• Journal of Korean Society of Transportation
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• v.22 no.6
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• pp.197-206
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• 2004

In ranking data, respondents are required to rank a number of alternatives in order of their preferences and an exploded logit model is generally used. It assumes that each rank contains the same amount of random noise. This study investigates the reliability of ranking data and identifies whether there are different decision rules at each rank stage. The results show that there were differences in the amount of unexplained variation in different ranking stage. A single scaling parameter could not explain the difference of variations of individual coefficients between two ranking data average difference of variations. This paper also investigated the optimal explosion depth in the exploded logit model by using the suggested scaling approach. The scaling approach should be based on particular variables which have different variances rather than based on the whole data set. The empirical analysis show that an explosion depth of 2 is appropriate after scaling the second rank data set, while an explosion including the third rank is inappropriate even though the third rank data set is scaled.

• International Journal of Highway Engineering
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• v.9 no.3
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• pp.63-74
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• 2007

Traffic information provision plays an important role in increasing the efficiency of network operation and in providing convenience for roadway users. As a typical device for disseminating real-time traffic information for collective general public, VMS is a prevalent device nowadays and it is being expanded. However, the actual monetary value of traffic information is not quantified up to now. The previous studies regarding VMS traffic information are mainly focused on the behavioral aspects of road users such as departure time and route choices under traffic information provision conditions. This paper tried to estimate the monetary value of VMS traffic information using discrete choice theory and logit model through the stated preference study(SP). The methodological framework adopted in this paper can also be used in evaluating the monetary value of other traffic information providers including PDA, CNS, and mobile phone.

• Journal of Korean Society of Transportation
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• v.32 no.5
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• pp.544-553
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• 2014

Activity-based models analyze individuals' various daily activities that are identified as a decision-making unit for transportation planning. In other words, it is the model that determines the types of activities according to the social, economic and situational characteristics of the groups with the same activity patterns and predicts individuals' activity time, distance, spatial movement and transportation mode. The activity-based model is a method of estimating more efficient and realistic demand in transportation forecasting because traffic is regarded as a complex decision-making process that an individual and other people participate in. In this paper, we grasp the factors affecting choice behavior of activity pattern and analyze choice behavior of activity pattern based on multi-dimensional characteristic of each person. First, we classify activity types of reviewing the trip chain and activity purpose. Next, we identified preferable activity types using complicated characteristics of main agent of activity. We concluded that choice behavior of activity pattern is dependent on complex characteristics of each agent, and further multi-dimensional characteristics of each person are affected over the whole decision process of activity schedule.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.35 no.4
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• pp.875-886
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• 2015

By promoting the international transportation and the improvement of advanced exchange between South and North Korea, the Asian Highway plan was expected to make considerable economical effects in the North-East Asian region. This study focuses on a part of AH6 route (i.e., South Korea-North Korea-China-Far East Russia) and aims to analyze the behavioral change of international passenger transport around the Korean Peninsula by assuming the non-existent North Korea land transport network connectivity. The study was performed using two main methods. First, a stated preference survey was performed to derive the actual modal share of each travel mode. Second, a disaggregate analysis was performed to develop possible mode-choice models for international passenger travel and find out the suitable choice. Based on the results of the model estimation, it is found that over 90% of the international passenger transport would be converted to land transport (rail+highway). In addition, international railroad modal share rate would be increased from 62.8% to 66.1% and international bus would be decreased from 29.6% to 21.9% as the distance lengthened (903km~1,631km).

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.15 no.6
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• pp.138-149
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• 2016

The study reviewed the effects of the variable speed limit under adverse weather conditions by using a driving simulator. The study assumed that the display of the reduced speed limit without any change of the weather condition and the display of the same speed limit under the change of the weather conditions violate the expectancy of drivers, so it brings the negative effects on the safety. The study regards drivers conformance as the index of the degree of the compliance of driver expectancy, and utilizes the cumulative probability density within the certain range of the speed including displayed speed limit as the quantitative measure of effectiveness. The study reviewed this assumptions by using a driving simulator. As the results, the cases assumed to violate the expectancy of drivers showed the negative effects on the driving behaviour of driver relatively.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.241-249
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• 2011

This study takes a uses and gratification theory based approach to identifying the relation between TV home-shopping channel use motivation and purchase intention. The results are summarized as follows. First, in respect of TV home-shopping channel use motivation, the analysis results reveal three factors: convenience, information seeking, and entertainment. Among these, the factor of convenience was the first in the order of importance. Secondly, 1)It is found that use motivation also has some limited influence on purchase intention. 2)Selectivity and involvement degree, the sub-categories of audience activity, are found to be the variables with the highest prediction ability, suggesting a need to give a particular attention to them. 3)In addition, viewing amount, a variable of use behavior, is shown to have a significant influence on purchase intention. The followings are the implications of the study results. First, marketing strategies that enable maximization of shopping convenience are required. Second, there is a need to approach the delivery of TV home-shopping contents as a kind of broadcasting contents on their own rather than merely a medium for selling goods.

