• Journal of the Korean Institute of Landscape Architecture
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• v.51 no.4
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• pp.46-55
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• 2023

This study investigated the public's awareness and purchase behavior of organic farming and environment-friendly agriculture products. This study also analyzed whether awareness affects environment-friendly agriculture products' consumption and price resistance and support for the revitalizing organic farming. This study derived environmental and public interst in organic farming, and a web survey was conducted for statistical analysis. As a result, it was found that the awareness of organic farming did not affect the consumption of environment-friendly agriculture products, but in case of high awareness is high, the resistance to prices is low. In addition, it was found that the stronger the public's awareness, the more positive the support for the expansion of organic agriculture and the willingness to purchase environment-friendly agriculture products. The results of this study are expected to be used as basic data for preparing measures to revitalize organic agriculture in the future.

• Management & Information Systems Review
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• v.36 no.5
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• pp.195-222
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• 2017

Today's economy is becoming more and more convergence between different industries as the demarcation of the boundaries of all areas is leading to innovations such as mobile and social network services. So Fin-tech is a new technology that can combine the advantages of mobile and Internet with the technology revolution to easily handle financial and IT tasks. This Fin-tech is a compound word of finance and technology. The purpose of this study is to investigate the overall structural relationship between Fin-Tech use motivation (usefulness, enjoyment) on user attitude and word of mouth intention. In addition, we investigated how FinTech use motivation, user attitude, and word of mouth intention change according to innovation resistance tendency. And, we examined how the motivation, user attitude, and word of mouth intention of FinTech change according to the message type (rational and emotional). The main results of this study are as follows. First, the usefulness and enjoyment of motivation for using FinTech have a positive effect on user attitude, and user attitude also has a positive effect on word of mouse intention. Second, the relationship between FinTech use motivation, user attitude, and word of mouth intention was found to difference according to consumers' innovation resistance. Third, it was found that the relationship between FinTech use motivation, user attitude, and word of mouth intention differs according to type of message (rational, emotional). At the conclusion of the study, the summary of the research results, implications and limitations, and future research direction are described.

• Environmental and Resource Economics Review
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• v.20 no.4
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• pp.797-826
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• 2011

This study analyzed whether a spatial difference exists in the willingness to pay(WTP) for renewable electricity, by applying the contingent valuation method(CVM). Considering renewable portfolio standards(RPS) as the hypothetical market, we asked WTP in the form of the monthly electricity bills for using renewable electricity; the respondents were people living in Seoul, Ulsan, JeollaNamdo, and Gangwondo. Our empirical results showed that the mean WTP of Gangwondo was the highest, and that of JeollaNamdo, the lowest. The hypothesis that the WTP of the entire sample would not differ from that of the individual regions was rejected. Hence, a spatial difference probably exists in the WTP for electricity from renewable energy. Further, we attributed the spatial differences in WTP to the experience of those staying near the renewable energy facility and the acceptability of the facility.

• Journal of Life Science
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• v.31 no.7
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• pp.609-616
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• 2021

Bacterial soft rot, caused by Pectobacterium carotovorum subsp. carotovorum (Pcc), is one of the destructive diseases of radish (Raphanus sativus) in Asian countries. The objective of this study was to establish an efficient bioassay method for the evaluation of bacterial soft rot resistance in commercial radish cultivars. First, an efficient bioassay method for examining resistance to bacterial soft rot in commercial radish cultivars was investigated. Six commercial radish cultivars were tested under various conditions: two temperatures (25℃ and 30℃), three inoculations methods (drenching, spraying, and root dipping), and two growth stages (two- and four-leaf stages). The results suggested that spraying with 1×10⁶ cfu/ml of bacterial inoculums during the four-leaf stage and incubating at 30℃ could be the most efficient screening method for bacterial soft rot resistance in commercial radish cultivars. Second, we investigated the degree of resistance of 41 commercial radish cultivars to five Pcc isolates, namely KACC 10225, KACC 10343, KACC 10421, KACC 10458, and KACC 13953. KACC 10421 had the strongest susceptibility in terms of moderately resistant disease response to bacterial soft rot. Out of the 41 radish cultivars, 13 were moderately resistant to this pathogen, whereas 28 were susceptible. The moderately resistant radish cultivars in this investigation could serve as resistance donors in the breeding of soft rot resistance or could be used to determine varietal improvement for direct use by breeders, scientists, farmers, researchers, and end customers.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.403-411
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• 2018

