• Journal of Families and Better Life
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• v.13 no.1
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• pp.58-68
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• 1995

본 연구는 경제적 자원의 결핍과 열악한 시장환경으로인해 소비의 효율성 발휘에 제약을 받고 있는 빈곤농가 주부의 소비자기능을 평가하고, 관련 변수를 규명하려는 목적으로 수행되었다. 농촌지도 실무자들로부터 상대적으로 낙후된 지역을 추천받아 농가주부를 대상으로 설문조사를 수행하였으며, 총 444부를 분석에 사용하였다. 빈도분포, 교차분석, 일원분산분석 및 최소유의차검증, 중분류분석 등의 결과 빈곤농가 주부의 소비자기능은 비빈곤농가 주부에 비해 낮았으며, 소비자기능은 주부의 학력과 연령, 가계관리자 유형, 주관적 관 리능력에 따라 차이가 나타났다. 소비자기능의 하위영역별로 볼 때, 빈곤농가 주부는 지출비목별 예산수립, 정기적인 저축, 구매품목의 사전결정, 가격.상표.제조년월일의 확인, 사용방법.주의사항.보증내용의 확인, 영수증 확인 및 보관, 가계부기록.확인, 아프터서비스 요청 항목에서 모든 비빈곤농가 주부 보다 낮은 기능점수를 보였고, 인적정보 활용, 충분한 상점탐색 항목에서는 부분적으로 낮은 기능점수를 보였다.

• Journal of Korean Library and Information Science Society
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• v.35 no.1
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• pp.187-213
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• 2004

Nowadays changes of financial environment are internalization, generalization and autonomous system. The most importance in a struggle for existence is to secure a customer. The purpose of this study is to analyze whether information on financial service accounts have fully offered over internet, which information consumers needed in buying financial service accounts and whether consumer have satisfied with offered information Through this, to enhance the efficiency of financial information offered to consumer over internet and to explore the consumer demanding information model by finding the problems of offering financial information. The specific purpose of this study me following; 1. to investigate the actual situation which consumers behaviour of information providing and choosing about financial accounts items on internet. 2. to analyze the relationship between the level of consumer information need about financial information and rotated variables. 3. to analyze the relationship between the level of consumer information satisfaction about financial information over internet and related variables. 4. to analyze the new information financial service and contents. 5. to analyze the informatic information and financial service accounts.

• Korean Business Review
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• v.14
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• pp.211-235
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• 2001

The level and motivational basis of consumer involvement have been recognized as having important effects on purchase behavior. To explore the importance of hedonic aspects of involvement upon consumer purchase behavior, survey data on involvement degree and type concerning 8 product classes from 388 respondents was analyzed. Major findings of this study are summarized as follow. First of all, hedonic factor is evidenced as an important component of consumer involvement. In addition, hedonic dimension of involvement is proved to have significant effects on consumer purchase behavior in general. Secondly, analysis of the difference in behavioral tendencies between purchasing product with hedonic value(coffee) and utilitarian motive(washing machine) shows that consumers have relatively high in degree of brand differentiation, brand commitment, product knowledge in purchasing product with hedonic value. This means that hedonic aspect of product and thus hedonic involvement has not less important in predicting consumer behavior. Finally, several interactive effects, which suppot to and conflict against the previous research findings, between level and type of involvement upon purchase behaviors are detacted. This implies that hedonically induced involvement has moderating roles in the effects of consumer involvement on purchase behavior.

• The Korea Beekeeping Bulletin
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• s.299
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• pp.29-37
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• 2005

기능성 꿀 및 그 생산에 대하여 관심이 있다면 우선 벌과 꽃과 꿀의 등식관계(벌=꽃=꿀)를 이해하고 벌꿀의 이용역사를 고찰하여 향후 이용 변화추위에 따라 소비자을이 선호하는 꿀을 생산하여야 할 것으로 본다. 인간에 대한 의학이 발달은 꿀에 대한 소비자들의 인식을 변화시키고 있으며, 건강 증진 및 장수를 위한 well-being 생활의 추구에 따라 식생활도 변화하고 있기 때문에 꿀에 대한 재평가가 요구되고 있다. 따라서 수명과 관련하여 건강증진에 유익한 기능성 꿀 생산은 매우 적절한 대응전력이라고 생각한다. 기능성 꿀벌 생산하려면 꿀에 대한 성분과 특성을 이해하고 기능성물질의 탐색과 더불어 벌을 통한 생산방법을 개발하여 가치 있는 기능성 꿀을 생산하여야 함으로 기능성 꿀 및 생산에 관한 정보를 제공하고자 한다.

