• Title/Summary/Keyword: 세분

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Global Market Segmentation for Global Design -Based on Movement of Global Consumer Culture Meaning- (글로벌 디자인을 위한 글로벌 시장세분화 -글로벌 소비자문화 의미 이동을 기반으로-)

  • 양종열
    • Science of Emotion and Sensibility
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    • v.7 no.1
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    • pp.83-95
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    • 2004
  • Market globalization rapidly has changed market environment. So, in this study, we suggest global design process for many global companies which try to get global competitive advantages over through design. We create a new frame of study for global design as examining the circulative causal sequence structure of global consumer culture, global design, and global segment consumers in the meaning structure of global consumer culture and movement. And, with the new frame of study, the purpose of this study is to propose global consumer culture-based global design process for preference design. For the purpose, we reviewed global segmentation market, global consumer, global consumer culture and global design. And to search the circulative causal sequence structure, we applied to the theory of cultural movement structure by McCraken to constitute the frame of this study. For the empirical research, we focused on global teens consumer culture as the second data. Finally, we suggested global consumer culture-based global design strategy and discussed our future study.

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A Study on the Customer Segmentation and Performance by Medical Service Experience : Focusing on the Relational Benefits (의료서비스 경험에 의한 고객세분화와 성과에 관한 연구: 병원-고객 간의 관계혜택을 중심으로)

  • Park, Gwijeong
    • Journal of the Korea Convergence Society
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    • v.9 no.9
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    • pp.371-378
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    • 2018
  • The purpose of this study is to classify the customers according to the characteristics of the relational benefits and to compare the performances of the sub-groups. As a result of the research, the group type according to the relational benefits was subdivided into 3 groups, and each group was named emotional relational group, continuous relational group and intermittent relational group considering customer characteristics. First, the emotional relational group is the group that emphasizes the empathy and assurance between the service provider and the customer, and the continuous relational group is the group with the highest social, confidence and economic benefits. The intermittent relational group was simply a transaction-oriented group. This implies that a differentiated customer management strategy is needed for each relational benefit group based on customer experience in medical services.

A Study on the Concept and Methodology of the Zone-Based Landuse Information system Using Digital Maps; A Case of Pohang City (지형 수치지도를 활용한 표준분석구역 설정 및 토지이용 정보체계의 구축방법론)

  • 구자훈
    • Spatial Information Research
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    • v.6 no.2
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    • pp.169-182
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    • 1998
  • The Zone-Based. landuse Information System(ZBLIS) is an useful information system for city administrators and researchers for planning and analysis. The purpose of this study is to establish concept and methodology of the ZBLIS. The concept of Planning Analysis Zone(PAZ), as a basic unit of analysis, was defined to establish the ZBLIS. Then, various PAZs were suggested through a case study of Pohang city. Also, various useful attribute data were recommended in this study for ZBLIS. Digital Maps were used to establish ZBLIS. Among 730 subcategory items in the Digital Maps, some necessary items were selected for ZBLIS. A 84 items was recommended to be use of the ZBLIS. And 250 more items were recommended for more detailed analysis of the ZBLIS. While previous studies of landuse infonnatiom systems have focused on establishing Parcel-based Landuse Infonnation Systems, it is meaningful that this study is trying to recognize the significance of the ZBLIS and suggest the concept and methodology of the ZBLIS.

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과학 교과서에 사용된 과학사 자료 분석을 위한 3차원 틀 개발 및 적용 : 지구과학 내용을 중심으로

