• 제목/요약/키워드: 성과 정보

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최근 10년간 조선대학교 치과병원 소아치과에 내원한 신환에 관한 역학적 연구(1990-1999) (AN EPIDEMIOLOGIC STUDY ON THE PEDIATRIC PATIENTS IN DEPARTMENT-OF PEDIATRIC DENTISTRY, CHOSUN UNIVERSITY DENTAL HOSPITAL FOR LAST 10 YEARS(1990-1999))

  • 류현섭;김효석;이창섭;이상호
    • 대한소아치과학회지
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    • 제28권3호
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    • pp.345-354
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    • 2001
  • 본 연구는 소아환자들의 변화하는 특성을 파악하고 이해함으로써 환자나 보호자와의 적절한 의사소통을 위한 자료나 정보 제공을 용이하게 하며, 적절한 진단과 치료계획을 수립하는 데 도움을 주며, 또한 국내 다른 지역을 중심으로 한 연구와 비교 분석하여 이 지방의 소아환자의 치료의 방향성을 설정하기 위해 본 연구를 시행하였다. 이를 위해 1990년 1월 1일부터 1999년 12월 31일 까지 조선대학교 부속치과병원 소아치과에 내원한 모든 신환아동을 대상으로 하여 분포와 변화추세를 조사 연구한 결과 다음과 같은 결론을 얻었다. 1. 내원환자의 수는 96년 이후 증가 추세이며, 남자가 55.9%, 여자가 44.1%로 남자가 여자보다 많은 비율을 보였다(P>0.05). 2. 연령별 분포에서 $3\sim4$세 군의 내원율이 23.4%로 가장 높게 나타났으며 $5\sim6$세 군이 19.9% $7\sim8$세 군이 17.7%, $0\sim2$세 군이 14.6%순 이었다. 3. 내원환자의 거주지 분포에서 광주시내 거주자가 내원환자의 83.0%로 대부분을 차지하였고, 근거리 광주시외 거주자는 5.4%를 보였다. 4. 내원환자의 주소(chief complaint)별 분포에서 충치 치료를 주소로 내원한 경우가 40.5%로 가장 많았고, 구강검진이 13.9%, 교정적 문제가 12.6%를 보였다. 5. 외상을 주소로 내원한 환자중 치관 파절이 41.4%로 가장 많았고, 아탈구가 19.4% 진탕이 12.0%, 완전탈구가 11.4%, 함입이 9.3%를 차지하였다. 6. 내원동기의 분포는 의뢰되지 않은 경우가 78.7%를 차지하고, 의뢰된 경우 중 치과의원에서 의뢰된 경우가 전체의 20.5%이고, 치과의원에서 의뢰된 경우 중 진료의 난이도 때문이 12.7%, 행동조절의 어려움 때문이 6.2%를 나타냈다. 7. 주기적인 검사가 되는 환자가 전체환자의 19.6%를 차지하였고, 그 중 3개월 후가 36.7%, 6개월 후가 22.2%, 9개월 후가 13.5%를 나타냈다.

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초등학교 6학년생들의 과학자의 생활시간에 대한 인식 (The Sixth-Grade Students' Conceptions of a Scientist's Time Use)

  • 장명덕;이명제
    • 한국과학교육학회지
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    • 제24권6호
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    • pp.1118-1130
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    • 2004
  • 이 연구는 두 가지 목적으로 수행되었다:(1) 초등학생들이 작성한 평일과 일요일 과학자와 회사원의 하루 일과표의 비교를 통해 과학자의 생활시간에 대한 인식을 조사하고, (2) 학생 및 교사의 과학자 및 과학자가 하는 일에 대한 이미지 조사 방법으로서 '과학자의 일과표 그리기 (DASS: Drawing a Scientist's Schedule)' 의 가능성을 검토하는 것이다. 이를 위해 공주시 소재 초등학교 1개 학급 6학년 30명(남:15명, 여:15명)이 본 연구에 참가하였다. 이들이 작성한 하루일과표와 이에 대한 면담을 통해 과학자와 회사원의 생활시간(필수, 의무 및 여가생활시간)을 비교 분석하였다. 이 연구의 결과는 다음과 같다: 첫째, 학생들은 회사원에 비해 과학자의 의무생활시간은 많고 필수생활시간이나 여가생활시간은 적다고 인식하고 있으며 일요일에는 더욱 두드러진 양상을 보인다. 둘째, 학생들의 인식하고 있는 과학자와 회사원의 필수생활시간에 있어 차이는 수면시간의 차이에 의한 것이며, 과학자의 수면시간과 관련하여 학생들의 인식은 회사원에 비해 다양함을 보인다. 셋째, 학생들은 과학자가 회사원에 비해 의무생활시간 중 직업과 관련된 일을 하는데 사용하는 시간은 많으나, 가정관리와 관련된 일을 위한 시간은 적을것이라고 인식하는 경향을 보인다. 넷째, 학생들이 생각하는 과학자의 여가생활시간은 회사원에 비해 적을 뿐 아니라 그 활동 유형에도 차이를 보인다. 다섯째, '과학자의 일과표 그리기(DASS: Drawing a Scientist's Schedule)'를 통해 학생들이 인식하고 있는 과학자의 생활모습에 대한 다양한 정보 뿐 아니라 기존에 널리 활용되고 있는 DAST로는 분석하기 어려운 학생들의 과학자와 과학자가 하는 일에 대한 이미지를 분석해냄으로써 새로운 접근방식으로서 그 가능성과 유용성을 보였다.