• Journal of Families and Better Life
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• v.11 no.1
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• pp.12-21
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• 1993

This Study focused on consumer information search and consumer satisfaction according to product characteristics and sex. For these purpose a survey was conducted using questionaires on 225 males 299 females that lived in Seoul. Statistics used for data were Frequency. Prequency. Percentile Mean Multiple Regression Analysis and Path Analysis. The major findings were: 1) I male Group reference orientation were effect on convenience experience credience goods and information search were effect on experience credience goods. 2) In Femal Group her job and information search effect on convenience experience credience goods and involvement effect on credience goods only.

• Journal of the Korea Convergence Society
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• v.7 no.5
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• pp.181-188
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• 2016

This study investigated consumer convergence preferences for healthcare information service in social media using the multi-attribute utility theory. The multi-attribute utility theory is an approach for compositional modeling attributes wherein researchers compute the overall service utility by aggregating the evaluation results for attribute values. We found that healthcare information service consumers in social media evaluate the service preference through the multi attributes - Update, Cost, Usefulness, Usability, Reliability. And the study shows that individual preference by estimating weight of each attribute in the services influences the service use intention. So we believe that estimating preferences with multi-attribute utility theory will predict business success of the services in a new media, and for a successful business of the social media services marketers should assess the consumer's preference using the multi-attributes.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.176-185
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• 2020

This study aimed to explore whether and how smartphone-based multiscreening affects a consumer's attitude toward mobile video advertising. For the latter purpose, this study proposed and empirically tested whether perceptions of advertising informativeness and advertising intrusiveness mediate the impact of smartphone-based multiscreening on attitude toward mobile video advertising. The results of an online survey (n=155) indicated that smartphone-based multiscreening was significantly and positively related to consumer attitude toward mobile video advertising and that the effects of multiscreening were partially transmitted via perceived advertising informativeness. Unexpectedly, however, the mediating role of perceived advertising intrusiveness was not supported in this study.

• Journal of dental hygiene science
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• v.9 no.5
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• pp.587-592
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• 2009

The purpose of this study was to examine the importance of information sources for the choice of dental institution among consumers of dental service and the relationship between their demographic characteristics and information search pattern. And it's found that those who intended to use a dental institution were active in information search through human resources, and that the Internet was utilized as an additional means of information acquisition. Medical service suppliers should direct their energy into providing information in a diverse and efficient manner in order to address the buying needs of medical consumers and expedite their choice.

• Journal of Convergence for Information Technology
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• v.10 no.3
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• pp.58-66
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• 2020

This paper aims to empirically analyze the factors of difference in trust level for Internet-only bank by age groups. The purpose of this study is to provide clues and a research data in developing differentiation strategies that can increase consumer's trust by age group. In this study, above all, the financial consumer group was divided into the 2030s and 4050s based on age. The study explored the trust determinants of the two groups and compared the differences between the two groups using a multi-group analysis method. As results, in all age groups, financial consumer's trust was seen as a determinant of convenience, security and benefit of financial transaction costs. The difference of the determinant of trust between 2030s and 4050s occurred in the factor of benefit. Moreover, it reconfirmed that consumer's trust is later strongly extended to relationship commitment. These findings suggest that trust is of paramount importance to the Internet-only bank, whose market competition will intensify in the future.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.328-339
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• 2019

Shopping information contents shown on online shopping sites represent online retailer's intention to draw potential consumers' visual attention. However, unfortunately, previous studies in literature show that most of the shopping information contents are naively designed just to appeal to consumers' visual attention without systematic and logical analysis of consumers' possible different visual reactions depending on gender. To fill in the research void like this, this study proposes eye-tracking approach to investigating the research issue of how gender affects consumers' visual attention towards human brand image contents on the online shopping sites. For the sake of conducting related eye-tracking experiments, we adopted two types of products - notebook computer as a utilitarian product, and perfume as a hedonic product. Results revealed that female consumers show higher visual attention to human brand image contents than male consumers. Besides, significant gender difference exists on the human brand image contents more highly when they are attached with a hedonic product like perfume, than a utilitarian product like notebook computer. From the eye-tracking-based experiment results like this, this study suggested theoretical backgrounds about gender differences towards online shopping information contents and related human brand image contents as well.