• Electronics and Telecommunications Trends
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• v.25 no.2
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• pp.101-111
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• 2010

IPTV란 Internet Protocol TeleVision의 머릿글자의 조합이며, IP 네트워크상의 서버들이 제공하는 콘텐츠(contents)를 시청할 모니터이다. 먼저, 미국의 홈 쇼핑 네트워크, 일본의 액트빌라, MS Mediaroom 솔류션, MS Mediaroom 적용 사례 U-verse를 통한 IPTV 활용 사례를 살펴보고 이어, IPTV 양방향 서비스 기술로 PC나 핸드폰에 이어 새로운 콘텐츠 채널로서 기대되는 TV용 위젯에 대한 동향을 살펴본 후 관련 기술의 로드맵을 정리하고자 한다. 한편, 적기(time to market)에 시장이 요구하는 제품이나 차세대 기술을 파악하는 데 필요한 기술 로드맵이 관련 분야의 전문 종사자들을 통하여 확인, 검증, 개선 및 수정을 거치면서 공론화되는 구조가 형성되기를 제안하기 위하여 일상적 기술 사례 조사 기술동향 파악 상세 기술 분석을 통한 로드맵 도출의 한 사례 혹은 템플릿으로 본 고를 작성하였다.

• Korean Management Science Review
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• v.33 no.2
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• pp.89-115
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• 2016

Recent trends in online commerce shows that multi-channels including offline and online become prevailing as a standard type of channel. However, literature survey revealed that there exist few studies about how an individual negative emotion such as neuroticism affects trust transfer between channels, and usage continuance intention. To fill the research void like this, this study proposes an research model where trust transfer between offline and online channels is included, and neuroticism is also adopted as a moderating variable between trust transfer, satisfaction, and usage continuance intention. Empirical results with valid 406 questionnaires revealed that neuroticism has a negative influence on online commerce users' perceived usage continuance intention.

• The Science & Technology
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• v.32 no.4 s.359
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• pp.85-89
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• 1999

세계 텔레비전의 본 고장인 미국의 12대 도시의 30개 디지털 텔레비전(DTV)방송국이 1998년 11월1일을 기해 DTV방송을 개시함으로써 세계는 마침내 새로운 영상시대로 들어가기 시작했다. 디지털기술을 접목한 텔레비전은 영화관에서 볼 수 있는 수정같이 맑고 깨끗한 화면에 콤팩트 디스크(CD)수준의 높은 입체음질을 가진 소리를 제공한다. 디지털 기술을 이용하면 같은 채널에서 주문형비디오ㆍ전화ㆍ개인용컴퓨터(PC)ㆍ인터넷정보 검색 및 편집ㆍ홈쇼핑ㆍ전자우편도 주고 받을 수 있다. 한편 DTV시대의 개막과 함께 뒤를 이어 선을 보이기 시작한 차세대 영상장치들은 신 영상시대의 도래를 부추기는 상승작용을 하고 있다.

• Digital Contents
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• no.5 s.132
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• pp.22-27
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• 2004

게임, 포털 등 디지털콘텐츠 시장을 주도하고 있는 분야에 대한 인수합병(M&A)이 본격화되면서 국내 디지털콘텐츠 시장이 뜨겁게 달아오르고 있다. 업계에서는 이제 과거와 같이 킬러콘텐츠 1~2개로 업계 선두권을 유지할 수 있는 시기는 지났으며, 다양한 분야에 대한 통합 콘텐츠를 가진 대기업형 콘텐츠 기업 시대가 도래할 것이라는 전망이 대두되고 있다. 실제로 그간 영화와 방송, 쇼핑 채널 등을 운영해온 CJ그룹은 플레너스를 인수하면서 전격적으로 온라인 시장에 뛰어들었고, SK는 지난 2002년 라이코스에 이어 지난해 싸이월드까지 인수하면서 자사의 포털사이트 네이트닷컴을 단번에 업계 3위권까지 올려놨다. KT그룹 역시 최근 KTH를 중심으로 한 콘텐츠 사업강화를 위해 M&A를 고려하고 있다고 밝히고 있다. 최근 디지털콘텐츠 기업들을 둘러싼 M&A 움직임을 통해 시장구도의 흐름을 살펴봤다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.01a
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• pp.199-200
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• 2019

모바일 간편 결제란 모바일을 통해 재화, 서비스 이용에 관련된 결제를 처리하는 것을 의미한다. 모바일 접속자가 늘어나고 모바일 채널로 구매하는 사용자 규모가 커짐에 따라 모바일 간편 결제 시장은 지속적으로 성장되고 있다. 따라서 본 연구에서는 청소년을 대상으로 모바일 간편 결제에 대한 이용 실태를 조사하고자 한다. 정보기술에 대한 개인혁신성과 현금 결제 습관을 사용자의 개인적 속성으로, 사용자가 인지하고 있는 위험성과 상대적 이점을 지각된 신념으로 보고 모바일 간편 결제 이용에 대한 청소년들의 인식을 연구하고자 한다. 대부분의 학생들이 온라인/모바일 쇼핑을 통해 모바일 간편 결제를 많이 사용하는 것으로 나타났으며, 상대적 이점이 있다고 높게 생각하고 있고, 현금 사용에 대한 습관 역시 높게 나타났다.

