• Title/Summary/Keyword: 성향이론

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A Study on Developing Framework for Measuring of Security Risk Appetite (보안 위험성향 측정을 위한 프레임워크 개발에 관한 연구)

  • Gim, Gisam;Park, Jinsang;Kim, Jungduk
    • Journal of Digital Convergence
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    • v.17 no.1
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    • pp.141-148
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    • 2019
  • The advancement of digital technology accelerates intelligence, convergence, and demands better change beyond traditional methods in all aspects of business models and technologies, infrastructure, processes, and platforms. Risk management is becoming more important because of various security risks, depending on the changing business environment and aligned to business goals is emerging from the existing information asset based risk management. For business aligned risk management, it is essential to understand the risk appetite for achieving business goals, which provides a basis for decision-making in subsequent risk management processes. In this paper, we propose a framework for analyzing the risk management framework, pre - existing risk analysis, and protection motivation theory that influences decisions on security risk management. To examine the practical feasibility of the developed risk appetite framework, we reviewed the applicability and significance of the proposed risk appetite framework through an advisory committee composed of security risk management specialists.

The Design of Fuzzy-Based Peer Relationship Analysis System Using $\alpha$-cut ($\alpha$-수준집합을 이용한 퍼지기반 교우관계 분석시스템 설계)

  • Jeong, In-Joon;Jun, Woo-Chun
    • 한국정보교육학회:학술대회논문집
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    • 2005.08a
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    • pp.257-266
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    • 2005
  • 학급에서의 아동 상호간의 관계 파악은 아동 성향 파악 및 생활지도 등에 유용하게 사용될 수 있다. 이러한 교우관계를 파악하게 되면 서로 잘 어울리는 친구들이나 외톨이로 있는 아동을 미리 찾아내어 아이들 상호간의 감정의 흐름을 파악할 수 있고 서로 협력하는 학급을 만들기 쉬울 것이다. 이에 본 논문에서는 학급 아동 상호간의 호감도에 의해 교우관계를 분석할 수 있는 시스템을 퍼지 (Fuzzy) 이론을 응용하여 설계하고 그룹화 할 수 있는 방안을 제시하였다. 교우관계의 특성상 애매모호하고 불확실한 감정과 호감도를 몇 마디 말 또는 '좋아한다', '좋아하지 않는다'는 이분법적인 방법으로 분석하기에는 아동 상호간에 복잡한 감정을 다 표현하기 어렵기 때문에 퍼지이론을 적용하여 수치화된 정보로 상대적 비교가 가능하도록 함으로써 좀 더 정확한 아동 상호 관계를 분석할 수 있도록 설계하였다. 또한, 퍼지이론을 바탕으로 연결차수를 계산한 그룹화 방안을 제시하였다. 본 논문에서 제안하는 시스템과 분석화 방법의 특징은 첫째, 인간관계의 애매하고 모호한 점을 상대적 비교가 가능하게 함으로써 정확한 분석을 가능하게 하고, 둘째, 퍼지 이론의 적용을 통하여 해밍거리 (Hamming Distance)에 의한 유사도 분석이 가능한 시스템과 $\alpha$-수준집합 ($\alpha$-cut)에 의한 그룹화 방법을 제안하였으며, 셋째, 교육현장에서 발생할 수 있는 애매한 상황과 아동의 성향파악 등 수치적인 파악이 불가능한 부분을 분석이 가능한 데이터로 만들 수 있는 기초를 마련하였다.

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Risk Propensity and Marketing Strategies for Wrap Account Customers (랩 어카운트 고객 위험성향과 마케팅전략에 관한 연구)

  • Noh, Jeon-Pyo
    • Korean Business Review
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    • v.17
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    • pp.137-151
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    • 2004
  • Wrap accounts are customized financial services for which investment companies and stock brokers manage investors assets based on their preferences. The success of wrap accounts depend upon the accurate understanding of investment risk propensity and the proper designing of financial portfolio. To this end investment companies should accurately measure investors investment risk propensity with calibrated measures. There, unfortunately, exist few highly calibrated measures of investment risk propensity. Therefore the practices of marketing strategies and customer management often turn out to be less effective and fragile to competition. The purposes of this present study aim to understand the investment risk propensity of wrap accounts customers, to help classify the customers based on the degree of the investment risk propensity, and to implement relevant marketing strategies for different groups of customers. Based on previous studies, two hypotheses were delineated and verified. The findings of the study should help differentiate prospective customers into unique and accessible segments for further targeting and positioning wrap account markets.

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Analysis of Propensity for Conflict Resolution According to the Types of SNS Users, Usages and Conflicts (SNS 사용자 유형 및 이용방식과 갈등유형에 따른 갈등해결 성향 분석)

  • Lee, Eun Ju;Park, Dae-Ha
    • Journal of Service Research and Studies
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    • v.5 no.2
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    • pp.149-159
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    • 2015
  • This paper proposes a making study model using Ajzen's Theory of planned behavior (TPB) and established hypothesis and then analysed propensity of conflict resolution according to the types of SNS users, usages and conflicts. The results of study, active users of SNS have propensity of resolution for their own conflicts through SNS. The users having conflicts between person and person are same with active users. The results of this study could be referenced to other researches for resolving conflicts in or between people in the future.

