• Proceedings of the Korean Information Science Society Conference
• /
• 2003.10b
• /
• pp.481-483
• /
• 2003

사용자의 성향을 분석하여 그 결과를 이용하는 기업 활동은 매우 유용하고 효과적이다. 이미 분석된 사용자의 성향에 대한 이용 분야는 매우 다양하다. 그 중에서 사용자와 기업 간의 상호 작용이 많은 부분이 광고 분야이다. 사용자의 성향을 알고 있고 그 사용자에게 광고를 하였을 때 광고 효과를 최상으로 이끌어 낼 수 있다. 기업은 광고비를 지출하면서 그것이 최상의 효과를 가지기를 원한다. 사용자는 자신이 원하지 않는 광고는 바로 폐기 한다. 이러한 두 가지의 딜레마에서 양쪽의 집단을 동시에 만족시킬 수 있는 기법이 본 논문에서 제안하고 실험한 사용자 분석을 통한 광고 시스템이다. 이러한 시스템을 위해서 사용자의 성향을 찾아내기 위한 데이터의 집합에서 법칙을 적용하여 사용자의 성향에 맞게 분류한다. 그 지정한 분류 안에서 광고를 광고비를 기반으로 한 결정 방법을 적용하여 가장 공평한 광고가 나가게 시스템을 구성하고 실험하였다.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
• /
• v.7 no.3
• /
• pp.361-370
• /
• 2017

In this paper, correlation analysis was performed between questionnaire and machine learning based aggressive tendency measurements. this study is part of a aggressive driver detection using machine learning and questionnaire. To collect two types tendency from questionnaire and measurements system, we constructed experiments environments and acquired the data from 30 drivers. In experiment, the machine learning based aggressive tendency measurements system was designed using a driver behavior detection model. And the model was constructed using accelerate and brake position data and hidden markov model method through supervised learning. We performed a correlation analysis between two types tendency using Pearson method. The result was represented to high correlation. The results will be utilize for fusing questionnaire and machine learning. Furthermore, It is verified that the machine learning based aggressive tendency is unique to each driver. The aggressive tendency of driver will be utilized as measurements for advanced driver assistance system such as attention assist, driver identification and anti-theft system.

• Journal of the Korea Convergence Society
• /
• v.10 no.5
• /
• pp.323-331
• /
• 2019

The purpose of this study is to investigate the relationship between exercise participation attitude, self- esteem and achievement goal orientation of college students majoring physical education. In order to achieve the purpose of study, a survey was conducted with 385 college students majoring physical, and the data collected from the survey were processed for frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and standard multiple regression analysis using SPSS Version. 15.0. The following results were drawn from these analyses. First, it was found that all the sub-variables between exercise participation attitude and self-esteem of college students majoring physical education are related. Second, it was found that all the sub-variables between exercise participation attitude and achievement goal orientation of college students majoring physical education are related. Third, it was found that all the sub-variables between self-esteem and achievement goal orientation of college students majoring in physical education are related.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.9 no.2
• /
• pp.97-107
• /
• 2014

Intensive studies have been focused on conditions for business foundation and the entrepreneurship in light of management, economy, and social psychometrics. This study focused on potential effect of entrepreneurial characteristics on environment for entrepreneurial intentions in establishment of orientation of entrepreneurial intentions. Among various factors affecting on starting small and medium size enterprises, how entrepreneur's personal characteristics is related on entrepreneurial intentions was investigated. Manifest questionnaire was distributed among Venture to the professional graduate students, graduate entrepreneurship, and small business start-educated founders in order to deduce the relationship between the entrepreneurial characteristics and the environment of entrepreneurial Intentions. Previous studies and the literature survey were carried out to support for statistics of the questionnaire. 550 answers were collected and analyzed to find that propensity for achievement, innovation, enterprising, risk taking and creativity are key factors influencing inauguration of an enterprise. We have found that among these, risk taking, creativity, and innovation are analyzed to be as a regression coefficient but enterprising a side regression coefficient. Since this study can find its limitation in that comprehensive fields of entrepreneurship were analyzed in general, the result of this study should be used with caution, until more is known about its accessibility for predicting of success or failure of Start-up Company.

