• 제목/요약/키워드: 성향이론

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Tax compliance of newly founded company with framing effect - detection rate, framing effect, client advocacy, risk seeking tendency - (프레이밍효과를 적용한 창업기업의 납세순응 - 적발률, 납세자 옹호성향, 위험선호성향을 중심으로)

  • Kim, Moon Shik
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.2
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    • pp.53-61
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    • 2013
  • This study investigated the tax compliance applying framing effect, with the influence of detection rates, client advocacy, risk seeking tendency on the amount of income declared. Questionaires were filled in by CFA in Busan. Questionaires involve three cases (newly founded company, loss-expected company, gain-expected company). Respondents declared least in newly founded company, next loss-expected company, to gain-expected company. Respondents declared more as detection rates rose. As client advocacy increases, newly founded company and loss-expected company declare less, while gain-expected company declare more. As risk seeking tendency increases, newly founded company and loss-expected company declare less, but gain-expected company. Finally the interaction effect between client advocacy and risk seeking tendency is supported.

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A Method of Propensity Analysis According to Philtrum Size and Ratio Extraction (인중 길이 및 비율 추출에 따른 성향 분석 방법)

  • Kim, Bong-Hyun;Kang, In-Su;Bae, Jung-Su;Ka, Min-Kyoung;Cho, Dong-Uk
    • Proceedings of the Korea Information Processing Society Conference
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    • 2010.04a
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    • pp.498-501
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    • 2010
  • 세계화 시대로 접어들면서 한 지역에 국한되지 않고 다양한 사람들을 만나 친분을 쌓고 비즈니스를 위해 접촉을 하는 행위가 빈번해졌다. 이러한 상황에서 사람에 따라 대처를 해야 하는 방법들도 다르고, 상대의 성향을 알아야 충동적인 불의를 일으키는 우를 범하지 않게 된다. 이를 위해 본 논문에서는 관상학적으로 바라본 인중과 성격의 이론적 내용을 기반으로 IT 공학의 영상처리를 이용하여 인중의 길이를 추출하고 결과 값에 따른 비율을 측정하여 사람의 성향을 판단하는 방법을 제안하였다. 또한, 제안한 방법으로 추출한 인중의 길이 및 비율로 관상학적 성향과 개체군의 성향을 비교, 분석하여 상호간의 연관성을 입증하였다.

SNS Social Comparison Satisfaction Mechanism : based on User's Independence and Interdependence Propensity (소셜 네트워크 서비스의 사회비교 메커니즘 : 이용자의 독립 성향과 상호작용 성향을 기반으로)

  • Kim, Songmi;Kim, Hana
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.238-248
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    • 2020
  • This study examines the feelings of positivity and negativity generated through upward social comparison and explores the impact of the results of the emotions on SNS users' posting behavior. In particular, this study aims to systematically identify the influence of upward social comparison on SNS followers and uploaders' SNS usage behavior and the structural principle of social network circulation in which followers become uploaders again. According to the analysis, interaction-oriented followers made negative upward social comparison and positive upward social comparison, while negative upward social comparison reduced the publication of independence tendency. However, positive upward social comparison has been shown to increase both independent and interactive postings. The results of this study are meaningful in that SNS has expanded the results of prior studies, in which social comparison theories were biased toward negative upward comparisons, to positive upward comparisons. In addition, this study suggested a practical strategy for SNS platform operators on how SNS users would not deviate from other platforms.

A Study on the Cultural tendency and Built Environment of Foreigner Cluster: for Daelim 2dong Chinatown (외국인 밀집지역에서의 문화적 성향과 건조환경에 관한 연구 : 대림2동 차이나타운을 중심으로)

  • Park, Chan-Young;Choi, Junho
    • Journal of the Korea Convergence Society
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    • v.11 no.12
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    • pp.137-145
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    • 2020
  • The purpose of this study is to analyze the relationship between the two factors and the influence of Chinese cultural orientation on the change of physical dry environment in the domestic Chinese residential area. To this end, Hofsted's cultural dimension theory, which can quantitatively define and compare the national culture, is used to investigate the cultural orientation of China. The association was analyzed. Through this study, it was confirmed that the collectivist and uncertainty-avoidance tendency of the Chinese influenced the formation and change of the dry environment of the Chinese residential area in Daelim 2-dong. This study is meaningful in confirming that the cultural orientation of the migrant community affects the formation and change of collective residences, and through this, it can be used as basic data in preparing policies suitable for various migrant communities including Chinatown.

