• Journal of Distribution Research
• /
• v.11 no.2
• /
• pp.1-27
• /
• 2006

The purpose of this research is to investigate effects of perceived attributes of a salesperson on the customer s satisfaction with the salesperson. cross-buying intentions, and intentions to recommend the retailer, in the context of consumer durable goods. The data for analysis was obtained from 252 consumers who experienced buying consumer durable goods in a metropolitan area. Our results show as following: first, the effects of perceived attributes of the salesperson such as expertise, trustworthiness, likability, and customer orientation, have a significant influence on customer's satisfaction with salesperson; second perceived customer-orientation of salesperson affects customer's satisfaction with the retailer; third, a customer s satisfaction with salesperson not only plays a mediating role between perceived attributes of the salesperson and the customer's satisfaction with retailer but also between perceived attributes of salesperson and cross-buying intentions and intentions to recommend the retailer; and fourth customer's satisfaction with retailers performs a mediating role between perceived attributes of the salesperson and cross-buying intentions or recommendation intentions of retailers. In addition, managerial implications are suggested for industry practitioners.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.12 no.2
• /
• pp.675-685
• /
• 2011

This study notes the impact of technical newness and design newness of new product to adoption process. The author aims to identify how to trigger intention of usage on new products, and test technical newness and design newness of determinants of perceived innovativeness and perceived curiosity and do such constructs that influence intention of usage of consumers as a result of consumer's perception. The main findings are that technical newness and design newness positively influence perceived curiosity, and perceived innovativeness that positively influence intention of usage on the basis of the hypotheses.

• Science of Emotion and Sensibility
• /
• v.24 no.4
• /
• pp.3-16
• /
• 2021

The attribution of human traits, emotions, and intentions to nonhuman entities such as robots is known as anthropomorphism. Two studies were conducted to check whether human-robot interaction is affected by anthropomorphic framing of robots. In Study 1, participants were presented with pictures of robots that varied in human similarity in appearance. According to the results, uncanny feelings toward a robot increased with the higher levels of human similarity. Furthermore, as the level of mind attribution increased, participants tended to attribute more humanlike abilities to nonhuman agents. In Study 2, a robot was described as either a machine-like robot or a humanlike robot in a priming story; then, it was examined whether significant differences exist in mind attribution and moral care. The participants tended to perceive robots as more humanlike in the mind attribution when anthropomorphism was used in a robot's behavior, according to the findings. Furthermore, in the condition of increased anthropomorphism, a higher level of moral care could be observed compared with that in the other condition. This means that humanlike appearances may increase uncanny feelings, whereas anthropomorphic attribution may facilitate social interactions between humans and robots. Limitations as well as the implications for future research are discussed.

• Cartoon and Animation Studies
• /
• s.50
• /
• pp.239-273
• /
• 2018

There have been many topics in gamer research on gamers' game addiction, education, and psychological interest. This paper investigates how to perceive the virtual environment of gamers based on James Gibson 's theories of cognitive science. Gibson's theory is not a stimulus input through individual sensory receptors, but rather a learning process such as establishing a cognitive relationship between perceptual systems, external invariant property separation, behavioral learning, invariant property separation of events, selectiveism development. Based on this analysis tool, I collected and verified gamers' perception of game environment of by FGI survey method. The results of the analysis showed that Gibson 's perceptual learning process was perceived as a virtual environment as in reality, and there was also perceptual difference found only in games. Patterned perception develops in the direction of classifying invariant properties appearing in the game based on the purpose of the game. In this study, it can be seen as a result of the research that FGI interview can be summarized as patterning (typification) perception process based on the goal consciousness of gamers. But,The results of the study suggest that the psychological analysis of the gamer can not be presented by the FGI results alone. In the future, we need a model study to confirm the causality and the verification through statistical analysis.

• The Journal of the Korea Contents Association
• /
• v.8 no.1
• /
• pp.48-58
• /
• 2008

This study intends to figure out the image evaluation properties of internet shopping malls and suggest a strategic direction for positioning through establishing a perceptual map on how the actual customers remember them and which image expression would make the most effective marketing. According to the result of analysis, the images of internet shopping malls were drawn as elements such as product information service, customer service after purchase, atmosphere, convenience, safety, and fame. And according to the result of making a perceptual map, it showed that there was a meaningful difference in the customers' perception on competitive shopping malls. The most discriminative property among the images of shopping malls was product information service, and the least discriminative property was convenience. In addition, there showed a meaningful difference in the customers' preference and ideal point on internet shopping malls between the subdivided groups of customers. It was verified that in this internet shopping mall market where competition is getting severe, the result of this study can be a useful foundational data in establishing a marketing strategy of market segmentation.

