• Title/Summary/Keyword: 소비행위

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A Study on Collaborative Filtering Method based on Social Behavior for Performance Contents Recommendation (공연 콘텐츠 추천을 위한 소셜 행위 기반 협업필터링 방법에 대한 연구)

  • Song, Je-O;Kwak, Han-Kyeong;Cho, Jung-Hyun;Lee, Sang-Moon
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2019.01a
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    • pp.437-438
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    • 2019
  • 스마트폰을 중심으로 한 모바일 기기의 보급과 온라인 소셜 네트워크 서비스의 이용자들이 증가하면서 사용자들은 많은 콘텐츠를 소비하고 공유한다. 이는 콘텐츠 사용자들의 개별적 기호에 맞지 않거나 만족도가 떨어지는 콘텐츠를 소비하게 한다. 이와 같은 문제를 해결하기 위해 소셜 네트워크 사용자에게 적합한 콘텐츠를 추천하기 위한 기법에 대한 연구가 활발하게 진행되고 있다. 본 논문에서는 온라인 상에 존재하는 다양한 정보 중에서 공연과 관련한 콘텐츠들을 중심으로 사용자 성향별로 추천을 해줄 수 있는 협업필터링 방법에 대하여 제안한다.

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Methodology for Analysis of Comics Audience (만화수용자 분석을 위한 연구방법론)

  • Han, Chang-Wan
    • Cartoon and Animation Studies
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    • s.9
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    • pp.80-93
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    • 2005
  • This study analyzes current situation of Korean comics market, emphasizes the necessity of studying comics audience. Presenting the differentiated methodology for comics study, the alternative solution for Korean comics market is given. The theoretical foundation is based on the cultural approach for audience studies. This study aims to find out the changing environment of taking comics contents and using behavior of it. Most audience of comics make use of them in various ways and try to use them in new experimental method. To analyze the tastes and using behavior of comics audience is necessary for preplanning of comics production.

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우리나라 저축률(貯蓄率)의 결정요인(決定要因)

  • Hong, Gi-Seok;Kim, Jun-Gyeong
    • KDI Journal of Economic Policy
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    • v.19 no.4
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    • pp.3-46
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    • 1997
  • 본 논문은 우리나라 저축률(貯蓄率)의 결정요인을 실증적으로 분석하는 데 목적을 두고 있다. 특히 본 논문은 생애주기가설/항상소득가설(生涯週期假說/恒常所得假說)에 바탕을 두고 거시(巨視)시계열자료와 미시(微視)횡단면자료를 모두 분석함으로써 개별경제주체의 저축행위와 경제전체의 저축간의 일관된 관계를 밝히려고 하였다. 표준적인 생애주기가설/항상소득가설에 의하면, 저축은 소득(所得)의 일시적 변동으로부터 소비(消費)를 독립시키려는 개별소비자의 합리적 선택의 결과이다. 따라서 개별소비자의 저축은 단기적으로는 소득이 일시적으로 높은 해(년(年))에, 그리고 보다 장기적으로는 일생동안 가장 높은 수준의 소득을 벌게 되는 장년기간중에 가장 크게 된다. 본 논문의 실증결과는 이러한 생애주기가설/항상소득가설의 예측이 실제자료와 대체로 일치함을 보여준다. 거시자료 분석결과에 의하면 우리나라 저축률의 연간변동은 소득성장률(所得成長率)과 인구연령구조(人口年齡構造)의 변동에 의해서 잘 설명되는 것으로 나타난다. 또한 미시자료 분석결과를 보더라도 소득이 일시적으로 높은 가계나 경제활동연령인구의 비중이 높은 가계일수록 더 많은 저축을 하는 것으로 나타난다. 따라서 생애주기가설/항상소득가설은 우리나라 저축률의 결정을 설명하는 데 매우 유용하다고 판단된다. 본 논문은 또한 소득성장률이나 연령구조 외에 이자율, 유동성 제약, 그리고 예비적 저축동기 등이 저축에 미치는 영향에 대해서도 살펴보았다. 실증결과에 의하면 실질이자율은 저축률을 다소 증대시키는 효과가 있으나, 기타 요인들의 효과는 유의하지 않은 것으로 나타났다.

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Suggestions for the Development of the Family Income and Expenditure Survey (우리 나라 가계조사의 유용성과 문제점 그리고 개선방안 -통계청의 도시가계조사를 중심으로-)

  • 최현자;허은영
    • Proceedings of the Korean Association for Survey Research Conference
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    • 2000.11a
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    • pp.201-210
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    • 2000
  • 조사연구는 소비자학에서 가장 많이 사용되는 연구방법으로 특히 통계청의 도시가계조사자료를 이용한 연구는 가계경제영역에서 활발히 수행되고 있다. 본고에서는 도시가계조사에서 발견된 문제점을 수정.보완하여 가계의 경제행위를 설명하고 예측하는데 유용하게 사용될 수 있도록 조사대상의 범위를 단독가구와 농.어가로 확대하고 소득자료의 보고를 근로자 이외의 가구에 대해서도 시행하도록 제언하는 바이다.

