• Korean Journal of Human Ecology
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• v.7 no.2
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• pp.103-112
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• 1998

The purpose of this study were to compare the wearing and purchase practice of underwear items, and the attitudes toward underwear in middle school girls with those of their mothers in Chongju city. The questionnaires were to measure the demographic information, wearing and purchase practice of underwear items, and attitudes toward underwear. As statistical analysis, frequencies, $X^2-test$, and t-test were used. The results were as follows: 1. There were partially significant difference beween middle school girls and thier mothers of wearing and purchase practice of underwear. 2. The most important factor was size when they purchase their underwear. As the next important factor, middle school girls considered design, while their mother considered functional properties. 3. Middle school girls were more interested in the design aspect or brand name of underwear and less concerned about functional or practical aspects than their mothers in the attitudes toward underwear.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.2
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• pp.263-272
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• 1994

The purpose of this study was to identify factors that might distinguish those who have a high level of Intention to purchase each of domestic, foreign designer and national brand jeans from those who have a low intention in terms of evaluative criteria belief, ideal jeans image and clothing altitude. The sample consisted of 198 male and 197 female students from five universities in Seoul. The questionnnaire consisted of 50 seven-point semantic differential scales dealing with evaluative criteria and ideal jeans image, beliefs about and intention to purchase domestic, foreign designer and foreign national brand jeans and 25 Likert type clothing attitude scales. Based on a series of t-tests the results showed that color and design were the most influencing factor among the evaluative criteria belief, regardless of brand type, while durability, accessory, sewing were the least. Sexy image, brand consciousnees and fashion interest were the important factor that distinguish high intention to purchase group fro)m low intention to purchase group.