• Title/Summary/Keyword: 소비자요구도

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Causal Information Transmission Protocol Between Publishers and Subscribers for Overlapping Groups (중복 그룹을 위한 공급자와 소비자 간 인과관계 정보 전송 프로토콜)

  • Kim, Cha-Young;Ahn, Jin-Ho
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.11 no.6
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    • pp.215-221
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    • 2011
  • Communication infrastructure of wireless sensor networks significantly tends to depend on application requirements. Gossip communication is becoming one of the promising solutions for addressing its scalability problems in providing information propagation functionality based on the P (publish)/S (subscribe) paradigm. In particular, despite the importance of both guaranteeing message delivery order required and supporting overlapping groups in sensor networks, there exist little research works on development of gossip-style dissemination protocols to satisfy all these requirements. In this paper, we present the latest causal information transmission protocol between publishers and subscribers for overlapping groups. In this protocol, sensor leaders as publishers might guarantee consistently causally ordered message delivery among themselves by aggregating causality information. On the other hand, only the latest causal information piggybacked on each multicast message is transmitted from publishers to subscribers through gossip-style dissemination. Its scalability feature might be highly suitable for the area of the applications requiring only the minimum meaningful information.

Customer participatory design for mass customization(Focused on development of interactive design toolkit) (매스커스터마이제이션을 위한 소비자 참여 디자인 방법(인터랙티브 디자인 툴킷의 개발을 중심으로))

  • 변재형
    • Archives of design research
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    • v.16 no.4
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    • pp.5-14
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    • 2003
  • This study suggest the development and application of the Interactive Design Toolkit as a participatory design method for general customer who are non-expert on design activity to participate in design process of mass customization. In order to let general customers to express their design needs, we have to make a familiar and direct communication method for them. And, customer's design needs should be transformed into digital media. This study define the Interactive Design Toolkit as a design tool for customer participation by direct manipulation of computer system for simulation of design needs by customer themselves. The Interactive Design Toolkit is based on a PC-based image perception system and its application. User can make virtual models in virtual space by manipulating physical objects in real world. And, The toolkit can be used in the field of participatory design for deliverer side customization, especially in system kitchen which is manufactured and distributed in modular system. More improved design toolkit for manipulating 3 dimensional shape is needed for consumer product design and car styling.

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An Exploratory Study of Undergraduates' Health Information Needs and Seeking Behaviors in Social Media (소셜 미디어 환경에서 대학생들의 건강정보요구와 추구행태에 관한 탐험적 연구)

  • Kim, Soojung
    • Proceedings of the Korean Society for Information Management Conference
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    • 2012.08a
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    • pp.77-81
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    • 2012
  • 소셜 미디어를 통한 건강정보 추구가 전세계적으로 일상화되어 가고 있으나 소비자건강정보 연구 영역에서 소셜 미디어 환경에서의 건강 소비자들의 건강정보 추구 행태에 대한 연구는 매우 부족한 실정이다. 따라서 본 연구는 소셜 미디어의 활발한 이용자 집단인 대학생들을 대상으로 심층면접을 실시하여 소셜 미디어 환경에서의 건강정보요구와, 건강정보 추구 행태, 건강정보 활용 결과, 그리고 건강정보에 대한 신뢰성에 대한 인식에 대해 알아보았다. 본 연구의 결과는 양질의 건강정보를 효과적으로 획득할 수 있도록 건강정보 소비자를 교육하거나 건강정보 서비스 계획 수립의 기초자료로 쓰일 수 있을 것이다.

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Analysis for expression of perceived risk factors in printed advertisement (인쇄광고에 나타나는 지각위험요소의 표현 분석)

  • Kim, Cho-Rok;Han, Ji-Ae
    • Proceedings of the Korea Contents Association Conference
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    • 2014.11a
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    • pp.107-108
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    • 2014
  • 본 연구는 브랜드에 대한 소비자의 태도 변화를 유도할 수 있는 브랜드 광고 전략을 모색하기 위한 선행연구로써, 연구 목적은 소비자 태도 변화의 결정 요인 중 하나인 관여도가 인쇄광고에 어떻게 표현 되었고, 소비자의 요구가 이에 상응하는지에 대해 분석하는 것이다. 관여도의 3가지 결정 요인 중 브랜드에 대한 신념 형성에 영향력이 높은 제품 요인 중 지각위험 요소를 연구범위로 제한하고, 국내 화장품 4개 브랜드의 인쇄광고를 대상으로 활용 빈도에 대한 분석을 실시하였다. 분석 결과를 토대로 한 설문을 실시하여, 인쇄광고에서 사용하는 지각위험요소와 사용자가 요구하는 지각 위험요소에 대한 중요도와 차이를 도출하였다.

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User Review Selection Method using Kano Model in Application Market (어플리케이션 마켓에서 카노 모델을 이용한 사용자 리뷰 선별 방법)

  • Kim, Neunghoe
    • Journal of Industrial Convergence
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    • v.18 no.2
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    • pp.95-100
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    • 2020
  • Among the customer-oriented data used to comprehend the customer, the user review data has received much attention as it provides insights into customer opinion in a detailed and large-scale manner; many customers have come to rely upon and trust the user reviews. Many application developers are cognizant of the importance of user reviews, so they monitor and respond to these reviews. However, due to the absence of a systematic method, developers have been investing their time and money without clear correlation to the customer satisfaction. Therefore, this paper suggests a systematic method to select user reviews from the application market using the Kano Model that deals with customer satisfaction and service quality, thereby maximizing the customer satisfaction under the given time period and budget. This method is constructed in the following phases: the user review collection and requirement elicitation phase in which the developers collect user reviews from the application market and elicit requirements, the Kano Model application and selection phase in which the Kano Model is applied to the elicited requirements and selection occurs based on the quality type, and the stakeholder review and redefinition phase in which relevant personnel gather to review and redefine requirements from an internal perspective.