• Title/Summary/Keyword: 소비자 욕구충족성

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A Study about Package Design of Daily Necessity in Aging Society (세미나 - 고령화사회에서 생활필수품 패키지디자인 고찰)

  • Park, Gyu-Won
    • The monthly packaging world
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    • s.238
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    • pp.118-129
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    • 2013
  • 인간은 누구나 고령자가 된다. 특히 과거와 달리 고령자로의 생활기간이 더욱 연장되는 것이 현실이다. 건강한 젊은 시절과 달리 신체 및 지각 능력이 퇴화된 고령자들의 생활은 불편함이 클 수 밖에 없다. 더불어 다양한 고령자 프로그램이나 사회적 배려에 대한 관심과 시장 또한 급속도로 증대되고 있다. 본 연구의 목적은 고령자의 식품 섭취 편익을 위한 합리적 포장구조, 형태디자인을 탐구하는데 있었다. 연구방법은 간단편의 식품 포장구조, 형태를 국내외 사례를 실증적으로 조사, 분석, 효율적 방향을 제안하였다. 연구결과 건강한 노인생활을 위한 필수 요건의 식품 포장분야는 국내외 모두 미약한 실정이었다. 아직 고령자를 위한 식품개발을 별도 진행하는 기업이 적었고 포장물 또한 별도의 기능성을 제공하지는 않았다. 다만 일부 글로벌 기업의 상품들에서는 취급과 개봉, 사용하기 편리한 식품포장구조, 형태가 판매되고 있었다. 구체적으로 고령자들이 쉽게 개봉할 수 있는 뚜껑의 크기 및 요철의 확대, 금속재질의 오프너의 형태와 구조 디자인의 개선 등은 큰 효과가 있었다. 간단한 구조, 형태를 통해 소비자들의 포장욕구를 충족시킬 수 있는 우수한 마케팅요인으로 작용될 수 있음을 예상할 수 있는 디자인들이다. 큰 투자와 시설 보완을 최소화시키고 편익성을 충분히 제공하는 식품 포장구조디자인은 결과적으로 고령자시장을 확대하며 독자적 브랜드 이미지구축에 큰 영향을 주게 될 것으로 전망되기에 적극적 연구가 절실하다. 고령자들이 좋은 식품을 쉽고 편리하게 섭취할 수 있는 식품패키지 구조디자인을 통해 시장 확대와 경쟁력 있는 국제적 브랜드가 되길 기대한다. 이번 논문은 한국브랜드디자인학회 제23호 논문집에서 발췌하였다.

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A Study on Consumer's Perception and Preference for Providing Information of Fashion Products by Using QR Code (QR 코드를 이용한 패션제품의 정보제공에 대한 20대 소비자의 인식과 선호조사 연구)

  • Yoon, Jiwon;Yoo, Shinjung
    • Science of Emotion and Sensibility
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    • v.22 no.2
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    • pp.59-69
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    • 2019
  • The present study explored consumer's perception and preference on providing information of fashion products by using QR code and suggested the possibility for consumer-to-consumer and consumer-to-company connection. A survey was conducted on males and females in their 20s-a population among whom the rate of smart phone penetration is higher than in any other age group and who tend to exchange information online. The results showed that consumers are dissatisfied with the amount of information, terms of instructions, and ambiguous washing symbols currently provided. Therefore, the study identified the need for better methods of providing information and found that QR code, which is able to deliver high-quality information on fashion products, can be an efficient alternative. Moreover, respondents felt the need for detailed washing instructions, information on handling, and functionality of material on high-involvement fashion products such as outdoor, padding, suit, and underwear worn next to the skin. They also desire styling tips or purchasing information such as SNS OOTD (Outfit Of The Day) utilizing the product, other products that may go well with the one purchased, and similar products on casual wear and coat used on a daily basis. Therefore, QR code used as a link to information web pages or a social network can help consumers to satisfy information needs and to use the products effectively.

