• The Journal of Society for e-Business Studies
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• v.15 no.1
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• pp.17-37
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• 2010

Currently, online searching sites offer a variety of services such as just sorting by price, manufacturer, sorting by release date for sale as well as the product reviews to help and enjoy online shopping provided consumers with more shopping information. The purpose of this study is to examine the effects of online product reviews attributes (informativeness and usefulness) and familiarity on consumers' loyalty in online product searching site via trust and satisfaction. To identify these relationships, the secondary data or past studies were collected and theoretically arranged. I made the theoretical proposed model to explain the relationships between the constructs, identify the operational definitions and 8 Hypotheses were established, there was executed the survey of 175 customers. As the result of test that make the relations of used variables clear, i can get the conclusion; site familiarity and informativeness, Usefulness of online reviews have the positive effect empirically on trust building and loyalty. From the empirical test, i suggest the strategic advices in online product searching site. To increase the consumers' loyalty, it would be developed that a variety of methods and ways to raise the site familiarity and informativeness, usefulness in online product reviews. It is necessary for sticking the consumers to raise the positive trust building and satisfaction. The results of this study would help companies operating the online product searching site.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.7
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• pp.4528-4535
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• 2014

In this paper, a distributed evacuation system based on the positioning information of subway passengers is proposed. Recently, the subway station is becoming complicated by combining with shopping malls, and movie theaters. Compared to the increasing complexity of subway stations, evacuation systems are less complex. Subway passengers in each cell were estimated to use the access point in the subway cells and statistics information. The evacuation route is provided through a direction indicator and push alarm of a smart phone based on estimated the number of passengers and exit information of the subway station. Based on this schemes, a quick and safe evacuation system of subway passengers was proposed. The number of connection passengers was estimated using AP with OpenWrt embedded OS installed. The average error rate of the number of passenger was confirmed to be 15%, 17% and 23% at the confidence parameter of $1{\sigma}$, $2{\sigma}$, and $3{\sigma}$, respectively, through a simulation. The possibility of the system through a simple experiment was examined.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.389-395
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• 2014

In a biometric signature scheme, a user's biometric key is used to sign the document. It also requires the user be authenticated with biometric recognition method, prior to signing the document. Because the biometric recognition is launched every time the signature session started, it is not suitable for electronic commerce applications such as shopping malls where large number of documents to sign are required. Therefore, to commercialize biometric based signature schemes, the new proxy signature scheme is needed to ease the burden of the signer. In the proxy signature scheme, the signer can delegate signing activities to trustful third parties. In this study, the biometric based signature delegation method is proposed. The proposed scheme is suitable for applications where a lot of signing are required. It is consisted of biometric key generation, PKI based mutual authentication, signature generation and verification protocols.

• Journal of Information Technology Applications and Management
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• v.19 no.2
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• pp.79-96
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• 2012

Thanks to the growth of information technology (IT), e-commerce transactions are rapidly developing. Consumers searched and purchased for products and services through e-commerce transactions and felt excitement and satisfaction through shopping behaviors in online shopping malls. The enlargement of company's marketing efforts and consumer tastes of the uncontrolled consumption for goods and services increased the impulsive purchase in online shopping malls. In diffusing consumers' e-impulse buying, consumers increased in expenditures according to unnecessary purchasing behavior in online shopping malls. However, enterprises increased sales and benefits due to consumers' impulse buying in online shopping malls. Accordingly, in research areas of enterprises and consumers levels, the studies of e-impulse buying will provide significant values for marketers of companies. In this study, we analyzed the relationships among intention to use, trust, and value in online shopping malls. And we also analyzed the moderating effect of e-impulse buying with utilitarian and hedonic value to establish trust in online shopping malls. The result of this study showed that hedonic and utilitarian value should have a positive impact trust and trust should have a positive impact intention to use in the online shopping malls. The e-impulsive buying showed a moderating effect on the relationship between hedonic value and trust in online shopping malls. The e-impulsive buying didn't show, however, a moderating effect on the between utilitarian value and trust in online shopping malls. The results of this study will provide valuable implications for implementing e-commerce strategies.

• Korean Management Science Review
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• v.22 no.1
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• pp.83-101
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• 2005

We are going to make clear three things through the examination of the subject of this study. The first thing is to verify whether perceived usefulness and ease of use of usage have positive effects on trust and satisfaction which determine the loyalty of a shopping mall. The second Is to find out the effect of perceived usefulness and ease of use of using internet shopping mall on shopping mall's loyalty through variable intermediation of trust and satisfaction. The third is to emphasize the importance of perceived usefulness and ease of use of using a shopping mall web sites and carrying out a through analyzing path that usefulness and ease of use are intermediated by trust and satisfaction to loyalty. We made a poll to people who had ever used internet shopping mall and got Information. The results are below. The easer internet shopping mail users feel when using shopping mall sites, the more they feel them useful. Perceived usefulness and ease of use of usage have positive effects on trust and satisfaction which are major preceding factors of Internet shopping mall loyalty. The perceived ease of use, trust, and satisfaction intermediate between the perceived ease of use and shopping mall's loyally while users are accepting internet shopping mali. And trust and satisfaction intermediate between the perceived usefulness and shopping mall's loyalty. These results show that the degree of usefulness and feeling easiness in using shopping mall of users should be considered seriously. The only easiness of shopping mall doesn't create shopping mail's loyalty, but, It's created when users acknowledge the usefulness, trust, and satisfy.