• Journal of Digital Convergence
• /
• v.18 no.8
• /
• pp.469-478
• /
• 2020

The objective of this study is to verify the effects of shopping tendencies and information search on the shopping mall satisfaction and repurchase intention of fashion clothing consumers at this point in time when the mobile shopping has been routinized. To verify this, this study selected male and female university students with experiences in purchasing fashion clothing in mobile shopping mall within the last one year as its samples. For the verification of hypotheses, the factor analysis, multiple regression analysis, and simple regression analysis were conducted. The results of this study are as follows. First, the shopping tendencies of consumers who had experiences in mobile shopping included the economic shopping tendency, entertaining shopping tendency, convenient shopping tendency, and trend-pursuit shopping tendency. Second, the convenient shopping tendency, entertaining shopping tendency, and economic shopping tendency of consumers' mobile shopping tendencies had positive effects on the mobile shopping mall satisfaction and repurchase intention. Third, the information search for purchasing fashion clothing in mobile shopping mall had positive effects on the shopping mall satisfaction and repurchase intention.

• The Journal of the Korea Contents Association
• /
• v.15 no.5
• /
• pp.317-326
• /
• 2015

This study examined the mediation effects of sensation seeking on the relationship between internal and external boredom proneness and game addiction. For this study, 567 middle school students in Kyungki and Chungcheong were included in the analysis. The results showed that both internal boredom proneness and external boredom proneness were positively correlated with game addiction. Internal boredom proneness was negatively correlated with all subscales of sensation seeking, whereas external boredom proneness was positively correlated with boredom susceptibility and disinhibition. Sensation seeking was found only to partially mediate the influence of the adolescents' external boredom proneness (independent variable) on game addiction(dependent variable). Based on these results, suggestions for game addiction intervention and future studies were mentioned.

• The Journal of the Convergence on Culture Technology
• /
• v.7 no.1
• /
• pp.364-368
• /
• 2021

This study was conducted to investigate the relationship between performance level and ego orientation and task orientation, which are sub-factors of achievement goal orientation, targeting the Korean youth badminton national team. Accordingly, two null hypotheses were established and tried to verify that there would be no difference in ego orientation and task orientation according to the performance level of the badminton youth representative players. A total of 92 middle and high school students were divided into upper and lower performance groups, and the differences between ego orientation and task orientation were investigated, respectively. For the measurement, We used sports achievement goal orientation (task and ego orientation in a sports questionnaire, TEOSQ). Data were analyzed by performing frequency analysis, reliability analysis, and independent t-test. As a result, there was no statistically significant difference in both the ego orientation and task orientation between the upper and lower groups of performance. We discussed based on the research results.

• Journal of the Korean Data and Information Science Society
• /
• v.24 no.3
• /
• pp.453-464
• /
• 2013

This study was to verify the structural relationships among achievement goal orientation, self-leadership and sport motivation of skating athletes. The data were collected out of skating athletes in Seoul and Gyonggi area, and total 369 copies of data were utilized in this study. To verify the relationships among achievement goal orientation, self-leadership and sport motivation, the construct validity and reliability for each factor were analyzed using SPSS18.0 and AMOS18.0 program. And the relationships among three factors were analyzed using covariance structural analysis. The results were as follows. First, the achievement goal orientation of skating athletes had positive effects on self-leadership. Second, the achievement goal orientation of skating athletes had positive effects on sport motivation. Third, the self-leadership of skating athletes had positive effects on sport motivation.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.10 no.12
• /
• pp.3788-3796
• /
• 2009

The aim of the study is to look at the relationships among emotional dimensions, commitment to environment, consumer typology, and quality of life. For this study, 303 students completed the questionnaires and SPSS and Amos 4 were employed. The findings are: First, positive emotion increases commitment to environment. Second, commitment to environment encourages green consumer behaviors and quasi-green consumer behaviors while it reduces non-green consumer behaviors. Third, green consumer behaviors increase quality of life while quasi-green consumer behaviors and non-green consumer behaviors do not have any influence on quality of life. Some practical implications are included.

• Korean Journal of School Psychology
• /
• v.18 no.1
• /
• pp.99-119
• /
• 2021

This study was conducted to identify profiles of loners and those likely to suffer academic burnout among middle school students and to determine whether these profiles differed by gender, ego-resilience, ego-weakness, and school adaptation. The participants in this study were 270 middle school students in Kyung-nam. The results showed that there were four main profiles of students related to their likelihood of being loners and suffering academic burnout: the adaptive group, which had a low tendency towards both loneliness and academic burnout; the burnout group, which had a high tendency towards academic burnout but a low tendency towards loneliness; the lonely group, which had a high tendency towards loneliness but a low tendency towards academic burnout; and the loner-burnout group, which had high tendencies towards both loneliness and academic burnout. Cross-tabulation and one-way ANOVA analyses of the four groups showed that the loneliness-burnout group had a statistically lower level of ego-resilience, higher level of ego-weakness, and lower level of school adaptation than the other groups. This paper discusses the implications for counseling middle school students and presents suggestions for future research.