A Convergence Study on the Current Use Status according to Women Users' Perception on Medicinal Herb Cosmetics (여성소비자의 한방화장품 인식에 따른 사용실태 융합 연구)

  • Jo, Su-Mi;Bae, Se-Ji;Kang, Eun-Ju
    • Journal of Convergence for Information Technology
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    • v.8 no.1
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    • pp.27-36
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    • 2018
  • This study aims to investigate the status of using medicinal herb cosmetics targeting women who had experiences of using medicinal herb cosmetics and present basic data for future development of medicinal herb cosmetics that can satisfy the needs of future customers and convergence marketing strategies. For the purposes, this study conducted a frequency test and a chi-square test (${\chi}^2$) on the 351 copies of responses obtained from a survey targeting adult women to identify the use status according to perceptions on medicinal herb cosmetics. As a result, the followings were presented: As the subjects were older, they preferred medicinal herb cosmetics and intended to keep purchasing it. Customers had more confidence in the medicinal herb cosmetics when the cosmetics were good-quality. In respect to efficacy difference according to prices, the subjects who believed that there was difference in efficacy according to prices were more satisfied with the medicinal herb cosmetics and purchased products of higher price. Such results indicate it is suggested that medicinal herb cosmetics would develop further when cosmetic products that can satisfy their need are developed.

The effects of the value of performing art on attitude and customer satisfaction (공연예술에 대한 가치가 태도와 고객만족도에 미치는 영향에 관한 연구)

  • Koo, Eun-Ja;Park, Su-Jin;Ahn, Sung-Sik
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.9
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    • pp.543-551
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    • 2016
  • Recently, the cultural industry has become an attractive industry which is having a dramatic effect with the rise of Hallyu offering many possibilities for development. Specially, the marketing techniques employed by the performing arts industry started to change to respond to consumer tastes and demands like other commodity markets, as the popular performing arts industry began to receive attention as a promising industry. It is important to identify the behavior of consumers in order to actively deal with the demands and tastes of consumers that are becoming increasingly diverse and individualized. The performing arts market needs to recognize the importance of its audience and to apply appropriate marketing techniques. This study attempted to empirically identify the value of performing arts perceived by the audience and to investigate the influence of the relationship between the perceived value, attitude formation and satisfaction with performing arts. In order to examine the influence of the value of performing arts on attitude and customer satisfaction, a reliability analysis and factor analysis were conducted to investigate the dependability and validity of the measured variables. In order to achieve the study's intended purpose, the structural equation model (SEM) was utilized as the core analysis method. As a result, it was found that the perceived value and attitude towards performing arts have a positive effect on customer satisfaction. The results of this study are expected to be used as the basic data for organizations that plan performances to improve their marketing and promotion around the audience and for more specific and detailed research in the future.

Research on the Interactive Experience Design of Museum Cultural Product Customization Platform -Focusing on Shenyang Palace Museum (박물관 문화상품을 위한 플랫폼의 상호경험디자인에 대한연구 -선양고궁박물관을 중심으로)

  • Ren, Shilei;Pan, Younghwan
    • Journal of the Korea Convergence Society
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    • v.13 no.2
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    • pp.185-200
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    • 2022
  • The innovative development of museum cultural products is an important way for museums to play the function of cultural communication with their collections. In the context of consumer upgrading, traditional cultural product design and sales methods gradually fail to meet the diverse needs of consumers. This study aims to propose the construction of a customized interactive experience platform for museum cultural products, promote the development of museum cultural products, and facilitate the inheritance and preservation of museum culture. The research methodology analyzes the model and characteristics of existing cultural product customization platforms by collating existing literature studies, and distributes 159 questionnaires to investigate the needs of cultural product consumers, and finally combines the customization experience with existing e-tailing platform systems according to user needs, proposes a theoretical framework and conducts design practice and usability testing using the Shenyang Palace Museum as an example. The findings show that users have a high acceptance of the customized platform for cultural products and that the design of the customized platform can be used to promote the dissemination of the cultural connotations of museums, optimize the personalized user experience of cultural products, and provide new ideas for the development, design, and retailing of museum cultural products. Based on the above findings, this paper suggests that museums' cultural product development can utilize the design model of customized platforms to further enhance consumers' personalized service experience.