• Journal of Korean Society of Transportation
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• v.33 no.2
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• pp.125-135
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• 2015

In this study our main focus is to verify the relationship between social value of transportation system and its perceived features. To achieve this objective, we investigated the value of public bike system (PBS) through willingness to pay (WTP) analysis using contingent valuation method (CVM) and the survey was conducted for 1726 respondents who live in Suwon, Korea. Moreover the determinants related to features related to bicycle use were also gathered. The estimated binary logistic regression and censored regression reveal that the value of PBS is influenced by perceived features towards bicycle use incorporating non-congestion, transportation mode like auto and bus, and high mobility system as well as other variables such as income, bicycle ownership etc. Furthermore the results show that the perceiving of positive features to bicycle use leads to higher social value of PBS. Based on the findings, we discuss the importance of pre-review for transport policy implementation, and also explore the possibilities for application to PBS.

• Proceedings of the KOR-KST Conference
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• 1998.10b
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• pp.295-295
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• 1998

고속도로에서 교통류의 특성에 파악하여 교통류의 특성을 파악하여 동적행태로 교통상황을 분석하고 효과적인 제어전략, 시뮬레이션, 그리고 기하구조 개선등의 효율적이고 실용적인 적용을 위해서는 교통류의 정확한 모사가 필요하다. 시공간으로 표현되는 상태방정식을 포함하는 거시적 시뮬레이션 모델에 사용되는 연속류 모델은 이러한 교통류 특성을 모사하는데 적절하다. Lighthill과 Whitham(1955), Richard(1956)에 의해 일계도함수의 형태를 가지는 단순모델이 제시된 이후 모델의 결점을 보완하기 위해 많은 고계도 모델이 제시되었지만 고계도 모델이 가진 이론적인 결점에 대해서는 여러 연구들이 제시되어 있다. 또한 고계도 모델은 운동량 방정식의 유도, 정산, 구현의 어려움으로 널리 사용되기 힘들다는 단점을 가지고 있다. 만일 적절히 구현할 수 있다면 적용이 간단한 단순모델로도 보다 정확한 교통류 상황 모사가 가능하다. Ansorge는 혼잡교통류상황을 보다 정확하게 모사하기 위해 단순모델에 엔트로피 조건을 결합시킨 모델을 제시했다. Bui는 이 제안된 모델이 적절한 시뮬레이션 결과를 나타낸다는 것을 밝혔다. 그러나 이 모델은 차량의 재가속이 이루어지는 교통상황-stop-start wave의 경우 비현실적인 값을 가진다. 엔트로피조건에 의해 구해진 해는 실제보다 과다한 교통량을 추정하게 되는데 이런 결과는 위와 같은 교통상황에서 중요한 요소로 작용하는 가속효과가 무시되고 있기 때문이다. 따라서 본 연구에서는 stop-start wave 조건에서 가속도에 경계치를 부여하여 교통류율을 상한경계조건을 제시함으로써 교통상황에 맞는 교통류율을 산정하는 방법에 대해 제안하고자 한다.환승이라는 특정대안변수(Specific alternative variable)를 첨가하여 그것이 수단선택에 미치는 영향을 분석한다. 또한, 대중교통의 속성을 가지고 있는 지하철과 버스를 하나의 대안으로 묶어서 효용함수를 구한 다음 다시 승용차, 택시, 대중교통을 독립된 대안으로 두고 모형을 정립하는 NESTED LOGIT모형으로 파라메타를 추정하여 대중교통의 효용에 관해 분석·비교하였다. 본 논문에 이용된 자료는 공항을 이용하는 이용객들을 대상으로 직접 설문·면접조사한 자료이며 대상 교통수단은 승용차, 택시, 지하철, 버스로 설정하였다. 결과 적응형 알고리즘이 개개인의 최단시간 경로를 제공하는 사용자 평형 경로안내전략에 비해 교통혼잡도와 정체시간의 체류정도에 따라 3%에서 10%까지 전체통행시간을 절약할 수 있다는 결론을 얻었다.출발참, 구성대외개방선면축심, 실현국제항선적함접화국내항반적전항, 형성다축심복사식항선망; 가강기장건설, 개피포동제이국제기장건설, 괄응포동개발경제발전적수요. 부화개시일은 각 5월 26일과 5월 22일이었다. 11. 6월 중순에 애벌레를 대상으로 처리한 Phenthoate EC가 96.38%의 방제가로 약효가 가장 우수하였고 3월중순 및 4월중순 월동후 암컷을 대상으로 처리한 Machine oil, Phenthoate EC 및 Trichlorfon WP는 비교적 약효가 낮았다.>$^{\circ}$E/$\leq$30$^{\circ}$NW 단열군이 연구지역 내에서 지하수 유동성이 가장 높은 단열군으로 추정된다. 이러한 사실은 3개 시추공을 대상으로 실시한 시추공 내 물리검층과 정압주입시험에서도 확인된다.. It was result

