• Journal of Digital Convergence
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• v.12 no.8
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• pp.147-155
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• 2014

Social commerce is a combination of social media and shopping. Social commerce, based on Web 2.0 technologies, has the various potentials, which is the factor attracting customers. In Korea, collegians are more active user of social media, in turn, are estimated more active customer in social commerce context. Present research explored what made Korean collegians use social commerce with extending technology acceptance model(TAM) with word-of-mouth(WOM) and perceived enjoyment(PE). We found that WOM affected indirectly the intention to use(ITU) with mediating PE, in turn, PE has a positive effect on the all of constructs in TAM. Accordingly, TAM extended with WOM and PE is validated in social commerce context. Finally, based on the findings, implications and suggestions for future studies are discussed.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.21 no.10
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• pp.108-117
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• 2007

RConsumer Portal is defined as "a combination of hardware and software that enables two-way communication between energy service providers(ESP, like KEPCO) and equipment within the consumer's premises". The portal provides both a physical link(between wires, radio waves, and other media) and a logical link(translating among language-like codes and etiquette-like protocols) between in-building and wide-area access networks. Thus, the consumer portal is an important, open public shared infrastructure in the future vision of energy services. This paper presents an XML based standard specification of service-oriented, open protocol for consumer portal system architecture. In the framework level, the XML protocol provides a useful bridge between services and platforms. The proposed standard protocol has been implemented into our developing consumer portal pilot system. The results imply the potential of global standards for consumer portal system by its minimum overhead in network and processor. The reposed XML is designated psXML in this paper.

• Design Convergence Study
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• v.15 no.2
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• pp.333-345
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• 2016

Recently, an intelligent product in which information and robotic technologies are applied to an existing common product, called a mother product has been developed. In order to develop intelligent products which could be accepted by users, various intelligent product design methods have been introduced considering various interaction aspects or intelligent parts to be made. However, as an intelligent product is originated in a mother product, intelligent product design methods based on product attributes need to be explored. In this study, the impact of intelligent product types by product attributes on users' acceptance was investigated by comparing hedonic intelligent products and utilitarian intelligent products. An experiment was executed with child slippers as a case. As a result, participants evaluated utilitarian intelligent products more positively than hedonic intelligent products. They showed higher purchase intention and willingness to pay toward utilitarian intelligent products than hedonic intelligent products. In the case of child slippers, even though the hedonic attributes could be expected as they are child products, utilitarian attributes were perceived as much more important than hedonic attributes as the child slippers are related to the floor noise which is a severe social problem.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.133-149
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• 2020

The purpose of this study was to investigate the effect of perceived risk on continuous usage intention of Internet primary banks and to verify moderating effects of acceptance factors affecting customers' acceptance of Internet primary banks on the relationship between perceived risk and continuous usage intention. The study aims to find ways to cope with perceived risk and strategic measures of intention in order to increase the intention to continuous usage intention of Internet primary banks. For the analysis, interaction effect were conducted among a total of 457 surveys. As a results, First, perceived risks, acceptance factors and continuous usage intention of the customers of Internet primary banks were significantly correlated. Second, the types of perceived risks which have a significant effect on continued usage intention of Internet primary banks were found to be perceived financial and functional risks. Third, respect to moderating effects of moderator variables, usefulness was found to have a significant moderating effect on the relationship between perceived security risk and continuous usage intention. In addition, ease of use was shown to have a significant moderating effect on the relationship between each type of perceived risks and continuous usage intention. This study attempted to explore and seek strategies to reduce perceived risks and strategic plans for acceptance factors to increase continuous usage intention of Internet primary banks.

