• Archives of design research
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• v.16 no.4
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• pp.121-128
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• 2003

This is the research to find out which one is the best for using manual among the 3 kinds of methods such as 'Text manual' and 'Animation I' and 'Animation II' which is made by Virtual Realities. Three kinds of methods have been experimented respectively. The manual for 'Animation I' adopt the motion video with basis sound and the additional comment and sound is added on the 'Animation II'. Every 3 manual has been studied and estimated by T-test and additional subjective estimation respectively, and the conclusions are as follows. The 1st answer is that 'Animation manual' is more easier than 'text manual', and the 2nd answer is that 'Animation II' is easier than 'Animation I'. Through post-interview and test, It is known that the animation manuals, which has been showing the multimedia, is more attractive than text manual.

• KDI Journal of Economic Policy
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• v.12 no.3
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• pp.95-123
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• 1990

Advertising, while providing a linkage between sales and consumption, helps promote rational consumption patterns by expanding the scope of information for consumers facing an ever-increasing array of consumption decisions. In so doing, advertising promotes competition among suppliers and sellers, thereby improving market transparency. Intrinsically, advertising can influence the instantaneous decisions made by consumers, and because of this peculiar feature of advertising, ensuring fair advertising practices is a policy issue of great importance. Concurrently, discerning whether the amount of advertising, which is determined by the profit motive of advertisers, is socially appropriate or whether this amount constitutes a waste of scarce resources is a necessary and indispensable consideration in establishing a public policy to respond to the mounting deluge of advertising. Although the Fair Trade Act and numerous other related laws are being enforced with regard to advertising, it may be difficult to say that a unified, practicable and logical basis for regulating the variegated and complex forms of advertising has been established. This paper examines the various theoretical arguments on the welfare effects of advertising as a rationale to justify regulation from the viewpoint of economics. In this manner, this paper helps define the essential nature of advertising and seeks to present a rational approach toward the regulation of advertising.

• Journal of Digital Convergence
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• v.9 no.6
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• pp.81-90
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• 2011

Companies using internet as a kind of marketing means are increasing rapidly according to the expansion trend of e-commerce through internet and consumers also use internet as the common means of purchasing necessary articles. E-commerce using internet has advantages without limitation to temporal and spatial accessibility and general consumers and unspecified individuals also use internet to purchase their goods as well as general transactions such as advertisement, contract, payment and claim settlement. 'In the age of information, invasion of personal information resulted from the development of information and communication technology is one of the greatest problems all the countries in the world face. Therefore, Personal information protection Act is one of basic laws to protect personal information and rights and it is also an essential law in the age of information. In that sense, new Personal information protection Act is the advanced act containing various items to minimize the national damages from the leaking of private information and protect right to informational self-determination in the information society. It is expected that this legislation contributes to reduce the leaking of private information, enhance the level of privacy protection and develop privacy related industries. However, active participation of all members of our society and improvement of their recognition should be preceded for the rational and legal use of private information and the settlement of its protection culture. While the purpose of Personal information protection Act can protect privacy from collection, leaking, misuse and abuse of private information and enhance national interests and protect personal dignity and value, it also must perform the roles of balancing privacy protection with liberal information flow.

• Journal of Agricultural Extension & Community Development
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• v.21 no.4
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• pp.967-1006
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• 2014

This study attempted to provide policy recommendations in promoting new cooperatives established in agriculture based on the 2012 Cooperative Act. A questionnaire survey was conducted with 195 newly established cooperatives as the policy target of this study. The new cooperatives were classified as three kinds namely as 'Business' Cooperatives', 'Consumers' Cooperatives', 'Social Cooperatives' based on their member attributes and objectives. Interesting to note that, all of these new cooperatives born by the new Act has taken the marketing business as their main stream business. Among the three types, 'Business Cooperatives' are ranked the highest amount of capital shares per person in average, having about 30 members in size. In categorization, 'Business Cooperatives' include farmer cooperatives as majority and employee cooperatives. They are usually involved in both production and marketing and even in processing activities, and have tried to secure their business performance by e-commerce and stable business contracts. Their diverse activities are highly associated with their local community. Consumers' Cooperatives include consumer cooperatives and stakeholder cooperatives in achieving welfare of members. This type has lower share in capital but has over 30 members in a cooperative, taking marketing (distribution) business as main and often take advantage of their social network and physical store. Regional relationships are less than producer cooperatives. 'Social Cooperatives' are established by public interest and have around 10 members and lowest per capital. their business and community activity is similar to the consumer cooperatives. This study recommends the needs of designing suitable business models by these three types of cooperatives in the future, while appropriating their membership size for their tangible business operations. The government policy direction should aim to develop their new business opportunities and its management stabilization, especially in conjunction with the existing agricultural cooperatives (Nonghyup). It must be rather than to provide simply policy supports for establishment. An in-depth study is recommended in this regard.