• Korea Science and Art Forum
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• v.28
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• pp.105-116
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• 2017

This study is a basic research to suggest user-centered general hospital environmental design guidelines, which aims to analyze user's behavior characteristics across generation in general hospital. For this purpose, this study constructed an analysis tool through the literature review with regard to generation and behavior characteristics in general hospital. Besides, an online survey regarding user's behavior in general hospital was conducted targeting from 20s to 60s, 300 persons for each group, total 1,500 persons for about 3 weeks since September 1, 2016. The results of this study are as follows: (1) Based on the generation, there were significant differences in relevant categories of their visiting frequency, visiting purpose, visiting hour, transportation, companion, behavior during the wait and selection of a general hospital. (2) In all generation, they responded that they have visited once or twice per year. People in 20s and 30s responded that their visit for the hospital is to receive specific treatment, while other people in 40s, 50s and 60s visit the hospital majorly for routine check-ups. Therefore, it is imperative for a health check-up center to design an environmental plan that reflects the characteristics of elders in 40s, 50s and 60s. (3) People in 40s, 50s and 60s usually visit a general hospital in the mornings of weekdays, while generations in 20s and 30s responded that they mostly visit the hospital in the mornings of weekend. (4) When they visit a general hospital, people in their 20s are usually using public transportations, while people in their 30s to 60s are using their own vehicle. (5) People in their 20s majorly visited 'lobby'. In older generations, they tend to visit 'outpatient clinic'. Therefore, it is necessary to build an outpatient clinic environment that considers the elderly. (6) Patients majorly responded that they are using their cell phone, while waiting for their clinic call. In elder generations, they responded that they are more likely watching TVs, reading books/magazines or doing nothing. Therefore, it is essential to provide cell-phone related services and environmental supports. Visually attractive media can be utilized for this purpose.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.13 no.4
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• pp.63-72
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• 2014

With the rapid development in the economy and other fields as well, the standard of living in South Korea has been improved, and consequently, the demand of automobiles has quickly increased. It leads to various traffic issues such as traffic congestion, traffic accident, and parking problem. In particular, this illegal parking caused by the increase in the number of automobiles has been considered one of the main reasons to bring about traffic congestion as intensifying any dispute between neighbors in relation to a parking space, which has been also coming to the fore as a social issue. Therefore, this study looked into Daejeon Metropolitan City, the city that is understood to have the highest automobile sharing rate in South Korea but with relatively few cases of illegal parking crackdowns. In order to investigate the theoretical problems of the illegal parking, this study conducted a decision-making tree model-based Exhaustive CHAID analysis to figure out not only what makes drivers park illegally when they try to park vehicles but also those factors that would tempt the drivers into the illegal parking. The study, then, comes up with solutions to the problem. According to the analysis, in terms of the influential factors that encourage the drivers to park at some illegal areas, it was learned that these factors, the distance, a driver's experience of getting caught, the occupation and the use time in order, have an effect on the drivers' deciding to park illegally. After working on the prediction model, four nodes were finally extracted. Given the analysis result, as a solution to the illegal parking, it is necessary to establish public parking lots additionally and first secure the parking space for the vehicles used for living and working, and to activate the campaign for enhancing illegal parking crackdown and encouraging civic consciousness.