• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.585-599
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• 2022

This study examines the types and characteristics of the policy instruments of Korea's higher education policies since the Lee Myung-bak administration. To this end, McDonnell and Elmore (1987)'s types of policy instruments were adopted and the higher education policy tasks announced by the Ministry of Education were classified by sector and type. As a result of the analysis, Korea's higher education policy showed a tendency to gradually shift from 'mandates' to 'inducements' and 'capacity building'. Despite this trend, however, in policy tasks such as university evaluation, the Lee Myung-bak, Park Geun-hye, and Moon Jae-in administrations all maintained policy instruments that combine 'mandates' and 'inducements'. Third, the 'system change' based on a market-oriented mechanism was used only in the Lee Myung-bak administration, and was not adopted in the higher education policies of the Park Geun-hye and Moon Jae-in administrations. In the field of global and industry-university cooperation at universities, it is encouraging that the Lee Myung-bak administration to the Moon Jae-in administration have steadily introduced policy instrument of 'capacity building', but in the fields of specialization and competitiveness enhancement, policies centered on 'mandates' and 'inducements' was using the policy instrument.

• Asia Marketing Journal
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• v.13 no.1
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• pp.27-50
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• 2011

In today's market scenario, consumers are bombarded with similar promotional messages. It means that managers have to pay attention to promotion strategy to create strong effect as well as to break through the monotony. In this context, although there are strong needs concerning tie-in promotion, research investigating tie-in promotion is limited. Therefore, we extracted tie-in promotion tools and defined the concept of each tie-in promotion tool by analyzing various tie-in promotion cases which are executed in current market. In addition, consumer's recognition of tie-in promotion was investigated through the in-depth interview. The results of case analysis of tie-in promotion and in-depth interview are summarized as follows. First, 9 tie-in promotion tools were extracted: tie-in price reductions, tie-in coupons, tie-in membership, tie-in contests, tie-in premiums (tangibility, intangibility), tie-in payment terms, tie-in sample, tie-in event(culture event, charity event, experience event) and tie-in fund·rebate. Second, 3 categories of the recognition of the consumer for tie-in promotion were extracted: features of preferred tie-in promotion, expectation benefit of tie-in promotion, and risk factors of tie-in promotion. Especially, at the aspect of features of preferred tie-in promotion, fit between consumer pursuit benefit and tie-in promotion was found to be interesting. Moreover, the recognition of the consumer for tie-in promotion were divided with positive(preferred tie-in promotion features, expectation benefit of tie-in promotion) and negative(risk factors of tie-in promotion) factors. In conclusion, the company's effort will be necessary to lower the perceived risk level occurring from the process of accomplishing the tie-in promotion strategy since consumers recognize both positive and negative effects of tie-in promotion.

• Journal of Korean Philosophical Society
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• v.116
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• pp.155-180
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• 2010

The three means of listening, reflection and meditation (${\acute{s}}raava{\d{n}}a$, manana and $nididhy{\bar{a}}sana$) which are central devices of practice in $Ved{\bar{a}}nta$ philosophy should be understood not as a continuative step but as a methodological extension on condition of having one and the same purpose. In other words, the three means should be interpreted in a listening-oriented manner, in which the process has to be methodologically extended to reflection and meditation only when the direct knowledge on the reality is not gained in listening. This kind of interpretation can be more justified by displaying significant characteristics of Indian philosophy implied in the three means. It can be easily said that $Ved{\bar{a}}nta$ belonging to the liberation-centric tradition is a project of 'regaining essential self' through which the self becomes essential self by knowing that self. In this case the listening-oriented interpretation coincides with the basic teachings of $Ved{\bar{a}}nta$, since listening alone can be a sufficient means for obtaining knowledge of the original self. Further, as the project of 'regaining essential self' is carried out by the three means, these can be called a sort of 'event' that is carried out according to the scenario of $Ved{\bar{a}}ntic$ metaphysics. In this case listening is a course of comprehending the scenario of event participated by oneself, and that participant can accomplish the project by way of listening the scenario alone judged as somewhat more effective for liberation. However, in the later $Ved{\bar{a}}nta$ there arises a meditation-oriented interpretation of which three means are regarded not as a methodological extension but as a continuative step, because of the emphasis on meditation under the lasting influence of other philosophical systems. This is a result of epistemic desire that tries to convert what is heard to what is specially perceived or what is given to what is accepted. It may be said that this interpretation emphasizing the phased transition from the indirect to the direct of knowledge is an attempt to rationalize the repetitive delay of event as the actual failure of project. Furthermore, an assertion of the later $Ved{\bar{a}}nta$ which refers the fourth means called $sam{\bar{a}}dhi$ is based on the logic that the self-realization is possible apart from and outside the text, and accordingly it is incompatible with an assertion of the early $Ved{\bar{a}}nta$ that the self-realization is a reproduction as it is of the scenario guided by the absolute text. After all, the standard interpretation on the three means in $Ved{\bar{a}}nta$ have to be the listening-oriented, but not be the meditation-oriented or the $sam{\bar{a}}dhi$-oriented.

