• Proceedings of the Korean DIstribution Association Conference
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• 2005.05a
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• pp.217-235
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• 2005

• Proceedings of KHEA Conference
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• 2006.10a
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• pp.121-121
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• 2006

• Journal of Families and Better Life
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• v.22 no.4
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• pp.157-171
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• 2004

In this study, adolescent consumers were first classified by their consumption propensity, and different types of adolescent consumers were compared regarding their consumption behavior and allowance management. The adolescents were classified into four groups by type of control and symbol-orientation. The adolescents of the external control group possessed more commodities than the internal control group. There were significant differences in the patterns of allowance management in the four groups. The low-external symbol group owned more commodities than high-external symbol group. The high-external symbol group considered external appearance more important when purchasing commodities.

• Journal of Labour Economics
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• v.44 no.1
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• pp.135-167
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• 2021

This paper studies how households who received Covid-19 transfers in cash used their one-time transfers. The transfers were paid in cash for welfare recipient households, which accounted for 12.9% of all households. Using a survey data, it is found that the cash transfers are mostly used for consumption expenditure, and 21.7 percent of the cash transfer used are spent on additional consumption not originally planned. The consumption response to cash transfers is greater in households that experienced job or income loss because of Covid-19.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.01a
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• pp.289-290
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• 2021

본 연구는 코로나-19 이후로 미지의 질병과 맞닥뜨렸을 때의 소비 경향에 중요한 영향을 끼치는 요소를 데이터베이스화하여 다각적인 방면에서 분석하고 성향 측정방법을 제시하였다. 포스트 코로나 시대는 디지털 혁명이 일어난 후 경제활동에 참여하고 있는 사람들 중 그 누구도 피해갈 수 없는 흐름이다. 또한, 소비의 흐름에 있어서 모바일을 통한 배달이 주류가 될 것이라는 것은 누구든 손쉽게 알 수 있을 것이다. 후에 제2의 포스트 코로나 이후 방대하고 구체적인 데이터를 사용하여 똑같은 방법으로 재분석 한다면 기업의 입장에서 발 빠른 대응으로 경제 침체 속의 호황을 맞이할 수 있을 것이라 기대된다.

• Journal of the Korean Regional Science Association
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• v.33 no.2
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• pp.25-37
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• 2017

The paper is basically designed to investigate how regional consumption affects to regional income in Korea by introducing a model with panel cointegration, rational expectation and FM-OLS cointegration methodology. Empirical evidence reveals that the regional income could be stimulated by manipulating the regional consumption due to the fact that current regional consumption and first-lagged regional income are positively related to the level of regional income. Although there exists a possibility to increase the regional income which is associated with a spending multiplier in the group of regions with highly calculated MPC, but not in the groups of regions with middle and low calculated MPCs. To this end, it could be tentatively concluded that market-oriented system should be implemented elaborately to enable that the spending multipliers are appropriately operated in these two groups.

• Journal of Service Research and Studies
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• v.13 no.2
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• pp.24-40
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• 2023

As the aversion to advertising grows, native advertising has gained significant attention as a means to counteract this rejection. Native advertising is designed to seamlessly blend with other content on the page where they are displayed. They mimic the overall design and presentation of the platform, providing a natural exposure to consumers. Many companies utilize native advertising, but there is not much academic research on this topic. Therefore this study aims to examine the effectiveness of native advertising for social issues. The study looked at two types of native advertising: ads created by a company and ads sponsored by a company. Results suggested that consumers showed more positive attitudes towards a company's ads if they were sponsored by the company rather than created by the company. This study argued that this effect would be more pronounced for consumers who tended to buy ethically. To verify these hypotheses an online experiment was conducted revealing that on average consumers displayed the same attitude toward a company whether the native advertising was created or sponsored by a company. However, it was also discovered that consumers with a tendency for ethical consumerism formed more positive attitudes toward companies when the company sponsored native advertising as opposed to having created it. In practice, this study suggests how companies can improve the effectiveness of native advertising, such as implementing native advertising as a sponsor and being transparent about their advertising to appeal to consumers with high ethical consumption tendencies. This study expands the scope of research in areas related to native adverting and corporate social responsibilities.

• Culinary science and hospitality research
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• v.16 no.3
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• pp.32-50
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• 2010

The empirical objectives of this study include, firstly, to identify the underlying dimensions in food tourism, secondly, to identify and test the tourists' characteristic variables that explain participation in food tourism, and finally to examine the relationship between food tourism and the characteristic variables. Derived from existing food tourism literature, three underlying dimensions of activities in food tourism are given; (1) dining at restaurants serving local cuisine, (2) purchasing local food products, and (3) dining at high quality restaurants. Four valid conceptual variables were used to test whether there are significant relationships between them and food tourism variables. They are food neophobia, variety-seeking, hedonic consumption, and identity affirmation. Based on the survey responses from 164 tourists visiting Kanghwa-do, Namisum, and Yongjong-do, multi-regression analysis was employed. The findings suggested that there were negative relationships between food neophobia and all other dimensions in food tourism. In addition, variety seeking, identity affirmation, and hedonism have positive influence on the dimensions of food tourism. Therefore, utilizing various culinary cultures, food tourism activities with increasing the availability and branding of indigenous local dishes are strongly advised to the destinations concentrating in the food tourism market.

• Fashion & Textile Research Journal
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• v.14 no.3
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• pp.381-389
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• 2012

This study presents a marketing communication strategy from the aspect of new consumption orientation. Consumer preference on ads media, on-line ads media, and WOM usage were examined for new consumption orientation groups. This study was executed in a question survey format. A total of 182 questionnaires were obtained and data were analyzed by PASW 18.0 and AMOS 7. The results were as follows. First, 8 types of consumption orientation factors were revealed; 'impulsive purchase', 'promotion oriented', 'social contribution', 'passive conformity', 'innovative', 'conspicuous', 'rational', and 'environmental conservation'. Then 4 groups were formed, 'Rational & Positive', 'Conspicuous Conforming', 'Positive Social Interested' and 'Low Price Oriented'. Second, communication responses were analyzed through consumption orientation groups. The 'Rational & Positive' group responded positively to every type of advertising media (especially new media). The 'Conspicuous Conforming' and 'Positive Social Interested' groups preferred traditional media such as TV, radio, and magazines; in addition, the 'Low Price Oriented' group liked only online banner ads. For WOM preference, the 'Rational & Positive' and 'Positive Social Interested' group preferred verbal consumer information like WOM. In distribution types, the just 'Positive Social Interested' group revealed a significant result for internet shopping malls. The results from this study will help establish marketing communication strategies based on the features of consumption orientation.

• Journal of Korea Technology Innovation Society
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• v.11 no.4
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• pp.450-475
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• 2008

The successful diffusion of innovation depends on an understanding of the consumer innovators, although they represent a small group of consumers. Researchers have studied the personalities of innovators to explain how these are associated with innovativeness. This paper examined the relationships of need for uniqueness, susceptibility to interpersonal influence, attention to social comparison information, and role-relaxed consumption to individual innovativeness. Data were collected from 319 students in Seoul. The results supported by large hypothesized relationships among these variables. Based on the results of the analysis, practical implications were discussed.