• Cartoon and Animation Studies
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• s.9
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• pp.80-93
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• 2005

This study analyzes current situation of Korean comics market, emphasizes the necessity of studying comics audience. Presenting the differentiated methodology for comics study, the alternative solution for Korean comics market is given. The theoretical foundation is based on the cultural approach for audience studies. This study aims to find out the changing environment of taking comics contents and using behavior of it. Most audience of comics make use of them in various ways and try to use them in new experimental method. To analyze the tastes and using behavior of comics audience is necessary for preplanning of comics production.

• Korean journal of communication and information
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• v.33
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• pp.193-225
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• 2006

This study attempts to reconsider the significance of political economy as a theory of knowledge and/or a method for explaining the convergence of broadcast and telecommunications. It is going to suggest what the domains of political economy should be in the future by both highlighting the characteristics and blind spots of previous studies and drawing some distinctive features of a new media environment. The principals and recent research trends in political economy are reviewed in order to make clear that the historical totality as a meta-framework of political economy needs to be reexamined in the era of convergence. Although the scope of political economy has been limited to criticize the structure of media ownerships, the study emphasizes the importance of media consumer theory. It also discusses the problems of free market theory, distortion of active media audience theory, and limitations and creative tension of audience commodity. Finally, this study stresses the significance of audience-oriented policies in order to make approach to practical sides of media politics.

• Korean journal of communication and information
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• v.22
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• pp.249-272
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• 2003

This study discusses on the historical origin of audience's boycott movement to the Korean press. Two historical cases of audience's boycott movement in the early 1920s were analyzed in this study. The first boycott was resolved by the counterforce to the public funeral of Yunsik Kim in February of 1922. This case can be estimated as the historical origin of audience's boycott movement in the Korean media history. The second case was carried out by the National Convention of the Youth Parties in March of 1923. The target of these two cases were The Dong-A Ilbo. And these boycott movement were caused by the conflict and competition between nationalists and socialists in the national independence movement. These two parties were incompatible in the ideology and method of national independence struggle. In the course of their conflict and competition for the initiative socialist party resolved and carried out the boycott movement to The Dong-A Ilbo, because it was regarded as the advocate of the nationalist party.

• Korean journal of communication and information
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• v.28
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• pp.219-249
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• 2005

This study analyzes the historical cases of audience's boycott movement to the Korean newspapers in the mid-1920s. five historical cases from 1924 till 1927 were analyzed in this study. These cases have a few differences in comparison with the cases of the early 1920s. Firstly, the boycott movement was activated considerably, and the target of movement was diversified. The number of cases in early 1920s was only two, and the target of both cases were The Dong-A Ilbo. But we could confirm at least 7 cases in mid 1920s through this study. In addition to The Dong-A Ilbo, the target included The Chosun Ilbo, and The Namsun Ilbo published in Masan. The location of the movement was not restricted to Seoul. It was also executed at the small cities and rural areas, such as Masan, Jinnampo, Bugang. Ihe analysis of the context of the boycott reveals that most cases wert caused mainly by the conflict of interest between parties. Some parties that dissatisfied with the coverage of a newspaper resolved and executed the boycott to that newspaper.