• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.4
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• pp.147-162
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• 2018

The purpose of this study is to conduct a comprehensive and objective evaluation on the effectiveness of the activation policies for the Seongsu handmade shoe industry and to suggest the direction of more effective future policies using the results. The list of the activation policies for the Seongsu handmade shoe industry was investigated and awareness, appropriateness, effectiveness, and satisfaction were measured from the representatives of the Seongsu handmade shoe companies via an off-line survey. A total of 61 usable data sets were statistically analyzed. Based on the evaluation result of the policies, a focus group interview with 6 representatives of the Seoungsu handmade shoe industry was conducted to investigate the causes and effectiveness of the policies and the problems pertaining to those policies. The awareness, effectiveness, and satisfaction of the policies were evaluated as negatives, while the appropriateness of the policies was evaluated as a positive. The manufacturers of the handmade shoes evaluated policies that improve the environment of the workplace higher and evaluated the handmade shoes education policy lower than the distributors and raw materials suppliers. The problems with the activation policies for the Seongsu handmade shoes industry were found to be structural problems, issues with the implementation of the policies, and that the fact that the policies did not reflect the reality of the industry.