• 한국콘텐츠학회:학술대회논문집
• /
• 한국콘텐츠학회 2015년도 춘계 종합학술대회 논문집
• /
• pp.99-100
• /
• 2015

과거와 달리 현재는 소비에 대한 인식이 바뀌어 상품을 공급받는 소비가 아닌 이미지와 가치를 중시하는 차별화된 소비를 원한다. 따라서 고객의 주목을 끌어 판매를 유도하는 매장 쇼윈도우 디스플레이의 중요성이 높아졌다. 쇼윈도우 디스플레이에 있어서 오브제(object)는 제품의 가치를 향상시킬 수 있는 수단이자 방법으로 시각적 매체이다. 이러한 오브제 연출 기법을 살펴보기 위해 구상적 매체와 추상적 매체로 구분하여 패션 플래그쉽스토어 사례를 분석하였다. 따라서 본 연구에서는 오브제 연출 기법의 적극적인 도입으로 과거의 획일화된 디스플레이 연출에서 탈피하여 제품의 가치 증진과 소비자와 유대관계를 맺고 시선을 유도할 수 있는 차별화된 패션 플래그쉽스토어 쇼윈도우 디스플레이로 거듭나는 것에 의의를 둔다. 또한 디스플레이 쇼윈도우의 효과적인 시각전달과 새로운 디자인의 개성화를 추구하고자 한다.

• 한국안광학회지
• /
• 제16권3호
• /
• pp.219-228
• /
• 2011

목적: 안경원의 쇼윈도 디스플레이 유형에 따른 소비자 집단의 감성 의미를 객관적으로 분석하여 마케팅에 적합한 디스플레이 유형을 도출하는 것을 목적으로 하였다. 대상 및 방법: 서울지역 안경광학과 재학생 집단을 대상으로 연구를 실시하였다. 국내 안경원의 쇼윈도 디스플레이 예제들을 수집하여 대표적 유형을 도출하였다. 의미분별 척도법을 이용하여 감성 의미를 추출한 후에, 설문조사와 통계처리를 통하여 각각의 디스플레이 유형별로 해당되는 감성 의미를 결정하였다. 결과: 설문응답자들은 개방형, 소량형, 대량형 및 광고형의 4가지 대표적 쇼윈도 디스플레이 유형별로 각각 깨끗하고 심플함, 고급스럽고 심플함, 서민적이고 실용적이라는 감성 의미를 주로 선택하였다. 결론: 도출된 감성 의미들과 응답자들의 선호도를 분석했을 때, 대학생 집단에게 가장 적합한 디스플레이 유형은 소량형인 것으로 여겨진다.

• 한국조명전기설비학회지:조명전기설비
• /
• 제8권2호
• /
• pp.33-40
• /
• 1994

본 고에서는 쇼윈도 크기, 조명, 그리고 디스플레이간의 관계를 고찰하였다. 그 결과, 대구지역 쇼윈도의 평균공간 크기는 폭 341.3[cm], 높이 233.4[cm]였다. 광원은 할로겐램프, 형광등, 백열등의 순으로 사용되었고, 2가지 이상의 광원이 병용되며 국부조명법이 주로 사용되었다. 상점종사자들의 디스플레이와 조명에 대한 의식에서는 디스플레이의 필요성이나 중요성에 대해 잘 인식하고 있으나 조명효과가 상품의 색, 진열방법 등과 같은 다른 요소와 조화를 이루어야 한다는 점은 과소평가되고 있다.

• 한국실내디자인학회논문집
• /
• 제21권4호
• /
• pp.96-105
• /
• 2012

The fundamental purpose of this study is whether Show Window Display actually affect on purchase and if it does, how much Show Window Display have influence on the buyer's satisfaction. Show windows are most important at clothing stores. The show open types of domestic clothing stores are usually open-type and semi open-type. Show Window Display types of low and middle prices stores are generally opened, horizontal and storied type and the shape, height, opening type and use of ground floor are different by regional distinct features. Generally Show Window Display are consisted by lights, mannequins and directed props. In buying patterns, an impulse buying has more stronger effect than a scheduled buying, a substituted buying and non-buying. An impulse buying are strongly affected by Design and others are prices. The reason why Show Window Display affecting on purchase is the satisfaction of Design and the strong stimulus to purchase(impulse buying), and then Show window Display used by all components strongly has an effect on it. Factors of purchase desires were Design, price and quality in order and factors of purchase motivations were the motivation of clothing design and the motivation of impulse buying. Thus the effects of Show Window Display and factors of purchase motivations are same. As a result of this study, differentiated Show Window Display methods of clothing stores affect the value of goods, the stimulus of purchase and fostering sales effectiveness. Therefore the instruction of Show Window Display methods are indicated by this study.

• 한국실내디자인학회논문집
• /
• 제38호
• /
• pp.233-240
• /
• 2003

The purpose of this study was to find the coordination trend of the Image of the color and object from the department show-window display locating in the kangnam area. The result of this study were summarized as following: 1) Show window display determinating the first image of department-store marketing service, playing the role of visual marketing provides the valuable impressions with shoppers in the times of sensibility, 2) In contemporary recognition of "Design is namely culture", show window display proceeds on the direction of concrete and practical presentation of merchandise as many customers are pursuing the high graded luxury brands while their life styles change. 3) Main concept is represented by the coordinated fashion goods on the mannequin or the body and the main theme is displayed variously in the circumferential area or on the articles with the abstract and concrete objects of diverse forms of dominant color and accent color conveying the seasonal theme precisely. 4) The compositive element of color Is the decisive factor of the visual sense of space In the coordination-trends of show window display specially representing the seasonal theme or the intentional messages and conduces to the psychological and mental desire in human and the circumstances, 5) Following the color, the compositive element of object presents the concrete image of theme or the abstract and geometrical sense of space besides the visual sense of space and shows the proportionality and the activity in displaying the show window space.dow space.

