• Title/Summary/Keyword: 선택가이드라인

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Modeling Consumers' WOM (Word-Of-Mouth) Behavior with Subjective Evaluation and Objective Information on High-tech Products (하이테크 제품에 대한 소비자의 주관적 평가와 객관적 정보 구전 활동에 대한 연구)

  • Chung, Jaihak
    • Asia Marketing Journal
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    • v.11 no.1
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    • pp.73-92
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    • 2009
  • Consumers influence other consumers' brand choice behavior by delivering a variety of objective or subjective information on a particular product, which is called WOM (Word-Of-Mouth) activities. For WOM activities, WOM senders should choose messages to deliver to other consumers. We classify the contents of the messages a consumer chooses for WOM delivery into two categories: Subjective (positive or negative) evaluation and objective information on products. In our study, we regard WOM senders' activities as a choice behavior and introduce a choice model to study the relationship between the choice of different WOM information (WOM with positive or negative subjective evaluation and WOM with objective information) and its influencing factors (information sources and consumer characteristics) by developing two bivariate Probit models. In order to consider the mediating effects of WOM senders' product involvement, product attitude, and their characteristics (gender and age), we develop three second-level models for the propagation of positive evaluations, of negative evaluations, and of objective information on products in an hierarchical Bayesian modeling framework. Our empirical results show that WOM senders' information choice behavior differs according to the types of information sources. The effects of information sources on WOM activities differ according to the types of WOM messages (subjective evaluation (positive or negative) and objective information). Therefore, our study concludes that WOM activities can be partially managed with effective communication plans influencing on consumers' WOM message choice behavior. The empirical results provide some guidelines for consumers' propagation of information on products companies want.

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Building a Philosophy Ontology based on Content of Texts and its Application to Learning (텍스트 내용 기반의 철학 온톨로지 구축 및 교육에의 응용)

  • Chung, Hyun-Sook;Choi, Byung-Il
    • Journal of The Korean Association of Information Education
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    • v.9 no.2
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    • pp.257-270
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    • 2005
  • Researchers of humane studies including philosophy acquire knowledge from understanding of their texts. They spent a lot time and efforts to retrieve, read and understand many texts relevant to their research fields using a metadata-based text retrieval system. In this paper, we develop a philosophy ontology that enables researchers to retrieve knowledge in the content of texts of philosophy. Our philosophy ontology includes concepts and their hierarchical and associative relationships defined by philosophy researchers. We propose a methodology for constructing text-based ontology comprised of three phases and fourteen steps. This methodology may be used to construct another ontologies for learning. Also, we introduce a case study for applying our philosophy ontology to acquire and interchange knowledge of philosophy between a professor and students during philosophy classes.

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A Study on the Demand and Satisfaction of Construction Education in Cyber University (사이버대학 건설 공학 교육 수요와 만족도 조사)

  • Bae, Yoonsun;Woo, Sungkwon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.38 no.6
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    • pp.949-955
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    • 2018
  • While demand for construction engineering education at Cyber University is growing rapidly in a short period of time, there is a lack of research and evaluation on whether or not to develop in terms of quality. The purpose of this study is to identify the characteristics and motivation of the new and transfer students of the department of Construction Engineering at Cyber university and to identify areas that will be complemented in construction engineering education and to provide guidelines for providing better education through satisfaction survey on current education of new students, students and graduates of Cyber University. For the development of construction engineering education at cyber universities, the content of education needs to be differentiated from that of offline universities. In addition, new and transfer students should be able to achieve their goal of obtaining certificates and be provided with satisfactory education to become professional engineers. For students with diverse goals, a wide range of subjects ranging from basic to specialized courses should be provided so that they can select subjects that suit their goals.

Development and Validation of an Analytical Method for Ametoctradin Residue Determination in Domestic Agricultural Commodities by HPLC-PDA (HPLC-PDA를 이용한 국내 유통 농산물 중 ametoctradin 잔류량 분석법 개발 및 검증)

  • Do, Jung-Ah;Kwon, Ji-Eun;Lee, Eun-Mi;Kim, Mi-Ra;Kuk, Ju-Hee;Cho, Yoon-Jae;Kang, Il-Hyun;Kim, Hyung-Su;Kwon, Kisung;Oh, Jae-Ho
    • Korean Journal of Food Science and Technology
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    • v.45 no.3
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    • pp.285-292
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    • 2013
  • This study was carried out to validate the safety of ametoctradin residues in agricultural commodities by developing an official analysis method. An analytical method was developed and validated using HPLC-PDA detectors. The samples were extracted with methanol, subsequently partitioned with dichloromethane and purified with florisil column chromatograph using acetone/hexane (30/70, v/v) as solvent. The method was validated by using grape, hulled rice, mandarin, and potato spiked with ametoctradin at 0.05 and 5.0 mg/kg, and pepper at 0.05 and 2.0 mg/kg. Average recoveries were 76-114.8% with relative standard deviation less than 10%, and the limit of detection and limit of quantification were 0.0125 and 0.05 mg/kg, respectively. The result of recoveries and overall coefficient of variation of the laboratory results from Gwangju regional Food and Drug Administration (FDA) and Daejeon regional FDA was accorded with Codex Alimentarius Commission Guideline (CAC/GL 40). Based on these results, this method was found to be appropriate for ametoctradin residue determination and can be used as the official method of analysis.