Effect of Military Officer's Ethical Disposition and Perceived Work Environment on Organizational Security Policy Compliance (군장교의 윤리적 성향과 업무환경 지각이 조직의 보안정책준수에 미치는 영향)

  • Bora Kim;Kisoo Seong;Beomsoo Kim
    • Information Systems Review
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    • v.22 no.3
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    • pp.31-58
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    • 2020
  • Based on the social control theory, this study intends to find out the influential factors of organizational members' information security policy compliance (ISPC). Survey data from 195 military officers were analyzed to examine the effect of ethical disposition (morality, responsibility, the perceived value of ethical education) and perceived work environment (relationships with supervisors, overwork, and pay satisfaction) on ISPC attitude, ISPC intention, and turnover intention. The results of partial least squares structural equation modeling (PLS-SEM) show that ethical dispositions affect ISPC attitude and that work environments (except for pay satisfaction) affect turnover intention. In addition, ISPC attitude significantly mediates relations between ethical disposition and ISPC intention, between relationships with supervisors and ISPC intention, and between turnover intention and ISPC intention. These findings suggest that ethical disposition factors can predict an individual's security awareness level, and the ISPC attitude is a significant variable in the organizational security context.

A Study of Paths of the Effects of Adolescents' Part-time Work Experiences on Mild and Serious Delinquency (청소년 아르바이트 경험이 경비행 및 중비행에 영향을 미치게 되는 경로 탐색)

  • Kim, Ye-sung;Kim, Sun-suk
    • Korean Journal of Social Welfare Studies
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    • v.40 no.1
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    • pp.139-161
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    • 2009
  • The purpose of this study was to investigate the paths of the related variables that exert an influence upon the increase in mild and serious delinquencies of part-time work adolescents. Based on differential association theory, social control theory and power resource theory, the research model was composed and analyzed through structural equation model. Data came from survey which was done by fifteen high schools located in Seoul, and 201 questionnaire of returned were used for analysis. The results were congruent with theoretical expectations. The relationship between work hour per week and delinquency was mediated by delinquent propensity of fellow workers, amount of spending money and school adjustment. In conclusion, various theoretical and practical implications for social work practice focusing on the part time work students were discussed. Enforcement of regulation and revision of current law and various ways for helping and supervising working students in school, family and working places are needed.

Manufacturing Progress with Embodied Technological Change

  • Shin, Dong-Wook
    • Journal of Technology Innovation
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    • v.1 no.1
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    • pp.84-99
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    • 1993
  • 오래도록 생산성향상곡선 (또는 학습곡선), 생산함수, 그리고 대체곡선 등은, 서로 관련이 없는 별개의, 그리고 순전히 경험적인 (empirical) 현상들인 것들로서 이해되어 왔었다. 그러나 1980년대 중반에 발표된 Muth 교수의 탐색이론 (Search Theory)의 생산성향상곡선에서 관찰된 제반현상들을 모두 설명함으로써 이들 현상은 하나의 통합이론체계에 의하여 일관되게 설명되게 되었다. 이 이론의 초기형태는 그 보편성을 구속하는 네 가지 가설 위에 설립되었었으나 점차적으로 이들 가설들이 완화되면서 (relaxed) 이 이론은 또한 해독 력에서 뿐만 아니라 일반성에 있어서도 계속 강화되어 왔다. 본 논문의 목적은, 이들 네 가지 가설들 중 유일하게 아직 완화되지 못하고 있는, 실제 현상과 다분히 유리된, 두 번째 가설, 즉$\ulcorner$생산성향상을 위한 탐색과정에서 새로이 발견된 개량 신기술 (또는 생산방식) 은 즉각적으로 채택될 것$\lrcorner$이라는 가설을 완화함으로써, 보다 현실에 대한 해석력과 일반성 면에서 개선된 모델을 제시하는 데 있다. 이를 위하여 제시된 모델은 Muth 교수의 탐색이론모델에 두가지 변수를 더함으로써 확장하여 만든 모델이다. 이 두 변수는 신기술의 채택 (또는 획득)을 위하여 지불하여야 하는 투자비변수와 탐색과정을 통하여 발견은 되었으나 아직 채택은 되지 않은, 유보상태 신기술의 운영비용 변수(또는 수익성변수)등이다. 이 모델의 내용은, 생산성향상은 신기술이 구현된 (embodied) 장비 (equipment)를 사용함으로써 실현되며, 따라서 창의적 활동의 이득은 이들 장비에 대한 투자행위로서 실현된다는 것이다. 이 모델은 보다 나은 신기술이 또 발견될 것이라는 기대 하에, 현재 발견된 최신기술을 채택하지 않는 투자지연현상을 예측.설명해 주며 따라서 이로 인한 기술적 비효율성의 존재이유를 제시한다. 또한 이 모델은 생산성 향상곡선의 초기굴곡현상, 정체현상, 그리고 도약현상 등을 모두 설명해 준다.