• KIPS Transactions on Computer and Communication Systems
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• v.6 no.2
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• pp.51-58
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• 2017

Because of safety and security, Surveillance camera market is growing. Accordingly, Study on video recognition and tracking is also actively in progress, but There is a limit to identify object by obtaining the information of object identified and tracked. Especially, It is more difficult to identify multiple objects in open space like shopping mall, airport and others utilized surveillance camera. Therefore, This paper proposed adding object identification function by using RFID to existing video-based object recognition and tracking system. Also, We tried to complement each other to solve the problem of video and RFID based. Thus, through the interaction of system modules We propose a solution to the problems of failing video-based object recognize and tracking and the problems that could be cased by the recognition error of RFID. The system designed to identify the object by classifying the identification of object in four steps so that the data reliability of the identified object can be maintained. To judge the efficiency of this system, this demonstrated by implementing the simulation program.

• Journal of IKEEE
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• v.17 no.3
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• pp.294-300
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• 2013

All countries make an effort to ensure the safety of agricultural products in the food distribution phase. Recently, as the market size of farm produces sales has increased through on-line shopping malls, there are various researches to offer traceable information about farm produces to customers conveniently and correctly. This paper designs and implements an integrated self-advertisement system for farm produces. By offering producer's information and traceable information about farm produces directly through the suggested system, a producer can assure the safeness of the informations and a customer can have trust in the agricultural produces. Especially, because the suggested system does not need a heavy cost or a complicated registration process for producers, it can be used as convenient and safe advertisement means and help small-scale producers a lot in increasing sales profit.

• Journal of Digital Convergence
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• v.13 no.5
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• pp.219-226
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• 2015

OTP(One Time Password) is for user authentication of Internet banking and users should carry their security card or OTP generator to use OTP. If they lost their security card or OTP generator, there is at risk for OTP leak. This paper suggests a new User Authentication Framework using personal health information from diverse technology of u-Health. It will cover the problem of OTP loss and illegal reproduction A User Authentication Framework is worthy of use because it uses various combinations of user's physical condition which is inconstant. This protocol is also safe from leaking information due to encryption of reliable institutes. Users don't need to bring their OTP generator or card when they use bank, shopping mall, and game site where existing OTP is used.

• Journal of the Korea Society of Computer and Information
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• v.17 no.2
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• pp.197-206
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• 2012

A exisiting recommedation system using association rules has the problem, such as delay of processing speed from a cause of frequent scanning a large data, scalability and accuracy as well. In this paper, using a Implicit method which is not used user's profile for rating, we propose the personalized recommendation system which is a new method using the FP-tree mining based on RFM. It is necessary for us to keep the analysis of RFM method and FP-tree mining to be able to reflect attributes of customers and items based on the whole customers' data and purchased data in order to find the items with high purchasability. The proposed makes frequent items and creates association rule by using the FP-tree mining based on RFM without occurrence of candidate set. We can recommend the items with efficiency, are used to generate the recommendable item according to the basic threshold for association rules with support, confidence and lift. To estimate the performance, the proposed system is compared with existing system. As a result, it can be improved and evaluated according to the criteria of logicality through the experiment with dataset, collected in a cosmetic internet shopping mall.

• The Journal of Society for e-Business Studies
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• v.23 no.3
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• pp.145-157
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• 2018

The social curation service that selectively provides information generated by individuals or groups with the same interests can have a synergistic effect when combined with the recently used SNS-based chatting function. If these kinds of chatting-based curation technologies are applied to the Internet shopping malls, particularly, buyers can obtain more reliable information in real time basis, and sellers can provide them with more differentiated and rich information in a continuous manner. This research suggests a chatting-based commerce platform that provides the social curation service based on chats among sellers, existing buyers, and potential buyers. The proposed commerce platform can organize a chat channel for each store and product not only to immediately respond to new and existing customer inquiries about stores, brands, and detailed products, but also to continuously activate differentiated sales strategies to customers subscribed to the channel. In particular, MongoDB is used to permanently save and archive the information and chatting history of each channel, so that the buyer can search and refer to them recorded in the corresponding channel at any time.