• 패션비즈니스
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• 제10권5호
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• pp.93-104
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• 2006

The main purpose of this research is to examine what are the factors that affect consumer attitude by the types of clothing window display, and find if there is any difference by gender of consumer group. Total 357 data from random sample of 347 adults(156 male and 191 female) who were between 19 to 49 years of age were analyzed. Sources for the sample were companies and apartment complexes and several colleges in Seoul and Chonan to diversify by such demographics as age and social status. Factors were measured by respondents' rating of 9 statements using a 5-point Likert-type scale. SPSS(Statistical Package for Social Science) Version 10.0, is used for factor analysis in order to comprehend the factors of consumer attitude and Cronbauch's ${\alpha}$ in order to measure the credibility of questions in each factor. The main findings are as follows: First, three dimensions of consumer attitude to two types of window-display of product centered display and image centered display were identified as interest, information, and impression and theses are same to both male and female consumer group. Second, for both male and female consumer group, three dimensions of consumer attitude toward two types of window-display were same, however, included sub categories in each dimension showed a little difference. In product centered display, both male and female consumer group showed high interest in the sub categories of 'fashion' and 'informations related to the product' and they were considered same factor. Otherwise, In image centered display, two sub categories of 'having some interests in the display' and 'recognize the display that projects the image or impression of clothing well' were showed high relationship each other and they were also considered same factor. Third, Cronbauch's ${\alpha}$ of three dimensions of consumer attitude demonstrated high credibility from 0.75 to 0.91. Mean score of subcategories of attitudes toward the type of display by the gender of consumer showed high scores of 'interest' and 'impression' categories in image centered display and showed high scores of 'information' category in product centered display for both gender.

• 융합신호처리학회논문지
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• 제20권4호
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• pp.232-237
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• 2019

최근 AR, VR 등의 첨단 기술과 결합되어 다양한 형태의 스마트 사이니지로 응용 범위가 확장되고 있다. 그러나 현재까지 디지털 사이니지 서비스는 높은 비용과 유지비로 인해 대기업, 관공서, 광고회사에 의해 제공되고 있으며, 뉴스와 광고의 점유율이 높은 상황이다. 이러한 서비스를 중소기업 및 소규모 리테일 매장에서 사용하기에는 값비싼 도입비용과 관리의 어려움이 있으며, 서비스, 솔루션 자체가 Top-Down 형태로 시장에 전개되고 있어 시장 보편화가 어려운 상황이다. 이에 본 논문에서는 OSGi 서비스 플랫폼에서 소규모 리테일 매장 등을 대상으로 점포 전면의 대형 쇼윈도(또는 유리창)를 빔 프로젝트 스크린으로 활용하여 영상 광고를 송출하고 이를 원격으로 설정, 관리 업데이트가 가능한 원격 영상광고 송출 디지털 사이니지 시스템 및 이를 위한 서비스를 제안하고자 한다.