• The Journal of the Korea Contents Association
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• v.10 no.4
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• pp.265-273
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• 2010

The aim of this paper is developing the educational program for the elder's daily life as a consumer, according as recognize the important of their consumption function and role in modern society. This paper consider the studies for elder consumption needs and activities for educational program, then present six principles and contents in four areas. The principals are empirical, socialization, interrelation, spontaneity, individualization and respect for the aged principal. The program themes are preventive education for elder consumer, advisable transaction, advisable transaction through cases and consumer's right, responsibility, duty and process of decision for purchase.

• Industry Promotion Research
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• v.9 no.3
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• pp.163-174
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• 2024

MyData is a new entity that strengthens the rights of information subjects through the 'right to data portability' and utilizes data to enable hyper-personalized services using personal information. Korea's MyData system is recognized globally as an outstanding system in that it is creating a new MyData industry by granting the right to information self-determination through the 'right to request data transmission'. Now in its third year, this study evaluates Korea's MyData system from a consumer behavior perspective and identifies issues for improvement. To this end, this study reviewed previous research on the relationship between regulatory policy and consumer behavior to determine the applicability of a consumer behavior perspective in institutional evaluation. In addition, in a study on consumer behavior related to MyData, variables that affect the use of MyData were investigated and evaluation items from a consumer behavior perspective were derived. As a result of evaluating Korea's MyData system from a consumer behavior perspective, it was found that the factors considered important by consumers were appropriately reflected in the system. However, in cases where there are dual values of ease of use and personal information protection, regulatory aspects tend to take priority. Therefore, in order to revitalize the MyData industry, it is essential to implement market-friendly system improvements without compromising consumer rights. This study is differentiated from existing studies in that it attempted to derive a plan for system improvement by combining empirical consumer behavior research and regulatory policy research.

• Journal of the Korean Home Economics Association
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• v.46 no.3
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• pp.103-116
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• 2008

With increasing of communication technology in cyber-space, the space of consumer complain behavior moved from off-line to on-line, so called anti-site. No researches, however, really have done how the anti-sites worked for promoting consumer rights through consumer complain behaviors in cyber space. The purpose of this research was to give some suggestions for activating anti-site for promoting consumer rights. For this purpose, questionnaire on-line survey was conducted from April, 12 to 24, 2004. And 143 samples, who were visiting anti-site during survey period, were selected. Main findings were as following: First, visitors had rather positive confidence with informations in anti-sites. Second, visitors thought that anti-sites were working rather well in implementing consumer movement by sharing their experiences, and by supporting complaining space in cyber. Visitors, however, thought that anti-sites were not working well as a space for companies, not by giving their attentions on consumers' complains. Third, the satisfaction level of visitors was found to be rather high in terms of informations in anti-sites, and to be rather low in terms of companies' attentions on anti-sites and management of anti-sites. Based on results, some suggestions of activating anti-site for promoting consumer rights were as following: First, visitors should not only get information, but support new and useful informations for others. And also it was suggested that visitors should join consumer movement through anti-site actively. Second, companies should pay attentions on anti-sites for their sake because anti-sites could give very useful information improving customer satisfaction, and finally reducing cost and increasing profit.

• Journal of Families and Better Life
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• v.21 no.5
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• pp.77-91
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• 2003

Most consumers have experienced unexpected consumer problems in the new consumption environment. Accordingly consumer education is very important to prevent consumer problems in advance. Adult consumers don't have many chances to take consumer education with various reasons though they are in a core position in the economy. This study developed an on-line consumer education program for adults in consumerism in the website, www.bestmaker.com/cw. The contents of consumerism were divided into five subfields such as consumer rights, responsibility and roles; consumer law; consumer participation; consumer protection; on-line survey. The on-line consumer education program was given to 164 adult consumers who could use internet, and the contents and the methods of the consumer education were evaluated by the same consumers with an on-line survey. The results of the survey show that those in 30's through 40's and with higher education are more satisfied with the contents and the methods of the on-line consumer education. This study implies that the contents, the methods, and the design of an on-line consumer education need to be consistent each other and well organized altogether.

• Journal of Korea Fair Competition Federation
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• no.148
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• pp.34-51
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• 2010

국내 이동통신사업자들은 자사 고객의 충성도를 높이기 위해 사용요금의 일정비율에 해당하는 포인트와 제휴사의 서비스를 제공하는 멤버십 제도를 운영하고 있다. 최근 포인트에 대한 소비자의 권리의식이 높아지면서 통신사업자들 뿐만 아니라 포인트를 발행하는 타 업종에서도 사회적 이슈로 제기되고 있다. 이에 본고에서는 이동통신사가 운영하는 멤버십 제도의 운영 실태를 살펴보고 이용자를 보호할 수 있는 방안들을 검토해 보고자 한다.

