• Title/Summary/Keyword: 소비자 혜택

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새 천년의 주거생활 문화

  • 박선희
    • Proceedings of the SOHE Conference
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    • 1999.10a
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    • pp.85-101
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    • 1999
  • 새천년에 대한 미래를 생각해보면 우리에게 회망과 동시에 웬지 모를 불안올 주기도 한다. 발전지향적으로 살아 온 우리 인간의 지혜로 말미암아 현대에 살고 있는 우리는 과 거 우리 조상 어느 시대 못지 않게 첨단 과학 기술의 혜택으로 물질적 풍요와 함께 사 상적으로도 신분계급이나 남녀문제나 이데올로기의 극심한 차별이 사라져가는 그야말 로 자유스러운 생활올 맛보고 있다. 그러나 한편으로는 이러한 혜택과 이익을 얻는 대 신 지나친 물질의 생산과 사용의 과다는 우리 환경을 파괴하고 나아가 정신적으로도 물질의 지배를 받게 되는 즉, 물질의 소유와 사용에 따른 삶과 사람의 평가가 횡행하 는 기이한 구조에 우리 자신도 모르는 사이에 말려 들어가 피폐된 정신환경의 진행을 우려하지 않올 수 없다. 누구든지 공감하는 이러한 부분이 아마도 다가올 21세기에 대 한 불안이 아닐까 생각한다. 우리의 주거생활도 반세기도 채 안되는 이 시점에 그동안 놀라운 변모를 거듭하여 비교적 선진국과 가까운 수준에 육박하고 있다. 그렇다면 지금 이 시점에서 다가올 주 생활에 대한 이야기는 잘못되어지는 불안을 막고 더 멋지고 쾌적한 주거환경올 창출하 여 주거의 질을 높히기 위한 선도적 쟁점이 되어야 할 것이다. 이러한 의미에서 본고 에서는 새천년의 주거생활문화에 대한 주제를 거시적이고 개념적인 정책적 내용보다는 생활과학의 한 맥락에서 미시적이고 구체적이며 실천지향적인 뜩변에서 나아가야 할 쟁점이 무엇인지를 함께 생각해 보고자 하며 학술 이론적 내용보다는 평이한 사례를 중심으로 함께 생각해 보고자 한다. 밝혀졌다. 그러나, 생산계획시스템에서 1주 간격으로 계획오더를 이송할 때는 Order Release 방법을 적용하여 작업현장에서의 평균 리드타임과 리드타임의 변동, 공정중재고가 줄어드는 결과를 보였고, 가동률 수준이 높을수록 ORR 방법간의 차이가 크게 나타났다. 그리고 부하평준화 기능은 Order Release 정책의 유효성에 별 영향을 주지 않는 것으로 나타났다. 결론적으로, Order Release 방법은 우선순위규칙간의 성능차이를 줄이거나, 대체할 수 통제 기법이라기보다는 우선순위규칙을 보완하여 공정중재고와 작업현장에서의 리드타임, 리드타임의 편차를 줄여주는 역할을 한다고 볼 수 있다. 그리고, 계획시스템이 존재하여 계획오더가 일정기간간격으로 이송되는 환경에서 특히 유용하다는 결론을 얻었다. 알 수 있었다. 것인데, 제조업에서의 심각한 고비용, 저효율 문제 를 해결하기 위해 필수적으로 도입해야만 하는 실정이다. 또한 소비자의 다양한 요구로 인 하여 제품의 종류와 사양면에서 심한 변동을 보이는 시장 수요에, 신속한 정보처리로 대응 하는데도 크게 기여하고 있다. 이에 본 연구에서는, 자동차 Job Shop의 동기화 생산방식을 지원하는 동기화 생산시스템의 구축 모델을 제시하고자 한다.과로 여겨지며, 또한 혈청중의 ALT, ALP 및 LDH활성을 유의성있게 감소시키므로서 감잎 phenolic compounds가 에탄올에 의한 간세포 손상에 대한 해독 및 보호작용이 있는 것으로 사료된다.반적으로 홍삼 제조시 내공의 발생은 제조공정에서 나타나는 경우가 많으며, 내백의 경

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Influence of Characteristics of Performance Video Content on WOM Effect through Trust and Satisfaction (공연 영상콘텐츠 특성이 신뢰와 만족을 통해 구전효과에 미치는 영향)

  • Lee, Sin-Bok;Park, Chanuk
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.19 no.4
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    • pp.129-137
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    • 2019
  • New technology leads the fast changes to cope with the fourth industrial revolution in the modern society. To meet the changes of the times, not only daily life but also cultural life of the modern people are changing, and these changed the times when we watch the cultural performances such as drama, musical, and opera that we should appreciate onsite into the times to see them whenever and wherever we want to see upon digitalizing them. However, studies have not been actively performed on the performance videos unlike other areas probably since they expect better image quality and services. Hence, considering the expectations from performance video contents by consumers as benefit, convenience, and innovation, this study was conducted to review the effectiveness of these attributes on the trust and satisfaction level. Also, upon reviewing the effectiveness of these on the word of mouth effect, expansion potential of the performance video contents was investigated to deduct the meaningful implications. Study results showed that benefit and convenience affected trust and satisfaction positively while innovation did not affect them at all. Yet, trust and satisfaction showed the positive influence on the word of mouth effect.

