• International Commerce and Information Review
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• v.16 no.1
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• pp.163-183
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• 2014

This paper empirically investigated whether the strategic performance of dependence and commitment on output sector uncertainty based on the data from manufacturing firms in Korea. U.S. Also, the proposed model was proven by the structural equation model with the data gathered from 105 manufacturing firms in Korea, 103 in U.S. The success of the members of channel having limited resources and capabilities depends on how they cope with environment. Especially, it is insispensable for manufacturing firms and distributing firms to build up win win systems when environmental uncertainty is high in the output sector. The findings were as follows. Hypothesis 1 was accepted in all the nations. Hypothesis 2 was accepted in the United States yet not in Korea. Hypothesis 3, 4 was accepted in Korea yet not in the United States. Hypothesis 5 was accepted in every nation as well. In the future, the dependence, commitment and strategic performance of manufacturing and distribution firms should be investigated from a mutual perspective, and additional data should be obtained by selecting more subjects. As for environmental uncertainty, the uncertainty of distribution environments as well as output sector uncertainty should equally be investigated by making a comparative analysis.