• Journal of the Korea Society of Computer and Information
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• v.26 no.8
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• pp.221-227
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• 2021

Since there are almost no scales for measuring the size of We-Chat applets, and most of the existing We-Chat applets are grafted through the original APP application, At present, the application scope of We-chat applets which is mainly in /shopping/life/food application. Thus, the purpose of this research is to focus on the iPhone app store, collect data on the top five of APP-STORE through users' comments and The high-frequency words will be obtained for statistics, and the variables of this study will be set up. Last, develop relevant Empirical research on the size and measurement scale of the We-Chat applet. Therefore, how to use We-Chat applets to improve user experience, we can create their own user private domain traffic for We-Chat applets and achieve long-term market competitiveness.

• The Journal of Society for e-Business Studies
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• v.26 no.4
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• pp.81-93
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• 2021

Through processors, wholesale markets, intermediate sellers, and retailers, agricultural products have been distributed in a multi-level customary manner for a long time as they are easy to deteriorate and no not have a standardized system of size and quality. However, with the advancement of Internet networks and logistic services during the 2000s that facilitated the development of offline markets, and the rise of the non-contact purchase preference in direct response to COVID-19, previous offline consumers flowed into the online market to purchase agricultural goods. In other words, the volume of online agricultural transactions exploded since the pandemic. Against this social backdrop, this study focused on the difference in distribution costs as a result of converting from conventional offline distribution channels to online channels, and analyzed the reduced distribution costs through a case study of garlic sales on the online platform "H" shopping mall. The analysis found that considerable economic effects occurred, some of the effects being an approximate 39% decrease in distribution cost when comparing direct online transactions of the online shopping mall with other more traditional means, a reduced distribution cost rate of approximately 28%p, and increased profit for farmers.

• CRM연구
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• v.2 no.2
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• pp.41-51
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• 2009

VIP marketing has recently become the main concern in the field of marketing, which could increase customer loyalty and sales through providing customers in the top 20% with customized services. In this study, some cases of RFID (Radio Frequency Identification) technology based VIP channel management are introduced and analyzed in the technology point of view. As a result of case studies, it has been shown what the companies may consider when applying RFID technology in customer relationship management (CRM) and its general scenario. As one of the AIDC(Automatic Identification and Data Capture) technologies, RFID can enable to identify humans or objects with radio frequency and is being widely used to many industrial areas such as logistics, delivery, inventory management, and so on. If this technology is applied to CRM as a new channel for customer management, it will be possible to provide an individual customer with various types of intelligent services customized to his or her spending habits. RFID for CRM channel management is still in its early stages, but it is sure that RFID technology will be an useful tool to manage customers including especially VIP in many businesses and capture important information applicable to marketing campaign in the near future.

• Journal of Broadcast Engineering
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• v.23 no.6
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• pp.824-835
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• 2018

In this study, the impact on the number of cable TV subscribers as well as the profit of cable TV has been examined, and the impact on enlarging the digital broadcast viewing rights of cable TV subscribers and viewers' welfare has also been examined. We investigated the trends in the number of analog and 8VSB subscribers and revenue of cable TV operators by region and analyzed based on changes in the number of channels provided by each operator. The results show that analog subscribers and digital subscribers are delaying their departure through 8VSB conversion, and VOD subscription fees and home shopping transmission fees have a significant impact on operating profit. Subscribers, as they switched over to 8VSB, have become able to view channels of various genres with clear picture quality for a same subscription fee, and the program providers could offer programs to more customers. The government's deregulation policy due to the changes in broadcasting environment led to the facilitation of digital conversion of Pay-TV and improvement of viewers' welfare.

• Journal of Information Technology Services
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• v.13 no.4
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• pp.377-396
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• 2014

There is a phenomenon that the consumers from all over the countries are using the Korean online shopping malls, which has settled as a distribution industry. To get the attention of the consumers from other countries, the marketing strategy is important in order for the online shopping malls to go advance abroad. The purpose of this study is to overview the Pinterest, which is a shopping-oriented Social Network Service (SNS) based on the image content. The Pinterest is a valuable online shopping mall marketing channel. By looking at the background growth and feature of service, the existence of the mega SNS as a center in the social business is to see how Pinterest is targeting a niche market. As a result of this study, Pinterest has the advantage against other SNS for joining with online shopping malls because a tendency of the traffic referrals from Pinterest is increasing and the average of the cost of the purchase is high. Therefore, this study is reflecting various cases of utilizing the online shopping malls. In conclusion, Pinterest represents an illustrative case of effective marketing channel of the online shopping malls.