• Journal of Global Scholars of Marketing Science
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• v.16 no.1
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• pp.73-91
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• 2006

This study was conducted for market segmentation of cruise tourist according to launching the "T" in Busan. Benefit segmentation was used to identify attributes of cruise services; importance of ship's physical appearance and importance of service and activities. 24 attributes were distilled to 5 factors: 'Facility & Service', 'Atmospherics of cruise ship', 'Escape', 'Choice', 'Safety'. A K-means cluster analysis identified three clustered segments for five importance factors in which high loyalty customers were found to be the most important segment. Based on the findings, three distinct groups were formed: 'Moderators', 'High Loyalty', 'Spurious'. The most important factors by high loyalty groups were identified 'Safety', 'Facility & Service', 'Atmospherics of cruise ship', 'Choice', 'Escape' in order. The results of the study showed statistically significant differences among the three groups in terms of demographic and behavioral variables. Especially, the target market should be considered by 'High Loyalty' group and 'Moderators' group in order. Positioning strategies and marketing mix strategies for effectively targeting the segments were discussed.

• Archives of design research
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• v.13 no.2
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• pp.95-102
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• 2000

The purpose of this study is to find out what is the preference of users according to the location of benches at urban community parks. This location of benches is seperated into 4 patterns according to arranging pattern of water space, a walk, pergola and shelter, greenspace. To investigate the visual preference is examined by analyzing visual volume of 4 patterns. Results are as follows; 1. Factor analysis by the total data showed that 5 factors explain 60.40 percent of total variance of the location of bench visual character. They were classified by the sensitive factor, visual factor, physical-individual factor, distinct factor, density factor. Among 5 factors, the sensitive factor which represented psychological reaction was appreciated to be highest. 2. Most of 20 items showed the following scores of mean values in sementic differential experiment : Spot 1->Spot 4-> 2-> 3. The mean values between arrangement place locational differences showed significantly, that could explain to be a violent contrast between the natural factors(weater space, green space, etc) and the artificial factors (around of pergola, shelter, etc)

• Journal of the Korean Institute of Landscape Architecture
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• v.36 no.4
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• pp.83-99
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• 2008

Images of Seong-Nam appears different according to diverse conditions. This study was intended to analyze the differences of cognition by personal characteristics such as age, gender, location, and period when an individual evaluates an urban image. This research focused on the interpretation of the visualized results from Multidimensional Scaling (MDS) and Individual Difference Scaling (INDSCAL) with two questionnaires. This study can be summarized as follows: 1. Namhan Sansung was ranked as the first symbolic property by citizens in Seong-Nam. Next was Yuldong Park, followed by Bundang Central Park, Seohyun Station including Samsung Plaza, and, finally, Moran Market. This trend also similarly appeared in the selection of preferred places. 2. There were no statistical differences in trends of choice of symbolic landmarks and preferred places according to age, gender, and period; however, there were meaningful differences according to location. 3. The total image of Seong-Nam was positioned to be separated from images of other districts and landmarks on the image spatial plot by MDS; however, images of the old and new district were plotted close to symbolic landmarks where located around each district. 4. INDSCAL illustrated that men weighted the historical meaning while women weighted preference and city size when evaluating an urban image. On the other hand, there was no difference in cognitive trends according to age, location, and period. Until now, an individual difference in the cognition and evaluation of an urban image was a socially accepted notion. However, this study verified the difference according to personal characteristics and developed a practical tool to analyze an individual cognition trend about a city image.

• Korean Journal of Environment and Ecology
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• v.35 no.3
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• pp.256-264
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• 2021

