• Title/Summary/Keyword: 소매가격

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An Empirical Study on the Different Interindustrial Pricing Strategies of Internet Retailers (인터넷 소매상 가격 전략의 산업 의존성에 관한 실증연구)

  • 홍정유;김주성;남순해;이수정;고석하
    • Journal of Information Technology Application
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    • v.3 no.3
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    • pp.41-69
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    • 2001
  • This paper compares the price strategies of Korean internet retailers against those of Korean traditional retailers in regard to books, CD\\`s, cosmetics, softwares, PC and peripherals, and electronic home appliances. The data shows that the average prices of books, CD\\`s, and cosmetics are cheaper in the internet market than in the traditional market when there is a large purchase. However, when there is a small purchase, the average prices of books and CD\\`s are more expensive in the internet market than in the traditional market. In other cases, the difference of the average prices in the two markets was negligible. When there is a large purchase, the dispersion of prices of books is smaller in the internee market than in the traditional market. In other cases, the dispersion of prices is smaller in the internet market than in the traditional market, but the difference was negligible to be statistically significant. The findings imply that internet retailers generally pursue a specialization strategy against traditional retailers by factors other than prices. Internee retailers seem to pursue price competition against traditional retailers only for large purchases in some cheap commodity industries. It is also found that the internet shopping-malls managed or owned by existing traditional retailers or manufactures are rare and are operated dependently on existing distribution channels. The findings also imply that the Internet market begins to be established only in some cheap commodity industries and the Internet market has yet to be generally established in Korea.

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Estimation of Market Power of the Wholesale and Retail Levels in the Domestic Beef Market (국산 쇠고기의 유통단계별 시장지배력 측정)

  • Jeon, Sang-Gon;Chai, Sang-Hyen;Kim, Hyun-Jung
    • Journal of agriculture & life science
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    • v.44 no.6
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    • pp.201-211
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    • 2010
  • This paper estimates the degree of market power of marketers in the Korean beef market, especially focusing on wholesale and retail marketing levels. Prices in various marketing levels show that there is a possibility of more price differentials than marketing costs in the Korean beef market. Annual price and quantity data are used to estimate the degree of market power in the wholesale and retail levels. The empirical results show that the domestic beef retail market is far from perfect competition and the wholesale market is relatively near to perfect competition.

Prediction of Agricultural Prices Using LSTM (LSTM 모델을 이용한 농산물 가격 예측에 관한 연구)

  • Yoo, Dong-wan;Park, Jong-beom
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.05a
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    • pp.710-712
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    • 2022
  • Agricultural products take a large part of the wholesale and retail market as a necessity for daily consumption, and the consumption and price of agricultural products affect the supply and demand of agricultural products, consumer spending, and agricultural household income. Therefore, in this study, It was conducted on unit price prediction using LSTM to trade agricultural products, weather observation, import and export performance and fresh food index data. In order to study the supply and demand management of agricultural products and appropriate prices in the wholesale and retail market, unit prices are predicted for garlic, cabbage, and onions with high consumer price index weights among items subject to vegetable price stabilizers.

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TAR and M-TAR Error Correction Models for Asymmetric Gasoline Price in Korea (TAR와 M-TAR 오차수정모형을 이용한 국내 휘발유가격의 비대칭성 분석)

  • Lee, Yang Seob
    • Environmental and Resource Economics Review
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    • v.17 no.4
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    • pp.813-843
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    • 2008
  • This paper investigates the presence of long-run and short-run price asymmetries in weekly gasoline prices from January 1997 to July 2008. In accordance with distribution channels, wholesale and retail stages are analyzed separately. An approach based on TAR and M-TAR cointegration tests, which entail matching asymmetric ECMs, is employed. For wholesale prices, asymmetries in the links with crude oil prices and exchange rates are found for both ECMs in the long-run and short-run. Exchange rates appear to play more significant role than crude oil prices in explaining the short-run price asymmetry. The rise in crude oil prices or exchange rates has statistically significant major impact on the increase of wholesale prices on the second week, not immediately as expected in the concept of 'rockets and feathers'. And asymmetrically, the fall does not have any statistically significant effect on the same period. The finding seems to be somewhat unusual. However, for retail prices, asymmetry m connection with wholesale prices is only revealed in the long-run. A symmetric price adjustment can be assumed in the short-run. Contrary to the long-run asymmetry found in the wholesale stage, in the retail stage, the speed of adjustment for negative deviations toward long-run equilibrium is faster than for positive ones, which is a phenomenon not favorable to consumers.

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석유업계위기의 실태

  • Korea Petroleum Association
    • Korea Petroleum Association Journal
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    • no.9 s.7
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    • pp.30-33
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    • 1981
  • 전략적으로 중요하나 기간산업인 석유업계가 심각한 경영위기에 직면에 있다는 것은 매우 우려할 만한 사태이다. 이를 해소하려면 유류가격의 현실화와 적정이윤의 반영이 시급하다.특히 총원가에서 12.1%의 비중을 차지하는 정제비의 현실화가 필요하다. 또한 현행 유가제도를 자율화 ,정유회사 판매가격은 석유협회에서 자율적으로 결정하고 각 유통단계별 도 ㆍ소매 가격은 유관단체에 일이미하는 것이 바람직하다.

