• Korean Journal of Human Ecology
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• v.24 no.1
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• pp.25-38
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• 2015

This paper focused to classify the consumption stress coping types among married women consumers and to investigate the differences of socio-economic variables, social class, perceived health status, and consumption stress among coping types. Data were collected from 500 married women through online surveys in South Korea. Two factors of consumption stress(consumption stress before purchase, consumption stress after purchase), and three factors of consumption stress coping(Social support coping, problem solving focused coping, Passive avoidance coping) were identified. K-mean cluster analysis classified into 4 coping types with consumption stress coping. 15% of the sample were included to the passive coping type, and 25% were classified into the ambivalent coping type. 26.8% of the sample were identified to the active coping type, and 35.2% were maladaptive coping type. There were significant differences among the consumption stress coping types on education, family income, social class, health status, consumption stress after purchase. Consumer education programs should develop and implement especially for passive coping type and maladaptive coping type to cope effectively with consumption stress.