삼나무 임분수확량 평가 및 예측 (Assessment and Prediction of Stand Yield in Cryptomeria japonica Stands)

  • 손영모;강진택;황정순;박현;이광수
    • 한국산림과학회지
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    • 제104권3호
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    • pp.421-426
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    • 2015
  • 본 연구는 우리나라 삼나무의 생장 및 수확량 평가와 탄소저장 및 흡수량을 알아보기 위하여 수행되었다. 조사구는 전남, 경남 및 제주지역에 정상적으로 생육하는 삼나무 집단지에서 총 106개 표준지를 선정(이상치를 제외한 92개소 이용)하였다. 그리고 분석을 위하여 Weibull 직경분포 모델을 적용시켰다. 직경분포 추정을 위하여 흉고직경, 흉고단면적, 수고 등 생장인자별 생장 추정식을 도출하고, 이들에 대한 적합성을 검증하였다. 그리고 삼나무에 대한 지역별 임지생산력을 파악할 수 있는 지위지수를 Schumacher 모델로서 개발하였으며, 지위지수 추정의 기준임령은 30년으로 정하였다. 우리나라 삼나무의 지위지수 범위는 10~16에 있는 것으로 나타났으며, 이를 기준으로 임분수확표를 조제하였다. 임분수확표 지위 14에 의하면, 25년생일 때 연평균생장량(MAI)이 $7.6m^3/ha$인 것으로 나타나며, 임목축적 $190.1m^3/ha$이 될 것으로 예측되었다. 이는 편백보다 $20m^3$ 정도 높은 값이었다. 그리고 삼나무의 연간 탄소흡수량은 임령 25년에 2.14 tC/ha/yr, $7.83tCO_2/ha/yr$으로 최대값을 갖는 것으로 나타났다. 이를 타 침엽수와 비교해 보면, 편백($7.5tCO_2/ha/yr$)보다는 약간 높은 수준이나, 잣나무 $10.4tCO_2/ha/yr$, 낙엽송 $11.2tCO_2/ha/yr$ 보다는 낮은 수치였다. 이러한 연구결과를 기반으로 삼나무의 생장 정보 활용 뿐만아니라 목재로서의 이용을 제고할 수 있는 방안 마련이 필요하다고 사료된다.

집단지성의 품질, 그 결정요인, 유용성의 관계: 수용자 관점에서 한국의 위키서비스와 Q&A 서비스의 비교 (Relationships between Collective Intelligence Quality, Its Determinants, and Usefulness: A Comparative Study between Wiki Service and Q&A Service in Perspective of Korean Users)