Rapid urbanization around the world has negatively affected wildlife habitats, including birds. Wild birds settled in the city are adapting to the changed surroundings, and are typically known to make nests using materials that are easy to find around the city. This study was conducted for the purpose of analyzing the nesting materials on the Paridae using artificial bird nests installed in cities. In this study, the researchers established a total of 33 artificial bird nests in urban parks (22) and forests (11) in Cheonan-si, Chungcheongnam-do. Then we collected 4 artificial bird nests in urban parks (18.19%) and 5 in urban forests (45.46%) to compare the characteristics of bird nest materials by the nest, species, and urban green area types. Eight nests, excluding a nest abandoned by a pair of Paridae, were used for the material analysis. The collected nests were dried, and classified into natural materials (vegetable materials, animal materials, moss, and soil) and artificial materials (cotton, paper pieces, plastics, vinyl, and synthetic fibers), and then each nest was weighed. The classification result shows that the portion of moss (50.65%) was the highest in all nests, followed by soil (21.43%), artificial material (13.95%), vegetable material (5.78%), animal material (4.57%), and others (3.59%) in that order. Artificial materials were used in all nests in urban green areas. Moreover, although the Paridae used about 5.16% more vegetable material than the Parus varius, it was not significant (t=2.17, p=0.07). Plant materials and soil were most preferred in urban forests, and moss, animal, and artificial materials were widely used in that order in urban parks. There was a significant difference in the use of vegetable materials between urban parks and urban forests (t=3.07, p<0.05^*). In the habitats like urbanized and dry areas, where artificial materials are highly accessible, artificial materials replaced some roles of natural materials. This study is a basic study for the analysis of the types of materials used in artificial bird nests to understand the habitat system of urban ecosystems. It can be used as the basic data for ecological studies and conservation of the Paridae species.

• Journal of the Korean association of regional geographers
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• v.16 no.1
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• pp.34-47
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• 2010

The purpose of this study is to investigate the actual condition of commercial use of housing site in residential development complexes, and to derive effective future development plan by analyzing the influence of penetrating factors of commercial use. The foJlowing are the results of the analysis. First, characteristics of roads showed that the wider the widths of roads adjoining individual lots have more influences on commercial use penetration. This means that non-residential facilities tend to be located on regions where frequencies of uses are high, preferring regions having good transportation accessibility. Second, characteristics of adjacent usage showed that the distances of common housing, neighborhood facilities, schools to single-detached residential units acted as a factor for higher penetration ratio of commercial use when they were closer.ors an opposite, it showed as distances to parks were further, the penetration ratio were higher. This can be inferred that the condition of detached houses located closer to parks have pleasure environment, and act as a factor preventing commercial use penetration. Third, the official land price presents as a form of quality, as the analysis showed that the higher official land price, the more it acts as a factor increasing the penetration ratio of commercial use.

• Korean Journal of Construction Engineering and Management
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• v.16 no.4
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• pp.3-11
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• 2015

Apartment developers consider the initial sales rate as an important indicator for their success of apartment development projects. They tried to achieve a secure level of initial sales rate. In spite of its importance, there is little research on the initial sales rate because of the difficulties in gathering proper data for analysis. This study, however, collects the data in initial sales rates in Su-won from various sources such as construction companies, marketing companies, sales companies and so on. By using this rare data, this study analyses the initial contract rate of apartment and estimates the initial contract rate by sales price. The result of this study shows that important of land area ratio, brand, and distance to park. It is expected that the proposed model will be used for apartment developers in sales planning phase.

• Journal of Korean Society of Forest Science
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• v.105 no.1
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• pp.48-62
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• 2016

This study was conducted to classify forest vegetation structure and stand feature of Mt. Deogyusan National Park from Hyangjeukbong to Jungbong, 48 plots were surveyed. The type classification of the vegetation structure was performed with Z-M phytosociological method. As a result, Quercus mongolica community group was classified into the Picea jezoensis community, Carpinus cordata community and Tilia amurensis community in community unit. P. jezoensis community was subdivided into Deutzia glabrata group and Viburnum opulus var. calvescens group in group unit. D. glabrata group was subdivided into Acer mandshuricum subgroup and Ribes mandshuricum subgroup and V. opulus var. calvescens group was subdivided into Hemerocallis dumortieri subgroup and Prunus padus subgroup in subgroup unit. In the result of estimating the importance value, it constituted Q. mongolica (23.9%), Abies koreana (14.7%), Taxus cuspidata (10.2%), P. jezoensis (8.2%) and Betula ermanii (7.4%) in tree layer. It constituted Acer komarovii (18.6%), Acer pseudosieboldianum (18.4%) and Q. mongolica (8.9%) in subtree layer. It constituted Rhododendron schlippenbachii (20.7%), A. pseudosieboldianum (17.4%) and Symplocos chinensis (8.5%) in shrub layer. Indicator species analysis of vegetation unit 1 was consisted of Hydrangea serrata, Fraxinus mandshurica and D. glabrata that species prefer moist valley in subalpine or rocks. In the results of analyzing the species diversity, vegetation unit 1, 4 and 5 represented that there were different and complex local distributions. As in the similarity between the vegetation units, the vegetation units 1, 2, 3 and 4 represented high with 0.5 or above. It represented that there wasn't no differences on composition species in vegetation units.