• Science of Emotion and Sensibility
• /
• v.1 no.2
• /
• pp.55-63
• /
• 1998

섬유 패턴 디자인을 체계적이고 객관적으로 기술할 수 있는 도구를 패턴 디자인의 지각적 속성에 기초하여 개발하였다. 세 단계로 이루어진 연구의 첫 단계에서는 패턴 디자인의 단계를 실제 디자인 과정에 기초하여 'PP의 디자인', 'RPU의 디자인', 'RPU의 배열'의 순서로 개념화한 후, 이 데 영역에 걸쳐 30개의 지각적 특징들을 추출하였고, 섬유 패턴 디자인을 충실히 기술할 수 있다는 것을 확인하였다. 다음으로 추출된 30개의 지각적 특징들을 'PP의 모양에 의한 돌출성', 'PP의 색채에 의한 돌출성', 'PP들 모양의 다양성'. 'PP들의 변화도', 'PP들 색채의 다양성', 'RPU의 돌출성', 'RPU의 다양성'이라는 7개의 상위 특징으로 수렴시킨 후, 이 7개의 상위특징들을 다시 'PP에 의한 다양성', 'RPU의 돌출성' 'RPU의 다양성'이라는 4개의 최상위 특징으로 수렵시키는 방식으로 위계화 하여 섬유 패턴 디자인 요소 분석체계를 구성하였다. 또한 대표적인 섬유 패턴 디자인에 대한 이 체계의 기술 가능성을 검토함으로써 본 체계를 수정·보완하였다.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.10 no.10
• /
• pp.2864-2872
• /
• 2009

This research had the following 3 procedures. The first step focused on the study of the selection attributes for the selection of family and fast food restaurant. The second process is to analyse the level of customer's satisfaction after visiting such family and fast food restaurants. And the in last phase the factor analysis was carried out in order to determine the attribute factors for the restaurant selection. After that the hypothesis was verified about which selection attribute has the effect on the customer satisfaction. The research hypothesises look like as follow.. H1 : the selection attributes of family restaurant has the positive effect on the customer satisfaction. H2 : the selection attributes of fast food restaurant has the positive effect on the customer satisfaction. For this research about 350 university students in Chongju area were interviewed. The result of this research would be the guideline in terms of the marketing aspects for the restaurant owners who are confronted with the severe competition, and also be the foundation for the future research.

• The Journal of the Korea Contents Association
• /
• v.22 no.6
• /
• pp.666-679
• /
• 2022

With the development of information and communication technology, borders are removed and consumer needs are diversified, so a new consumption form called overseas direct purchase has emerged and has been growing over the past few years. In this study, for the most common purchasing agency service among various types of overseas direct purchase, an empirical study was conducted on the effects of the content and logistics attributes of the overseas direct purchase platform on the perceived value and purchase intention of consumers. Data were collected from 273 domestic male and female adult consumers who had experience in information search related to overseas direct purchase, and the results of statistical analysis were summarized as follows. First, among the attributes of overseas direct purchase content and logistics attributes, only the attractiveness of content had a significant effect on the perceived value of consumers. Second, all perceived values of consumers were linked to purchase intentions, but among them, sensory values had a greater influence. Through these research results, it is suggested to increase the attractiveness of the web/app contents of overseas direct purchase service agents, and to improve the quality of services that can arouse sensory consumption experiences to meet the changing needs of consumers.

• Culinary science and hospitality research
• /
• v.17 no.1
• /
• pp.26-43
• /
• 2011

This study aims to give insight into better understanding how service quality influences customers' attitude and behavior in terms of loyalty as well as how its effects vary by the types of restaurants (family restaurants or fast food restaurants). The results of the study are summarized as follows. First, perceived service quality, which consists of food, service, menu and atmosphere, made a significant impact on customer satisfaction for food, menu, atmosphere, and service, respectively. Second, the study examined how perceived service quality affected future expectations, and found only food turned out to be a significant factor. Third, customer satisfaction affected future satisfaction and customer loyalty, and it had a greater impact on attitudinal loyalty than behavioral loyalty. Fourth, future satisfaction affects customer loyalty, and it had a greater impact on attitudinal loyalty than behavioral loyalty. Fifth, the study examined how service quality, customer satisfaction and future expectation affected attitudinal loyalty and behavioral loyalty differently by different types of the food service industry (family restaurants or fast food restaurants) and found out there were some differences in the effects of customer satisfaction on behavioral loyalty and the future expectations and attitudinal loyalty on behavioral loyalty. The marketing implication is that service providers should be one step ahead in understanding the service quality perceived by customers (food, service, menu, and atmosphere). In addition, they should understand that establishing long-tenn relationships with customers by providing high quality service bas a direct impact on their business performance. Furthermore, management in family restaurants and fast food restaurants should include the improvement of service quality in their employee training programs.

• Science of Emotion and Sensibility
• /
• v.25 no.4
• /
• pp.157-172
• /
• 2022

Using the adaptation aftereffect paradigm, this study investigated whether adaptation to baby schema features of the face and body could affect facial age perceptions. In Experiment 1, participants were asked to determine whether the test faces that morphed at a certain ratio of a baby face and an adult face were perceived as 'baby' or 'adult' after being adapted to either a baby or an adult face. The result of Experiment 1 showed that after being adapted to baby faces, test faces were assessed as belonging to an adult more often than when being adapted to adult faces. In the subsequent experiments, participants carried out the same facial age judgment task after being adapted to baby or adult body silhouettes (Experiment 2) or hand images (Experiment 3). The results revealed that age perceptions were biased in the direction of the adaptors (i.e., an assimilative aftereffect) after adaptation to body silhouettes (Experiment 2) but did not change after being adapted to hands (Experiment 3). The present study showed that contrastive aftereffects in the perception of facial age were induced by adaptation to the baby face but failed to determine the cross-category transfer of age adaptation from hands or body silhouettes to faces.