  • 주재훈;이스마틸라 노르마토프
    • Asia pacific journal of information systems
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    • 제22권4호
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    • pp.75-99
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    • 2012
  • Innovation can come from inside or outside organizations. Recently, organizations have begun turning to external knowledge more often, through various forms of collective intelligence (CI) as collaborative platform to solve complex problems. Several factors facilitate this CI utilization phenomenon. First, with the rapid development of Internet and social media, numerous web applications have become available to millions of the Internet users over the past few decades. Web 2.0 and social media have become innovative web applications that provide an environment for human social interaction and collaboration. Second, the diffusion of simple and easy-to-use technologies that enable users to interact and design web applications without programming skills have led to vast, previously unknown amounts of user-generated content. Finally, the Internet has enabled communities to connect and collaborate, creating a virtual world of CI. In this study, web enabled CI is defined as a composed ability of individuals who are acting as a single cognitive unit to achieve common goals, think reasonably, solve problems, make decisions, carry out complex tasks, and develop creative ideas collectively through participation and collaboration on the web. Although CI plays a critical role in organizational innovation and collaboration, the dubious quality of CI is still problem that is difficult to solve. In general, the quality level of content collected from the crowd is lower than that from professionals. Thus, it is important to identify determinants of CI quality and to analyze the relationship between CI quality and its usefulness. However, there is a lack of empirical study on the quality factors of web-enabled CI. There exist a variety of web enabled CI sites such as Threadless, iStockphoto or InnoCentive, Wikipedia, and Youtube. One of the most successful forms of web-enabled CI is the Wikipedia online encyclopedia, accessible all over the world. Another one example is Naver KnowledgeiN, a typical and popular CI site offering question and answer (Q&A) services. It is necessary to study whether or not different types of CI have a different effect on CI quality and its usefulness. Thus, the purpose of this paper is to answer to following research questions: ${\bullet}$ What determinants are important to CI quality? ${\bullet}$ What is the relationship between CI quality factors and the usefulness of web-enabled CI? ${\bullet}$ Does CI type have a moderating effect on the relationship between CI quality, its determinants, and CI usefulness? Online survey using Google Docs with email and Kakao Talk was conducted for collecting data from Wikipedia and Naver KnowledgeiN users. A totoal of 490 valid responses were collected, where users of Wikipedia were 220 while users of Naver KnowledgeiN were 270. Expertise of contributors, community size, and diversity of contributors were identified as core determinants of perceived CI quality. Perceived CI quality has significantly influenced perceived CI usefulness from a user's perspective. For improving CI quality, it is believed that organizations should ensure proper crowd size, facilitate CI contributors' diversity and attract as many expert contributors as possible. Hypotheses that CI type plays a role of moderator were partially supported. First, the relationship between expertise of contributors and perceived CI quality was different according to CI type. The expertise of contributors played a more important role in CI quality in the case of Q&A services such as Knowledge iN compared to wiki services such as Wikipedia. This implies that Q&A service requires more expertise and experiences in particular areas rather than the case of Wiki service to improve service quality. Second, the relationship between community size and perceived CI quality was different according to CI type. The community size has a greater effect on CI quality in case of Wiki service than that of Q&A service. The number of contributors in Wikipeda is important because Wiki is an encyclopedia service which is edited and revised repeatedly from many contributors while the answer given in Naver Knowledge iN can not be corrected by others. Finally, CI quality has a greater effect on its usefulness in case of Wiki service rather than Q&A service. In this paper, we suggested implications for practitioners and theorists. Organizations offering services based on collective intelligence try to improve expertise of contributeros, to increase the number of contributors, and to facilitate participation of various contributors.

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다분류 SVM을 이용한 DEA기반 벤처기업 효율성등급 예측모형 (The Prediction of DEA based Efficiency Rating for Venture Business Using Multi-class SVM)