• 한국의류학회지
• /
• 제39권6호
• /
• pp.789-798
• /
• 2015

This research analyzes trends of fashion show window displays, regarding it as a new form of installation art that has the characteristics of contemporary art. Fashion show window displays are more than a physical space for displaying and have emerged as a new space in which creative expressions of arts take place. This research presents the characteristics of contemporary fashion show window displays by analyzing the characteristics of contemporary art. First, recent show window displays have shown "decentralization": various themes, forms, and mediums that are accepted without discrimination. Recent show window displays deviate from conventional methods, constantly pursuing experimental and progressive ideas and also include categories of current art, body art, and live art. Second, show window display has "interactiveness" that enables two-way communication between audiences and art, rather than fixing audiences as receptive viewers. Third, "textuality" can be found in show window displays. Recent show windows are use "objects" to show products as well as to express the meaning and symbols of products. A new directionality and effective strategies are shown to be imperative for the future development of fashion show window displays.

• 한국실내디자인학회:학술대회논문집
• /
• 한국실내디자인학회 2005년도 춘계학술발표대회 논문집
• /
• pp.110-115
• /
• 2005

Show window display is a technique of arranging goods for sales promotion, namely, motivating and inducing customers to purchase products. It is not simply exhibiting articles but a technical expression of values retained in exhibited articles and an integrated visual art comprehending color, lighting effect, the customers' angle of vision, differentiation from neighboring stores, harmony with properties, assistive roles of relevant goods, and entire messages provided by these elements. Show window display plays the role of a medium that expresses brand images and attracts consumers. Through the medium, the company's brand image is recognized and the recognition determines the trend of brand sales. Brand images planted to consumers seldom change, and wrong recognition affects not only the brand image but also the company image. The present study purposed to suggest show window display employing brand images different from traditional show window display, to examine the effects of brand images on consumers' intention to purchase, and to propose display design.

• 복식문화연구
• /
• 제10권5호
• /
• pp.473-484
• /
• 2002

The purpose of this study is to analyze the window display in the department stores in Daejeon. The framework of execution, colors, illumination, and kinds and colon of mannequins of the window display in four department stores in Daejeon were analyzed based on the photographs of displays from January to October in 2001. The results were as follows: First, in the framework of execution, each department store used mostly the triangle-framework during four seasons, which was a fundamental framework. Its characteristics were a sense of security, three-dimensional effect, and balance. It was the most suitable framework fur the mannequins and toruso. Second, a color scheme for commodities was all no-coloring scheme in each four seasons. The color of background was mostly white which harmonized well with the colors of commodities and lights. The plan for the color scheme of window display should always executed on the commodities, and the colors should be harmonized to produce the best display effect. Moreover, when commodities had two colors, the color of background should be in one simple color that manifest the commodities, or that is secondary color to the main color of commodities. Third, all department stores used all same illumination. Lack of illumination, management, and expense incured ineffective production of the display. Fourth, mostly, real mannequins with white or skin colors were used, and the toruso was next used in department stores. The set was limited because many companies had not made new sets for the display. Therefore, new sets including mannequins should be actively developed to produce effective display.

• 한국실내디자인학회:학술대회논문집
• /
• 한국실내디자인학회 2005년도 춘계학술발표대회 논문집
• /
• pp.132-137
• /
• 2005

Installation art(I.A.), which has appeared since 1940s against the loss of human nature and hackneyed art caused by materialism, is in pursuit of contact with audience and various artistic experiments. Many features of I.A. - to try contact with audience, to do experiments connecting different genres of art, to regard time and nature as elements of art and to use high technology - could give good ideas for contemporary display(S.W.D.) design. This study is a basic work to suggest new S.W.D. design through artistic principles of I.A.. First, I.A. and S.W.D. design were studied theoretically. Next, spatial expressions were extracted from I.A. and the case study was proceeded to seek the co-relationship of spatial expressions and display design. For a case of Shiseido, it could be evaluated very high because it adapted spatial expressions of I.A. successively. The S.W.D design could be more effective presentation when it has close contact with audience and various experimetal and artistic ways of Installation art.

• 대한가정학회지
• /
• 제31권2호
• /
• pp.205-212
• /
• 1993

In order to research the display of the apparel store, 164 women's clothing in Taegu were investigated, from September 1. to October 31.1991. The result was as follows; 1. The perpendicular style of the show window glasses is widely used regardless of the store types. 2. The show window story is most frequently found at street-level in Taegu brand stores, but there are a few multi-storied show windows in National bland stores. 3. The open style background is used in a great part of Taegu brands, but the semi-open style is widely used in most National blands. 4. The arrangement of simular colors is used in a great parts of National brands, but the arrangement of different colors is used in many Taegu brands. 5. The base light and spot light is used at a high rate regardless of the stores, but the mannequin is more often used in National brands and Taegu brands.