• Journal of Consumption Culture
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• v.15 no.4
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• pp.101-121
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• 2012

In this study we postulated that the trust plays an essential mediating role in the relationship between the corporate social responsibility activities and corporate evaluation and product evaluation. In addition, we examined the perception difference to the Korean-Chinese consumers in these relations. A model integrating four types of CSR activities(economic, legal, ethical, and philanthropic), three dimensions of trust(integrity trust, expertise trust, social benevolence trust), and the corporate evaluation, product evaluation was tested using data of 400 consumers. The results of the data analysis showed that the economic responsibility and ethical responsibility had a significant influence on the integrity trust, expertise trust and benevolence trust in the case of the Korean consumers. But, in the Chinese consumers, the economic responsibility positively influenced on the expertise trust and benevolence trust. The legal esponsibility had a significant impact on the integrity trust and benevolence trust in the case of both Korean consumers and Chinese consumers. Also, ethical responsibility positively influenced on the integrity trust and benevolence trust in the case of Chinese consumers. Finally, philanthropic responsibility had not significant influence on the expertise trust in case of both Korean consumers and Chinese consumers. The results of this study will help corporations to understand the relative importance among the four responsibilities and to make decisions in allocating their resources.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2003.06a
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• pp.13-17
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• 2003

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.245-252
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• 2024

This study sought to identify the interactive relationship between the individual cognitive characteristics of perceived consumer effectiveness and the impact of the message framing type of a fashion brand's sustainable marketing on consumers' brand trust. As a result of the study, it was confirmed that the fashion brand's message framing type increased consumers' perceived consumer effectiveness, and that the recipient's perceived consumer effectiveness each influenced the formation of consumers' trust in the brand. It was confirmed that the fashion brand's message frame directly had a positive effect in forming consumers' brand trust.

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.293-310
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• 2012

The purpose of this paper is to explain and identify how services offer-related characteristics of services providers such as service competence, reliability, and responsiveness have an effect on cognitive trust and customization characteristics of services providers has influences on affective trust. And it is to explain and identify how cognitive trust has an effects on affective trust and loyalty, and how affective trust has influence on loyalty in services setting such as apparel services of search attribute, hair services of experience attribute, and dental services of credence attribute. A survey study was conducted to collect the data with consumers who have experience purchase or search on services in apparel services, hair services, and dental services. Analysis of structural equation modeling with AMOS 18 and SPSS win 19.0 was performed to test the research hypothesis. The results of the study are as follows: First, responsiveness characteristics of service providers has an effect on cognitive trust, which in turn influences on affective trust. But there was on effect on customer loyalty by cognitive trust and affective trust in apparel service setting. Second, service competence characteristics and reliability characteristics of service providers have effect on cognitive trust, and customization characteristics of service providers has influences on affective trust, and then both of them, in turn, was effect on customer loyalty in hair service setting. Third, reliability characteristics of service providers has effects on cognitive trust and customization characteristics of service providers has influences on affective trust, and then cognitive trust has effects on customer loyalty, but there was no effects on affective trust by customer loyalty.

• Information Systems Review
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• v.5 no.1
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• pp.81-95
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• 2003

This paper tried to identify factors influencing consumer trust of Internet shopping mall. There found five factors; validation & contact, security & protection, publicity & image, convenience & pleasure, and refund & delivery. There were differences of mean factor scores among consumer groups classified by frequency of online buying. Implications of the study and further research issue are discussed.

• Proceedings of the Korea Association of Information Systems Conference
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• 2000.11a
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• pp.3101-3110
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• 2000

인터넷이 본격적으로 상거래목적으로 사용된 이후로 전자상거래 활성화의 큰 장애요인으로 작용하고 있는 것 중의 하나는 소비자 신뢰라고 할 수 있다. 전자상거래에서는 상품을 보거나 만질수도 없고, 상품을 판매하는 상점의 위치도 알기 어려우며, 인터넷이라는 가상의 공간에서 상품을 판매하고 구매하는 행위가 일어난다. 이런 특성 때문에 소비자 신뢰가 중요하다고 할 수 있다. 이 연구에서는 소비자 신뢰에 영향을 미치는 선행요인에 대한 이론적 연구 모형을 제시한다.

• Proceedings of the Korean DIstribution Association Conference
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• 2005.05a
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• pp.193-215
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• 2005

본 연구는 국내의 CATV 홈쇼핑에서 최근 문제가 되고 있는 소비자들의 비윤리적인 행위에 관한 연구로서 소비자들의 비윤리적인 행위에 영향을 미치는 요인을 규명하고 이러한 요인들이 어떠한 영향을 미치는지를 분석하고자 한다. 기존의 심리학 분야에서 소비자들의 윤리의식에 관한 연구와 오프라인 상의소비자 비윤리적인 행위에 관한 연구에서의 요인들을 홈쇼핑의 상황에 맞게 수정하여 홈쇼핑에 적용시켜보았다. 비윤리적인 행위에 영향을 미치는 요인을 신뢰와 전환비용, 그리고 충성도로 보았다. 설문조사를 통해서 분석한 결과 홈쇼핑에 대한 신뢰와 전환비용은 소비자들이홈쇼핑에 대한 충성도를 만드는데 유의한 영향을 미치는 것으로 나타났으나 4단계의 충성도는 소비자들의 비윤리적인 행위의도에 유의한 영향을 미치지 않는 것으로 나타났다. 또한 홈쇼핑 사들은 소비자들과의 관계를 보다 탄탄하게 구축하기 위해서는 전환비용을 지각하도록 하는 것보다 소비자 스스로가 홈쇼핑 사를 신뢰할 수 있도록 관리한다면 소비자들의 비윤리적 행위는 감소시킬 수 있는 것으로 나타났다.

• Journal of Convergence for Information Technology
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• v.10 no.3
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• pp.58-66
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• 2020

This paper aims to empirically analyze the factors of difference in trust level for Internet-only bank by age groups. The purpose of this study is to provide clues and a research data in developing differentiation strategies that can increase consumer's trust by age group. In this study, above all, the financial consumer group was divided into the 2030s and 4050s based on age. The study explored the trust determinants of the two groups and compared the differences between the two groups using a multi-group analysis method. As results, in all age groups, financial consumer's trust was seen as a determinant of convenience, security and benefit of financial transaction costs. The difference of the determinant of trust between 2030s and 4050s occurred in the factor of benefit. Moreover, it reconfirmed that consumer's trust is later strongly extended to relationship commitment. These findings suggest that trust is of paramount importance to the Internet-only bank, whose market competition will intensify in the future.

• Information Systems Review
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• v.11 no.3
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• pp.83-106
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• 2009

Trust is becoming one of the critical forces that drive consumers into purchases in e-marketplaces, as consumers face uncertainty associated with buying online from unknown sellers. In this paper we propose a consumer trust model specifically designed for an online marketplace. It aims at examining how intermediary and site characteristics of an e-marketplace affect factors of trustworthiness, and understanding the relationship between trustworthiness factors and trust in intermediary. Findings from an empirical analysis indicate that both intermediary and site characteristics are positively associated with factors of trustworthiness - namely, competence, integrity, and benevolence. In addition, all the three factors of trustworthiness were found to have positive relationship with overall trust in intermediary; in particular, integrity had higher association with trust than the other two factors. The paper concludes with suggestions for building consumer trust for the owners of online marketplaces.

• Agrochemical news magazine
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• v.24 no.10 s.193
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• pp.14-17
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• 2003