  • 박지영;홍태호
    • Asia pacific journal of information systems
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    • 제19권2호
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    • pp.139-155
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    • 2009
  • For the last few decades, many studies have tried to explore and unveil venture companies' success factors and unique features in order to identify the sources of such companies' competitive advantages over their rivals. Such venture companies have shown tendency to give high returns for investors generally making the best use of information technology. For this reason, many venture companies are keen on attracting avid investors' attention. Investors generally make their investment decisions by carefully examining the evaluation criteria of the alternatives. To them, credit rating information provided by international rating agencies, such as Standard and Poor's, Moody's and Fitch is crucial source as to such pivotal concerns as companies stability, growth, and risk status. But these types of information are generated only for the companies issuing corporate bonds, not venture companies. Therefore, this study proposes a method for evaluating venture businesses by presenting our recent empirical results using financial data of Korean venture companies listed on KOSDAQ in Korea exchange. In addition, this paper used multi-class SVM for the prediction of DEA-based efficiency rating for venture businesses, which was derived from our proposed method. Our approach sheds light on ways to locate efficient companies generating high level of profits. Above all, in determining effective ways to evaluate a venture firm's efficiency, it is important to understand the major contributing factors of such efficiency. Therefore, this paper is constructed on the basis of following two ideas to classify which companies are more efficient venture companies: i) making DEA based multi-class rating for sample companies and ii) developing multi-class SVM-based efficiency prediction model for classifying all companies. First, the Data Envelopment Analysis(DEA) is a non-parametric multiple input-output efficiency technique that measures the relative efficiency of decision making units(DMUs) using a linear programming based model. It is non-parametric because it requires no assumption on the shape or parameters of the underlying production function. DEA has been already widely applied for evaluating the relative efficiency of DMUs. Recently, a number of DEA based studies have evaluated the efficiency of various types of companies, such as internet companies and venture companies. It has been also applied to corporate credit ratings. In this study we utilized DEA for sorting venture companies by efficiency based ratings. The Support Vector Machine(SVM), on the other hand, is a popular technique for solving data classification problems. In this paper, we employed SVM to classify the efficiency ratings in IT venture companies according to the results of DEA. The SVM method was first developed by Vapnik (1995). As one of many machine learning techniques, SVM is based on a statistical theory. Thus far, the method has shown good performances especially in generalizing capacity in classification tasks, resulting in numerous applications in many areas of business, SVM is basically the algorithm that finds the maximum margin hyperplane, which is the maximum separation between classes. According to this method, support vectors are the closest to the maximum margin hyperplane. If it is impossible to classify, we can use the kernel function. In the case of nonlinear class boundaries, we can transform the inputs into a high-dimensional feature space, This is the original input space and is mapped into a high-dimensional dot-product space. Many studies applied SVM to the prediction of bankruptcy, the forecast a financial time series, and the problem of estimating credit rating, In this study we employed SVM for developing data mining-based efficiency prediction model. We used the Gaussian radial function as a kernel function of SVM. In multi-class SVM, we adopted one-against-one approach between binary classification method and two all-together methods, proposed by Weston and Watkins(1999) and Crammer and Singer(2000), respectively. In this research, we used corporate information of 154 companies listed on KOSDAQ market in Korea exchange. We obtained companies' financial information of 2005 from the KIS(Korea Information Service, Inc.). Using this data, we made multi-class rating with DEA efficiency and built multi-class prediction model based data mining. Among three manners of multi-classification, the hit ratio of the Weston and Watkins method is the best in the test data set. In multi classification problems as efficiency ratings of venture business, it is very useful for investors to know the class with errors, one class difference, when it is difficult to find out the accurate class in the actual market. So we presented accuracy results within 1-class errors, and the Weston and Watkins method showed 85.7% accuracy in our test samples. We conclude that the DEA based multi-class approach in venture business generates more information than the binary classification problem, notwithstanding its efficiency level. We believe this model can help investors in decision making as it provides a reliably tool to evaluate venture companies in the financial domain. For the future research, we perceive the need to enhance such areas as the variable selection process, the parameter selection of kernel function, the generalization, and the sample size of multi-class.

사용자 제작 콘텐츠의 활성화 요인에 대한 정성적 연구: 구비문학 이론을 중심으로 (A Qualitative Study on Facilitating Factors of User-Created Contents: Based on Theories of Folklore)