• Digital Contents
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• no.2 s.141
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• pp.62-64
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• 2005

유선전화 가입자보다 휴대폰의 가입자가 많아진 것은 이미 오래전 일이며, 휴대폰 사용인구가 3,800만명(중복가입 포함)으로 국민의 대부분이 휴대폰을 보유하고 있다고 해도 과언이 아니다. 이처럼 국민의 대부분이 소유하고 있는 휴대폰은 기업이나 마케팅 담당자에게는 매력적인 마케팅 수단이 아닐 수 없다. 거의 24시간을 손에서 떼어놓지 않고 있는 휴대폰을 적절히 마케팅수단으로 이용하는 것은 제품의 인지도, 매출에 상당한 영향을 미칠 수 있다.

• Proceedings of the Costume Culture Conference
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• 2003.04a
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• pp.3-24
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• 2003

디자인 적용대상(what) 측면 : 디자인이 적용되는 새로운 산업의 등장 → 새로운 개념의 포함 예) 디지털 컨텐츠 디자인 -게임, 디지털 애니메이션 등 2. 디자인 수단(how) 측면 : 디지털이 라고 하는 새로운 디자인 수단의 등장 예) 컴퓨터를 이용한 디자인 - CAD, CAM 디자인을 위한 정보수집에 디지털 매체를 이용 → 디지털은 디자인의 대상인 동시에 도구가 되었다.(중략)

• Journal of the KSME
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• v.53 no.2
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• pp.44-48
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• 2013

전 세계적으로 저탄소, 녹색성장을 추구하게 되면서 교통분야에서도 대표적 친환경 교통수단인 철도교통기술에 대한 연구가 많이 진행되고 있다. 이 글에서는 특히 타 교통수단과의 경쟁력 확보 차원에서 고속화를 계획하면서 증가하는 소음 진동의 저감기술에 대한 분류 및 연구동향에 대한 소개를 하고자 한다.

• Korea Information Processing Society Review
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• v.11 no.4
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• pp.11-16
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• 2004

산업화와 자동화로 절대노동시간이 줄었지만 21C 인류는 오히려 더 복잡하고 바쁜 삶을 살고 있는 상황이다. 엔트로피가 증가하는 방향으로 우주질서가 움직여 간다하는데, 우리의 삶도 그 질서의 일환인 듯싶다. 10여년전만 해도 단순히 이동하기 위한 수단으로 인식되던 자동차에 텔레매틱스라는 신개념이 도입되면서 자동차는 더 이상 단순한 이동수단이 아닌 하나의 독립적인 비지니스 공간으로 탈바꿈하게 되었다. (중략)

• Proceedings of the CALSEC Conference
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• 1999.07b
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• pp.455-473
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• 1999

전자상거래에서의 지불결제수단 현황을 살펴보고 현행 전자지불방법의 문제점을 토의한다. 이에 따라 전자상거래용 전자화폐의 도입 필요성, 즉 소액익명결제수단, 로열티와 캐쉬백으로의 활용성, 상품권기능 등에 대해서 논의한다. 현재 상용서비스 중인 전자화폐인 동성정보통신의 ICash 사례에 대해서 간략히 설명하고 실사례 화면을 소개한다.

• Product Safety
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• s.245
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• pp.52-53
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• 2014

BMW 코리아(대표 김효준)가 24일 서울동대문 디자인 플라자(DDP)에서 BMW 최초의 순수프리미엄 전기차 i3를 출시했다. BMW i3는 개인 이동수단의 혁명을 가져올 모델로 배기가스 제로의 지속가능한 미래의 이동수단이며 도시에서 드라이빙의 즐거움을 선보일 혁신적인 전기자동차다.

• 정보화사회
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• s.105
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• pp.12-14
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• 1996

금융과 상거래가 날로 복잡해지는 한편으로 전자상거래(IEC) 등의 정보기술에 의한 비지니스 리스트럭쳐링이 이루어지면서 화폐보다 편리한 수불 수단의 필요성이 강하게 대두되어 결제수단의 전자화를 위한 전자머니가 다양하게 실험되고 서비스되고 있는 것이다.