• Korea Petroleum Association Journal
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• no.2 s.192
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• pp.26-28
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• 1997

유가 자유화 이후 석유제품가격이 인상되면서 소비자들의 불만이 크다. 이러한 불만과 비난의 상당부분은 석유제품가격이 어떻게 구성되어 있는지, 또 어떤 요인들에 의해 변동되고 있는지에 대해 일반소비자들이 잘 모르고 있기 때문에 나타나는 현상일 수도 있다. 월간 주유소 1월호에 유가자유화와 관련하여 실시한 설문조사 결과도 이러한 사실을 잘 나타내주고 있다. 특히 설문조사 문항중 유가결정 구조에 대해 알고 있느냐는 질문에 대해 응답자중 93%가 「모른다」고 대답한 사실은 깊이 새겨봐야 할 부분이다. 정부고시가격 체계하에서는 유가산정의 근거 및 변동요인등에 대한 대국민홍보는 기본적으로 정부에게 책임이 있었으나, 유가 자유화 이유에는 석유업계가 그 정당성 및 타당성을 스스로의 책임하에 소비자에게 설득하고 홍보해야만 할 것이다. 이러한 홍보활동은 고객에 대한 서비스, 고객의 알 권리 충족이라는 차원에서 뿐만 아니라, 앞으로의 석유업계가 지속적으로 성장 발전하기 위해서 필수 불가결한 요소가 될 것이다. 월간 주유소 1월호의 소비자 설문조사 결과를 요약, 전재한다. <편집자 주>

• Journal of Convergence for Information Technology
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• v.8 no.5
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• pp.199-204
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• 2018

The concept of the Independent Living (IL) movement has been affected on recent disability public policy to enhance the right of consumers with disabilities, as well as to eliminate the barriers on employment. The IL movement emphasizes the empowerment and autonomy of consumer with disabilities to achieve their rights in educational, social, and employ environment. This paper presents three vocational rehabilitation(VR) services that affect consumers with disabilities based on the values of the Independent Living movement, and recommend some practical strategies. These VR services include the collaboration projects between the VR agencies and Independent Living Centers, the intervention programs to enhance the self determination or informed choice as a consumer, and the projects to strengthen the relationship between consumers with disabilities and their service providers.

• Industry Promotion Research
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• v.9 no.4
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• pp.467-479
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• 2024

This study delves into the relationship between consumer perception of green marketing and purchase intentions within China's Yangtze River Delta region, amidst growing global environmental concerns. Employing both quantitative surveys and qualitative interviews, the research adopts a mixed-method approach to analyze the influence of green marketing on consumer behavior and its role in fostering sustainable practices. The results underscore that consumer perceptions of green marketing have a significant impact on their purchase decisions, emphasizing the need for businesses to align their green marketing strategies with consumer expectations. This alignment is crucial for cultivating a mindset of sustainable consumption among consumers. Furthermore, the study highlights the psychological mechanisms linking green marketing perceptions to consumer actions, particularly through the mediating role of consumer empowerment. The findings provide actionable insights for companies to effectively communicate their green initiatives and enhance consumer engagement with sustainable products and practices.

• Health Policy and Management
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• v.27 no.1
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• pp.3-17
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• 2017

In the traditional medical field, the patient was a person to receive protection from the doctor because there are vertical relationship between the patient and the doctor. But in modern medical field, patients change their role to health-care consumer to be guaranteed their rights more actively. This study compare patient's rights in doctor's vocational ethics and patient's rights in law, consumer rights. This study analyzes what is type of law-relationship between patients and doctor and how can they act health-care as health-care consumer.

• Proceedings of the KIEE Conference
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• 2006.07a
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• pp.404-405
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• 2006

전력수급에 있어서 계약전력은 소비자에게는 전기를 사용할 권리의 상한이고 전기사업자에게는 전력공급의무의 상한이 되며 이 권리와 의무는 전기의 수급조절, 전기설비의 고장, 전압 주파수의 심한 불균형, 비상재해 그리고 전기안전등 기술적인 부득이한 경우를 제외하고는 제한을 받지 않는다. 이러한 계약전력의 결정은 전기사업의 특성 중 특히 경영적 특성 및 기술적 특성과 함께 가격결정에 관한 경제적원리가 합리적이고도 구체적으로 반영될 것이 요청되고 있는바 본 연구는 사용량의 합계에 의해 결정되는 저압수용가의 수용율을 계약전력과 연계하여 분석하였다.