  • 정승기;이기호;이인성;김진우
    • Asia pacific journal of information systems
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    • 제19권2호
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    • pp.43-72
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    • 2009
  • Recently, user-created content (UCC) have emerged as popular medium of on-line participation among users. The Internet environment has been constantly evolving, attracting active participation and information sharing among common users. This tendency is a significant deviation from the earlier Internet use as an one-way information channel through which users passively received information or contents from contents providers. Thanks to UCCs online users can now more freely generate and exchange contents; therefore, identifying the critical factors that affect content-generating activities has increasingly become an important issue. This paper proposes a set of critical factors for stimulating contents generation and sharing activities by Internet users. These factors were derived from the theories of folklores such as tales and songs. Based on some shared traits of folklores and UCC content, we found four critical elements which should be heeded in constructing UCC contents, which are: context of culture, context of situation, skill of generator, and response of audience. In addition, we selected three major UCC websites: a specialized contents portal, a general internet portal, and an official contents service site, They have different use environments, user interfaces, and service policies, To identify critical factors for generating, sharing and transferring UCC, we traced user activities, interactions and flows of content in the three UCC websites. Moreover, we conducted extensive interviews with users and operators as well as policy makers in each site. Based on qualitative and quantitative analyses of the data, this research identifies nine critical factors that facilitate contents generation and sharing activities among users. In the context of culture, we suggest voluntary community norms, proactive use of copyrights, strong user relationships, and a fair monetary reward system as critical elements in facilitating the process of contents generation and sharing activities. Norms which were established by users themselves regulate user behavior and influence content format. Strong relationships of users stimulate content generation activities by enhancing collaborative content generation. Particularly, users generate contents through collaboration with others, based on their enhanced relationship and specialized skills. They send and receive contents by leaving messages on website or blogs, using instant messenger or SMS. It is an interesting and important phenomenon, because the quality of contents can be constantly improved and revised, depending on the specialized abilities of those engaged in a particular content. In this process, the reward system is an essential driving factor. Yet, monetary reward should be considered only after some fair criterion is established. In terms of the context of the situation, the quality of contents uploading system was proposed to have strong influence on the content generating activities. Among other influential factors on contents generation activities are generators' specialized skills and involvement of the users were proposed. In addition, the audience response, especially effective development of shared interests as well as feedback, was suggested to have significant influence on contents generation activities. Content generators usually reflect the shared interest of others. Shared interest is a distinct characteristic of UCC and observed in all the three websites, in which common interest is formed by the "threads" embedded with content. Through such threads of information and contents users discuss and share ideas while continuously extending and updating shared contents in the process. Evidently, UCC is a new paradigm representing the next generation of the Internet. In order to fully utilize this innovative paradigm, we need to understand how users take advantage of this medium in generating contents, and what affects their content generation activities. Based on these findings, UCC service providers should design their websites as common playground where users freely interact and share their common interests. As such this paper makes an important first step to gaining better understand about this new communication paradigm created by UCC.

오픈 소스 개발자들의 참여 의도 강화 기제 및 참여 지속 의도에 관한 연구: 사회 정체성 이론과 조직시민행동 이론에 기반하여 (The Reinforcing Mechanism of Sustaining Participations in Open Source Software Developers: Based on Social Identity Theory and Organizational Citizenship Behavior Theory)

  • 최정홍;최주희;이혜선;황보환;이인성;김진우
    • Asia pacific journal of information systems
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    • 제23권3호
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    • pp.1-23
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    • 2013
  • Open Source Software Development (OSSD) differentiates itself from traditional closed software development in that it reveals its source codes online and allows anyone to participate in projects. Even though its success was in doubt, many of the open collaborative working models produced successful results. Academia started to get interested in how developers are willing to participate even when there are no extrinsic rewards for their efforts. Many studies tried to explain developers' motivations, and the pursuit of ideology, reputation, and altruism are found to be the answers. Those studies, however, focused mostly on how the first contribution is made out of a certain motivation. Nowadays, OSSD reaches at its maturity and 70% of professional developers have used or utilized open source software or code in their works. As the proportion of people experiencing OSS, the accounts from previous studies are expected to be weakened. Also, extant literature fails to explain how the motivation of participating in OSS evolves over time and experiences. Given that changing over time or over experiences is the natural in the perception of motivation, studies in an attempt to understand how the motivation changes or evolves are in need. In this study, we aimed to explain how the perception about OSS from past usage or related experiences leads to the intention to sustain OSS participations. By doing so, we try to bridge the gap between previous studies and the actual phenomenon. We argued that perceived instrumentality about OSS learned from past experiences will first affect the formation of organizational identity towards general OSS community. And once the organizational identity is formed, it will affect the one's following behaviors related to OSS development, most likely to sustain the favoring stance toward OSS community. Our research distinguishes itself from previous one in that it divides the paths from organizational identity formed to the intention to sustain the voluntary helping behaviors, by altruistic and conforming intentions. Drawing on this structural model, we could explain how organizational identity engages in forming the sustaining intention from past experiences, and that the intention to help at individual level and organizational level works at different level in OSS community. We grounded our arguments on Social identity theory and Organizational Citizenship theory. We examined our assumption by constructing a structural equation model (SEM) and had 88 developers to answer our online surveys. The result is analyzed by PLS (partial least square) method. Consequently, all paths but one in our model are supported, the one which assumed the association between perceived instrumentality and altruistic intention. Our results provide directions in designing online collaborative platforms where open access collaboration is meant to occur. Theoretically, our study suggests that organizational citizenship behavior can occur from organizational identity, even in bottom-up organizational settings. More specifically, we also argue to consider both organizational level and individual level of motivation in inducing sustained participations within the platforms. Our result can be interpreted to indicate the importance of forming organizational identity in sustaining the participatory behaviors. It is because there was no direct association between perceived instrumentality from past experiences and altruistic behavior, but the perception of organizational identity bridges the two constructs. This means that people with no organizational identity can sustain their participations through conforming intention from only the perception of instrumentality, but it needs little more than that for the people to feel the intention to directly help someone in the community-first to form the self-identity as a member of the given community.