  • Park, Se-Gi;Lee, Gi-Yeong
    • 한국지구과학회:학술대회논문집
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    • 2010.04a
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    • pp.67-67
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    • 2010
  • 과학교육에서 효과적인 과학 수업을 위하여 과학사 도입의 중요성이 계속 강조되어 왔다. 이에 따라 과학 교과서에는 많은 과학사 자료가 사용되고 있다. 하지만 과학 교과서에 사용된 과학사 자료가 어떤 유형과 맥락에서 어떠한 역할을 하고 있는 지에 대한 면밀한 분석은 이루어지지 못한 실정이다. 이에 본 연구에서는 선행 연구와 관련 문헌 분석을 통해 과학 교과서에 사용된 과학사 자료를 분석하기 위한 3차원 틀을 개발하고, 이를 제 7차 교육과정의 과학 교과서 지구과학 내용을 대상으로 적용하였다. 개발된 분석틀은 수업맥락, 역할, 제시유형의 3개 차원으로 구성된다. 수업맥락 차원은 흥미, 사회-문화적, 인식론적, 개념적 맥락의 4가지 영역으로 세분되며, 제시유형 차원은 에피소드/일화, 발견/고안, 선형적인 발전, 역사적 실험의 4가지 영역으로 세분된다. 역할 차원은 기본적, 보충적, 탐구적의 3가지 영역으로 세분된다. 개발된 3차원 분석틀을 적용하여 과학 교과서의 지구과학사 자료들을 분석한 결과, 수업맥락 차원에서는 개념적 맥락의 과학사 자료가 모든 학년별 과학 교과서에서 가장 많았다. 역할 차원에서는 기본적 역할이 압도적으로 많았으며, 탐구적 역할의 경우에는 매우 적었다. 제시유형 차원에서는 발견/고안과 선형적인 발전 유형이 대부분이었고, 에피소드/일화 유형의 자료는 주로 흥미 맥락과 연계되어 극히 일부만 사용되고 있었다. 3차원 각 영역들을 48개의 조합으로 분석한 결과, '개념적 수업맥락-기본적 역할-발견/고안 유형'과 '개념적 수업맥락-기본적 역할-선형적 발전 유형' 2개 조합에 집중되었으며, 나머지 조합들의 빈도는 매우 낮았다. 전체적으로 3차원 분석틀 각 영역에 부합하는 과학사 자료가 과학 교과서에 다양하게 포함되지 못하고 일부 영역에만 집중되는 것으로 나타났으며, 이러한 연구 결과는 앞으로 다양한 수업맥락, 역할, 그리고 유형으로 과학사 자료들이 개발될 필요가 있음을 시사한다.

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A Study on the Market Segmentation in Coffee Shop Customer's Benefit Sought (추구 편익에 따른 커피 전문점의 시장 세분화 연구)

  • Kim, Ki-Ran;Kim, Dong-Jin
    • Culinary science and hospitality research
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    • v.16 no.4
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    • pp.139-150
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    • 2010
  • The purpose of this study is to examine the market segments of Korea specialty coffee shops based on the benefit variables by customers when they visit a coffee shop. For this study, SPSS WIN 17.0 was used for the frequency analysis, factor analysis, reliability test, cluster analysis, one-way ANOVA and cross tabulation. Benefit factors were divided into atmosphere factor, value factor, marketing factor, cleanliness & comfort factor, and service factor. Three distinct segments of customers were identified: passive benefit seekers, marketing benefit seekers and emotion benefit seekers. In order to explore differences between clusters and demographic and behavior variables, cross tabulation were used. These findings could be helpful for the marketers who need to establish a marketing strategy for grasping the characteristics of market segments and generating profits.

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Site-Plan Types of Common Design's Goon Office Buildings and their Addition & Remodeling in Japanese Colonial Period (일제강점기 '공통형' 군청사의 배치 유형과 유형별 증·개축 경향)

  • Kim, Myungsun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.11
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    • pp.7629-7634
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    • 2015
  • The purpose of this study is is to organize the site-plan types of common design's Goon office buildings in Japanese colonial period based on the main building's shape and main & attached building connection way and to investigate all the types' addition & remodeling ways. The study used literature research method, analysing the digital images, the annotation of the images, official documents between the Japanese government-general of Korea and To, and articles of newspapers or journals. The site-plans are sorted 5 types and subdivided 13 as their addition & remodelling ways. The initial shapes of site-plan were changed to apply every Goon's site circumstances, The main buildings were always in the center ahead and attached buildings behind or next to them in any cases of new construction, addition or remodeling. The buildings of the common design's were constructed until early 1930s and it means that their architectural level was lower than Pu office buildings, although both had same administrational level.

A Research on Close Classification for Korean Fiction in KDC: Focusing on Public Library (한국십진분류법(KDC) 한국소설항목의 세분방안에 대한 연구 - 공공도서관을 중심으로 -)

  • Kim, Sung-Won
    • Journal of the Korean Society for Library and Information Science
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    • v.46 no.3
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    • pp.57-78
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    • 2012
  • Of the collection of public libraries in Korea, the literature collection is the largest, and Korean fictions, about 14% of the entire collection constitute the largest single subject. However, in the Korean Decimal Classification(KDC) Korean fiction is represented in one section, that is, 813 which corresponds to the only one of thousand divisions. More specifically, only two sub-sections, 813.6 and 813.7 are supposed to be assigned to the huge collection of modern Korean fiction, and, in reality, only 813.6 is being used in most libraries. Even with the use of book numbers, such disproportionate allocation of classification numbers would definitely lower the discriminative capacity of call numbers given to each item. It would also bring about difficulties in both shelving, on the libraries' side, and finding items from shelf, on the users' side. This study aims to examine the issues related to classifying Korean fictions in public libraries, including the composition of KDC schedules and the actual practice of classification, and then proposes the measures for improving the classification of Korean fictions.