This study analyzes the attitude toward new products through case studies. The contents of the case study applied to the study were analyzed about the attitude of the new product to the recently screened movie "Sanguiwon(the royal tailor)". The court was an institution that oversees the clothes of the royal family in the Chosun Dynasty. In a conservative and closed market environment, attitudes toward acceptance of new products are strongly influenced by internal and external factors. Authoritative and conservative attitudes to secure competitive advantage in existing markets ultimately hamper the acceptance of new products or cause externalities. Eventually, innovative resistance to new products emerges. On the other hand, the acceptance of new products in an open market will form an attitude toward new products, once they form a respectful attitude towards their own benefit or attitude. These market leaders, depending on the way they pursue their values, form an attitude to adhere to their products or accept innovation. The validity of this study was verified through other cases. Ultimately, success in the market for new products suggests that success can only be achieved by understanding the delivery of value to consumers.

• Journal of Intelligence and Information Systems
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• v.22 no.3
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• pp.165-183
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• 2016

Over the past decade, there has been a rapid diffusion of technological devices and a rising number of various devices, resulting in an escalation of virtual reality technology. Technological market has rapidly been changed from smartphone to wearable devices based on virtual reality. Virtual reality can make users feel real situation through sensing interaction, voice, motion capture and so on. Facebook.com, Google, Samsung, LG, Sony and so on have investigated developing platform of virtual reality. the pricing of virtual reality devices also had decreased into 30% from their launched period. Thus market infrastructure in virtual reality have rapidly been developed to crease marketplace. However, most consumers recognize that virtual reality is not ease to purchase or use. That could not lead consumers to positive attitude for devices and purchase the related devices in the early market. Through previous studies related to virtual reality, there are few studies focusing on why the devices for virtual reality stayed in early stage in adoption & diffusion context in the market. Almost previous studies considered the reasons of hard adoption for innovative products in the viewpoints of Typology of Innovation Resistance, MIR(Management of Innovation Resistant), UTAUT & UTAUT2. However, product-based antecedents also important to increase user intention to purchase and use products in the technological market. In this study, we focus on user acceptance and resistance for increasing purchase and usage promotions of wearable devices related to virtual reality based on headgear products like Galaxy Gear. Especially, we added a variables like attitude confidence as a dimension for user resistance. The research questions of this study are follows. First, how attitude confidence and innovativeness resistance affect user intention to use? Second, What factors related to content and brand contexts can affect user intention to use? This research collected data from the participants who have experiences using virtual rality headgears aged between 20s to 50s located in South Korea. In order to collect data, this study used a pilot test and through making face-to-face interviews on three specialists, face validity and content validity were evaluated for the questionnaire validity. Cleansing the data, we dropped some outliers and data of irrelevant papers. Totally, 156 responses were used for testing the suggested hypotheses. Through collecting data, demographics and the relationships among variables were analyzed through conducting structural equation modeling by PLS. The data showed that the sex of respondents who have experience using social commerce sites (male=86(55.1%), female=70(44.9%). The ages of respondents are mostly from 20s (74.4%) to 30s (16.7%). 126 respondents (80.8%) have used virtual reality devices. The results of our model estimation are as follows. With the exception of Hypothesis 1 and 7, which deals with the two relationships between brand awareness to attitude confidence, and quality of content to perceived enjoyment, all of our hypotheses were supported. In compliance with our hypotheses, perceived ease of use (H2) and use innovativeness (H3) were supported with its positively influence for the attitude confidence. This finding indicates that the more ease of use and innovativeness for devices increased, the more users' attitude confidence increased. Perceived price (H4), enjoyment (H5), Quantity of contents (H6) significantly increase user resistance. However, perceived price positively affect user innovativeness resistance meanwhile perceived enjoyment and quantity of contents negatively affect user innovativeness resistance. In addition, aesthetic exterior (H6) was also positively associated with perceived price (p<0.01). Also projection quality (H8) can increase perceived enjoyment (p<0.05). Finally, attitude confidence (H10) increased user intention to use virtual reality devices. however user resistance (H11) negatively affect user intention to use virtual reality devices. The findings of this study show that attitude confidence and user innovativeness resistance differently influence customer intention for using virtual reality devices. There are two distinct characteristic of attitude confidence: perceived ease of use and user innovativeness. This study identified the antecedents of different roles of perceived price (aesthetic exterior) and perceived enjoyment (quality of contents & projection quality). The findings indicated that brand awareness and quality of contents for virtual reality is not formed within virtual reality market yet. Therefore, firms should developed brand awareness for their product in the virtual market to increase market share.

