• Asia Marketing Journal
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• v.13 no.1
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• pp.113-141
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• 2011

Companies are competing each other, and as the competitions became higher, consumer's information processing for purchase became more complicated. Consumer confusion problem is getting more serious, but there are still not much considerations on this problem. The purpose of this study is to find out that the consumer confusion can causes consumer's negative emotion(anger). This research studied the mediation effect of negative emotion on the relationship between consumer confusion, which was classified into three categories, and two consequences, word-of-mouth and trust. And also it concentrates on moderating effects of negative affectivity and intolerance of uncertainty in the relationship between consumer confusion and negative emotion. For the empirical study, we carried out a survey targeting consumers who live in the Dae-gu metropolitan area. The specific results of this study are as follows. First, all sub-dimensions of the consumer confusion had a positive effect on anger. Second, anger had a positive effect on word of mouth and on the other hand, anger had a negative effect on trust. Third, negative affectivity had a moderating effects on the links between overload and ambiguity confusion with anger, and intolerance of uncertainty only had a moderating effects on the links between overload confusion and anger.

• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.275-284
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• 2017

Modularity has merits in modifiability of product structure management and product arrangement. This feature helps consumer to expand the selection of products and to get customized products. Also consumers are drive satisfaction and reduce a post-purchase dissonance from role in a 'prosumer'. But expanding product's alternative would cause the overload confusion by rising complexity of information handling. Purpose of the study is to verify how interaction about option size and personal disposition are effected consumer's overload confusion. For this purpose we deducted 3 personal dispositions 'Regulatory focus', 'Product familiarity', 'Self-efficacy' that presented lead to potential effect of personal information handling by previous research. By statistical inquiry prevent focus group had perceived more overload confusion than promotion focus group in an expanding option size circumstances. And low Product familiarity and Self-efficacy group had perceived more overload confusion than high Product familiarity and Self-efficacy group in a expanding option size circumstances.

• Korean Journal of Human Ecology
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• v.22 no.3
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• pp.455-471
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• 2013

The purpose of this study was to investigate on what kinds of consumer confusion exist and how much confusion consumers experience during their information search process. In-depth interviews and a questionnaire survey with college students were conducted to figure out the type and the level of consumer confusion. Results showed that college students were somewhat confused when they chose information channel and when they understood and used the chosen information. It was found that confusion was due to partly because of too many information and partly because of the lack of consumer searching skill.

• Korea Petroleum Association Journal
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• no.5 s.236
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• pp.68-69
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• 2003

이 글은 시민단체인 환경운동연합 에너지대안센타가 최근 논란이 되고 있는 세녹스, 솔렉스 등 유사휘발유에 대해 소비자의 혼란을 차단하고 국민에게 올바른 정보를 제공하기 위해 발표한 성명서/보도자료입니다.

• Digital Contents
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• no.11 s.126
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• pp.32-37
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• 2003

꿈의 디지털 방송시대가 성큼 다가오고 있다. 지상파 디지털 방송은 이미 본방송에 들어 갔으며 차세대 뉴 미디어 산업의 초아로 각광 받고 있는 디지털멀티미디어 방송(DMB)도 내년째 첫 선을 보일 예정이다. 그러나 뒤 늦게 전송방식, 압축방식 등 디지털 방송을 둘러싼 기술 논쟁이 과열돼 소비자들이 혼란을 격고 있다. 지상파 디지털 방송은 유럽식, 미국식 전송방식을, DMB는 멀티미디어 압축 방식에 대한 효율성을 놓고 논쟁을 그치지 않고 있다. 디지털 TV를 접한지 얼마되지 않아 DMB라는 새로운 매체를 접하게 되는 소비자들에게 모든 것이 생소할 따름이다.

• The Magazine for Energy Service Companies
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• s.34
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• pp.38-56
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• 2005

에너지관리공단은 지난 3월 28일 ''소형열병합발전시스템 ESCO사업 투자사업 표준화(안) 공청회''를 개최했다. 이(안)은 기존 소형열병합발전 ESCO사업이 시공사별로 설계 및 설치범위가 다른데다 절감량 산출근거와 방법이 상이해 소비자 혼란과 ESCO간의 과열경쟁으로 치닫는 점을 보완하기 위해서 마련됐다. 공청회 결과를 토대로 표준화 안이 최종 확정될 예정이며 이 자료는(안)임을 밝혀둔다.

