• Title/Summary/Keyword: 소비자 트랜드

Search Result 61, Processing Time 0.024 seconds

A Trend Analysis of Consumers for the Development of Apartment Interior Design (아파트 상품 디자인 개발을 위한 소비자 트랜드 분석)

  • 박영순;이현정;김미경;조은숙
    • Korean Institute of Interior Design Journal
    • /
    • no.41
    • /
    • pp.129-136
    • /
    • 2003
  • The purpose of this study is to analyze consumer's lifestyle, needs and preferences and design trends for planning of the future apartment interior design. Recently, social change such as computerization, industrialization, pluralism and globalization has been braught lots of changes to modern housing spaces. The meaning of ‘Family’ and ‘Residence’ has been diversified by various life-style of modern family. Therefore, the new concept of residence is needed to change for the future housing plans and satisfy their sophisticated needs and preferences considering modern family's lifestyle and life-span. This research was conducted through the questionaire-survey, taste style survey by show card, and focus group interview(F.G.I) for investigating consumer's life style and tastes. Through this research, four-types of consumer's lifestyle were classified by analyzing data and special spaces such as family-room, media room, interior planted-space, and men's room were needed to consider interior space planning. This study shows that the planning of storage space, flexible space, livingroom and multi-used space will be more important in apartment interior space.

Development of Colored Gemstone Products Through Analysis of Color Preference (색채 선호 분석을 통한 유색보석 제품 개발)

  • Lee, Ki-Sang
    • The Journal of the Korea Contents Association
    • /
    • v.13 no.6
    • /
    • pp.116-124
    • /
    • 2013
  • This study aims to develop colored gemstone products based on the analysis of color preference. Colored gem stones were classified by their colors using Munsell's ten basic colors and the color preference of women consumers in their twenties was analyzed, in consideration of trend analysis and design image description analysis, which led to the direction of product development. The analysis of color preference seems to suggest that consumers preferred blue quartz, cahnite, spessartite garnet, the colors of which are rather less known to ordinary consumers, to the other more common kinds of gem stones. Through the analysis of the trends and adjectives to describe preferable design images, the current study has made it possible to explore the designs for the future development of colored jewelry products, which would satisfy the consumption value and individual tastes of the consumers. It is expected that the current study may contribute to the jewelry industries and designers as a basic data for developing colored gem stone products.

Comparing the Results of Big-Data with Questionnaire Survey : Focusing on Cosmetics Products (빅데이터 분석결과와 실증조사 결과의 비교 : 화장품 브랜드를 중심으로)

  • Kim, Do-Goan;Shin, Seong-Yoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 2016.10a
    • /
    • pp.111-113
    • /
    • 2016
  • While big data analysis is an useful tool for reading customers' trends, questionnaire survey which directly collects the information of customer trends have been used traditionally in marketing field. In this point, this study attempts to compare the results from two methods such as big data analysis and questionnaire survey on cosmetics product brands.

  • PDF

A Study on How Well-Being Influences Consumer Behavior and Restaurant Choice (외식 소비자의 웰빙 수준과 웰빙 태도가 레스토랑의 선택 속성에 미치는 영향)

  • Son, Young-Jin;Hong, Ki-Woon
    • Culinary science and hospitality research
    • /
    • v.15 no.1
    • /
    • pp.209-224
    • /
    • 2009
  • The objective of this study is to find out how well-being influences consumer behavior of dining-out. Based on this objective, this study covers plans for improving marketing strategies, which contributes to menu development and purchase behavior of consumers. This study consists of two parts : a research based on the review of the literature and empirical study methods. The finding of the study would also be valuable for the development of management of advertising strategies to be implemented in the foodservice industry. Based on the survey statistics, Program SPSS 12.0 and Amos 5.0 were used in order to look into a casual relationship among group units. The findings of the demonstration analysis are as follows. Most of previous research regarding well-being in local study is psychological well-being dealt with individual health and psychological satisfaction. On the other hand, social well-being is likely to focus on public relation rather than private concerns. The fact that the term 'well-being' have not been definitely defined yet was a problem in research. Also, well-being should not be recognized as a temporary trend but as a general trend. Therefore, it is necessary to understand consumer behavior which is changeable as the circumstance of the foodservice industry changes.

  • PDF

관심 폭발, 끓인 라면자판기

  • 한국자동판매기공업협회
    • Vending industry
    • /
    • v.3 no.1 s.9
    • /
    • pp.61-63
    • /
    • 2004
  • 자판기에서 라면이 끓여져 나온다면? 소비자들의 반응은 크게 두 가지로 축약된다. 라면이 자동으로 끓여지는 시스템에 신기해하거나, 김이 모락모락 나는 라면에 군침이 절로 들거나 할 것이다. 이같은 반응은 지난 10월 16일부터 19일까지 개최되었던 Vending Korea 2003을 통해 입증되었다. 당시 끓인 라면 자판기 부스 앞으로는 많은 참관객들의 발길로 북적였다. 참관객들은 이 이색자판기에 제공되는 라면을 시식하려 긴 줄을 서는 것을 마다라지 않았고, 사업적으로 높은 관심을 보이는 사람이 많았다. 이같은 반응이라면 시장에서도 뜨는 것은 시간문제 일듯 보였다. 일단 많은 관심을 끄는데 성공한 이 아이템은 식품 자판기 분야의 새로운 인기제품으로 급부상을 노리고 있다. 뉴 트랜드 상품으로 끓인 자판기가 시장까지 후끈 달구어 낼 수 있는지 그 가능성을 집중 진단했다.

