내 뿐 만아니라 국외에서도 마찬가지로 저작권에 관하여 많은 사회적 이슈가 되고 있다. 이에 따라 저작권 보호를 위한 캠페인과 광고를 각종 매체에서 다양한 형태로 홍보를 하고 있다. 하지만 현실상 수용자들은 저작권 침해를 빈번하게 하고 있으며, 저작권법에 대하여 무지한 상태에서 저작권법 위반으로 고소되는 경우가 생겨나고, 강력해진 법적조치에 따른 반감을 사고 있다. 이에 관하여 저작권 보호를 위한 홍보의 현황을 알아보고, 계획적 행동이론(TPB)에 적용하여 저작권 보호를 위한 홍보가 저작권 보호 의도에 미치는 영향을 알아보고, 홍보 매체에 따른 차이가 있는지 알아본다.

• Journal of Broadcast Engineering
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• v.13 no.5
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• pp.602-611
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• 2008

The sound design performed in the production of media contents, such as TV, movie, and CF, have been conducted through the experienced feeling of some experts in the aspect of auditory effects that communicates stories. Also, there have been few studies of the quantitative approach and verification to apply visual and auditory effects felt by users. This study is a non-equivalent control group pretest-posttest design and investigates the difference in communication effects in which the difference in a sound design in the production of media contents that affects users. This study analyzed the brain quotient (BQ) obtained by the measurement of brain waves during the watching of an experiment image (track A) designed by using a 60-second TV CF only and an experiment image (track B) designed by sound effects and music and investigated which sound design represents differences in communication effects for users. The results of this investigation can be summarized as follows: First, in the results of the comparison of the attention quotient (ATQ), which is the BQ of recognition effects, between A and B tracks, the track A showed a higher difference in activation than the track B. It can be analyzed that the sound design based on music showed higher levels in attention and concentration than that of the sound effect design. Second, in the results of the comparison of the emotional quotient (EQ), which is emotional effects, between A and B tracks, the track A represented a higher difference than the track B. It means that the sound design based on music showed higher contribution levels in emotional effects than that of the design based on sound effects. Third, in the results of the comparison of the left and right brain equivalent quotient (ACQ), which is memory activation effects, between A and B tracks, there were no significant differences. In the results of the experiments, although there are some constraints in TV CF based on the conventional theories in which sound effects based design affects strong concentration, and music based design affects emotional feeling, the music based design may present more effects in continued concentration. In addition, it was evident that the music based design showed higher effects in emotional aspects. However, it is necessary to continue the study by increasing the number of subjects for improving the little differences in ACQ. This study is useful to investigate the communication effects of the sound based design in media contents as a quantitative manner through measuring brain waves and expect the results of this study as the basic materials in the fields of sound production.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2008.11a
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• pp.45-49
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• 2008

본 연구는 TV광고음향의 사운드디자인에 대한 수용자 감성반응에 관한 연구이다. 연구방법으로 영상구조에서 음향이 없는 상태와, 음악설계사운드디자인을 제시 하였을 때 수용자가 받아들이는 음향감성반응을 뇌파측정을 통한 뇌 지수(BQT) 비교 방법으로 분석하였다. 본 연구를 통하여 영상에 있어 사운드의 시청각적 감성효과가 사운드디자인설계에 의하여 달라질 수 있음을 정량적 방법으로 확인할 수 있었다.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.27-28
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• 2015

내러티브의 복잡도는 수용자의 이해와 흥미에 직접적으로 영향을 미치기 때문에 창작과정에서 체계적으로 관리되어야 한다. 본 논문에서는 내러티브 구성에 있어서의 지식 분배 작업에 초점을 맞추어 정보 엔트로피 개념을 활용한 복잡도 평가 방법을 개발하였다. 수용자의 지식상태 변화 과정에서 발생하는 정보량을 엔트로피로 계산하여 복잡도 척도로 활용하였다. 실제 영화 내러티브를 대상으로 사례 연구를 수행하였고, 본 방법이 내러티브의 구조적 특성과 전개과정에서의 변화를 효과적으로 반영함을 확인하였다.