Design and Effects of Science Simulation Applications Using Flash and ActionScript 3.0: In the Composition of Material Chapter in Middle School Science Textbooks (Flash와 Actionscript 3.0을 이용한 과학 시뮬레이션 앱의 디자인 및 효과 -중학교 과학 '물질의 구성' 단원을 중심으로-)

  • Lee, Chang Youn;Park, Chulkyu;Hong, Hun-Gi
    • Journal of The Korean Association For Science Education
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    • v.38 no.4
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    • pp.527-539
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    • 2018
  • Although a simulation is proposed as a candidate for alternative contents of inquiry activities, design cases focused on the characteristic of science education are rare. This study suggested the definition and requirements of science simulation to clarify science subject-specific design and set up the design guidelines to consider usability. Then the science simulation was developed in the form of an app for mobile devices, where 'Flash and Actionscript 3.0' was selected as a development tool for compatibility, functionality, ease of use and optimization for mobile devices with educational applicability in mind. In effect, six science simulation apps were prepared for seven classes of inquiry activity in 10 science classes on the chapter of 'composition of material' in middle school science 2 textbooks. In this regard, the main advantages of the simulation apps expected from each design characteristic are also suggested in this article. In the implementation of the science simulation apps, educational effects were investigated based on the statistical comparison, while 134 students in the second grade in a coeducational middle school, Gyeonggi-do participated as an intervention group and a control group. Our results showed that the scores of academic achievement and affective test in the intervention group were significantly higher than those of the control group (p <.05). In the questionnaire survey on usability, most students responded positively to the design of the science simulation apps. This study will contribute to expanding the horizon of design about science simulation as a design case in science education.

Basic Data Analysis of the Quality Control for Patient Safety in Department of Radiation Oncologyat Yeungnam University Hospital (영남대학교병원의 환자안전을 위한 정도관리의 기초자료 분석)

  • Oh, Se An;Kim, Sung Kyu;Yea, Ji Woon;Kang, Min Kyu;Lee, Joon Ha;Lee, Rena
    • Progress in Medical Physics
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    • v.26 no.2
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    • pp.112-117
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    • 2015
  • In order to establish the quality control on patient safety following the guideline presented by American Association of Physicists in Medicine (AAPM) TG-100 committee, we aim to analyze the modes based on errors occurred during treatment of patients at the radiation oncology department at Yeungnam University Hospital and establish a quality control guideline for patient safety when patient-centered radiation treatment is conducted. We aim to analyze the errors that can occur during radiation treatment at the radiation department, and assess the frequency of error, the severity of error affecting patients, and probability of proceeding without noticing error, with scores. The places where errors can take place were divided into CT simulation treatment room, treatment planning room, and treatment room for the analysis. In CT simulation treatment room, an error from using the immobilization device showed the highest Risk Priority Number (RPN) value of 60, and an error from simulation treatment information input showed the lowest of 6. In treatment planning room, an error from selecting the radiation dose calculation model showed the highest RPN value of 168, and an error of patient treatment start date showed the lowest of 36. In treatment room, a Table Bar error showed the highest RPN value of 252, a weight change error showed 190, and a Pillow error showed the lowest of 24.

The Design and Implementation of Ontology for Simulation based Architecture Framework (ONT-AF) in Military Domain (SBA AF의 구축을 지원하는 온톨로지의 설계 및 구현(ONT-SAF))