• Journal of the Korean association of regional geographers
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• v.11 no.3
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• pp.410-423
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• 2005

The southern coastal area of Korean peninsula maintains unique natural views, social environment and tourism infrastructure. Even though the coastal area has world-class tourism resources and a great potential for development, it was an outsider from the tourism development in Korea. The coast development has recently reemerged because of increased tourism demand in the Northeast Asia, however, increased interest for the outstanding marine tourism resources and the marine culture, improvement of accessibility to the coast Considering these characteristics, the southern coastal area will be grown to a marine resort-belt, which will serve as a marine tourism hub in the Northeast. In the long run, it can be developed for leisure residential space with environment-friendly well-being fashion, new growing area that continuously drives the local development and area for a mutual development between Yeongnam and Honam Region. To accomplish this vision, several strategic matters should be resolved. Mall strategic issues are as follows: the loosening related rules and regulations that limit the development, legislation of a special law for tourism promotion, supporting for investment in public service and strategic investment, establishment of a marine tourism route connecting China-Korea-Japan, formulating new planning for Hallyo-Haesang Marine Park, designation of special marine tourism development zone, and invitation of the World Expo 2012.

• Korean Journal of Environment and Ecology
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• v.21 no.2
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• pp.134-140
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• 2007

The purpose of this study is to investigate the landscape image and visual preference for ridges of the Seongpanak district at Mt. Hallasan. For this, the evaluation of the artificial and natural landscape is compared through the medium of color slides. Data is analyzed through the descriptive statistics and spatial image is analyzed by factor analysis algorithm. Principle component analysis and Varimax Method are applied to extraction and factor rotation respectively. The results of this study can be summarized as follows : General visual imagesthe Seongpanak district at Mt. Hallasan are clean, beautiful and attractive. The degree of visual preference increased commensurately with the lower rate of artificial factors. Landscape Factors covering the spatial image are found to be 'aesthetic value', 'spatial scale', 'natural quality', and 'topography' factor, which account for 57.6% of the total variants. The aesthetic value variable is the most important factor in visual preference and the unnatural factors are found to present negative elements with visual preference.

• Journal of Korean Society of Disaster and Security
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• v.11 no.1
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• pp.7-14
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• 2018

The Benangkimi wetland, which serves as a stopover place for migratory birds in the Dadohae Marine National Park in Wando-gun, Jeollanam-do, is a place where various species and a large number of migratory birds are observed. In order to provide an effective and scientific management plan for the habitat environment of migratory birds, we carried out field survey of Benangkimi wetland. The field survey and survey on habitat use of migratory birds were conducted in parallel to obtain the basic data of hydraulics and hydrology. The hydraulic and hydrological survey of Benangkimi wetland was conducted 1-2 times a year during the period of 2015-2016 (two years). It was classified into 4 sectors according to the topography and geology, rainfall, hydraulic characteristics, and wetland conditions. The 3 sectors same as the migratory birds survey sector and the 1 sector as the inflow of the wetland were analyzed. The survey also focused on small migratory birds arriving at Benangkimi wetland during the spring and autumn season. As a result of investigating the population and species in each section, the habitat environment was different according to the water depth, sediment thickness and salinity. Migratory birds prefer hydraulic and hydrological characteristics. This study will be used for the scientific management of Benangkimi wetland, which serves as a stopping point for migratory birds, and it will contribute to basic data of ecology - hydraulics by examining the relationship between habitat environment and hydrological data.