• Journal of Digital Contents Society
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• v.10 no.4
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• pp.587-595
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• 2009

Domestic competition of Internet shopping malls is becoming more intense everyday. Users prefer an convenient and reliable shopping mall. Thus the design of Internet shopping malls with a strengthened convenience in usage will not only increase the desire of users to purchase, but will also encourage the users to revisit to the website, and it will increase the competitive power of the shopping mall. In this paper, I examined the interface design which users can use conveniently to purchase products, and proposed a design for an Internet shopping mall in which product information is conveniently provided to the user and the convenience in usage for guiding product selection and purchase is strengthened. The results of this study show that the navigation designs which allowed users to conveniently find products on Internet shopping malls included a roll-over menu in which a subdirectory was presented with a large area. If the navigation that guides products to users were designed more conveniently, users would be able to find and purchase products more easily. Since a web interface design with strengthened convenience in usage helps users to satisfactorily select and purchase products on an Internet shopping mall, it would increase the reliability of the shopping mall.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.1
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• pp.251-256
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• 2021

This study analyzed the most frequently used navigation cases in a desktop environment. As a result of the research, GNB induces users' search as the top element of the search structure and can place color, text, icon, and image elements. LNB could be classified in the form of a dropdown, flyout, dropline and mega menu. In this study, the navigation structure of Interpark and Interpark among open markets used by users was analyzed. G-Market's GNB has a two-tier structure with color, text, image, and icon elements, and Interpark has a three-tiered horizontal label. Interpark's GNB drew attention by placing a badge on the seasonal label, which is a temporary content section, unlike G-market. It can be seen that the LNBs of both shopping malls have flyout menus that protrude when you mouse over the category menu arranged in a vertical text form under the logo placed on the left. The flyout menu has a complex structure consisting of the layout of the mega menu. This study is meaningful in revealing user experience elements by analyzing the GNB and LNB of shopping malls these days where internet shopping is increasing.

• Proceedings of the Korea Information Processing Society Conference
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• 2010.04a
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• pp.99-102
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• 2010

위치기반서비스는 일상생활에서도 널리 이용되는 매우 편리한 서비스로 내비게이션, 물류관리, 군단관리(어떤 회사 소속의 모든 택시들의 집합이 군단의 예임) 등이 위치기반서비스의 예에 속한다. 대규모 빌딩, 쇼핑몰, 거대 지하상가 등이 등장함에 따라 이러한 위치기반서비스가 옥내에서도 생활화될 전망이다. 한편, 응용소프트웨어를 개발하는 효율적인 방법으로 웹 서비스 방법이 근래에 널리 사용되고 있다. 본 논문은 옥내위치기반 서비스 개발에 가장 중요한 요소 기능인 옥내측위 기능을 웹 서비스로 구현한 사례를 보고하여 옥내 위치기반서비스의 실용화에 공헌한다.

• Spatial Information Research
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• v.18 no.2
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• pp.67-75
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• 2010

When people are shopping at a large shopping mall, they usually become to go around many stores for looking for better products and comparing them. In this paper, we design and implement a purchasing activity support system based on an Ambient Service Model that provides relevant stores information on map interface hierarchically through user contexts based search, to support such user's purchasing activities with the help of relevant information. In this system, users can search for relevant stores information through the system by Ambient Query which is created by their location and stores information with a mobile device. Then, users obtain relevant stores information provided in the form of hierarchy of keywords as a highly condensed summary and easily figure out the locations of the stores on a map interface. Moreover, users search additional other kinds of relevant stores information over the hierarchy of keywords. Eventually, users can obtain relevant stores information intuitively and conveniently without complex search processes. We implemented this system by integrating the subordinate technologies such as RFID, map-based, location-based and ontology technology. We also performed experiments on a well-known shopping region (Ilsan Lapesta shopping mall, Goyang-city Gyeonggi-do, Korea). Finally, we also confirmed that users' shopping activities were significantly improved by utility the present system.

• Journal of Intelligence and Information Systems
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• v.23 no.4
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• pp.1-31
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• 2017

Modern businesses are adopting new technologies to serve their markets better as well as to improve efficiency and productivity. The advertising industry has continuously experienced disruptions from the traditional channels (radio, television and print media) to new complex ones including internet, social media and mobile-based advertising. This case study focuses on proposing intelligent advertising business model in Seoul's metro network. Seoul has one of the world's busiest metro network and transports a huge number of travelers on a daily basis. The high number of travelers coupled with a well-planned metro network creates a platform where marketers can initiate engagement and interact with both customers and potential customers. In the current advertising model, advertising is on illuminated and framed posters in the stations and in-car, non-illuminated posters, and digital screens that show scheduled arrivals and departures of metros. Some stations have digital screens that show adverts but they do not have location capability. Most of the current advertising media have one key limitation: space. For posters whether illuminated or not, one space can host only one advert at a time. Empirical literatures show that there is room for improving this advertising model and eliminate the space limitation by replacing the poster adverts with digital advertising platform. This new model will not only be digital, but will also provide intelligent advertising platform that is driven by data. The digital platform will incorporate location sensing, e-commerce, and mobile platform to create new value to all stakeholders. Travel cards used in the metro will be registered and the card scanners will have a capability to capture traveler's data when travelers tap their cards. This data once analyzed will make it possible to identify different customer groups. Advertisers and marketers will then be able to target specific customer groups, customize adverts based on the targeted consumer group, and offer a wide variety of advertising formats. Format includes video, cinemagraphs, moving pictures, and animation. Different advert formats create different emotions in the customer's mind and the goal should be to use format or combination of formats that arouse the expected emotion and lead to an engagement. Combination of different formats will be more effective and this can only work in a digital platform. Adverts will be location based, ensuring that adverts will show more frequently when the metro is near the premises of an advertiser. The advertising platform will automatically detect the next station and screens inside the metro will prioritize adverts in the station where the metro will be stopping. In the mobile platform, customers who opt to receive notifications will receive them when they approach the business premises of advertiser. The mobile platform will have indoor navigation for the underground shopping malls that will allow customers to search for facilities within the mall, products they may want to buy as well as deals going on in the underground mall. To create an end-to-end solution, the mobile solution will have a capability to allow customers purchase products through their phones, get coupons for deals, and review products and shops where they have bought a product. The indoor navigation will host intelligent mobile-based advertisement and a recommendation system. The indoor navigation will have adverts such that when a customer is searching for information, the recommendation system shows adverts that are near the place traveler is searching or in the direction that the traveler is moving. These adverts will be linked to the e-commerce platform such that if a customer clicks on an advert, it leads them to the product description page. The whole system will have multi-language as well as text-to-speech capability such that both locals and tourists have no language barrier. The implications of implementing this model are varied including support for small and medium businesses operating in the underground malls, improved customer experience, new job opportunities, additional revenue to business model operator, and flexibility in advertising. The new value created will benefit all the stakeholders.