• Journal of Digital Convergence
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• v.13 no.11
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• pp.365-371
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• 2015

This experimental research explores the effect of the movie that can be classified as non-news media on viewers' political and social attitude on the theoretical basis of priming effect, focused on the movie 'cart' that deals with non-regular workers' labor movement. For this experimental research, one group of subjects composed of university students were exposed to movie 'cart', and the other not to the movie. After watching a movie, each group of subjects responded to questions that are designed to measure the seriousness of non-regular workers' problem, the necessity of labor movement, support of opposition party, support of the current government. This research found that subjects exposed to the movie 'cart' consider non-regular workers' problem more serious and supports opposition party more positively than subjects not exposed to movie 'cart.' However hypotheses that expected the positive support of treated subjects on labor union and less positive support of treated subjects on current government were rejected.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.431-446
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• 2022

This study tested the possibility of applying the integrated social cognitive career theory for workers with disabilities to explore ways of predicting and enhancing their subjective well-being. It analyzed 952 adults who were employed for three years, among the workers who had participated in the Panel Survey of Employment for the Disabled from 2016 to 2018. The results showed that disability acceptance was positively related to occupational self-efficacy, job satisfaction, and life satisfaction with statistical significance, and that occupational self-efficacy had a partial mediating effect on the relationship between job satisfaction and disability acceptance. Moreover, both auto-regressive and cross-lagged effects between disability acceptance and job satisfaction were found to be statistically significant. These findings imply that disability acceptance and occupational self-efficacy can be regarded as important factors to increase the subjective well-being of workers with disabilities.

• The Journal of the Korea Contents Association
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• v.10 no.4
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• pp.348-358
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• 2010

The purpose of this study is estimate the effects of treatment program as it stands for drug abusers in prison. For this study, 46 drug-related prisoner were surveyed in January, 2008 at Jinju prison which has provided special treatments for drug-related offenders. This study shows that the present treatment systems or programs don't work effectively than expected. Prisoner feel present programs won't be very helpfully after release. And they feel correction officers don't have enough concern about prisoners or treatment to them. The result also emphasizes that family members or friends' support and belief is essential to prevent recidivism and to decrease such a possibility. According to this survey result, special concern to youth abuser is necessary. And it can give more effectiveness when authorities provide more medical or physical treatments than just based on routine lecturing. Furthermore, small group treatments would be more successful comparing with large member group based program. Drug abusers want more experience study or work study programs. Finally authority's, family's, friends's and colleague's interest or concern toward prisoners could contribute to raise up the possibility of rehabilitation.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.235-236
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• 2019

이 연구는 청력손실 예방 공익광고 메시지가 프레이밍 유형(긍정/부정)과 자기효능감 정보제공(유/무)에 따라 수용자의 청력손실 예방의도에 미치는 영향을 검증한다. 개별 참여자들의 개인적 특성으로 지각된 위험과 미래지향 시간관을 메시지 효과에 영향을 미칠 수 있는 변인으로 설정했다. 이를 통해 청력손실 예방에 대한 이해와 관심을 증진시키기 위한 캠페인을 진행할 때 메시지 전략측면과 실행의 효과면에서 메시지 내용의 표현방법과 효율적 전달방법에 대한 함의를 제시한다.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.538-555
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• 2014

Systematic studies have been rarely conducted on the acceptance of big data technology despite the technology drawing much attention from academia, industry and general public. With big data technology still being in the infant stage in Korea, a study model was constructed in this paper by integrating the innovation diffusion theory and the task technology fit theory with this technology acceptance model (TAM) as the central framework to make big data technology more readily acceptable in the country, and the aim of making big data technology readily acceptable was expanded as the moderator variable of the TAM. The results of this study showed that "subjective norm" and "task technology fit" showed the most significant effect as the exogenous variables of the TAM. In addition, the "innovative characteristic of the organization" was the significant exogenous variable affecting the intention to accept big data technology to those "technology utilizers" that try to come up with new services or products that are technology-based; however, "subjective norm" was the rather significant factor affecting those simple "technology users". Finally, a significant difference was seen in the verification of mediation effect.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.145-152
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• 2018

This study was conducted to review whether there is a difference in the audience effect of advertisements of IoT products across different levels of sensory innovativeness. For the study, a total of 128 male and female university students and three advertisements of IoT products were selected. The study findings show that consumers with a higher tendency in purusing sensory innovativeness are more likely to rate more positively the perceived usefulness of the product and the attitude towards the product as shown in the advertisement. This finding is meaningful in that it was concluded from an empirical study at a time when studies on advertisements of IoT products are lacking. The study is also expected to provide beneficial insights into effective execution of advertisements of new technologies and establishment of marketing strategies. Follow-up studies that take into account a wider range of variables representing sensory innovativeness in consumers are suggested.