• Title/Summary/Keyword: 소셜 프레즌스

Search Result 3, Processing Time 0.017 seconds

Factors Affecting User Intention towards Metaverse Shopping: An Application of the S-O-R model (메타버스 쇼핑 이용 의도에 영향을 미치는 요인에 관한 연구: S-O-R 모델을 기반으로)

  • Yuting Chen;Eunjin Kim
    • Journal of Intelligence and Information Systems
    • /
    • v.29 no.2
    • /
    • pp.303-321
    • /
    • 2023
  • Metaverse shopping has emerged as a new phenomenon in social commerce. This study aims to investigate the user experience of metaverse stores shopping based on the S-O-R model. The results of the study show that telepresence, entertainment, personalized recommendation, and social interaction have significant positive effects on flow experience and satisfaction in metaverse shopping. Additionally, satisfaction and flow experience are shown to have significant positive effects on user intentions. This study provides valuable implications for the design and management of metaverse stores to improve user experience and increase user intention.

Examining the Role of Emoji and Gender during Job Interview Training within Metaverse (메타버스 취업 면접 훈련의 효과성에 있어 성별에 따른 이모지 역할 연구)

  • Song, Stephen W.;Chung, Donghun
    • Journal of Korea Game Society
    • /
    • v.21 no.6
    • /
    • pp.51-62
    • /
    • 2021
  • The current study investigated the effect of emoji use and gender on job interview training within virtual environment (VE). A 2 (emoji use: use vs. no use) × 2 (interviewee gender) × 2 (interviewer gender) mixed design experiment (N = 80) was conducted. The result shows that emoji may be implemented within VE to promote positive affect. Intimacy predicted better mutual understanding and higher attention. Practical implication is provided as using emoji in virtual environment can be utilized as a practice tool for job interviews, or for other potentially stressful social contexts.

A study on prediction influence factor of Graduate Students inEducation Learning satisfaction, persistence, recommend intention (교육대학원생의 비대면 온라인 강의 만족도, 학습지속의향, 추천 의향에 미치는 예측 요인에관한연구)

  • Kim-Jae Kum
    • Journal of The Korean Association of Information Education
    • /
    • v.26 no.6
    • /
    • pp.517-532
    • /
    • 2022
  • As a result of the this exploratory study the main results show that the factors affecting the satisfaction of non-face-to-face class learning of graduate students in Education were social presence, perceived easy to use, and information service quality. Secondly, the factors affecting the learning persistence were perceived usefulness and social presence, but perceived usefulness's influence was relatively small. Next, it was found that the subjective satisfaction of graduate students of education did not significantly affect their intention to continue learning persistence. Lastly, learning satisfaction and learning persistence had a positive effect on the intention to recommend to others. Through the this empirical analysitics study it demonstrate the factors such as attitudes, feelings, and friendliness toward non-face-to-face online classes perceived by graduate students in Education.