A Study on the Points of Improvement through the Survey Analysis of Strawberry Package Elements (Shape, Material, Design) and IPA MAP Analysis (딸기패키지 구성요소(형태, 소재, 디자인) 조사 분석 및 IPA MAP분석을 통한 개선점 연구)

  • Lee, Seung-Yong
    • The Journal of the Korea Contents Association
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    • v.16 no.1
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    • pp.42-51
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    • 2016
  • For changes in the distribution structure these days, consumer demand is moving rapidly from offline to online. The consumers' mentality to purchase products conveniently is reflected in this phenomenon. Also for agricultural products, safety to protect contents, brand and design which can provide credibility to consumers are recognized as most important than ever. Especially, strawberry is thin-skinned so that the quality of product may deteriorate even with weak impact and shaking, so it is significantly influenced by the structural packaging or material. Also, strawberry is frequently distributed through direct trading, it is the reality that the package design of strawberry is less competitive than that of other products due to inadequate environments of commercial farms. That is, the demand of strawberry increases everyday but the strawberry package cannot fulfill the needs of producers and consumers. In order to reinforce competitiveness in strawberry sales, it is urgent to carry out fundamental studies regarding the development of package. Therefore, the purpose of this study is to supplement and improve issues arising from the usage of current strawberry package. Through the analysis of strawberry package elements (shape, material, design) and understand the points of improvement sought by producers and consumers through IPA MAP (importance, satisfaction level) analysis.

The Effects of Luxury Brand-Self Identification on Brand Attachment and Brand Commitment - The Moderating Role of Regulatory Focus - (명품브랜드-자아 동일시가 브랜드 애착과 브랜드 몰입에 미치는 영향 - 조절초점의 조절효과 -)

  • Ahn, Kwangho;Lee, Jieun;Jeon, Jooeon
    • Asia Marketing Journal
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    • v.10 no.4
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    • pp.1-33
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    • 2009
  • This research investigates the effect of brand-self identification on brand attachment and brand commitment focusing on luxury brand. Another purpose of this study is to examine how the relationships among brand identification, brand attachment and brand committment are moderated by consumers' regulatory focus. Structural Equation Modeling using 214 questionnaires was conducted to test hypothesized model. The results reveal that perceived luxury brand personality including excitement, competence, and sophistication influences brand-self identification positively, which in turn has a signifiant positive effect on the brand attachment. It is also found that consumers' emotional attachment to luxury brands has a positive influence on the luxury brand commitment while the effect of the brand-self identification on the brand commitment is not signifiant. This finding strongly supports that brand attachment and brand commitment are distinct construct, which confirms the results of the previous studies. In addition, the results show that consumers-luxury brands relationships are moderated by consumers' regulatory focus. This finding explains that prevention-focused individuals who have interdependent self-view respond to the loss caused by relationship break more sensitively compared to the promotion-focused consumers. Finally, based on the findings of this study, theoretical contribution and managerial implications are discussed.

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A Study on AR Labeling Model for Indoor Furniture Interior Using Agumented Reality (증강현실을 이용한 실내가구 인테리어 AR레이블링 모델에 대한 연구)

  • Ko, Jeong-Beom;Kim, Jae-Woong;Lee, Yun-Yeol;Chae, Yi-Geun;Kim, JoonYong
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2022.07a
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    • pp.119-121
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    • 2022
  • 본 논문은 실내가구 인테리어를 배치하는데 있어 증강현실 기술을 적용하여 작업의 효율성을 높일 수 있는 모델을 연구하였다. 현재 증강현실을 적용하는 프로세스에서는 가구의 이미지를 출력할 때 기업의 규모나 제품의 성격 등에 따라 정보가 제한적으로 제공되는 문제를 안고 있다. 이러한 문제점을 해결하기 위하여 본 논문에서 제시하는 알고리즘을 이용하여 AR 레이블링을 생성함으로써, 가구의 정확한 이미지 추출과 함께 가구에 대한 상세한 정보를 제공 받아 사용자가 원하는 가구들을 증강현실을 통해 쉽게 배치할 수 있도록 하는 연구를 진행하였다. 본 연구는 AR 레이블링의 설계, 구현과 3D 렌더링을 통해 원하는 가구들을 실내에 정확히 배치할 수 있어 소비자의 만족도와 구매욕구를 충족시킬 수 있을 것으로 기대된다.