• The Korean Society of Law and Medicine
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• v.20 no.3
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• pp.143-174
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• 2019

Our Constitution obliges the state to protect the health of the people, and the Medical Law, which embodied Constitution, sets out in detail the matters related to open the medical institution, and one of them is to prohibit the operation of multiple medical institutions. By the way, virtually multiple medical institutions could be opened and operated because the Supreme Court had interpreted that several medical institutions could be opened if medical activities were not performed directly at the additional medical institution which was opened under the another doctor's license. However, some health care providers opened the several medical institutions with another doctor's license for the purpose of the maximization of profit, and did illegal medical cares like the unfair luring of patients, over-treatment, and commission treatment. Also, realistic problems such as the infringed health rights have arisen. Accordingly, lawmakers had come to amend the Medical Law to readjust the system of opening for medical institution so that medical personnel could not open or operate more than one medical institution for any reason. For this reason, the Constitutional Court recently declared a constitutional decision through a long period of in-depth deliberation because the constitutional petition and the adjudication on the constitutionality of statutes had been filed on whether Article 33 paragraph 8 of the revised medical law is unconstitutional. The Constitutional Court acknowledged the "justice of purpose" in view of the importance of public medical institutions, of the prevention from seduction of for-profit patients and from over-treatment, and of the fact that health care should not be the object of commercial transactions. Given the risk that medical personnel might be subject to outside capital, the concern that the holder of the medical institution's opening certificate and the actual operator may be separated, the principle that the human body and life should not be just a means, and the current system's inability to identify over-treatment, it also acknowledged the 'minimum infringement'. Furthermore, The Constitutional Court judged it is constitutional in compliance with the principle of restricting fundamental rights, such as 'balance of legal interests'. In this regard, legislative complements are needed in order to effectively prevent the for-profit management and the over-treatment the Constitutional Court is concerned about. In this regard, consumer groups actively support the need for legislation, and health care providers groups also agree on the need for legislation. Therefore, the legislators should respect the recent Constitutional Court's decision and in the near future complete the complementary legislation to reflect the people's interests.

• Journal of Energy Engineering
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• v.16 no.4
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• pp.202-214
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• 2007

The concept of HSA (Home Service Aggregator) is derived from performing the energy IT business efficiently as well as successfully launcing a new service based on BPL (Broadband over Power Line). The HSA business using a BPL can extend the field of energy industry and an give a chance to create a new demand by consumer-oriented services. This study focuses on the exact evaluation of HSA business using BPL, and reasonable trusty evaluation should be the first step to launch the HSA business. In this study, the categories of cost are comprised of equipment (mainly RSM and MGW) cost, instalation cost, and maintenance cost. AMR (Automatic Meter Reading), internet integration billing service, integration charging service, internet service, sorority service, and electricity safety are listed for benefit. In this study, the ROI of HSA business is 0.9594, which is less than 1. However, that value does not consider the electricity safety benefit which is classified as a social benefit. Therefore, the value can be above 1 if it includes social and private benefits.

• Information and Communications Magazine
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• v.11 no.10
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• pp.120-138
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• 1994