스톡옵션제도 도입이론 및 운영사례

  • 문종성
    • Electric Engineers Magazine
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    • v.212 no.4
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    • pp.21-25
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    • 2000
  • IMF 한파의 혹독한 구조조정 과정에서 국내기업들의 외형중심의 양적 팽창 경영이 더 이상 설자리가 없어지면서 21C 새로운 경영 패러다임으로 가치중심의 질 경영을 추구하는 성향이 확산되고 있다.

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Effect of Organizational Politics and Social Network on Knowledge Transfer (지식이전에 영향을 미치는 조직의 정치성향과 사회네트워크)

  • Lee, Jong-Won;Moon, Yun-Ji;Lee, Hyun-Jung;Kang, So-Ra
    • The Journal of the Korea Contents Association
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    • v.11 no.6
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    • pp.407-419
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    • 2011
  • This study explains the knowledge transfer process by exploring the significant factors affecting knowledge transfer within an organization from a socio-political perspective. Knowledge transfer occurs in various social contexts, within individuals and groups, and, thus, is closely linked to inter-organizational politics and social network in an organization. By conceptualizing knowledge as a socio-political process, this paper applies organizational politic theory and social network theory to knowledge management area. Here the paper shows that both organizational politics and social network such as in-group and out-group's tie strength have a significant effect on knowledge transfer. In addition, the study empirically verifies that knowledge management system has a moderating effect on the in-group's tie strength and knowledge transfer.

The Impact of Brand's Backstage Information Disclosure via Social Media Contents on Consumer Responses: Adoption of Dramaturgical Theory (브랜디드 콘텐츠를 통한 브랜드 무대후면영역(backstage) 정보 노출이 소비자 반응에 미치는 영향: 연극적 접근이론의 적용)

  • Moon, Jang Ho
    • The Journal of the Korea Contents Association
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    • v.15 no.4
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    • pp.139-152
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    • 2015
  • One of the most latest trends in today's marketing practice is to create branded contents for interacting with online consumers. Marketers are increasingly adopting behind-the-scene contents which disclose a brand's backstage information in their contents marketing efforts. The current study conceptualizes this behind-the-scene storytelling based on dramaturgical theory and investigates its impacts on consumer responses. The study also examines how consumers advertising skepticism level would influence on the evaluation of branded contents. In addition, the moderating role of advertising skepticism in evaluating brand's backstage information is investigated. The findings suggests that consumers who are exposed to brand's backstage indicate greater information attitude, brand attitude, and purchase intention than those who are not exposed to brand's backstage. Also consumers who have lower advertising skepticism evaluated branded contents more positively than high ad skepticism consumers. Lastly, the moderating role of advertising skepticism on the impact of brand's backstage disclosure is reported.

Children Wear's Shopping Orientation of Parents According to Watching Childcare-entertainment Reality TV Programs (육아 예능 TV 프로그램 시청에 따른 유아동복 쇼핑 성향)

  • Kim, Yuna;Kim, Yeri;Kim, Jisu;Na, Youngjoo
    • Science of Emotion and Sensibility
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    • v.19 no.3
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    • pp.59-70
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    • 2016
  • Qualitative consumption is a trend in the children clothing market and watching TV of childcare-entertainment reality programs are becoming popular. This study examines the watching degree of childcare-entertainment reality TV programs of parent buyer (30s) and potential buyer (20s) and we investigate their shopping orientation of children wear. We did the survey research of 200 consumers with SPSS statistical analysis including the review of internet news, paper, and books on children wear shopping orientation. The results are following: first, the longer the watching time of childcare-entertainment reality TV programs, the higher shopping orientation, such as following the fashion of child stars, and the higher the watching preferences on childcare-entertainment reality programs, the greater shopping orientation in following childcare-entertainment reality programs star when they are purchasing children's clothing. Second, potential consumers as well as parent consumers were affected by watching the childcare-entertainment reality programs. Watching childcare-entertainment reality TV programs could give the impact when they were shopping children's clothing because they wanted to follow the fashion of childcare-entertainment reality programs TV star. Accordingly, the exposure of the childcare-entertainment reality programs for children clothing is found to be positive to the both current and future consumers.

A Comparative Study of Users' Behavior on Mobile Internet Service Usage according to Lifestyle (라이프스타일 유형별 모바일 인터넷 사용형태 비교 연구)

  • Choi, Hun
    • Management & Information Systems Review
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    • v.30 no.1
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    • pp.87-105
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    • 2011
  • Although the rapid spread of mobile device like smart phone has increased, One of the main problems of systems is that they do not meet their quality requirements. Many researchers have tried to improve users' satisfaction and enhance their quality of life. The purpose of the study is to examine the moderating effect of lifestyle on the use of mobile internet service. To achieve our research purpose, we used lifestyle, IS success model and quality of life as the theoretical background. Based on the research model, we conducted survey and empirically analyzed the data. We classified user types according to lifestyle as a moderating variable. The results show that users' lifestyle can classify two group: curiosity-independent group and intelligence-pursuit of advanced fashion type. The impact of information and systems quality factors of mobile internet service on user satisfaction are differentiated from these lifestyle group. This paper ends with strategical implication of the study results.

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