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The Effect of Consumers' Should-expectation and Will-expectation on Consumer Satisfaction: Focusing on Regulatory Focus (소비자의 규범적 기대와 예언적 기대가 소비자의 만족에 미치는 영향: 조절초점 성향을 중심으로)

  • Park, Do-Hyung;Chung, Jaekwon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.12
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    • pp.8462-8471
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    • 2015
  • It is widely known that consumer satisfaction, as well as consumer voice and loyalty, affect firms' performance. Prior studies on consumer satisfaction have focused on expectancy disconfirmation theory and its effects on satisfaction related to disconfirmation with consumer expectation and with perceived performance. This study classified consumer expectation into should-expectation and will-expectation, and investigated how disconfirmation with these expectations affects consumer satisfaction differently based on regulatory focus. Specifically, for promotion-focused consumers, disconfirmation of will-expectation has a more significant influence on consumer satisfaction than that of should-expectation. For prevention-focused consumers, disconfirmation of should-expectation has a more significant influence on consumer satisfaction. The results of this study provide academic insights that not only generic expectation (will-expectation) but also should-expectation play an important role in determining consumer satisfaction according to regulatory focus. In addition, it is expected that the findings can be used as a guide to manage consumer expectation in practice.

The Demand of Microinsurance: a Case of Health Insurance (소액보험의 수요: 건강보험을 중심으로)

  • Hong, Jimin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.12
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    • pp.469-474
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    • 2020
  • This study explains the characteristics of micro-insurance based on the theoretical model of health insurance, such as the low demand of low-income people and the lower demand of higher risk aversion. In particular, these characteristics contradict the existing insurance theory which states that the lower the income, the higher the risk aversion, and the higher the demand for insurance. This study postulates a two-period model focusing on health insurance, contrary to a one-period model assumed in existing studies. As a result, first, we show that the decrease in income leads to a decrease in the preventive effort for illness. Second, we offer a model for micro-insurance in which the individual chooses a partial insurance under an actuarially fair insurance premium, while full insurance is optimal in existing studies. Third, we also show that the insurance demand decreases when the outlook for the future improves. Fourth, we finally show that the lack of trust and default risk of the insurer decrease the insurance demand as risk aversion increases.

Commitment to environment, consumer typology, and quality of life: with emotional dimension as a independent (환경몰입, 소비자 유형 및 삶의 질: 선행변수로서 감정구조의 역할)

  • Lee, Il-Han;Hahn, Ju-Hee
    • Proceedings of the KAIS Fall Conference
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    • 2009.12a
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    • pp.245-248
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    • 2009
  • The aim of the study is to look at the relationships among emotional dimensions, commitment to environment, consumer typology, and quality of life. For this study, 303 students completed the questionnaires and SPSS and Amos 4 were employed. The findings are: First, positive emotion increases commitment to environment. Second, commitment to environment encourages green consumer behaviors and quasi-green consumer behaviors while it reduces non-green consumer behaviors. Third, green consumer behaviors increase quality of life while quasi-green consumer behaviors and non-green consumer behaviors do not have any influence on quality of life. Some practical implications are included.

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