  • PDF

원두커피자판기, 약동의 현장을 가다

  • 한국자동판매기공업협회
    • Vending industry
    • /
    • v.3 no.2 s.10
    • /
    • pp.46-56
    • /
    • 2004
  • 원두커피시장의 시장 특수는 가능한가. 올 한해 자판기 산업계 최대 화두인 원두커피자판기 시장 성공여부에 대한 산업계의 관심이 집중되고 있다. 기존 로케이션 한계에 시름하는 인스턴트 커피자판기의 대안 모델로서, 또 새로운 시장 개척의 시원한 돌파구를 제시할 뉴 트랜드 상품으로서의 기대를 한몸에 받고 있다. 지난해부터 보급되기 시작한 원두커피의 자판기 시장은 일부 대형 로케이션을 위주로 본격적인 시장 가능성을 타진하고 있는 중이다. 필드에서의 소비자 반응과 운영현황은 원두커피자판기의 시장 활성화시기를 가늠해 볼 수 있는 바로미터이다. 금번 기획특집에서는 원두커피 자판기 필드 로케이션의 약동의 현장을 취재했다. 삼성광주전자 원두커피자판기를 운영하는 휘닉스벤딩서비스, 캐리어 LG 원두커피자판기를 운영하는 벤딩뱅크의 필드 로케이션 탐방을 중심으로 원두커피 자판기 시장 가능성을 집중 진단했다.

  • PDF

A Study on the Relativity between Fashion Trend and Consumer Acceptance (패션 정보지의 디자인 트랜드 예측과 소비자의 수용도에 관한 연구)

  • Lee, In-Seong
    • Journal of the Korean Home Economics Association
    • /
    • v.41 no.10 s.188
    • /
    • pp.185-198
    • /
    • 2003
  • Fashion is a field that responds sensitively to social and cultural atmospheres, brings about constant change due to consumer demand for new items in new fashion trends and in the latest design. The fashion industry tries to predict what kind of clothing the customers desires and produces fashion products according to trend information stated by fashion information services. This research analyses the relativity between the trends stated in the fashion information books and what consumer accept, and with this information find the application of trend information books in the planning of domestic woman's clothing. The used information books were based on Samsung Fashion Institute and Interfashion Planning, Inc. The 02/03 F/W season emphasized restoration-romantic, nostalgic mood themes. Fashion trend information and consumer acceptance condition tend to concentrate on trend themes given tv fashion information companies. In other words, $Sincere\;girl(39.04\%){\to}Frontier\;girl(34.92\%){\to}Dark\;lady(18.43\%){\to}Lady\;belle(7.59\%)$ in this order Also when looking into the consumer's wearing, no one theme appears by itself and the themes are mixed accordingly to one's lifestyle and sensibility. Accordingly fashion information organizations must provide precise fashion trends according to consumer sensibility & consumption and also compare trend information to consumer fashion trends each season. With this precise information the planned design plans will help the domestic fashion markets, which are gradually overrun by foreign brands, develop a unique and original fashion product that meets consumer sensitivity needs, and develop a new stepping stone for fashion companies and the relative fashion industry and furthermore contribute to the advancement of overseas markets.

A basic study on the development Interior design Database for consumer trend analysis system method on the Web (소비자 기호 분석을 위한 웹 기반 실내디자인 데이터베이스 시스템 개발에 관한 기초 연구 - 아파트 주거공간을 중심으로 -)

  • 한영호;김홍기;조성오
    • Korean Institute of Interior Design Journal
    • /
    • no.31
    • /
    • pp.71-78
    • /
    • 2002
  • Understanding the consumer changed life styles are integrated, mutual complement for user's worth and consciousness, the life of consumption, etc. Recently, Apartment Model House has built for distribute to Apartment house When they enter the units after 2 or 3 years. So, Interior designer make an inference from the changed life styles. But, We don't have enough information to trace the design trend about residential space design. Design database is correspond with interior space and structured entity relationship. There are three parts in this Database, Type, Elements and Relation information. Type are composed size, ages, style, and space, Elements are materials and space elements. Relation information are publishing, designer, exhibition, construction company, remodeling, Intoner design and User favorite styles are the development in web environment. This research supplies interior design information for Web environment and trend analysis supports collaboration with development of interior design information database.

Perspective of New Packaging Technologies in the Future Society (최신 패키징 기술개발 동향)

  • Kim, Jai-Neung
    • Proceedings of the Korea Technical Association of the Pulp and Paper Industry Conference
    • /
    • 2007.11a
    • /
    • pp.13-19
    • /
    • 2007
  • In this research, what megatrends will be derived for the future society and what new packaging technology will be required in the future were researched. Megatrends were researched in the five major categories, demographical, social, consumer, packaging related science and technology, governmental regulations and law trend. The six new packaging technologies were predicted, Active/Passive packaging technology, Intelligent Communication packaging technology, Nanotechnology packaging technology, Universal Convenience packaging technology, Environmental Friendly packaging technology, and Package Design technology.

  • PDF

Vanity Sink Design Development Based on the Concept of Mass-Customization (매스-커스터마이제이션 개념에 기초한 세면대 디자인 개발)

  • Kim, Hyun;Lee, Seung-Mee
    • Archives of design research
    • /
    • v.19 no.1 s.63
    • /
    • pp.335-340
    • /
    • 2006
  • This study introduces mass-customization design development of bathroom sink that satisfies both the manufacturer's need for productivity increase and the consumer's need for individuality, which allows for expansibility based on numerous mixing and matching. The nature of the product brings the balance between functional aspects and emotional aspects as the focus of the concept. To maximize the efficiency of design development process, consumer behavior analysis was conducted to reveal the unspoken consumer needs, and the plan for mix and use of new materials came as a result of the trend analyses on overall living environment, bathroom and sink. In order to increase the expansibility based on consumers' individuality, modular design was utilized.

  • PDF