• The Magazine for Energy Service Companies
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• s.33
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• pp.58-69
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• 2005

에너지관리공단은 지난 3월 28일 ''소형열병합발전시스템 ESCO사업 투자사업 표준화(안) 공청회''를 개최했다. 이(안)은 기존 소형열병합발전 ESCO사업이 시공사별로 설계 및 설치범위가 다른데다 절감량 산출근거와 방법이 상이해 소비자 혼란과 ESCO간의 과열경쟁으로 치닫는 점을 보완하기 위해서 마련됐다. 공청회 결과를 토대로 표준화 안이 최종 확정될 예정이며 이 자료는(안)임을 밝혀둔다.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.88-106
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• 2022

This study examined the social discourse on consumer boycott and explored consumer experience using text mining of mass media and social media data and the in-depth interview. The result showed that the topics of online news related to the boycott included the causes of the boycott, the responses of each actor in the process of the boycott, and the effects of the boycott. In the result of the in-depth interviews, it was found that the boycott has been decentralized and the participants had the experience of exploring and verifying information on their own. In the boycott process, there were mixed experiences due to the absence of substitutes and the marketing influence, and positive experiences of expressing one's thoughts and strengthening beliefs through the boycott.

• The Research Journal of the Costume Culture
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• v.29 no.4
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• pp.505-521
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• 2021

This study analyzed the effects of consumer confusion on shopping fatigue and negative purchasing behaviors in an internet shopping environment. Further, the effects of shopping fatigue on negative purchasing behaviors were analyzed. The survey was conducted among consumers in their 20s and 40s in the Seoul metropolitan area who had experience of purchasing fashion products through internet shopping. A total of 392 questionnaire were analysis, with frequency, reliability, factor, correlation, and regression analysis completed using the SPSS statistics program. The results of the study showed that consumer confusion and shopping fatigue in internet shopping environment affected negative purchasing behaviors. First, consumer confusion comprised overload confusion, similarity confusion, and ambiguity confusion. It was found that overload confusion and similarity confusion significantly affected shopping fatigue. Second, shopping fatigue significantly affected negative purchasing behaviors, and an increased level of shopping fatigue result in, increased purchase delay and non-purchase behavior. Third, consumer confusion (overload confusion, similarity confusion, ambiguity confusion) significantly affected purchase delay behavior, while similarity confusion and ambiguity confusion significantly affected non-purchasing behavior. These results will provide useful data for e-CRM and marketing directions of internet companies and will contribute to rational decision-making of internet consumers and improve the quality of consumer life.

• The monthly packaging world
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• s.270
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• pp.88-99
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• 2015

본 고는 한국상품문화디자인학회 제40호 논문집에서 발췌한 것으로 학회의 동의 아래 게재함을 밝힌다. 최근 무역환경 변화에 따라 경쟁력이 열악한 국내 농산물 시장은 혼란이 가중되고 있으며, 시장이 세분화되고 고객의 욕구가 다양해지며 농산물 제품도 품질, 기능, 가격 등의 경쟁력만으로는 더 이상 시장에서 경쟁력을 확보할 수 없다. 급속도로 변화하는 사회 환경과 시장 변화에서 소비자의 구매 욕구를 충족시키고 기존 농산물과 차별화된 독창성을 부각시키기 위해 농산물 마케팅이 중요 과제로 연구되고 있다. 또한 농업 마케팅 분야에서 포장디자인이 소비자의 구매 욕구를 유발시키는 중요한 요소로 부각되며 제품 경쟁력을 확보하는데 필수적이라는 인식이 광범위하게 확산되고 있다. 본 연구에서는 농업 생산물 중계란 포장디자인 개발을 중심으로 소비자가 기억할 수 있는 브랜드네이밍, 구매 욕구를 유발시킬 수 있는 포장디자인 콘셉트를 제시하고자 한다. 특히 온라인 판매용으로 개발되는 계란 포장디자인은 브랜드네이밍이 매우 중요하며 유통과정에서 제품의 운반, 보호를 위한 기능까지도 고려하여 하기 때문에 조형성, 기능성, 심미성, 합목적성으로 제작, 설계된 디자인 방안을 제언하고자 한다.