Factors Affecting Satisfaction and Continuous Use Intention of Subscription Economy (구독경제 이용 만족도 및 지속 이용 의도에 영향을 미치는 요인)

  • Chung, Byoung-gyu
    • Journal of Venture Innovation
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    • v.6 no.1
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    • pp.1-16
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    • 2023
  • Due to the progress of the 4th industrial revolution and the COVID-19 pandemic, the subscription economy was rapidly expanding. In particular, the subscription economy was expected to expand further as the servicing of products(servitization) rapidly progresses. In this study, we tried to empirically analyze the factors that promote and hinder the spread of the subscription economy from the consumer's point of view. To this end, based on the Service Profit Chain (SPC) model, which identified mechanisms leading from quality to satisfaction, loyalty, and performance, a research model was established by combining the framework of the Value-based Adoption Model (VAM), which covers both benefit and sacrifice factors. Usefulness and convenience were derived as benefit factors, and perceived risks and perceived costs were derived as sacrifice factors. The effects of these factors on satisfaction and continuous use intention were analyzed. For empirical analysis, a survey was conducted targeting people who have experience in subscription economy, and 300 effective samples were analyzed. The analysis was performed as a structural equation model using AMOS 24. As a result of the empirical study, it was found that convenience had a significant positive (+) effect on satisfaction. Perceived risk and perceived cost were analyzed to have a negative (-) effect on satisfaction. On the other hand, usefulness was found to have no significant effect on satisfaction. The influences affecting satisfaction were in the order of perceived cost, convenience, and perceived risk. Satisfaction was found to have a significant positive (+) effect on continuous use intention. The results of this study were considered meaningful in that they broadened the horizons of research by combining existing validated models at the academic level and testing their validity, and found that perceived cost was still an important factor at the practical level.

The influences of sustainability management at institutional foodservice on store image and behavioral intention (소비자가 인식하는 산업체 급식업체의 지속가능경영활동이 점포이미지와 행동의도에 미치는 영향)

  • Ahn, Jiyoon;Seo, Sunhee
    • Journal of Nutrition and Health
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    • v.48 no.2
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    • pp.199-210
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    • 2015
  • Purpose: The purpose of this study was to determine the influence of sustainability management in institutional foodservice on store image and behavioral intention (revisit intention, word of mouth, willingness to pay a premium). Methods: Based on a total of 371 samples obtained from the empirical research, this study reviewed the reliability and fitness of the model. Results: According to results of exploratory factor analysis, sustainability management derived three factors, economic value, socially responsible, and environmentally sound. The structural equation modeling showed that social responsibility in sustainability management had a significant positive effect on store image and behavioral intention. In addition, customer's perceived store image in foodservice had a significant positive effect on behavioral intention. The relationship between sustainability management and behavioral intention was found to be a partially significant effect. Conclusion: The results of this study revealed the importance of sustainability management of foodservice to improve store image and behavioral intention.

The Determinants of Brand Equity in Mobile Telecommunication Service and Its Influence on HSDPA Service Provider Choice (이동통신 서비스 브랜드 자산의 결정요인과 HSDPA 사업자 선택에 미치는 영향)

  • Hong, Seung-Hye;Kim, Moon-Koo
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.32 no.8B
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    • pp.553-562
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    • 2007
  • Consumer needs becomes various in a mature mobile telecommunication market, while service differentiation is hard to achieve. Because of the introduction of number portability, switching barrier becomes lower and the competition among telecommunication service providers is getting fierce in order to maintain and obtain customers. Moreover, HSDPA, which is a new telecommunication service, caused the intense marketing activity for the move to the next generation customers. Under these circumstances, brand equity can be a key to a long-term competitive edge for mobile phone service providers. However, there were few researches reporting the mobile telecommunication brand equity, and none of them analyzed if customer equity which particularly is developed at the CDMA market has an effect on HSDPA service. In this study, we identified the determinants of mobile telecommunication brand equity, which is focused on brand image, customer benefit, price, service quality, and marketing activity, and its influence on the HSDPA service subscription behavior. Finally, we suggested the strategic implication of brand management strategies for mobile phone service providers.