Comparison of Korean Food Market Segmentation and Consumer Satisfaction and Loyalty According to the Brand Personality -Focusing on the Japanese Consumer- (브랜드개성에 따른 한식 시장세분화와 소비자만족도 및 충성도 비교 -일본소비자 대상-)

  • Kim, Kyung-Hee
    • The Journal of the Korea Contents Association
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    • v.11 no.10
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    • pp.416-424
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    • 2011
  • This study aimed to look into the Korean food consumption behavior, satisfaction, and loyalty between segmented groups through Korean food market segmentation in accordance with brand personality. A survey was conducted to the Japanese residing in Korea and also Japanese tourists in Korea. For the statistic analysis, frequency analysis, factor analysis, anova, $x^2$ and cluster analysis were conducted with Hangul SPSSWIN 19.0. The results of an empirical analysis include the following. First, the brand personality of Korean food was deduced into the following five levels: sincerity, ruggedness, competence, sophistication, and excitement. As a result of stereotyping based on the above, it was classified into three groups involving an excitement pursuing group (18.7%), a sophistication pursuing group (59.7%), and a competence sincerity pursuing group (21.6%). Second, it was found that there was a significant difference in the demographic characteristics and Korean food consumption behavior between segmented groups. Third, there was a significant difference also in satisfaction with and loyalty to Korean food between segmented groups. Specifically, competence and sincerity pursuing groups were discovered to exhibit the highest satisfaction and loyalty when compared with any other of the groups. Accordingly, it would be necessary to conduct a Korean food marketing strategy appropriate for each segmented group.

Comparison of Total Phenolics, Total Flavonoids Contents, and Antioxidant Capacities of an Apple Cultivar (Malus domestica cv. Fuji) Peel Powder Prepared by Different Powdering Methods (분말가공법에 따른 국내산 사과껍질분말의 총페놀, 총플라보노이드 및 항산화능 비교)

  • Youn, So Jung;Rhee, Jin-Kyu;Lee, Hyungjae
    • Food Engineering Progress
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    • v.21 no.4
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    • pp.326-331
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    • 2017
  • A cultivar (Malus domestica cv. Fuji) of apple was selected to make apple peel (AP) powder by three different powdering methods. Frozen AP was thawed and subsequently was dried or ground without drying. After AP was dried by hot-air drying at $60^{\circ}C$ or freeze-drying, the dried AP was ground using a conventional blender. Separately, the thawed AP was powered by using a cryogenic micro grinding technology (CMGT). The ground AP and three types of AP powder were extracted using deionized water, 20, 40, 60, 80, or 100% methanol, followed by vacuum evaporation. The total phenolics contents (TPC), total flavonoids contents (TFC), DPPH, and ABTS radical scavenging capacities of each extract were compared to determine an efficient powdering method. Lyophilized AP powder extract using 60% methanol showed the highest TPC and DPPH radical scavenging capacity. In contrast, 60% methanol extract of the powder by CMGT, resulting in the smallest particle, exhibited the highest TFC and ABTS radical scavenging capacity. This study suggests that the extraction yield of bioactive compounds from AP may be varied according to different powdering methods and that a new powdering process such as CMGT may be applicable to develop functional foods efficiently.

Summary of igneous rocks and lava caves in CHEZU-ISLAND (화성암과 제주도의 용암동굴 연구)

  • 권동희
    • Journal of the Speleological Society of Korea
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    • v.44 no.45
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    • pp.49-63
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    • 1996
  • 암석에는 그 분류기준에 따라 여러 가지 분류방법이 있으나 일반적으로 그 성인에 의한 분류방법이 통용되고 있다. 이 분류방법은 화성암, 퇴적암, 변성암의 세분류로 되고 있다. 이는 1862년에 독일의 콜타(B. von Cotta)가 분류 제창한 것으로 현재까지 전세계에서 널리 사용되고 있는 분류기준이다.(중략)

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