• 한국의류학회지
• /
• 제37권8호
• /
• pp.1015-1028
• /
• 2013

This study analyzed the relationship among swimming experiences, swimsuit selection criteria, swimsuit purchase satisfaction level, and the physical self-concept of female consumers. This study was based on a descriptive survey method using a questionnaire. The survey was conducted from June 15 through July 20, 2012, and the sample consisted of 330 female consumers in their 20s and 30s residing in the Seoul and Gyeonggi area. Factor analysis and Cronbach's ${\alpha}$ coefficients, ANOVA, Duncan's Test, and multiple regression analysis were employed for the data analysis. The results revealed that individual self-concepts on health, sports competence, and fitness were influenced by swimming experiences. There was a tendency for those with a longer period of swimming experience to have a higher level of brand consideration as a swimsuit selection criterion; in addition, they showed a higher satisfaction level with swimsuits. Individual physical self-concept influenced the consideration given to each swimsuit selection criterion as well as swimsuit purchase satisfaction level. The findings of the study reflect the possibility of utilizing swimming experiences as a criterion for swimsuit market segmentation. Attention to the quality of swimsuits as well as to the physical self-concept of consumers are required for marketing activities.

• 주택과사람들
• /
• 통권191호
• /
• pp.36-37
• /
• 2006

인테리어, 가구, 코스메틱 패키지, 레스토랑, 호텔, 하나로 묶을 수 없는 이 분야의 나열은 산업 디자이너 카림 라시드(Karim Rashid)의 경력을 말해주는 단어들이다. 그리고 여기에 최근 추가된 단어가 있으니 그것은 바로 패션, 그가 수영복 전문 브랜드 아레나(Arena)와 손잡고 스포츠 웨어 라인을 선보였다.