최근에 정보 고속도로 사업계획과 관련하여 세계 여러나라들이 실시하거나 실시 예정인 VOD 시험서비스에 많은 관심이 일고 있다. VOD서비스와 같은 대화형 TV 서비스(I-TV, Interactive-TV Service)는 컴퓨터, 통신 가전업체 그리고 영화 제작사등이 함께 참여하고 있다. 본 기고에서는 차세대 통합 멀티미디어 사업이라는 대화형 TV서비스의 개요와 요소기술, 그리고 서비스의 동향 및 전망을 알아보기로 한다. 1. 대화형 TV 서비스(Interactive TV Service)의 개요 현재까지 대부분의 TV 시청자들은 방송국으로부터 송신되는 공중파나 CATV서비스를 통해 프로그램 서비스를 받아보는 방송(broadcasting)방식 형태의 서비스를 이용해 왔다. 그러나 이러한 일방적인 수신방식은 최근 미국의 클린턴 행정부가 미국의 차세대 기반 통신망 구축 정책(정보 고속도로 사업; Information Super High-way)의 일환으로, CATV 사업자뿐만 아니라 지역 전화회사까지도 참여하고 있는 VOD(Video On Demand) 시험서비스가 시행됨에 따라서 미국은 물론, 우리나라를 비롯한 여러나라에서 대화형식의 TV서비스를 시행하려는 움직임이 일어나고 있다. 이러한 움직임은 지난 ‘92년 7월 16일 미 연방통신위원회(FCC. Federal Communication Committee)가 그동안 전화회사에 대해 CATV 시업진출을 금지하였던 정책을 바꿔서, CATV에 대항한 경쟁도입과 기반 정보통신망 정비를 목표로 하여 비디오 다이얼톤(VDT(주), Video Dial Tone)이라는 이름하에 공중통신 사업자에게도 영상신호를 전송을 인가함에 따라 시작되었다. VOD서비스와 같은 대화형 TV서비스는 가입자가 원하는 서비스를 시간에 관계없이 댁내의 통신회선(일반전화망, 케이블망, 광화이버망, 위성망)을 통해서 요구 즉시 실시간에 서비스를 받아볼 수 있는 멀키미디어의 통합서비스 방식이다. 도한 이 서비스는 음성통신과 방송의 통합형 서비스로서, 방송국, 전화회사 혹은 서비스 제공업자(ISP ; Information Service Provider)에 의해 제공된 디지탈 영상 및 일반 데이터 등을 압축하여 서버에 저장한 후, 소비자의 요청이 있을 경우에 통신회선을 통해 즉시 서비스 해준다. 이와 같은 대화형 TV 서비스의 구성요소로는 다양한 영상정보 및 데이타를 보유하고 있는 정보제공자, 전화선이나 CATV 또는 위성방송과 연결해 주는 지역별 비디오 서버 및 교환장치, 통신회선을 통해 전송된 서비스를 영상정보로 만들어주고 또한 가입자의 요구를 즉시 정보제공자에게 알려줄 수 있는 가정용 단말기 (STB. Set Top Box)로 이루어진다. 여기서, 비디오 서버는 다양한 대화형 TV 서비스를 제공해 주는 중계자로서, 영화, 홈쇼핑, 홈뱅킹, 대화형 교육, 비디오 게임 등을 가정에서도 가능하게 해 줄 뿐 아니라, 가입자를 관리하는 기능을 가지고 있어서 가입자 정보는 물론, 각종 서비스 사용료, 개인 통계자료 분석 등도 집계할 수 있는 기능을 가지고 있다.(그림1) 본 기고에서는 이러한 대화형 TV서비스 중에 대표적 응용서비스인 VOD 서비스에 사용되는 기술요소와 각국에서 진행되고 있는 VOD 서비스 동향 및 전망에 대해 알아보고자 한다. (주) VDT(Video Dial Tone) : FCC가 ‘92년 7월 16일에 인가한 지역 전화회사에 의한 가정용 영상 전송서비스 및 CATV에 대항한 경쟁도입과 Infrastructure의 정비를 목표로 하여 결정한 내용은 다음과 같다. 지역 전화회사에 대하여 (1) 공중통신사업자에 대하여 서비스 제공자에 대한 영상신호의 전송을 인가(기본서비스), (2) Video Gateway 서비스, 비디오 기기 제공, 서비스 제공사업자에 대한 과금, 요금징수 대행을 인가(고도서비스), (3) 프로그램 제공자에 대하여 자본출자율을 5%로 높이는 외에 (종래는 1%) 업무 관계의 확대(합병회사 설립 및 consultant 계약 등)를 인가. (4) Rural 지역(영업지역의회의 지방)에 대한 직접 프로그램 제공의 특별인가(주민이 1만세데 미만의 지방 공공 단체만 가능, 영업지역내에서는 제한없음), (5) 지방공공 사업체에 의한 영업면허의 불요(지역 전화회사가 직접 사용자에 서비스를 제공하지 않기 때문에 CATV 서비스로는 보지 않기 때문). (6)의 회로의 권고(케이블 정책법으로 결정되어 있는 통신사업자와 CATV회사 자본의 상호보유 금지의 해제) 등이다.