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Impact of YouTube Content Characteristics on Fashion Information Acceptance: Comparison by Information Provider (유튜브 콘텐츠 특성이 패션 정보 수용에 미치는 영향: 정보 제공 주체별 비교)

  • Yubin Lee;Sumin Kim;Kyu-Hye Lee
    • Journal of Fashion Business
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    • v.28 no.3
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    • pp.16-33
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    • 2024
  • This study investigated the role of YouTube in providing fashion information and explored how fashion companies and individual YouTubers used this platform to communicate with consumers and disseminate fashion contents. This research identified two main types of YouTube information providers: fashion companies and fashion YouTubers. It focused on characteristics of YouTube fashion information (such as informativity, novelty, usefulness, authenticity, and enjoyment) and their impact on consumer needs satisfaction, information satisfaction, and information acceptance. An online survey was conducted with female consumers aged 20 to 39 years, analyzing responses to assess how YouTube fashion information affected consumer behavior and decision-making. Using SPSS for statistical analysis, results indicated that usefulness and enjoyment significantly influenced information acceptance, particularly with fashion companies showing a stronger impact from usefulness, while authenticity and enjoyment were more influential for fashion YouTubers. Moreover, mediating effects of consumer needs satisfaction and information satisfaction on the relationship between fashion information characteristics and information acceptance were examined. Findings revealed that various characteristics had different mediating effects based on whether the information provider was a fashion company or a fashion YouTuber. Notably, enjoyment and authenticity played crucial roles in mediating consumer needs satisfaction. Overall, this study provides insights into how YouTube serves as a vital channel for fashion information, influencing consumer satisfaction and behavior. It also offers practical implications for fashion marketers on how to leverage YouTube effectively to meet consumer needs and enhance information acceptance, thereby proposing strategic marketing recommendations for fashion companies and YouTubers.

Optima Dissolution processing Conditions of C-type hollow fibers (C형 중공사의 최적 용출 가공 조건 고찰)

  • Cho, Sook-Kyung;Kim, Dong-Kwon;Seo, Hae-Cheon;Park, Joo-Cheol;Park, Seong-Woo;Kang, Yoon-Hwa
    • Proceedings of the Korean Society of Dyers and Finishers Conference
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    • 2012.03a
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    • pp.104-104
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    • 2012
  • 아웃도어용 스포츠웨어 의류분야는 소비자들의 욕구가 기능성, 착용감, 패션성을 매우 중시하는 고감성, 고기능성 제품특성을 요구하고 있으며 이를 가장 충족시킬 수 있는 패션 트랜드로서 보온, 경량화 제품이 가장 급부상하고 있는 아이템이다. 경량성의 쾌적 스포츠 웨어에 사용되는 주요 합섬소재인 PET, Nylon을 이용하여 소재의 세섬화, 중공 소재를 통한 제품 개발이 대부분으로 보온, 경량, 속건 등 의복에서의 쾌적 기능성을 개선하기 위하여 개발되는 소재 및 제품의 경량화, 보온 및 흡한속 건성 부여를 통한 기능 요소와 신질감 발현의 촉감요소를 통한 차별화 된 제품개발이 요구되고 있다. 보온 기능성을 부여하는 기술로써 가장 일반적인 기술은 섬유 내부에 중공을 형성하여 경량성과 보온성을 동시에 가지는 기능성 원사 제조 기술과 섬유 내에 열에너지를 흡수할 수 있는 물질을 넣어 외부의 태양광을 섬유내로 흡수하여 열에너지로 전환, 축적함으로서 보온성을 향상시키는 방식이 있다. 주로 경량 보온의 동시 발현을 위하여 중공 형성을 통한 보온 소재 개발이 활발하게 일어나고 있는 실정이다. 가장 많은 수요를 차지하고 있는 경량 보온성 중공사의 경우, 강도 저하, 염색 불량 등의 공정 애로점이 발생하며, 제직 및 가공 공정 시 원사 내 중공이 찌그러짐이 발생하므로 완제품 제조 후에는 중공의 기능이 제대로 발현되지 못하는 문제가 발생한다. 또한 알칼리 또는 용제를 사용하여 후용출 하는 중공사의 경우, 공정이 복잡함은 물론 환경에 유해한 공정이다. 특히, 감량 후 직물의 인열강도는 감량 전과 비교하여 감소하게 되는데 이는 이용성 polymer가 용출되면서 생긴 중공에 의해 섬도가 감소되어 강도가 저하됨을 알 수 있다. 따라서 Sheath 부분에 최대한 손상을 주지 않으면서 Core 부분을 완전 용출 시킬 수 있는 감량 조건을 확보할 필요가 있다. 이에 보온성, 경량성의 기능을 극대화시키고, 중공률 유지하는 최적 용출 가공 조건을 확립하고자 연구하였다.

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