수도권 도시가구의 버섯 소비양상 (Mushroom consumption patterns in the capital area)

  • 이윤혜;정구현;김연진;지정현;이해길
    • 한국버섯학회지
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    • 제15권1호
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    • pp.45-53
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    • 2017
  • 수도권 소비자의 6년간 평균('10~'15) 가구당 버섯 구입액은 37,701원이며, 이중 신선버섯이 37,156원, 가공버섯류가 1,546원이었다. 년도별로는 '10년 38,252원에서 '15년 39,758원으로 구매액도 정체된 것으로 보인다. 소비자 가구의 버섯소비가 주로 신선버섯 위주이며 가공버섯류 소비는 매우 낮은 것으로 조사되어 다양한 버섯 가공제품의 개발과 함께 시식행사, 기능성분에 대한 정보를 제공하는 등 다양한 홍보활동을 통한 버섯의 소비확대 방안을 강구할 필요가 있다. 또한 느타리과 큰느타리 소비는 점차 감소하는 추세이나 표고의 소비가 점차 증가하여 '10년 5,299원에서 '15년에는 10,509원으로 구매액이 약 2배 증가한 것으로 볼 때 농가에서는 소비자 가구의 버섯 종류별 구매변화를 잘 살펴 수요증가가 예상되는 재배품종으로 전환할 필요가 있는 것으로 생각된다. 한편, 월별 버섯 구입액은 1,2월과 9월에 구입액과 구매빈도 및 구매가구비율이 높아 설과 추석명절에 주로 소비량이 증가하는 것을 알 수 있다. 이처럼 버섯 구매패턴이 특정시기에 집중되는 경향을 띄고 있어 명절이나 휴가철과 같은 소비패턴에 맞는 버섯 출하시기 조절이 필요하다. 소비자 가구의 버섯 구입처는 대형마트>기업형슈퍼>소형슈퍼>전통시장의 순으로 높았다. 그러나 점차 기업형슈퍼의 구매 비중이 증가하는 추세이므로 이에 대응하기 위한 농업인의 교섭력 강화 와 대량유통에 알맞은 유통기술의 확립이 요구되었다. 구입처별로는 점차 기업형슈퍼의 구매 비중이 증가하는 추세이므로 이에 대응하기 위한 농업인의 교섭력 강화 및 대량유통에 알맞은 유통기술의 확립이 요구된다. 인구사회학적 특성별로 살펴보면 고소득 가구, 주부 연령이 50대인 가정, 4인 가족, 전업주부 계층에서 버섯 구매액이 높았다. 또한, 구입규격별 구매빈도를 살펴보면 느타리버섯, 큰느타리버섯, 표고 모두 200 g 초과~500 g 이하 단위를 가장 많이 구매하였다. 건강의 중요성과 관심이 늘어가는 시대에 부응하기 위해서는 유용생리활성이 다양한 버섯의 기능성에 대한 지속적인 홍보를 통해, 약용보다는 식용가치를 부각시키고 나물류처럼 부식재료로 널리 활용되는 방안을 모색하는 것이 버섯산업발전에 시급한 문제임을 제안하는 바이다. 또한, 버섯에 대한 선호도가 높은 소비자 등을 확보하고 고객별로 차별화된 제품의 개발과 판매 전략이 필요하다.

구매자의 관여도 수준에 따라 가격할인이 지각가치, 구매의향, 탐색의도에 미치는 영향 (The Impact of Price Discount on Perceived Value, Willingness to Buy, and Search Intentions according to the Level of Consumers' Involvement)