• Proceedings of the Korea Water Resources Association Conference
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• 2007.05a
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• pp.487-492
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• 2007

최근 잦은 기상이변으로 인한 자연재해는 그 빈도와 강도가 점차 증가하고 있다. 이러한 기상이변은 결국, 극단적인 가뭄이 닥칠 가능성이 농후할 것이고, 만일 극단적인 가뭄상황이 도래할 경우 제한급수 또는 절수로 인한 일반인이 느끼는 피해정도는 매우 늘어날 것이다. 본 연구는 가뭄상황시 제한급수를 고려한 소비자의 지불의사를 알아보고자, 7대 특 광역시와 32개 가뭄상습지역에 거주하는 일반인을 대상으로 생활용수 수요패턴과 가뭄상황을 고려한 생활용수의 가치를 추정하였다. 조사결과, 수돗물 수질 관련에 대해서는 가뭄상습지역보다 7대광역시가 더 민감하였고, 수돗물 수량에 대해서는 가뭄상습지역이 더 민감한 것으로 나타났다, 지불의사 추정은 양분선택형과 개방형을 혼합하여 지불의사액을 설문하였고, Tobit모형을 이용하여 지불의사액을 추정하였다. 추정결과, 교육수준이 높을 수록, 가구수가 많을수록, 소득이 높을수록 지불의사가 높은 것으로 나타났다. 또한, 가뭄으로 인해 생활용수의 25% 제한시에는 약 2010원, 50% 제한시에는 2,395원의 추가적인 지불의사가 있는 것으로 추정되었다. 결국, 조사가구의 평균 수돗물 사용량과 절감량등을 추정하여 계산한 결과, 생활용수 25% 제한시 $1m^3$당 추가적인 지불의사 금액은 약 534원으로 추정된다. 지불의사가 기대했던 것보다 낮은 이유는 소비자가 그 정도의 가뭄을 경험하지 못한데서 오는 조세저항으로 여겨진다. 그러나 이 같은 결과는 가뭄을 회피하기 위해 소비자가 기꺼이 지불할 수 있는 비용은 현재의 물 값보다 훨씬 높다는 것을 의미한다. 알 수 있었다.수 없는 실제 방사선작업 환경에서의 선량평가 수행시, 본 논문에서 제시한 선량평가방법을 적용할 경우 계획된 피폭과 예상하지 못한 방사선장에 대한 피폭을 구분할 수 있어 보다 심도 있는 피폭선량평가 및 방사선관리가 가능할 것으로 판단된다.황산기(黃酸基)의 함량은 가장 적었다내고 있었고, in vivo에서는 복강(復腔)(i. p.) 투여(投與)에서는 $12.9{\sim}22.2%$. 경구(經口)(p.o.) 투여(投與)에서는 $11.2{\sim}21.6%$의 높은 활성(活性)을 나타내고 있었다. 단 peroxidase 활성(活性)은 복강(復腔)(i. p.) 투여(投與)에서는 $129.0{\sim}188.6%$, 경구(經口)(p. o.) 투여(投與)에서는 $111.4{\sim}139.6%$의 활성(活性)을 나타내고 있었다.rucic acid를 다량함유(多量含有)하고 있는 목포단교 12는 다른 두 품종(品種)에 비(比)하여 장쇄지방산에 속하는 eicoseuoic acid가 11.7%로 많이 함유(含有)되어 있었다. 그리고 3품종(品種) 모두 중성지질(中性脂質) 획분(劃分)의 지질(脂質)은 전체지방산(全體脂肪酸) 조성(組成)의 비(比)와 별다른 차이(差異)를 나타내지 않았다.수 있으나 본원에서 사용 중인 장비에서 극히 적은 MU의 사용이 현저한 선량적 오차를 유발하진 않는 것으로 사료되어진다. 그러나 정도 관리 시 그 오차를 확인하는 과정은 장비의 사용과 수명에 따라 지속적으로 관리되어져야 할 것이다.>로 평균