• Journal of the Korea Convergence Society
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• v.11 no.9
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• pp.99-107
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• 2020

The new characteristic of Millennial High-Tech Media is breaking the existing standardized creative grammar. The destructive form of high-tech media is differently accommodated according to the consumer's tendency or characteristics. The purpose of this study is to explore guidelines for effective creative strategy creation of high-tech media. In consumer psychology, consumer innovation is a key factor in evaluating the creativeness of high-tech media. The results of finding out the effect of persuasive communication on consumer innovation and advertising creative type are as follows. Informative(image) creative type showed higher attitude toward advertisement, brand attitude, purchase intention, and prior intention to consumers with high innovation than consumers with low innovation.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.161-168
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• 2019

The purpose of this study analyze consumer usage characteristics and product development guide of electronic pen based on TAM theory(Davies, 1989). Research methods apply contents analysis(qualitative research) and Activity/Inactivity analysis of main consumer participation. Research results are as follows. Active consumer indicated 30-49 age, male, office job and research fellow. And they suggested stable power supply system, App connected pen function extension, add the modified pen function, advanced data recognition of pen, advanced take note ability and stable grip feeling of pen, selected line width, synchronization improvement with other smart device and charging function. These result indicated the importance product improvement diffusion factor of early market to main market. The future research of electric pen focused on different product strategy between electric pen and smart device connected electric pen.

• 사료
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• s.7
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• pp.4-28
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• 2004

태국등동남아시아국가에서 시발된가금인플루엔자가 2003년 12월국내에서처음으로발생되었다. 가금인플루엔자의발생은 비단양계산물뿐만 아니라전체축산물의소비를급감시키며 우리축산업의 생산기반을크게위축시키는결과를 가져왔다. 이는가축질병에 대한 잘못된이해와언론의 그릇된보도의 탓도있으나결국 가장큰원인은 소비자들의축산물 안전성에대한요구를수용치못한 결과이다. 향후 축산물 안전성에 대한소비자들의 욕구는 더욱증대될것이며, 이를 충족시키지못하는 경우축산물에대한소비자들의기피현상은 보다 근본적이고 장기적인 경향으로나타날 수있다. 기히수입개방되어 있는 축산업시장에칠레와의자유무역협정을시작으로 축산물에 대한 관세철폐가현실로다가온시점에서우리 축산물의시장개혁을 위해서는 외국축산물과의차별화 즉, 소비자들의가장큰관심사인 축산물안전성을제고시키는것이다. 이에 국내에서주로발생하거나재발가능성이 높은주요가축질병에 대한증상 및 예방대책등을 알아본다.

• Proceedings of the KIEE Conference
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• 2006.07d
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• pp.2132-2133
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• 2006

기존의 전력산업은 전력에너지 단일 품목에 의한 공급자 중심의 서비스체제를 유지해왔으나, 전력산업의 환경변화에 따라 소비자의 역할과 요구가 증대되고 있다. 또한 인터넷에 기반한 정보기술의 발전은 서비스 수용자로서의 전력소비자의 역할을 가격 결정권과 서비스 공급자 선택권을 갖는 시장 참여자로서의 역할로 변모시키고 있을 뿐 아니라 전력서비스 이외의 다양한 부가서비스의 제공을 요구하는 멀티서비스 구매자로까지 확대시키고 있다. 하지만 이러한 소비자의 역할이 현실화되기 위해서는 전력시스템과 소비자 전력기기간 양방향 통신을 기반으로한 멀티서비스 플랫폼의 구현이 필수적이다. 본 논문은 전력소비자의 멀티서비스를 위한 두 가지 모델을 제시하고 비교 분석하였다.

• Journal of Korea Game Society
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• v.9 no.1
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• pp.55-62
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• 2009

User participation, potentiality of modification, and interaction are some of significant features of game, and in the same sense, mod - user-created additions and modifications to an existing game - represents these aspects of game. Therefore, this study shows the possibility of customer involvement in the game development process through a case study of Half-life mod.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2002.05a
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• pp.55-59
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• 2002

인터넷 및 전자상거래의 급속한 발전에 따라, 전자상거래를 위한 수많은 상품정보가 생성, 수정, 삭제되고 있는 상황에서 소비자들을 위한 맞춤형 정보서비스 및 개별화된 상품추천 시스템에 대한 필요성이 증가되고 있고 많은 연구가 이루어지고 있다. 그러므로 본 논문에서는 이러한 요구를 수용할 수 있는 소비자 지향형 상품추천 시스템을 제안한다. 제안된 시스템은 사용자행위의 모니터 링을 통해 사용자의 관심분야 및 다수의 사용자가 관심을 가지는 상품정보를 추출하며 이를 기반으로 사용자에게 추천함으로써 양질의 정보 및 서비스의 제공에 있다.