• Korean journal of communication and information
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• v.36
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• pp.109-132
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• 2006

It is difficult to found the concept of public interest properly, being ambiguous to distinguish media and service as to the convergence of broadcasting and telecommunications. Accordingly, it is necessary to found the concept of public interest not related to the character of media and service in the age of digital convergence. Therefore this study intended to re-found the concept of public interest, as to industrial changes in the age of convergence of broadcasting and telecommunications. The convergence of broadcasting and telecommunications causes the changes of value chain, which includes contents, platform, network, terminal. It could not help avoiding modifying the industrial structure of broadcasting and telecommunications, because of the changes of value chain. The changes of industrial structure needs the changes of ideology, regulatory policy, regulatory system, and it creates the foundation of new regulatory idea. The purpose of regulatory idea in the age of digital convergence is to practice public interest, and it is an ultimate purpose to increase consumers' welfare. Consequently, for increasing comsumer' welfare, it is necessary to achieve diversity, fairness, objectivity, the preservation of social value in the aspect of contents. Also in the aspect of platform, it is necessary to achieve the protection of privacy, consumer protection, harmful information blocking, and in the aspect of network, it is necessary to achieve the maintenance of secure network, fair competition. Finally, in the aspect of terminal, it is necessary to achieve the maintenance of compatibility, the solution for digital divide. Then regulatory policy of each value chain from a legal and institutional perspective, should be promoted to provide public interest, step by step.

• International Area Studies Review
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• v.22 no.3
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• pp.255-292
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• 2018

This paper evaluates the new food policy adopted by the European Union to enhance the food safety after the mad cow crisis occurred in 1990's. Newly introduced rules at the EU level are characterized by two features. Firstly, an important part of them have the form of Regulation which is a binding legislative to all member countries. Secondly, most of them are horizontally applied to the whole food industry, irrespective of their kinds of performance, hygiene or labelling. According to theoretical studies on this topic, any food safety regulation for solving adverse selection problem or reducing negative externality in food consumption should be fine-tuning depending on the concrete demand and costs conditions of the food sector concerned. In this theoretical perspective, the food safety laws introduced at EU level after mad cow crisis have been over-regulated for improving social welfare. The true motivation for the transfer of the policy competence on food safety to the Union level is political rather than economic. Our analysis with a political economic perspective shows that how the EU food regulations have been embraced not only by the governments of member countries, but also by diverse interest groups like food processor & distributors, consumers and agro-livestock groups, and that they have been used as protectionist purpose specially against non-member developing countries. Taking into account the fact that the basic aim to form the Union is to establish a single market to enhance economic efficiency at the Union level, the EU is required to adopt some policy actions to reduce negative effects of too restrictive food safety regulations.

• Journal of Distribution Research
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• v.14 no.2
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• pp.67-95
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• 2009

The purpose of this study is to empirically examine the transference of trust process, an important factor to consumer's purchase decision-making. Even though several researchers have discussed the trust transference process, there is no research related to this concept. Specifically we have focused on the transference of trust from the retailer to low involvement private label (PL) products. PL products were chosen as transference of trust occurs under ambiguity due to lack of information about the product and their manufacturer. PL products provide relatively less information than national brand (NB) products. In addition, retailers have been rapidly expanding their PL product categories. To identify the theoretical and empirical limitations of prior studies, we discuss several theories explaining the transference of trust: 'Balance theory' and 'availability heuristic' in transference of cognitive trust; 'affective transference' and 'affect as information' in transference of affective trust. An empirical test was performed. A self completion questionnaire was developed and administered to a convenience sample of PL users. 206 usable questionnaire were received. The results show that the transference of trust plays a mediating role linking the retailer to the manufacturer and to the product. Although our model, which included the transference process of trust as a mediating effect, did not improve the competitive model, the coefficients of the respective paths were found to be better. This study confirms the transference of cognitive trust from the retailer to both the manufacturer and the product, but not for affective trust. We offer the explanation that PL products may tend to have affective trust resulting from brand familiarity but not to their PL manufacturers.