• Information Systems Review
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• v.20 no.2
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• pp.1-19
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• 2018

In many countries, governments invest a substantial amount of budget in open government data (OGD) for governmental performance and transparency. To understand the actual performance of such policies, the governments should measure the realized value. Many organizations and researchers have attempted to assess the value of OGD. However, they have neglected a perspective of consumers who benefit from OGD. Moreover, little research has quantified the economic value. This research examines extant methods of intangible asset valuation to quantify the economic value of OGD in a citizen perspective. In consideration of the extant research methods and the characteristics of OGD, the contingent valuation method is the most appropriate because it effectively reflects various users and their purpose of use. We then conduct a survey of citizens living in Seoul, Korea and assess the economic value of OGD provided by the Seoul government. Findings show that citizens' willingness to pay (WTP) differs across respondents' prior experience, tax resistance, perceived benefit and perceived reality of virtual scenario, but it does not differ across their demographics. WTP also significantly varies across the question formats. We discuss the reliability of the results and implications for future research.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.187-195
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• 2012

By using smartphones more generally, people's lives become more convenient. However, many people complain of stress caused by the use of smartphones, further, the tendencies to reject it are appearing. In this paper, new conceptual word, antismart-resistance consciousness gained by experience before and after introduction of smart devices - is newly proposed as a research variable. In addition, we have studied to identify the relationship affecting continuous use of smartphones with technostress and antismart. To achieve this, a research model and hypotheses were presented and verified by using questionnaires data. The result showed that users who actively embrace innovative technologies were highly tolerant of technostress, whereas knowledge or experience of IT trends did not affect technostress or antismart tendencies.

• Human Ecology Research
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• v.58 no.3
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• pp.401-416
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• 2020

Service providers have introduced interactive devices such as self-service kiosks to provide convenient and efficient services to consumers. Self-service kiosks are one of the most diverse technological forms of self-service technologies that provide control and freedom to consumers as well as reduce the frustration of line-ups. This study explores the predictors of consumer resistance and continued use intention with regard to self-service kiosks. It adopts three constructs on the following variables: perceived innovation characteristics, consumer characteristics, and gamification. An online self-administered survey was conducted, and 343 users of self-service kiosk services, aged between 20 and 59, were included in the analysis. The study used the SPSS 23.0 program to perform a descriptive analysis along with, t-test, ANOVA, correlation analysis, and regression analysis. First, convenience, controllability, and gamification negatively influenced consumer resistance to self-service kiosks. Second, human alienation and sociability positively influenced consumer resistance to self-service kiosks. Third, convenience and gamification positively influenced the continued use intention with regard to self-service kiosks. Last, the risk of functionality, human alienation, and sociability negatively influenced continued use intention with regard to self-service kiosks. The results contribute to the literature because few studies have examined what drives the resistance of users and continued use intention with regard to self-service kiosks. It also provides service providers and practitioners with insights and strategies on how to overcome consumer resistance.