  • Kwon, Youngmin;Sohn, Mye;Lee, Wookey
    • Journal of Information Technology and Architecture
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    • v.9 no.3
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    • pp.233-241
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    • 2012
  • Architecture framework (AF) is a guideline to define components needed to develop and operate enterprise architecture (EA), and to define relationships among the components. There are many architecture frameworks to operate EA of governments and businesses such as Zachman framework, DoDAF, TOGAF, FEAF, and TEAF. DoDAF is the most representative AF to support the development of the EA in the military domain. DoDAF is composed of eight viewpoints and 40 views that are affiliated with the viewpoints. To develop an AF for a specific goal, system architects decide a set of views. Furthermore, they determine data that are needed for a view modeling. However, views and data in DoDAF are structurally inter-related explicitly and/or implicitly. So, developing an AF for a specific goal is going to be a project to be carried out over a long haul. To reduce the burden of its development, in this paper, we develop ONT-SAF (Ontology for DoDAF) that can infer inter-relationships like referential and transitive relationships and the sequences among the views. Furthermore, to promote reusability and consistency of the views and the data within an AF, we adopt the view-data separation strategy. ONT-DAT contains classes like 'viewpoint', 'view', 'data', 'expression method', and 'reference model', and 11 properties including 'hasView.' To prove the effectiveness of ONT-SAF, we perform a case study.

A Quality Assessment of Meta-Analyses Research in Social Work (국내 사회복지 관련 메타분석 연구의 질 평가)

  • Cho, Mi-Kyoung;Kim, Hee-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.10
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    • pp.158-167
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    • 2016
  • This study was conducted to evaluate the quality of meta-analysis of social work in South Korea using the Assessment of Multiple Systematic Review (AMSTAR). Electronic databases including the Korean Studies Information Service System (KISS), DBpia, and RISS4U were searched for 'meta-analysis', 'social work', and 'social welfare' from 2000 to December 2015, and 42 meta-analysis studies were included. Data were analyzed using descriptive statistics, t-tests, and ANOVA. The mean score for AMSTAR evaluation was $4.766{\pm}1.66$, while 19 studies (45.2%) were classified at the low-quality level, and 22 (52.4%) were at the moderate-quality level. The scores of quality assessment were analyzed by publication year, participants, number of studies included, number of DB, reporting study quality, extraction diagram and topics. The findings indicated that the following changes should be implemented to improve the quality and reliability of meta-analysis results in social work research: 1) common reporting guidelines should be provided for the social work field, 2) quality analyses of each study should be conducted to achieve a high level of evidence of effectiveness of social work interventions, 3) the characteristics of the included studies should be provided, and 4) a consensus and procedure based on at least two independent data extractors should be reported.

A Research on the Creation of Floral Art Works Applying Characteristics of Contemporary Materials (현대적 소재의 특징을 활용한 화예작품 창작에 관한 연구)

  • Yun, Hwa Jin;Yoo, Taek Sang
    • Journal of the Korean Society of Floral Art and Design
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    • no.41
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    • pp.115-132
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    • 2019
  • Today, the expansion of the possibility of new expressions of plastic arts is largely due to emergence and application of new materials. In the field of flower design, it is found that there is a tendency to seek a new expression by utilizing various new materials instead of natural material that used in the past. This study is an attempt of applying methodological approach in the creation of floral art works utilizing the characteristics of contemporary materials in such context. The researcher gathered cases of specific effect and sensation in the expression of art works using various contemporary materials and extracted the characteristics using descriptive sentences applying behavior setting analysis technique. Reporting detailed result of the research total 100 guidelines under 41 sub-categories, 24 mid-categories, and 6 top categories such as transparency, lighting, combination of objects, combination of materials, reflection, shape construction. The researcher tested the effectiveness of the theories by applying deducted theories as the guidelines in creation process of her own floral art works. The significance of this study lies at experimenting the possibilities of applying methodological approach which could supplement intuitive approach in pursuit of expression for artists in the field of floral art and design.

A Study on the Adaptation of Smart Growth Principles for the Port Waterfront city Regeneration Planning - Focused on the Jeju Port Center - (항만수변도시 재생계획의 스마트 성장원칙 활용에 관한 연구 - 제주시 제주항을 중심으로 -)

  • LEE, Seang-Ki;CHOI, Yong-Bok
    • Journal of the Korean Association of Geographic Information Studies
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    • v.21 no.3
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    • pp.149-161
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    • 2018
  • As a result of analyzing the relationship between the smart growth principle and the regenerating factors of the port waterfront city, it was found to be highly related to the port waterfront regeneration plan. Factors that are related to the application of smart growth principle derived from association analysis are as follows: ⯈ community development suitable for walking ⯈ differentiated and attractive community building with definite place, ⯈ open space, farmland, beautiful natural scenery, environmental preservation, ⯈ strengthening and inducing development for existing communities, and providing diversity of transportation options. However, in the Jeju port redevelopment plan, the principles such as ⯈ complex land use ⯈ advantage of high-density architectural design method, ⯈ various housing opportunities and options, etc., need to be applied in implementation design. Since Jeju city and Jeju port possess the strong characteristic features of port waterfront city, so it is necessary to develop jointly applying smart growth principle through integrated port waterfront city regeneration plan.