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An Study Regarding the Effects of "Lowest Price Guarantee Policy" on Consumers' Preference of Stores (최저가격보상제도가 소매점 선호도에 미치는 영향에 관한 연구)

  • Ahn, Seung-Ho;Kim, Keun-Bae
    • Journal of Global Scholars of Marketing Science
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    • v.15 no.2
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    • pp.183-201
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    • 2005
  • The lowest price guarantee policy or price-matching guarantee is the pricing policy that promises to compensate more than the price difference if a consumer finds a lower price for the identical model he or she purchased and submits a certain proof. Most of Korean large discount stores emphasize their competitive price level by adopting the lowest price guarantee policy so that the entire Korean distribution industry is deeply influenced by the policy. The article is the study regarding the effects of the lowest price guarantee policy in Korean unique industry environments. The study investigated the effects of the policy on consumers' preferences of stores. By using the conjoint measurement model, it identified the main effects and interaction effects between the policy and other independent variables. The results showed the significant effects of the policy on consumers' preference of stores and identified the interaction effects between the distance from the residence and the policy, and between overall store price level and the policy.

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Strategies to Enhance the Linkage between Retailers and Agricultural Product Wholesale Markets (소매업체와 농산물 도매시장의 연계성 강화 방안 - 청과물을 중심으로 -)

  • Kim, Dong-Hwan
    • Journal of Distribution Research
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    • v.15 no.5
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    • pp.273-285
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    • 2010
  • This paper analyzes retailers' purchasing patterns of fruits and vegetables and the problems with purchasing from agricultural product wholesale markets. While large-scale retailers purchase fruits and vegetables from various sources, medium and small-scale retailers and food service companies buy them mostly from agricultural product wholesale markets. The retailers point out the problems with purchasing from agricultural product wholesale markets as a lack of quality uniformity, not sufficient cooling storage facilities, not sufficient space for shipping area, high distribution cost, unnecessary price fluctuation, and etc. In order to enhance the linkage with retailers, agricultural product wholesale markets, first of all, have to adopt more flexible trading methods such as private treaty besides auctions which are exclusively legitimate trading methods in the market. Necessary are enlargement of jobbers' operating scale, securing shipping space for retailers, adoption of inspection service, introduction of methods to stabilize auction prices, saving of loading and unloading costs, implementation of marketing strategies.

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A Causal Model of Perceived Service Quality, Consumer Attitude, and Intention to Repatronize (지각된 서비스 품질, 소비자 태도, 재이용 의도 사이의 인과관계 모형)

  • 이인구;김종배;이문규
    • Asia Marketing Journal
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    • v.2 no.3
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    • pp.44-63
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    • 2000
  • 경영관리의 초점이 생산중심에서 마케팅중심 그리고 서비스중심으로 급격히 변화하면서 서비스 경쟁이 중요한 생존무기가 되고 있다. 차별화의 수단으로 서비스의 중요성이 강조되면서 여러 가지 서비스 속성 중에서 서비스 품질에 관한 연구가 활발히 진행되어 왔다. 그러나 서비스 품질을 구성하는 차원을 밝히려는 연구는 많았던데 비해 서비스 품질이 소비자의 태도와 재이용 의도에 어떠한 영향을 미치는가에 관한 연구는 거의 이루어지지 않았다. 본 연구에서는 지각된 서비스 품질을 구성하는 여러 차원들이 소비자의 태도에 어떠한 영향을 주며, 태도는 소비자의 재이용 의도에 어떠한 영향을 주는가를 알아보았다. 자료는 소매점 이용자를 대상으로 수집되었으며 소매점 서비스에 관한 인과관계 모형을 통하여 분석되었다. 연구 결과 기능적 품질에 속하는 신뢰성 차원과 기술적 품질에 속하는 유형설비 차원이 소비자의 태도에 긍정적인 영향을 미치는 것으로 나타났다. 기술적 품질로 볼 수 있는 가격(비용) 차원은 예상대로 부정적인 영향을 주는 것으로 나타났다. 반면에 기능적 품질에 속하는 감정배려는 통계적으로 유의적인 영향을 미치지 못하는 것으로 나타났다. 한편 서비스 품질을 통해 형성된 소비자 태도는 소매점 재이용 의도에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구는 추가적으로 소매점을 특성에 따라 몇 개의 범주로 분류하고 인과관계 모형의 영향 관계가 어떻게 달라지는가를 분석하였다. 분석결과 대형 할인소매점, 백화점, 주거지역 인근의 소매점들에서 상당한 차이를 발견하였다. 즉, 태도와 재이용 의도 사이의 긍정적인 영향관계는 소매점 유형에 관계없이 나타났으나 태도에 영향을 주는 서비스 품질 차원은 매우 다르게 나타났다. 이는 차별화 지표로 서비스 품질을 사용할 경우에 서비스 관리자들이 어떠한 전략을 선택해야 하는가에 관하여 시사하는 바가 크다. 아울러 동일범주의 서비스 산업이더라도, 서비스의 특성에 따라 서비스 품질을 구성하는 중요한 차원을 규명하기 위한 추가 연구의 필요성을 제기한다.

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