The Effect of Bundle Framing on Purchase Intention (묶음제품 프레이밍이 구매의사 결정에 미치는 영향)

  • Lee, So-Young;Kim, Hyang-Mi
    • Journal of Digital Convergence
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    • v.12 no.12
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    • pp.233-241
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    • 2014
  • This study explore how framing affects the consumer's attitude toward the bundle products. On the basis of the framing theory, response compatibility hypothesis and regulatory focus theory, this study examine the impact of framing on the consumer's choice in multi-alternative set and analyzes the manner in which he/she selects or rejects an alternative. The data obtained from experiment shows that : 1. Consumers focus on the positive attributes of in selection task, however, in rejection task he/she will focus on negative attributes. 2. Consumers are not influenced by prevention framing when he/she selects an alternative however, he/she is not influenced by promotion framing when reject an alternative. Understanding the underlying cognitive process of choosing abd rejecting in multiple alernatives can help marketers to create effective framing strategies for the bundle product.

Suggestion of developing a subscription on e-commerce platform: Case study of Amazon, Alibaba, Rakuten (쇼핑 플랫폼의 유료 멤버십 개발을 위한 제언: Amazon, Alibaba, Rakuten 멤버십 벤치마킹 사례 연구)

  • Nam, Jiyeon;Rha, Jong-Youn
    • Journal of Digital Convergence
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    • v.18 no.11
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    • pp.99-109
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    • 2020
  • Paid membership is a useful marketing method that can acquire long-term customers. This study benchmarked representative overseas memberships, Amazon Prime, Alibaba 88 Membership, and Rakuten Super Point, so that domestic shopping platform companies can refer to launch the paid membership. The membership services have in common: economic benefits, convenient experiences, and discriminatory treatment. Domestic companies should set the core customer value they want to deliver to consumers and organize the benefits so that paid membership can be operated from a long-term perspective. This study has a high practical contribution and it is necessary to conduct an empirical analysis of experts and a customer user survey in the future.

A Study on Consumer Preferences for Partnership Model of Smartphone App (스마트폰 앱 광고 제휴모델에 대한 소비자 선호도 연구)

  • Nam, You-Jung;Kim, Myung-Gwan
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.12 no.6
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    • pp.223-227
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    • 2012
  • The core parties operating application stores can be categorized into two major groups. One of which is an application store that offers manufacturing and platforms while the other being telecommunication company orientated. Each group has an affiliated partnership. In a larger group, there are three major types of partnership such as "partnership that causes an increase in traffic","partnership through the sales within the application contents" and "partnership through advertisements". In order to find out whether teenagers and potential consumers in their twenties would prefer a "message-type advertising" or an "application-type advertising". Through experiment, we also figured out which type of advertising worked more effectively between the two given types.

A Study on Network Competition Under Congestion (네트워크 혼잡이 있는 경우의 네트워크 경쟁효과 분석)

  • Jung, Choong-Young
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.34 no.1B
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    • pp.24-33
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    • 2009
  • This paper considers network competition where the subscribers experience network congestion when they use the network and the network providers determine the network price and capacity. This paper discusses the impact of the network competition on social welfare. Network provider determines the price and capacity considering this characteristics of this sensitivity to network congestion where the subscriber has different preference about the congestion. This paper shows that network provider who wants to serve the intolerable customers (who is very sensitive to the congestion) offers higher price and capacity. However, this provider prepares lower capacity than socially optimal capacity. This is because the network provider seeks to earn more profits from additional subscriber while it is desirable to invest the capacity to give the entire subscribers a non-congestion network in the view of social welfare.

A Study on Improvement of the Logistic System in Social Commerce using Simulation (시뮬레이션을 활용한 소셜커머스의 물류시스템 개선방안 연구)

  • Gu, Seung-Hwan;Noh, Seung-Min;Jang, Seong-Yong
    • Journal of the Korea Society for Simulation
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    • v.22 no.3
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    • pp.25-33
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    • 2013
  • The research focuses on the method to improve the Logistics considering investigating the present state of the fast growing social commerce. The improving Logistics is the jointed transport system, which proposes the concept of the packaged delivery for customers in same area and the condition-specific benefits as the transport cost and delay period. Customers in this system will obtain the advantage as the decrease of transport cost and social commerce companies will make the effect about growing the number of customer and the sales by the lowest price in the online markets. There are 7 scenarios for simulation. The performance assessment of the results from simulation is carried out by total number of orders, finished number of orders, sales, delivery times, delivery cost, earlier rate of delivery, and fluctuation of number of wrong delivery. The results of the research show that the total number of orders, finished number of orders and sales are increased, while the times and cost of delivery are decreased.