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Development of Multimedia Content Usage Analysis Service Platform Utilizing Attention and Understanding Flows (멀티미디어 콘텐츠 응시와 이해도 기반 분석 서비스 플랫폼 기술)

  • Ko, Ginam;Moon, Nammee
    • KIPS Transactions on Software and Data Engineering
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    • v.4 no.8
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    • pp.315-320
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    • 2015
  • The purposed of this research is to develop multimedia content usage analysis service platform. In the proposed platform, the content gazing behaviors of the users are monitored and profiled in real-time and a set of quantifiable metrics is provided. These metrics are used to determine the closeness of the users' behavior from the intent set by the provider. Based on the evaluation, it is possible to assess the effectiveness of the contents themselves as well. The content usage assessment is accomplished by utilizing the intention flow and the intent weight, which are embedded into the content by the content provider. Proposed methodology can be effectively applied and used in various application domains such as in education and in commercial advertisements.

Consumer's Demands for the T-Commerce By the Technology Adoption Types (소비자의 기술혁신수용 유형에 따른 T-Commerce 수요도)

  • Park, Sun-Young
    • Journal of Broadcast Engineering
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    • v.13 no.3
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    • pp.319-327
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    • 2008
  • The purpose of study is to investigate the customer oriented transaction environment for the customers' convenience, the plan of public policy in regard to the customer oriented T-Commerce, and the consumption pattern of customers' commercial transaction, necessary for the marketing strategy by analyzing the demand for the T-Commerce with the purchase intention and maximum willingness to pay according to the demographic factors, the pattern of commercial transaction, and the technology innovation types. The results showed that there were statistically significant relations between consumer's willingness price to pay for the T-commerce and the consumer's technology adoption types, monthly internet shopping amounts, and weekly TV-home shopping hours. The simulations on a basis of multiple regression analysis for the T-commerce were illustrated by those factors.

Factors of Information Overload and Their Associations with News Consumption Patterns: The Roles of Tipping Point (정보과잉 요인과 뉴스 소비 패턴의 관계: 티핑 포인트의 역할을 중심으로)

  • Sun Kyong, Lee;William Howe;Kyun Soo Kim
    • Information Systems Review
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    • v.25 no.3
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    • pp.1-26
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    • 2023
  • A theoretical model of information overload (Jackson and Farzaneh, 2012) with its three influential components (i.e., time, technology, and social networks) was empirically tested in the context of news consumption behavior considered as a communicative outcome. Using a national sample of South Korean adults (N = 1166), data analyses identified perceived information overload and large/diverse social networks positively associated with active and passive news consumption. Findings may imply the existence of individually varying cognitive threshold (i.e., tipping point), if crossed individuals cannot process information any further. News consumers may keep searching and receiving information to verify factuality of news even when they feel overloaded.

The Study of Determining of Middle-aged and Elderly Household's Consumption Strength (중·고령자가구의 가구소비 여력 결정요인 연구)

  • Kim, Kyung Ah
    • 한국노년학
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    • v.31 no.3
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    • pp.573-590
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    • 2011
  • This study analyzes the major factors affecting domestic middle-aged and elderly households' strength in consumption using the first and second wave of Korea Longitudinal Study of Ageing(KLoSA). First, household income and household liquid assets which are the strength in household consumption was analyzed and as a result, among various explaining variables, aged and elderly households with the higher education level and more household members, those in self-owned residence and in a state of labor and those which are the beneficiaries of special occupational pension scheme show relatively the same high level of strength in consumption. Then, the determining factor of household consumption was assumed based on the second wave of data and as a result, those with more yearly household disposable income and household liquid assets, those living in metropolitan cities with self-owned homes, those engaged in labor practice or which are the beneficiaries of special occupational pension scheme are more likely to have a relatively bigger contributory factor in increasing household consumption. By contrast, household's consumption decrease in the case of those with higher age, those who are the beneficiaries of national pension or those who are male.

Contents Recommendation Scheme Considering User Activity in Social Network Environments (소셜 네트워크 환경에서 사용자 행위를 고려한 콘텐츠 추천 기법)

  • Ko, Geonsik;Kim, Byounghoon;Kim, Daeyun;Choi, Minwoong;Lim, Jongtae;Bok, Kyoungsoo;Yoo, Jaesoo
    • The Journal of the Korea Contents Association
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    • v.17 no.2
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    • pp.404-414
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    • 2017
  • With the development of smartphones and online social networks, users produce a lot of contents and share them with each other. Therefore, users spend time by viewing or receiving the contents they do not want. In order to solve such problems, schemes for recommending useful contents have been actively studied. In this paper, we propose a contents recommendation scheme using collaborative filtering for users on online social networks. The proposed scheme consider a user trust in order to remove user data that lower the accuracy of recommendation. The user trust is derived by analyzing the user activity of online social network. For evaluating the user trust from various points of view, we collect user activities that have not been used in conventional techniques. It is shown through performance evaluation that the proposed scheme outperforms the existing scheme.

Development Plan of Beach Management: Cases of East Coast of Gangwon Province (해변운영 활성화 방안에 관한 연구: 강원 동해안을 중심으로)

  • Kim, Jin-Dong
    • Korean Business Review
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    • v.23 no.1
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    • pp.107-128
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    • 2010
  • The east coast area of Gangwon province in Korea is famous for natural beauty, many perfect sights and various kinds of tourist attractions. Especially beaches are one of the most attractive and clean tourist attractions in Gangwon province, when compared to the west and south coast of Korea, the natural environment is more prominent. But there are many problems concering the east coast beaches of Gangwon province, such as environmental disruption, collecting fees for offering services, crowdedness, lack of main convenient facilities, decrease of consumption, unseasonably cool temperatures etc. This study examined several problems as to the beach management of Gangwon province that has been suggested over several years. Finally, the author suggested several improvements to solve the problems as mentioned above.

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