  • 윤남수;김재영;박영균
    • 유통과학연구
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    • 제9권1호
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    • pp.39-48
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    • 2011
  • 본 연구는 가격할인이 관여도의 수준에 따라 가치지각 간에 미치는 영향의 경로가 서로 상이하다는 가정 하에 관여도에 따른 지각가치와 구매의향 및 탐색의도 간의 관계를 실험적으로 검증하였으며, 그 결과는 다음과 같다. 첫째, 고관여의 경우는 지각거래가치가 지각획득가치에 긍정적인 정(+)의 영향을 미치는 것으로 나타났다. 또한, 고관여 구매자의 지각획득가치는 구매의향에 긍정적인 정(+)의 영향을 미치는 것으로 나타난 반면, 지각획득가치가 탐색의도에 미치는 영향은 통계적으로 유의하지 않은 것으로 나타났다. 둘째, 저관여의 경우에도 고관여와 같이 구매자의 지각거래가치는 구매의향에 긍정적인 정(+)의 영향을 미치는 것으로 나타났다. 반면, 지각획득가치가 탐색의도에 대하여 부(-)의 영향을 미치지 못한 것으로 판단된다. 이는 가격할인에 따른 거래가치 향상에도 불구하고 지각품질 수준이 하향되면서 품질에 대한 의심이 생겨 추가정보 탐색의 필요성이 생김에 따른 것으로 풀이된다. 이러한 연구결과는 소비자는 관여도에 따라 획득가치 또는 거래가치에 대하여 중요하게 인지하지만 소비자가 어떤 지각가치에 더욱 의존하여 구매행동을 결정짓는가에 따라 이에 부합하는 가치 향상전략을 수립해야 한다는 시사점을 제시하고 있다.

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지역집단(地域集團)의 식품태도(食品態度)에 관(關)한 연구(硏究) (A Study of Food Attitudes at the Community Level)

  • 김인순;채범석
    • Journal of Nutrition and Health
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    • 제9권1호
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    • pp.76-83
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    • 1976
  • 본(本) 연구(硏究)의 목적(目的)은 지역집단(地域集團)의 각(各) 식품군(食品群)에 대한 태도(態度)를 밝혀내고 나아가서는 영양개선사업(營養改善事業)의 평가(評價)와 아울러 특정(特定) 식품(食品)의 섭취량(攝取量의) 차이(差異)에서 기인(起因)하는 영양문제(營養問題)의 적절(適切)한 해결방안(解決方案)을 모색(摸索)키 위한 기초정보(基礎情報)를 제공(提供)키 위(爲)함이다. 이는 1973년 8월 보건사회부(保健社會部)가 서울특별시외(特別市外) 3개도(個道)에서 층별다단추출법(層別多段抽出法)에 의(依)하여 추출한 30지역(地域), 600가구(家口)을 대상(對象)으로 실시(實施)한 국민영양조사중(國民營養調査中) 8개지역(個地域)을 선정(選定)하여 그 중(中), 식품섭취실태조사자료(食品攝取實態調査資料)에 그 근거(根據)를 두고 있다. 각(各) 식품군(食品群)에 대(對)한 전대상지역(全對象地域)의 태도(態度)는 다음과 같다(괄호안은 친지성(親知性) 지수(指數)). 1. 장유류(醬油類) (-1.20) 2. 유지류(油脂類) (-1.12) 3. 두류(豆類) (-0.06) 4. 저장야채(貯藏野菜) (-0.45) 5. 해조류(海藻類) (-0.32) 6. 사당류(砂糖類) (-0.19) 7. 신선야채(新鮮野菜) (-0.15) 8. 미류(米類) (-0.13) 9. 맥류(麥類) (-0.07) 10. 저류(藷類) (-0.06) 11. 선어개류(鮮魚介類) (0.44) 12. 저장어개류(貯藏魚介類) (0.56) 13. 난류(卵類) (1.06) 14. 과실류(果實類) (1.26) 15. 수조육류(獸鳥肉類) (1.33) 16. 유(乳) 및 유제품(乳製品) (2.87) 또한, 지역집단(地域集團)의 식품(食品) 친화도(親和度)는 식품군(食品群)에 따라 매우 유의(有意)한 차이(差異)가 있으나, 지역간(地域間) 차이(差異)는 보이지 않으며, 미류(米類), 맥류(麥類), 두류(豆類), 저류(藷類), 저장야채(貯藏野菜), 과실류(果實類), 해조류(海藻類), 수조육류(獸鳥肉類), 난류(卵類), 선어계류(鮮魚介類) 및 유지류(油脂類)의 섭취량(攝取量)은 지역집단간(地域集團間)에 매우 유의(有意)한 차이(差異)가 있었으나 신선야채(新鮮野菜), 저장어개류(貯藏魚介類), 유(乳) 및 유제품(乳製品)의 경우(境遇)에는 지역집단(地域集團)에 따른 차이(差異)가 나타나지 않았다.

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